Why does organic SEO takes so long?
Let’s say that you are a business owner in the city of Bristol, and your company also has a shop in Bath England.
Let’s say that your business specialises in retailing high quality suits and also you hire out suits for weddings.
You therefore want your business to be on the first page of Google, for “suit hire” and also menswear for both cities that is Bristol as well as for your other business location which is Bath, where you also have a shop.
Now, a lot of business owners think that when they contact an SEO company, they can put their business on the first page of Google very quickly.
Now this is true if you were to invest in pay per click, which is commonly referred to as PPC.
However, if you wanted to get your shop onto the first page of Google for the Google My Business results, or for the organic business results, then this is going to take a lot longer.
And this is something which confuses a lot of business owners, that’s to say why is the company that you have hired in Bristol, saying that it will take at least six months to get your business onto the first page?
Why can’t they get your business onto the first page of Google much sooner?
The business owners may even state, that if the agency is good at what they do, that is organic SEO, they should be able to get your business onto the first page of Google a lot sooner.
That’s to say the business might say, that the agency employees say 40 odd staff, so they should be able to get the business onto the first page of Google very quickly-yet here’s the key question
Do we think this is possible?
Well, to answer that question we would say this, organic SEO is a very slow process, and we shall explain why it is such a slow process.
In order to get your business onto the first page of Google, and let’s say to get your business into the first position on the first page, then your business must have the strongest SEO.
Now when you think about it, let’s say that your business competes with 100 other businesses in Bristol, that’s the say your business has to have the strongest SEO out of all of those 100 businesses
Now, when you think about it, let’s say 20 of those businesses are heavily investing in organic SEO as well, and some other businesses might have been paying for SEO for a very long time, so in a nutshell, in order to get your business into the first position, you have to beat all of those other businesses.
Now, you can begin to see why it is such an uphill struggle, because your business to rank number one on the first page of Google you have to beat all of the other businesses.
Now let’s return back to our previous example of a menswear shop, let’s say that you contact an company in Bristol, and you start paying for SEO.
That means your business is just starting to invest in SEO, yet you might be up against businesses which might have been investing for say the last eight years
So what does this mean?
Well quite simply put, it means that your business will have a huge amount of work in order to start overtaking the other businesses.
So, why does SEO take so long?
So, let’s say there are 20 businesses in Bristol that run a menswear shop that hires out suits for weddings as well.
Let’s say all of those 20 businesses are paying for white hat SEO.
Now some of these businesses might have been paying for SEO very long time, this means that the agencies that they work with might have built over 100 good quality back links.
The digital marketing agencies might have written over 100 blog posts, they may have also improve the businesses on site SEO, such as rewriting meta titles, meta descriptions, titles, anchor text, evergreen content marketing
So what does this even mean?
Well, in a nutshell it’s going to mean that your business will need a lot of SEO work to even catch up with the competition.
Why is my digital marketing agency saying that it will take many months to see results?
As a business owner, you might be rather confused, as to why your marketing agency is saying that it will take many months in order for you to start to see results from your organic SEO investment.
You might even think that the agency is trying to stretch the process out for as long as possible, however we always say at our SCO company that it will take many months to see results, the reason we say this and so many other companies say this as well is because it does take a long time to improve a company’s SEO.
Now when you imagine that say a company in Bristol, let’s say bike shop is just starting to pay for organic SEO, if they might be up against say 10 other bike shops in Bristol that have been improving their SEO for say the last eight years, so you can begin to see that your business will have a huge amount of catching up to do.
However, it all boils down to this, how strong your businesses ranking factors?
Now there are thought to be well over 200 different ranking factors?
Now you might be thinking what are ranking factors?
Well ranking factors are simply the factors which are used to assess how strong your businesses SEO is.
Now, when you think about it, if your businesses SEO is being assessed on over 200 different factors, you can begin to start to appreciate how would work your marketing agency needs to do
however here’s the point that business owners have to remember, not all ranking factors are worth the same, this means that more important ranking factors such as back links are normally much harder to obtain if they are good quality.
So, let’s return to our example of a bike shop in Bristol, and let’s say that the business owner owns a bike shop in Bath and is a bike shop in Bristol. He has hired a digital marketing agency to improve the businesses SEO, now they start to complete a marketing plan
In marketing strategy they may state that say the competition has average over 100 good quality back links.
Now, let’s say on average it takes one day to build one good quality back link in a white hat way, you can begin to see how much work your SEO agency will need to do.
However, you also have to keep in mind that backlinks are just one ranking factor, there are over 200, your agency will have to bring your company up to the standard of the competition’s SEO and to beat there SEO if you to overtake your competitors.
If it takes so long, why is SEO even worth investing in?
This is a really good question, it’s something that business owners most likely think about a lot, that is if they have to invest so much money upfront, yet they do not know accurately what gains will be for that marketing investment, then this might even some business owners often the idea of investing in SEO.
And we can only speak from our experience as an SEO company, that is when working with many businesses in Bristol and Bath when they see the increase in enquiries or sales they will then often invest with us for a very long period of time.
So, this tells us here at our agency that they know that this form of marketing is working for that business.
However, with that said, you do have to be very careful as to which SEO company you choose, that’s because some businesses may offer low quality SEO, and low quality SEO will result in the algorithmic penalty.
Why does SEO take longer in a city like Bristol?
Let’s say that you run a plumbing business, and your plumbing business is based in Bristol, now is going to be a lot harder to get your plumbing business onto the first page of Google than it would say a plumbing business that is located in a small town.
Now why would we say this?
When it simply boils down to this, in Bristol there are thousands of plumbers, and let’s say 200 of them are investing in SEO.
Now when you compare this to a small town then might only be say 100 plumbers, and only let’s say 10 of them are investing in SEO.
Now, when we return back to our example of a plumber working in Bristol, you have to think about the 200 odd businesses that are be investing in SEO, that’s may have been investing in SEO for a very long period of time.
So, these plumbers are likely to have strong backlinks, high-quality on-site SEO, and also strong local SEO, so to overtake these businesses will take a long time, because the standard of SEO is high, so this means that it will take longer to overtake those businesses.
Why does your company never recommend cutting corners
Let’s say that you are about to start a new business in Bath, let’s say that you are going to open a hairdressing salon in Bath.
Now you want to attract high-value clients, that want their hair cut and styled by leading hairdressers.
So naturally you want your hairdressing salon to be on the first page of Google.
However when you ring around all the various companies, they are telling you that it will take your hairdressing salon least six months to get onto the first page of Google.
Now, you don’t want to wait that long, so as business owner, you might think surely there has to be a quicker way that you can get your company onto the first page of Google?
Well, your hairdressing salon could always pay for PPC, however if you want to get your hairdressing salon on the first page, in the organic business results, then this will take time, we would never recommend cutting corners.
What do we mean by cutting corners?
Well, we mean anything that is not white hat.
Here at our agency, we would only recommend using white hat SEO methods
What business owners have to remember is this, it’s Google’s algorithm which decides where a business should be ranked.
That’s to say a business might plough in hundreds of thousands into their SEO, but if the SEO consultant or agency that you employ is not that good, then this means that your business will not get onto the first page of Google.
So, it’s not just a matter of money, it’s a matter of whether the agency that you employ is using quality SEO methods, and sometimes even if you pay a fortune for SEO this doesn’t guarantee that the SEO methods being used are best.
What your business does need however is “white hat SEO”, and whichever agency, or a freelancer that you use, they must use the latest SEO methods.
What does white hat mean?
Okay, let’s say that you are meeting with your agency, and to travel to your agency’s offices in Bristol, and one of the terms that the SCO consultant keeps saying is white hat.
And you simply do not know what white hat means.
Why does the agency keep talking about white hat?
Well, quite simply put, whichever agency that you choose, whether they are based in Bath, England or they are based in Bristol you should pick an agency,or a freelancer, which offers white hat work.
So what does white hat mean?
Well quite simply put, white hat means that the work should be good quality, but what you have to be aware of is when you are picking and SEO consultant or agency sometimes they will say that all of the work is white hat when it might not be.
So what happens if the work is not white hat?
Well quite simply put, it could mean that the SEO work that you pay for is low quality, if the work is low quality then this could mean that your business incurs a penalty.
If your business was to incur an algorithmic or a manual penalty, then this can simply mean that your business is removed from Google.
So for instance the agency which you employ, let’s say that you employ an agency in Bristol, and that the agency builds low quality back links, and this could mean that your business instantly incurs an algorithmic penalty.
A Google algorithmic penalty, such as a Google Penguin penalty could mean that your business is removed from Google.
Now, as a business owner here in Bath, or perhaps you are a business owner in Bristol, you might think well even if my business does incur a penalty we can bounce back quickly, surely?
Well, we would say here at this digital marketing agency in Bristol, that sometimes a business does not bounce back quickly, sometimes it does not bounce back for many years.
So what do we mean by this?
Well quite simply put some business owners hire the wrong agency, or they employ an agency knowing full well that they are not going to use quality SEO, if they do not use quality SEO then quite simply put the business will incur an algorithmic penalty.
This means that the business could incur say a “Google algorithmic penalty”, such as a Google Penguin penalty
This could mean that the business is removed from Google for sometimes a very long period of time, for example, the business might have ranked say first on the first page of Google, however after the algorithmic penalty, the business might be removed from Google, or the business might now rank on say page 8.
For example, if the business does rank on page 8 of Google, obviously the business is not going to get many inquires, this is why your business should most definitely avoid low quality SEO.
There are a lot of SEO agencies here in Bristol which can offer really high-quality, white hat SEO, however equally there are a lot of agencies which offer low-quality SEO, so you have to pick which agency or freelancer that you hire very carefully.
Sometimes a business will be able to get your company onto the first page of Google very quickly indeed. That’s because your competitors might have very weak SEO.
This simply means that the ranking factors are not strong, so let’s give you an example of a business which makes wedding cakes.
Let’s say that your main competitors have weak SEO, that’s the say they have a few back links, the on-site SEO is weak and also the local SEO is, in this instance, your SEO freelancer or agency should be able to overtake these businesses very quickly.
Now let’s give you another example, let’s say that you are a divorce solicitor, and you are just setting up your solicitors practice in Bristol, and you want to hire a company to improve your businesses organic SEO.
Now because there are so many divorce solicitors in Bristol, and because it is so valuable to those businesses to be on the first page of Google, the standard of SEO to beat is likely to be very high.
For example, those divorce solicitors which are on the first page, are likely to have very strong good quality backlinks, they may have been building quality backlinks for a very long time, which simply means that if your business is to get on the first page, then it is likely to take a lot longer
Your direct competitors set the standard of SEO that your business must beat
As you have probably gathered from reading this article, with organic SEO it’s all about beating the standard of SEO of your direct competitors.
That’s to say you might plough a huge amount of investment into SEO, yet if the SEO is not stronger than your competitors then you will not overtake them.
So, you have to find an agency which will improve your businesses ranking factors in a white hat way
Organic SEO is most definitely not a fast process
As you can probably gather, SEO is not a fast process, so as a business owner when you are looking at different types of marketing which you want to invest in, you have to keep in your mind that SEO is a slow process.
Has to be done the right way
As you have probably gathered as well from reading this article that the SEO work must be done in a white hat way if your company is to avoid an algorithmic penalty
Don’t cut corners
Our company therefore strongly recommends that you only invest in top-quality white hat SEO.
Our agency can offer you the following
• White hat SEO
• Local and organic SEO
• Web design
It does take a long time to implement white hat SEO
Why does it take so long to build quality backlinks?
Why does it take so long to write white hat content marketing?
Why is there a lag between implementing work and getting SEO results?
Why do SEO agencies vary so much in terms of how much the SEO companies charge?
Why are the SEO company saying that we need to invest every month?
Do you run a business in Bath or a business in Bristol that requires white hat organic SEO?
How our digital marketing agency can help