What is SEO?
Most business owners will have heard of the term “SEO” which stands for search engine optimisation. After all, SEO has been around for donkey’s years now.
However, with that said, just because a business owner will have heard of this form of marketing before, well, that doesn’t necessarily mean that they understand how the process works.
So, if you are still in the dark as to how the seo process works, do not fear!
That’s because within this tiny section of our website, we are going to explain how we implement quality seo for our valued clients who are based within Bath and Bristol.
Find the right type of digital marketing agency to partner with
Bristol, and its neighbouring city of Bath is packed full of various seo agencies. However, if you want to stay ahead of the pack within your business sector, well you will need Pack Digital.
That’s because we offer white hat seo services that will not dent your businesses bank account.
White hat (seo) search engine optimisation, for those who are unsure of what the term white hat means, is a form of digital marketing that the search engines, such as Google will approve of.
Avoid low quality seo like the plague!
There are so many digital marketing agencies out there that offer cheap online marketing services.
Such services may well be as cheap as chips, but if the website incurs a penalty later down the line, well this can be a right headache to sort out.
Google has a really sophisticated algorithm, this algorithm can sniff out low quality seo like a sniffer dog, and sure enough the algorithm will penalise those websites that use low quality Bristol seo companies.
It’s all about the strength of the ranking signals
When you first embark on your online marketing journey, you may rock up at a Bristol seo agency and think that the whole process is about building backlinks and writing content marketing.
However, these are just two of the major ranking signals that Google will consider, that’s when working out where to rank your website.
Ranking signals are factors that Google’s algorithm will measure in order to work out how important your website actually is. The website with the strongest ranking signals, and the best information will be the site that ranks the highest.
However, you Bristol search engine optimisation business will have their work cut out for them, that’s because they will have to strengthen over 200+ ranking signals for each client!
That’s because Googlebot, which is Google’s piece of automated code that detects seo changes, will monitor over 200+ ranking signals per website, when working out where to rank a website.
This simply means, if your website is the most relevant, and has the strongest ranking signals when compared with your direct competitors, well guess what? You will rank at the top of Google-after all that is the name of the game-right?
Because there are so many ranking signals that Google’s algorithm calculates on a regular basis, most digital marketing agencies split the 200+ ranking signals broadly into one of two categories.
Those two categories are on-site, and off-site seo.
Onsite seo is the process of optimising the following ranking signals, however there are many more that your agency will also consider:
- Title tags
- Meta titles and descriptions
- Internal anchor text
- Social media icons
- How fast the website loads
- Content marketing
- How regularly your blog or article section is updated
- Google will also consider many more onsite ranking signals as well
Google’s algorithm will also rank a website based on the strength of the websites offsite ranking signals as well.
This means your agency within Bristol should be busy building quality backlinks for your website.
If your business also requires local seo, then your online marketing company should be building quality business citations (NAP signals) as well for you.
Choose a quality white hat company
So many business owners within Bristol, as well as also Bath are choosing Pack Digital SEO to satisfy their businesses SEO requirements.
We will only ever implement to best quality white hat work.
So, if you need affordable, yet highly effective digital marketing services for your business, then why not give Pack Digital a call today?