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Introduction

let’s say that you are looking for a local vets, or something completely different such as looking for a local baker to make a wedding cake.

A lot of people choose their business based on this star rating, that’s the say how many positive reviews has the business got?

Now a lot of us do not have the time to start reading hundreds of different reviews, so a lot of us rely on a star rating

But what good is a star rating if it is not presented to a potential customer at the time that they are looking for a company?

This is why schema markup is so important, schema market can be useful multiple different is to markup important information on the company’s website.

Such as the company’s name, phone number or indeed the customer’s reviews.

Let’s say that you are looking to purchase a used car in Bath, England, and at the top you have PPC ads, then you have a list of local businesses, then you have the organic results, yet one company might catch your eye, why does that company catch your eye?

It’s simply because you see that they have a five-star customer review rating, and this is based on a lot of customer reviews.

Therefore your eye might be automatically attracted to clicking on that business, therefore the business has successfully improved its click through rate simply because the SEO agency has successfully used schema.

What is Schema mark-up?

Have you ever click on the right hand button on a website and viewed a company source code?

Now for a lot of people the source code will simply be like looking at the matrix, it will make no sense to a lot of people because it is simply HTML code that is used to construct a website.

However we also have to think about how uses this HTML coding.

That’s the say if there is a lot of coding, and sometimes the really important part such as your company’s name, its address and also phone number might not be clearly distinguishable from all the rest of the information that is held within your company’s source code.

This is why a lot of web designers and also SEO agencies use schema, as it’s a very effective way of marking up important information about your business.

For example, let’s return back to our example of a used-car dealer, if you have many positive customer reviews then you may ask your SCO company to mark this information up with schema, so that your company can have its five-star rating possibly directly appear in the Serps.

This can obviously help to improve your businesses click through rate, somebody is more likely to click on a company that is showing a five-star customer review as opposed to another company which has not implemented schema.

Why do SEO agencies use Schema to mark-up HTML?

When you think about SEO, often an SEO agency will sometimes be adding a lot of code to your website, for example they will be adding meta titles, meta descriptions, anchor text, evergreen content marketing and titles as well as a lot more.

This is a lot of information, therefore sometimes the important information such as your businesses map information, such as the company’s name, address and phone number sometimes will not be clearly distinguishable from say the rest of the text that is held in your company’s evergreen content marketing.

For example, a company within Bristol might have a homepage that has over 400 words, therefore it can sometimes be difficult to distinguish where the company’s address is.

Obviously a really good SEO agency will add NAP information to the footer of your website, and also add NAP information to the contact page, but they will also mark this information up using Schema.

 

How did schema mark-up come into existence

schema is an open source project, meaning that a lot of different companies come together to work on the project to create schema.

Therefore many digital marketing agencies use schema, as it is universally used by many different web designers and also SCO company’s.

schema.org

If you would like to find out more about schema, we would highly recommend visiting schema.org.

Star rating

We would highly recommend that your SEO company uses schema to markup your businesses reviews.

This can make the difference between improving your company’s click through rate.

And what do we mean by this, well for example let’s say that you employ a digital marketing agency in Bath to improve your company’s organic SEO.

And let’s say that you run a business where sells furniture, yet your business makes the furniture from scratch so you employ joiners.

You therefore wish for the marketing agency to get your company onto the first page in Bath bespoke furniture.

Now it might take many months for the SEO company to achieve this, and even when they do manage to get your business onto the first page, you still have to compete with all the other businesses that are on the first page.

For example at the top there might be three pay per click ads, then it might be three my business results and then might be 10 organic businesses which are also listed in the business results.

Obviously want as many customers to click on your company, so therefore you have to get your business to rank as high as possible, but you also have to get your business to standout, one of the ways of getting your business to stand out is to invest in white hat SCO and to add schema to the important elements within your company source code.

For example our agency normally recommends that customer reviews, name of the business, the company’s address, and the company’s phone number is marked up using schema.

Rich snippets

We would also recommend using schema, because simply your business then has a much higher chance of being displayed in the rich snippets.

For example, let’s say that you run an independent cinema in the city of Bristol, you might want to add Schema to your company website? This is so a rich-snippet will show what your customers have given as the star rating for your cinema.

For example, you may notice that you have a very high five star customer review, therefore you wish to mark this up using schema.

Then when somebody is looking to find a local cinema, your business may appear as a “rich snippet”, with a five-star average customer review, therefore making it more likely that a customer will want to watch a film at your cinemas.

Can make your business stand out

Therefore schema is a very good way of making your website stand out, therefore you may wish to hire a web developer which can add schema to your website’s source code.

Source code

Source code is simply the HTML that is written in order to construct your company website, and if you are to look at a website’s source code, especially an e-commerce website, which sells many products, then you will see that the source code can sometimes be very complicated.

That’s the say there will be a lot of HTML that is written in order to construct that page.

In order to help the important information, such as your company’s opening hours to standout then the web designers should mark this information up using schema.

A good SEO agency should therefore be able to use schema to highlight the important information such as your company’s name, address and phone number.

Microdata

You may hear schema referred to as microdata.

Local SEO

a lot of businesses, here in the city of Bath and also in Bristol, in the south-west of England will use schema to improve the company’s local SEO.

For example if you are looking for a local plumber, you may choose a business because it has a five star customer review, and this is displayed directly in the Serps.

Then because the business has a quality website, the company has also managed to reduce its bounce rate, therefore it is use schema in order to improve it click through rate, it also has a very good website, in terms of its design so it is managed to lower the company’s bounce rate as well.

Therefore a lot of marketing agencies use schema to improve a website’s click through rate, then they will also improve the SEO and on-site SEO in order to reduce the businesses bounce rate.

 

Click through rate

It’s really important that your SEO agency Bristol, works to improve your businesses “CTR”, click through rate, that’s because there’s no point in getting a website onto the first page unless you are also working to improve how many customers click on your business, one way to improve CTR is to obtain a “rich snippet”.

for example, an SEO company might manage to get your company into the first place position, however if the business in position three has implemented schema, and therefore has succeeded in obtaining a rich snippet that business, and that business is obtaining more clicks simply because it stands out as answering the customer’s question better, then obviously the business that has implemented schema will be benefiting because they have implemented schema.

So for example, you might want to find a local builder that specialises in building loft conversions, and the third results on has a rich snippet which explains that the company has been building loft conversions for over 20 years and also explains a bit more about the company, this business is more likely to standout because it has a rich snippet rather than a company that is just displayed in the organic Serps.

It’s worth remembering that there will be normally 10 businesses that are displayed in the organic Serps, this is why it’s so important that your marketing agency works hard to get your business to stand out by using rich snippets and also schema.

Why we recommend using schema

For an SEO agency like Pack digital it is easy for us to add schema to your website, so we can use schema to highlight your company’s NAP information. If you know a bit about local SEO, you will know that NAP information really important, this is why your marketing agency should work very hard to use schema to mark up your businesses NAP information.

For those that do not know what NAP means, it simply means name of the business, the address of the business and also businesses phone number.

We normally add NAP information to the footer of the website and we also add NAP information to the contact page as well.

We then mark-up this NAP information using schema.

How our SEO company can help:

We work with many companies in Bristol, we also work with many companies that are based in Bath.

Our agency specialises in two areas of marketing, they are organic and local SEO.

Therefore whether you’re a plumber looking to get your business onto the first page or you run a large solicitors practice our agency will be able to help.

Schema is just one way that we can improve your businesses on-site SEO, we can also improve your companies meta titles and meta descriptions, we can also improve your businesses evergreen content marketing and also anchor text, internal links we can also improve your company’s overall on-site SEO.

We work with a broad range of different businesses, it’s fair to say also that organic SEO is a slow process.

This means that the business should not expect immediate results, and often takes many months before our agency or most digital marketing agencies can show any results.

If an agency was to boast that it could put your business on the first page in a number of weeks, then we would recommend that you check that they are using white hat methods, as it white hat methods are not used then this could mean that your business incurs a penalty.

Therefore when our SEO consultants first work on a customer’s website, one of the first half that we do is to see if we can quickly improve the businesses on-site SEO.

Using white hat methods, we will look to improve the companies meta titles, meta descriptions, evergreen content marketing, internal links and also sometimes the design of the website needs to be improved.

For example, a company here in Bristol might have had a new website designed, but the website is very basic, or sometimes a company simply has had a one page website built, which is very difficult for our SEO agency to improve.

We may therefore recommend, sometimes that some of our customers may need to have pages added to their website example.

Our SEO consultants will then look to improve the following areas:

·        Meta titles

·        Meta description

·        anchor text

·        Evergreen content marketing

·        content marketing

·        Schema

·        We can add schema mark-up to your company’s NAP information

·        We can add schema mark-up to your customer’s reviews

·        Your schema to mark-up for your company’s opening hours

·        add new pages to your website if required

Therefore our SEO agency will quickly see if we can improve your businesses on-site SEO, only one of these tasks will be to add schema to your website.

Therefore if your business would benefit from having a rich snippet, then we may recommend that we add schema to your website.

Useful for businesses in Bath, England

we also work for companies which are based in Bath, England that require our SCO agency to implement high quality white hat SCO.

We will therefore look to see if your business would benefit from having schema added to the website.

A lot of businesses that are based in Bath, require our SEO company to implement local SEO.

For those businesses that know a bit about local SEO they will understand that it needs to be implemented every single month.

We therefore work with many businesses which are based in Bath, England to improve their local SCO. Line

sometimes the business would benefit from having schema added to the website, for example let’s say that the company is a wedding cake maker in the city of Bath.

The company might have a lot of good customer reviews, therefore the marketing agency may mark up the businesses customer reviews, in order to increase the chances that the company has a rich snippet which is displayed directly within the service.

This is likely to improve the businesses CTR, which simply means click through rate.

That’s the say most digital marketing agencies, do not just aimed to get your business onto the first page, instead they are also monitoring analytics, this is to try and reduce the company’s bounce rate and to also improve the businesses click through rate.

A lot of businesses here in Bath, in the South-West of England therefore work with digital marketing agencies, that’s to improve the businesses organic and local SEO, but also to reduce the businesses bounce rate.

Sometimes a company will therefore need to work with a web developer and a SCO company, sometimes a digital marketing agency will have a web developer working in-house.

When you have a web developer working for your company sometimes, they will use what is called “split testing”, which is also referred to sometimes as “A/B testing”.

This simply means that sometimes they will change the design of the company’s website to see if this improves sales, they may then revert back to the all design if it does not generate more sales.

For example a company in Bath might add schema to their website to see if they rich snippet can be created, they may then monitor using analytics to see if this improves the company’s bounce rate.

Therefore if a business is in Bath England trying to improve its a local SCO is might benefit from adding schema to the website.

A web developer should be able to add schema to your website very easily.

 

A lot of businesses in Bristol also use Schema markup

A lot of businesses in Bristol are also using schema, if you run a business in Bristol then you will know that it is very competitive stop

that’s the say it doesn’t matter if you run a scaffolding business or you run a solicitor’s practice, it’s really important that your business stands out, that’s even when the SEO company has managed to get your business onto the first page of the Serps.

Therefore, your marketing company should work hard to add Schema to your website, so that this increases the chances of your business having a “rich snippet”.

sometimes in order to add schema you will need somebody that has HTML, therefore coding knowledge to add schema.

Sometimes a business will add schema to product pages, and some businesses in Bristol would just add schema to the company’s NAP information.

Therefore it depends on where your business wishes to add schema to your website, therefore it might take a web developer sometimes just 30 minutes, however if you have a large website, such as an e-commerce website, that sells many thousands of different products, then it might take many days or even weeks to add schema.

 

Introduction

Up until now your business may have stuck to the same old marketing methods that you have grown used to.  

So, for example your business may have been investing in flyers and posting them through countless letterboxes for example, yet you as the business owner may have come to the realisation that this marketing method isn’t working for your business.

So, you’ve decided to invest in organic seo instead. Yet, many business owners know that investing in organic seo can sometimes be a slow process, and they would often be right, yet business owners often do not know what causes the delay between paying for SEO, and starting to see positive results, such as the phone ringing with more customers.

So, what does cause this delay?

Well, in matter of fact there are loads of reasons why organic seo is often a slow process, and naturally not many seo agencies want to bring these reasons to your attention straightaway.

As if a smartly dressed sales person from a large digital marketing agency opens their sales pitch with “you do know this SEO is a slow process-right?”- well often that’s not the best way to close a deal!

However, we are different, we like to be clear with our customers, and this is how we as a respected seo agency has been able to retain our customers for a very long time.

So, without further ado, let’s look at why organic seo is often a slow process:

The competition

If you mention a competitor’s name to some businesses they may feel as though you are trying to wind them up.

So as the business owners blood starts to boil its crucial that as an seo agency we quickly explain why it’s important to evaluate a competitors seo.

And what’s the reason we evaluate the competition’s SEO?

Well, the reason is to work out how strong that businesses SEO is, for example how many backlinks do they have?

And the reason for this is to work out the benchmark that needs to be exceeded by your business.

But do not get us wrong, its so important that your business only implements quality SEO. We stress this because some businesses quickly spot that they are flagging behind the competition, that their businesses SEO is no where near as strong, and this is what sometimes sparks some businesses into implementing seo quickly which is sometimes substandard.

Substandard seo could mean that your business incurs a penalty, for example if the backlinks are rubbish quality, the business could incur a Google Penguin penalty for example.

So, this is why organic seo is often a slow process, that’s because the quality of the seo work has to be high.

Plus, also you have to factor in the competition, so if your have a competitor that has been investing in quality seo, and has been doing this for say 8 years, and your business is just leaving the starting-blocks, well this means it will often take some time in order to catch up.

Skillset

This is a pretty obvious one, that is which seo agency you choose will have different levels of skill.

There will be some seo agencies that simply don’t use white hat methods, so will be regarded as a rubbish agency, then on the other hand there’s agencies which will pay considerable sums of money to retain some the best SEO minds this country has.

So, we know this is pretty obvious point to make, yet one worth making none the less, that is you should partner with an agency that you know only has knowledgeable staff, so do take the time to meet with your seo agency and make sure that they are offering you white hat seo.

It’s worth mentioning at this point that some seo agencies say they are white hat, but in matter of fact they are not. So, it’s worth bearing this in mind.

However, your business really does want to only pay for white hat seo, as otherwise your business could incur a penalty.

New website?

Most seo agencies, including ours believe that its much harder to optimise a brand-new website.

The reason that some seo companies believe that this is so is because new websites are placed in what’s called a “sandbox”.

This means that brand-new websites can take longer to optimise. So, this means that say there are two businesses, and they operate in the same sector, and let’s say that business sector is construction.

So, if there was one website that was live for say 8 years, well this would normally be easier to optimise than a website that’s just been made.

Can your digital marketing agency help?

Now that we’ve explained that organic seo is a slow process, we still believe it’s a truly powerful form of marketing.

We have helped countless businesses to get onto the first page of Google, and we have seen start-up businesses who have obtained great success from investing in our seo services.

So if you would like to obtain a no obligation quote, well what you waiting for? Why not give our seo agency a call?

Introduction

You might be looking for a way to improve your businesses online marketing, that’s to say many businesses that are based in Bath, in the South West of England and also within Bristol, may have been investing in more traditional forms of marketing up until now?

That’s to say, many businesses may have been investing in a team of salespeople, they may have also been investing in marketing through sponsoring local sporting events, such as a rugby team for example?

However, more and more small and medium businesses across the South West of England are now investing in SEO?

Yet what is SEO? How can it help a business? Well, this blog post will explain all:

However, before we do start it’s important to know that there are many different types of online marketing- for example a business can invest in Pay Per Click (PPC), organic SEO and also local SEO as well as advertising the business on social media, such as using Facebook.

So, as the business owner you may not know which form of online marketing that you wish to invest in, that’s to say would you be better off investing in organic SEO, pay per click (PPC), local SEO or a mix of all of these?

To help you to learn more about what local SEO is, this article is dedicated to explaining what it is, and how it could help your business:

So, what does local SEO mean?

Let’s say that you run a local business here within Bristol, let’s say that you run a local plumbing business and your based near the great Clifton Suspension Bridge.

Yet, your plumbing business may notice that it’s harder than ever to secure commercial plumbing contracts in Bristol?

Therefore, you wish to invest in online marketing, and you wish for your business to come up for terms related to “commercial plumbing” within the city of Bristol.

This would make local SEO ideal for your business; however, a lot of businesses quickly learn that the prices for this service can vary massively. That’s to say where one agency may charge a few hundred, another may quote a few thousand, yet why are the prices so different?

This is where some business owners may get deterred, that’s because prices can be so different that the business owners do not know what they are getting for their investment.

That’s to say some may wonder why do SEO quotes often vary so greatly?

That is a business often does not want to invest in cheap SEO, because they know that you often get what you pay for.

A lot of businesses will also know that if they invest in low-quality forms of SEO, the business could be hit by a penalty.

For example, an algorithmic or a manual penalty, could be imposed on the business.

This is why it’s crucial that you invest in high-quality SEO work which is “white hat”, and must follow Google’s Webmaster Guidelines, and the marketing agency must use the latest white hat methods.

This article will only recommend using “white hat” high-quality methods.

We will also explain what local SEO is, and how it could potentially help your business.

How can local SEO help a business in Bristol and in Bath, England?

Let’s say that you run a construction business here in Bristol, and on the first page of the results, there will be 10 other construction businesses, those 10 businesses have been placed there because the algorithm deems that their website has the strongest ranking signals, sometimes some agencies will call ranking signals, such as backlinks “ranking factors”-yet with that said ranking factors and ranking signals mean the same thing.

Now as a business owner, you may think that the search engines only judge a website on a handful of ranking factors, however this is not true, that’s because as any good digital marketing agency will tell you, the algorithms will judge your website on over 200 ranking factors.

For example, here are just some of the ranking factors that the algorithms will use to work out how strong your businesses SEO is:

·        Backlinks

·        Content marketing

·        Evergreen content marketing

·        Meta title

·        Meta description

·        Schema

·        Business citations

·        NAP

·        Bounce rate

·         

These vary in terms of their importance, for example, a lot of digital marketing agencies will agree right at the top of that list in terms of importance are “backlinks”.

However, then what could be a less important ranking signals, are meta titles.

Now the businesses that are on the first page of Google have normally got there because they have invested in organic SEO or local SEO for many consecutive years.

Therefore, for a business in Bristol to get onto the first page normally has to do a lot of SEO work, which means a lot of catching up with the existing competition.

Now, this is why when a business quotes a very low fee for offering SEO work, the business should be sceptical- that’s because often it’s not just about optimising the website this month, it’s about catching up with all the SEO work that the competition have completed over say the last eight years.

In some industries it’s easier to catch up with the competition, however in highly competitive business sectors- such as the legal sectors, for solicitors, it’s very competitive and therefore the standard the beat is often very high.

Now as a business owner, this might have you scratching your head, thinking while how much work needs to be done in order to overtake the competition?

Now, this is why it’s very hard to predict how long it will take the business to get onto the first page of the search engine, that’s because in every single area, and in every different business sector, it will be a different standard of SEO to beat.

So, for example, let’s say that you run a employment law practice in the centre of Bristol, to get onto the first page of the search engine results, you will have to normally have to beat the 10 other businesses.

Now, if those businesses have hundreds of good-quality backlinks, and really good-quality content marketing, then it may take many years to overtake the existing competition.

This is why when you contact the business, and the sometimes seem as though they’re putting roadblocks in front of you, they might actually be explaining to you as the business owner the real challenges that the SEO agency will face in order to get your business on this page.

So, in a nutshell, what we are really getting at, is that local SEO and organic SEO often takes a great deal of time.

For some industries, in may mean it will take many years, however to get a less competitive industry, let’s say for example a scaffolding business in Bristol to rank on the first page then it may only take a few months to show results.

What is for sure is that SEO is a long-term process- the business should be committed to investing over the long term, and also know that results take a great deal of time to show in terms of customers purchasing via the website.

Also because there are over 200 different factors that the SEO agency Must improve, there is a lot of work needs to take place, so the business needs to be realistic in terms of its marketing budget.

That’s the say if you contact the business and think for a few hundred pounds you can catch up with competition then often this is not the case.

There will of course be loads of businesses willing to take the marketing budget, but often if the work is then low quality then the business will incur an algorithmic or a manual penalty.

This could mean that the business incurs an algorithmic or a manual penalty, which removes it from the search engine, or it could mean the business is placed much lower down the page on the search engine.

Therefore, the business should only invest in high-quality, white hat SEO, even if this means that it will take a great deal longer to show results.

Now, we have got that out of the way, it’s important to look at the benefits of investing SEO, for example, when somebody is looking for a local plumber, your business could come up in the top three results, so therefore when you consider that there are potentially hundreds if not thousands of plumbers in a city like Bristol, your business could potentially have a lot of valuable leads.

And as most marketing companies will tell you, organic and local SEO can be a highly effective form of marketing, because you will be marketing your business when that person requires your services.

This is different from other forms of marketing, for example sponsoring a local rugby team for example, because you are advertising your business when that person might not necessarily need your services, or what your company can offer so your business might easily get forgotten about, and the business might just be generating brand awareness of your company instead.

This is where SEO is completely different, because when somebody is looking for that service or the product your business offers, it can appear instantly, and therefore your business could gain potentially valuable leads for your business.

However, we must stress the point that you should only invest in high-quality work, because if your business does incur an algorithmic or indeed a manual penalty, then the business could be removed from the search engine completely, which means that your business is no longer visible.

What does white hat SEO mean?

White hat SEO basically means that the job is done right, however as you can imagine the cowboys of the SEO world, will say that the work is “white hat” when it is not.

This can confuse business owners, as they think they’re investing in quality, when they are not, therefore you must invest in high-quality work, and it might be worth you getting a second opinion from another company, from somebody that knows a lot about SEO, to make sure that the work is done right.

What is for sure is if the work is not done right, and it is not high-quality, then the business will incur a penalty, this could mean that the business slips down the ranks, from say page 1 to page 11 of the search engine, or it could mean if the work is done really poorly, that the website is totally removed from the search engine completely.

For example, a lot of businesses that were impacted by the Penguin penalty.

That’s to say a lot of agencies were building low-quality backlinks, these backlinks caused the problem that many businesses incurred an algorithmic or a manual penalty.

Once the business incurs a manual penalty or the algorithmic penalty, it could then be removed from the search engine, and sometimes it could potentially take the business many months or even years to start to recover from a penalty.

This is why it is crucial that the work is done right, because it could adversely affect your business if it is not done correctly.

We therefore only recommend that the very high-quality methods and white hat methods are used.

We would also recommend using a local SEO agency in Bristol or Bath, because often you will want to meet with your Seo consultant so that you can discuss progress on how well you SEO is doing.

Therefore, if you were to choose an agency based further up the country, it will obviously be hard to have a face-to-face meeting about how your organic your local SEO is improving.

For example, you may wish to meet with your agency to discuss how they are building backlinks, and how many backlinks the business built since you last met.

Also, you may wish to look at analytics data discuss how the bounce rate could be reducing also for example.

Therefore, you may wish to pick a local agency here in Bristol, an agency that can offer white hat SEO.

There are many agencies that are based in the city of Bristol, and that are based in the city of Bath as well.

What’s the difference between organic Seo and local Seo?

Often business owners will get confused as to the difference between organic and also local SEO, local SEO means that your business can come up in the My Business results, and sometimes some agencies also mean the organic business results as well but only for a city or a town.

However with organic SEO some businesses may wish to rank on the first page on a national basis

What is on page SEO mean?

You may hear your SEO consultant mention on-site SEO, that’s the say when you first ask an agency the start improving your businesses SEO, they may say that they are going to work on improving your businesses on-site SEO.

This may mean that they will work on improving the following

 

·        Meta titles

·        Meta descriptions

·        Anchor text

·        Schema

·        Content marketing

·        Evergreen content marketing

·        Internal links

·        Improve the website design

·        Lower the businesses bounce rate

·        And much more

Therefore often a marketing agency will start work on improving the website on-site SEO, this sometimes means adding content marketing.

For example, the marketing agency may add content marketing to the blog section of your website

 

On page SEO

Meta titles and meta descriptions

the agency may add meta titles and meta descriptions that every single page on your website, that’s the say the may add meta titles and meta descriptions to the main pages and also to the blog post of your website.

If you have a WordPress website, then this is often very easy to do, however sometimes a web developer is needed to add meta titles and meta descriptions to each page.

If you do not know what meta titles and meta descriptions mean, they are simply the title and short description that you read in the search engine results pages, so that they tell you what that page is about.

Let’s say for example you are about to purchase a brand-new electric bike, and you select one business because the meta title says that they offer free delivery. This is a good example of how a marketing agency can improve a businesses meta title, so that it improves the click through rate, which you may mean that more shoppers visit your website.

This is as opposed to a business not writing a meta title or a meta description, which then means that sometimes a title and a short description of a page can sometimes be taken out from the page at random.

This sometimes does not encourage a shopper to visit your website, for example there may be a brand of electric bike that sells really well, if you were to put this in the meta title, then it’s more likely that someone looking for that brand of bike is likely to click on your website therefore improving your businesses click through rate.

Therefore the digital marketing agency should write the meta titles and meta descriptions for each page so that they improve your businesses click through rate.

Now if your business sells many thousands of different products, then it may take many weeks to write the meta titles and meta descriptions, therefore you may wish to ask the marketing agency whether they employ copywriters.

A copywriter will be able to write the meta titles and meta descriptions for your website, they should write the meta titles and meta descriptions to improve your businesses click through rate.

homepage

your SEO agency in Bristol should work on improving your businesses homepage, for instance if your businesses homepage has a very high bounce rate, then this could mean that you are potentially losing sales.

For those that do not know what bounce rate means, it simply means the percentage of shoppers that are landing on your website but leaving straightaway without visiting another page on your website.

your marketing agency should work hard to reduce your businesses bounce rate. Let’s return to our example of a retailer selling electric bikes, let’s say for example that the marketing agency notices that the homepage has a bounce rate of over 80%.

Therefore the digital marketing agency should work out why the bounce rate is so high, for example the SEO agency may work with a web developer to improve how the main menu works.

For example, you may change the main menu so that people can see the brands of bike that you sell, they can quickly click on the brands that they want and to see the bikes that your business sells.

This is as opposed to grouping all the different brands together, then the marketing agency may notice that the businesses bounce rate therefore often the SEO company in Bristol or in Bath will need to work with a web designer to reduce the businesses bounce rate.

Remember if a businesses bounce rate is very high this could mean that you are potentially losing out on sales, so you will want to keep your shoppers on your website for longer so that you can increase your chances of increasing your sales

content marketing

Often a local SEO company will spend quite a lot of time writing content marketing, that’s the say you may hire an agency improve your businesses local SEO for say three days per month, they may spend to or at least one day out of the three writing content marketing sometimes.

The reason for this is content marketing is used to improve the businesses on-site SEO, but it is also sometimes also used to help the business to build back links.

However, if the business is trying to build back links, the backlinks must be quality and built in a white hat way

Evergreen content marketing

Let’s say for example that you run a solicitor’s practice in Bristol, yet your business is not getting any customers via its website.

You may notice that your marketing agency is stating that the need to improve your businesses evergreen content marketing.

Internal linking

Often a SEO company will use internal links, for example let’s say that you run an e-commerce business that sells running trainers.

And you are writing about a blog post which is stating the bestselling running trainers of 2020, it just as happens that your business also sells the running trainers, so as you mention the brand and the running trainer you can add an internal link over to the page on your website that sells those running trainers.

Marketing agencies refer to this as an internal link, this can help your customers to find products more easily and it can also help your SEO if that page can be crawled and indexed

However the work must be white hat, that’s the say when you are writing the anchor text this must be done in a white hat way.

NAP

It’s really important that if you want to improve your businesses SEO in Bristol, that you add your businesses NAP information to your website.

You may not know what NAP means, nap simply stands for name of your business, address of your business and phone number of your business

You should add this to your website so that it can be crawled and indexed, most businesses will add this to the contact us page and also to the footer of the website.

You may therefore wish to ask your SEO company and your businesses map information to your website

Schema

A lot of businesses will also mark up the NAP information using schema, that’s the say schema is used to highlight the businesses map information.

 

local phone number

Our business always recommend that a local phone number is used, for example if you run a business in Bristol then you should use a local phone number.

If you run a business in Bath you should use a local phone number, this can help to improve your businesses local SEO.

Therefore if you have the option of choosing between a mobile phone number and a local phone number, we would always recommend opting for a local phone number.

The local phone number should be added to your businesses map information, we would recommend that your businesses map information is added to the footer of the website and also on your businesses contact us page.

 

Pages

Often SEO agency will recommend that new pages are added to your company’s website for example let’s say that you run a plumbing business in Bristol, the marketing agency may have a page to better optimise your business for boiler replacement, or emergency callouts or boiler repair for example.

So many businesses in Bristol just opt for a one-page website however these are often difficult to optimise

Bounce rate

Your business should try reduce its bounce rate, for example a digital marketing agency may spot that your business has a very high bounce rate.

Let’s say for example, that your business sells smartphones, your marketing agency may spot that the bounce rate on the home page is say over 90%, the marketing agency should therefore try to reduce that bounce rate.

Sometimes this will mean redesigning the homepage, other times it might just mean making some design improvements

Analytics

We would recommend using analytics, to monitor your businesses bounce rate and also to see how many organic visitors are coming to your website.

 

Must be white hat

We would always highly recommend that all of yes your work is white hat. If the work is not white hat then your business could incur a penalty.

Many businesses in Bristol have received a penalty, such as a Penguin or a Panda penalty, this can mean that the business is removed from the search engine.

We would therefore only recommend investing in white hat SEO

What is often page SCO mean?

You may hear your marketing agency talk about on-site and off-site SEO, that’s because there are over 200 ranking factors, for example one ranking factor is backlinks another ranking factor is meta titles and meta descriptions.

Because there are over 200 ranking factors which the algorithm calculates to see how strong your businesses ranking factors are, often marketing agencies split the ranking factors into on-site and off-site.

And often a business will talk about backlinks, that’s because backlinks are considered one of the most important off-site SCO ranking factors.

That’s the say marketing agency’s know that even though there are over 200 ranking factors, there are still some that more important than others, and most marketing agencies agree the backlinks are very important.

Therefore for a business to get onto the first page, often the business will need a lot of high quality backlinks.

Therefore often an agency will build do follow and no follow backlinks.

For example, let’s say that you sell luxurious cars in Bristol, your business to get onto the first page in Bristol your business will often need high quality backlinks the backlinks should be built in a white hat way, and often it means many days worth of work to build backlinks, this is why a marketing agency is often used to build backlinks.

However the backlinks must be built in a white hat way

What are backlinks?

Let’s say that you are booking a holiday in Bristol and you have booked your holiday, then at the end of the payment process you see an advertisement to hire a hire car.

You click on the link and it takes you to a hire car website, this means that you clicked on a backing from the holiday company to the hire car company, therefore you are followed a backlinks.

Now to improve a business’s SEO, high quality backlinks need to be built.

What do we mean by high quality backlinks?

For example let’s say that you run a construction business, you will want high quality backlinks from trade bodies which represent the construction sector

the backlinks must be high quality, plus they must be built in a white hat way.

If the backlinks are not built in a white hat way the business could incur an algorithmic or a manual penalty. A penalty could mean that the business is removed from the search engine.

Why must backlinks be built in a white hat way?

It’s really important that your company builds backlinks in a white hat way, that’s the say the backlinks must be high quality.

The backlinks must be high quality, it’s also good idea to have no follow and do follow backlinks.

If the backlinks are not high quality, not built in a white hat way and the business could incur a penalty.

If the business was to incur a penalty, because the business has low quality backlinks then this could mean that the website is removed from the search engine.

This is why you should only earn high quality backlinks. Your digital marketing agency should therefore be building do follow backlinks and no follow backlinks

What business citations?

You may hear your SEO agency talking about building business citations, which are sometimes called map signals.

Business citations are simply mentions of your businesses name, address and also phone number (NAP).

For example, let’s say that you run a solicitor’s practice here in Bristol, you should add your solicitors practice NAP details to the footer of the website.

So the company’s name,  address and phone number should be written at the bottom of the website. Your marketing agency may also add schema to your website.

 

Your marketing agency

 

What does not mean?

Social media

You may choose to promote your business on Facebook and Twitter, therefore you may ask your SCO agency to add links on your website to your Facebook and Twitter accounts.

Sometimes for example before somebody chooses to purchase a product or a service from your business, they will have a look at your businesses reviews on Facebook.

Let’s say for example that you run a fencing business in Bristol, before somebody hires you to build say a feather edge fence, they may have a look at your businesses reviews on Facebook.

So even if you do not want to spend money on advertising your business on Facebook or Twitter, you may wish to use Facebook or another social media website in order to get business reviews

Facebook

We were to recommend that you set up a Facebook page for your company, you should add your businesses NAP information.

For example let’s say that you are a plumber here in Bristol, you should have a company website, which the SCO company should be applying white hat SEO to will.

but you may also wish to have a Facebook business page, where the company’s phone number and address should be added

If you do not have any business page on Facebook, your marketing agency should be able to easily set you up a Facebook business page.

This often only takes a you minutes to do, yet it can be another place where your business can obtain a business citation.

For those that do not know what business citation means, it is a mention of your businesses NAP information

We would recommend setting up a Facebook business page as well to show your customers your most recent work.

For example, let’s say that you are a construction business and you serve Bristol and also Bath, therefore you may be paying an SEO company to optimise your website for both of these areas.

However, the evergreen content marketing on your company’s website may stay the same for a long period of time.

For example, let’s say that you have a page which is dedicated to advertising your company’s services such as offering loft conversions

However this page on your company’s website might stay the same for many years.

Therefore what is often needed is the marketing agency to update your businesses Facebook account.

So when a customer wants to see your most recent work, such as a recent loft conversion you can add this to your company’s Facebook account.

Digital marketing agency or SCO agency?

This is a question that many business owners ask themselves that is do they want a SCO agency, Woodley wanting digital marketing agency?

You might not know the difference, however an SEO agency will specialise in just offering normally pay per click, or SEO or local SEO.

However with that said more and more businesses are opting instead for a digital marketing agency, because sometimes such an agency will have website developers, website designers, copywriters, logo designers, pay per click, SCO staff.

And sometimes your website will need to have the design improved in order to make SCO improvements such as lowering the businesses bounce rate.

So it just makes sense sometimes to hire an agency that has web designers and SCO staff in one company.

If you were to hire an SEO agency, often need to then liaise with your web designers or recommend a web design.

This sometimes means as a business owner you have to manage two separate businesses.

Which can mean that there is a lot of emails going back and fore with your web designers and your SEO agency.

Therefore a lot of businesses in Bristol now instead opting for digital marketing agencies which can manage all of the services in one company.

For example, you might contact the agency to design a WordPress website, then the agency might offer copywriters to write the text website.

Then you might notice that you need to invest in pay per click or SEO, so instead of having to go and find a different agency, you can just manage that one business instead.

However, you must make sure that the work is white hat, sometimes a web design business will offer SEO but the work is sometimes is outsourced or not white hat.

 

How our agency can help you in Bristol

We are an SEO agency in Bristol, we work with many different businesses in Bristol.

We offer organic and local SCO stop

So no matter if you run a hairdressing salon, or you run a large solicitors practice, we can help to get your company onto the first page.

In the very first month of working with your company, we will look at which ranking factors we can optimise to bring you the best results as soon as possible.

For example, you may notice that the evergreen content marketing on your website needs improving, we may therefore rewrite the text, and this may make a improvement in the very first month.

However really important to remember that organic and local SEO is a long-term process, that’s the say some businesses do say they can bring about results in a very short timeframe, however with that said if the work is not high quality and the business will incur a penalty.

The more respected SEO agencies in Bristol will often offer you more honest advice as to how long it will take to get your business onto the first page. Sometimes it can take many months and for some businesses it can take many years.

Some business owners will understand why it takes so long, and that’s because you need to be the standard that your competitors are setting.

For example, let’s say that you run a construction business, to get onto the first page your businesses SEO must beat the other 10 businesses that are already on the first page.

Now you might be up against businesses that have been investing in organic SCO for sale the last nine years.

Therefore your business must be realistic as to how quickly can catch up with the competition.

For example, let’s imagine that you are setting up an employment law practice in Bath.

And you want to get your business onto the first page for employment law by, yes you might be against 10 other businesses that have been investing for the last four years in SEO.

This means that they will have invested in building high-quality backlinks, and also improving the businesses on-site SCO.

So the business will have optimise their meta titles, meta descriptions and content marketing

this means that your business might have a lot of catching up to do, that is why when a business says we can get you want the first page in a short amount of time sometimes this is not realistic.

Instead what is often needed is a lot of SEO work in order to catch up with your competitors.

The more honest and respected marketing agencies will provide a rough idea of how long this could take.

However, in more competitive industries, such as running a solicitor’s practice, it can sometimes take up to a year to get business onto the first page.

There will be some companies which say we can do this in a few months, yet if they use low quality SEO then the business could incur an algorithmic or a manual penalty.

Therefore, all of the Seo work must be “white hat”, here are some of the ranking factors which should be optimised:

·        Meta title

·        Meta description

·        Alt text

·        Homepage

·        Evergreen content marketing

·        Content marketing

·        Internal backlinks

·        Anchor text

·        Backlinks

·        High-quality backlinks

·        White hat

·        Business citations

·        Schema

All of these should be optimised in a white hat way.

Therefore if you are looking to invest in SEO, you should not think of it as a short-term process, instead often you have to partner with a marketing agency for a very long time.

Therefore, if you are looking to get quick results, in terms of increasing sales in a short amount of time often this form of advertising would not be suited to your business.

Instead in order to improve your businesses marketing, a marketing agency will often have to work with you on a long-term basis.

So, for example let’s say that you run an e-commerce website, and your business sells running trainers, if you want to improve your sales using organic SEO, then this is a long-term process.

That’s the say often you are the highly work with them many months.

Often right at the start sales will not increase, that’s because often there is so much work to do that the SEO agency cannot often show improvements in a very short amount of time.

Sometimes you will have to work with an agency for a long period of time for them to show an improvement in organic customers.

Introduction

If you run a large or a small business here in Bristol or within Bath, then it’s highly likely that you will have heard about “SEO” long before now.

Whether you have heard about this form of digital marketing via an e-mail that’s been sent to you, or let’s say through a friend that also runs a business here in the South West- you may have thought how this could type of online marketing help your business?

Well, if the work is white hat, that means the work is quality, then SEO could help your business here in Bristol in the following ways:

  • Help to increase sales
  • Help to improve where your business ranks on Google
  • Help your business to get more leads
  • But only if the work is white hat

Yet, there are some business owners here in the South West thatstill do not know what this form of marketing is. So for those that do not know SEO stands for, well it simply stands for search engine optimisation.

What does Search Engine Optimisation mean?

It’s a process that an SEO agency like us here at Pack Digital or a marketing freelancer or sometimes the business itself will use to find which phrases the businesses customers are most often using to find the products or services that your company sells. So, lets say you run an employment law practice in Bath, obviously you would want your business to appear higher for “employment lawyers + name of city”- this is exactly what our digital marketing agency can help with.

What are Keywords?

What are keywords?

Well, for example for a double glazing business, their most likely going to have the keywords like “double glazing + location” or “UPVC windows + location” as the main aim of improving.

That’s to say the SEO company should say these are main keywords, and we are going to improve these via white hat SEO.

It’s then an ongoing process of improving where the business ranks for these terms.

For example, let’s say that your business specialises in a retailing a certain brand of high-value car, yet you are competing with let’s say 20 other dealerships that are also based in your city or near your city retailing that high-value brand of car as well.

Therefore, you may hire an agency to optimise your website for that brand of car combined with words such as “dealership”, “servicing” and perhaps also brand of car + all the surrounding areas that are near your car dealership.

A business will therefore normally want to rank as high as can as many keywords that are important to that business.

For this to happen often an SEO agency needs to be employed, and that’s where Pack Digital can help.

What is local SEO?

You may have heard about local SEO, yet wondered what this means?

Well, a lot of businesses based in the South West for example based here in Bristol and also in Bath, will invest in this form of digital marketing.

Therefore, whether you run a scaffolding business or a solicitor’s practice, regardless of the type of business you run normally the business will want to appear on the first page of Google.

This has obvious advantages to the business owner, that’s to say they are more likely to be contacted by customers and more sales are more likely to happen if you partner with the right SEO agency, like Pack Digital that offers white hat SEO.

However, often it is a long road for a business to get ranked on the first page of Google, that’s to say for the business to get ranked on the first page of Google often they have to partner with the right digital marketing agency that can offer white hat SEO. If the business chooses the wrong agency here in Bristol, or anywhere else for that matter, well the business could incur a penalty.

For example, you may have heard about Google Penguin, and Google Panda penalties?

That’s to say if the business does not hire a white hat agency, and you were to hire the wrong agency, then the business could potentially incur a penalty, which means that the business could even be removed from Google altogether.

So, this is why you must hire a respected, white hat agency like us.

Is organic and local SEO a fast process?

No, the short answer is no.

Organic and local SEO are most definitely not a fast process, many businesses do try and imply that it is a very fast process, yet then the business might not be using what are called “white hat methods”, which could mean they are flouting Google’s rules.

The agency must therefore always follow “Google’s Webmaster Guidelines”.

If the agency or freelancer, or the business are flouting the rules, then this means that the business website could incur a penalty.

We are a respected and well-known digital marketing agency, so we will only ever recommend using white hat methods.

Why does my SEO consultant keep referring to an algorithm?

When having a conversation with your seo agency, they may keep repeatedly referring to an “algorithm”- you may not know what they mean when you are referring to this algorithm.

The algorithms simply what are used to work out how strong your website’s SEO is and then the algorithm will then compare the SEO score with your competitors websites.

So, for example let’s say that you run business here in Bristol, and you run an Italian restaurant and you want your Italian restaurant to appear on the first page of Google for “local Italian restaurants”.

Yet there are over 20 other well-known Italian restaurants throughout Bristol, therefore for your business to appear right at the top of the first page, your business must have the strongest ranking factors.

What does this mean?

Well there are over 200 different ranking factors which the algorithm takes into account, for example, most marketing agencies will agree that backlinks are one of the most important.

Therefore for your business to be right at the top on the first page of results, your business must have rules strongest ranking factors, that’s when compared with all the other websites for Italian restaurants here in Bristol.

However, to make things even more complicated, it’s worth knowing that not all the ranking factors are worth the same, for example most marketing agencies will agree that backlinks are widely considered the most important, and that’s to say alt text is less important a ranking factor.

Therefore whichever SEO agency that you do use, they must be able to prioritise their time to improve the most important ranking factors first.

 

What are ranking factors?

Ranking factors are what are computed by algorithm, for example ranking factors are used by the algorithm to work out how strong your company’s SEO is.

Your ranking factors are then measured and given a score, and then compared your direct competitors, and the businesses that has the strongest ranking factors and will appear higher on the list of Google’s rankings.

 

What does “crawling and indexing mean”?

The basic requirement of SEO is that the website can be crawled and indexed, and this means that Google can index your website and this is so it can be read by the search engine, and Googlebot.

 

Why does it depend on how strong my competitors SEO is?

Some businesses think that SEO is like Pay Per Click (PPC), however SEO is completely different, with pay per click (PPC) you pay a sum of money and your business can instantly appear on the first page.

However, with SEO it is different that is it’s often takes many months for the SEO consultant to get your business on the first page.

 

What does content marketing mean?

Content marketing is exactly what you are reading here, that’s to say often content marketing is just written text, however the text must be high-quality.

If the text is not offer useful information then the reader is likely to leave the website contributing to a high bounce rate.

For those that do not know what having a high bounce rate means, well, it can be detrimental to your businesses SEO.

This is one of the reasons why your businesses content marketing must be high quality.

 

What does link building mean?

Normally the agency will need to build high-quality white hat backlinks.

 

What are the benefits of investing in this form of marketing?

The benefits of investing are quite obvious, in that if you partner with the right agency, they can get your business to appear for products or services that your business sells on the first page of Google.

This is a very effective form of marketing, that’s if it is done right- that’s because when a customer is searching for the products or the services that your company offers, then your company can appear right before the customer.

When you compare this with other forms of advertising, then you might be advertising your business at a time when the customer does not wish to purchase your products, you can start to see how SEO is so effective because the customer is finding your business when they are more likely to want to make purchase.

For example, you might advertise your company at a local rugby event through banner advertising for example.

However, people watching that sporting event may not pay much attention to the banner advertising and they may not want UPVC windows or doors at that time.

However, if you pay an agency to get your business on the first page for UPVC company say in the area Bristol, when somebody wants their double glazing replaced you can appear when the customer is searching for such a business.

 

This is why it’s such an effective form of advertising

Why do I need to invest each month?

Organic SEO is different than other forms of advertising in that often you need to pay every single month.

The reason for this is your competitors will want to take your spot and to also get higher search engine rankings.

Therefore you are in constant competition with your competitors, and if your business was to take its foot off the accelerator then other businesses can quickly overtake your business.

Do many businesses in Bristol and Bath invest in this form of marketing?

Many businesses throughout Bristol, in the South West of England and also Bath invest in this form of marketing.

Therefore any business which appears on the first page is more than likely investing or has invested in some form of SEO in the past.

Why must the work be high quality?

All the work must be high quality, otherwise your business runs the risk of incurring a penalty and being totally removed from the search engine.

Does my business need an SEO freelancer, agency or a digital marketing agency?

Will you require an SEO consultant, freelancer an agency or a digital marketing agency depends totally on your businesses requirements.

For example, if you run a large business then it is unlikely that you are to hire a freelancer to optimise your website that’s to say often you will need an agency, however if you are a small business here in Bristol, and you wish to optimise your website then you might hire an SEO consultant.

How can your agency help?

Our business works with a wide range of different businesses in Bristol so whether your business is in Clifton, or you run a business in the centre of Bath, we can offer you an affordable rate to optimise and improve your businesses SEO

Introduction

Keywords are so important to seo, without them a website can lack definition, and this basically means it wont rank anywhere.

So optimising your website for the correct keywords, can quite simply mean the difference between the phone being busy or not.

We are a white hat Bristol SEO company, we can offer you affordable Bristol seo prices, which start from just £220.00 per month.

What exactly are keywords, and how are they useful to SEO?

Any top notch seo agency will start the seo process by thinking about which keywords to optimise a website for.

They must get the balance just right, if the keywords are too difficult, then the seo budget may well be wasted. If they optimise for words which are too easy, well these words may not have enough search volume, which is seo language for not enough people find a business using those words.

So the seo agency must get the balance spot on, that’s to help the business rank high, while making best use out of the seo strategy.

How should keywords be used?

Keywords must be used naturally, this is what white hat digital marketing recommends, this means not over optimising a website.

For example, if you were to run a dental practice, and you wanted to rank high within say Bath, England, if you used the words dentist, and Bath too many times, then the website could be deemed to be over optimised.

An over optimised website could trigger a Google penalty.

What is content marketing?

Content marketing is simply the written word, it can come in the form of blog posts, or it could be what seo agencies call “ever green” content, and that’s normally content marketing that’s added to the main pages of a website, and rarely changed, or updated.

Is it possible to over optimise a website?

Yes, most certainly, and this could trigger a Google penalty, such as a Google Panda update.

Where can I find a good quality Bristol SEO company?

We offer high quality seo services to Bristol, our monthly prices start from just £220.00 per month. For an exact quote why not get in touch with us today?

Do you offer your seo services to Bath, England?

We also offer organic and local seo services to Bath, England. Our monthly fixed price packages start from £220.00 per month.

 

Introduction

Your seo agency should be monitoring your businesses Google Analytics data for useful information.

Google Analytics is full of important information for your SEO consultant to use, and this can help direct which areas of SEO need the most attention.

For example if a website has a super high bounce rate, then this should be addressed by the agency.

Why should my digital marketing agency be monitoring my Google Analytics account?

Bounce rates

Bounce rates indicate how many people visited your website, and then decided to leave straight away.

Imagine for a second you opened a new restaurant in Bath, and within the first week a large number of people walked into the restaurant, then decided to walk straight back out again.

Naturally as the business owner, you would want to find out why this is the case, well this shouldn’t be any different for your website.

Your SEO company in Bath, or Bristol must look at why your websites bounce rate is so high.

Time on site

Its most definitely worth monitoring how long visitors spend on your website, that’s because if a website is able to hold a visitors interest for a long period of time, they are more likely to buy something.

Which pages are the most visited?

Your SEO agency should be able to tell you which pages on your website are the most visited, this is useful information, as my tweaking some pages, such as adding a contact message box, you may well be able to obtain more customers.

How many visitors are you getting a month?

Your seo agency should be telling you how many unique visitors your website is receiving every single month.

There is often seasonal fluctuations in traffic, this should be factored in, but generally you should be seeing an upward trend.

How are people finding your website?

If you are paying considerable amounts of money to an agency to help bring more organic traffic to your website, yet the main source of traffic is still PPC then you may wish to ask why that is so.

This is why you should be told how much traffic is brought to the site via the organic rankings, and how much is brought to the website via PPC.

Do you offer your SEO services to Bath?

We can offer our organic and local seo services to Bath, England. Price start from £220.00 a month.

Looking for a Bristol SEO company?

If you are looking for a white hat seo agency, then why not give us a call?

 

Introduction

So many Bristol digital marketing agencies generate content marketing for clients which only satisfies a set word count. That’s say often the work lacks imagination, and seo focus.

Content marketing must be so much more if it is to help the businesses Seo, and we shall explain why that is the case:

Why must content marketing be interesting?

Content marketing is what seo agencies use to help build links to a website, reduce bounce rates, increase time on site figures as well as target keywords.

However if an seo agency just uses content marketing to target keywords, well this is likely to adversely affect bounce rates, and this could in turn lessen the websites rankings.

This is why it’s so important to choose an experienced seo agency within Bristol.

Why are time on site figures so important?

Imagine that you opened a brand new restaurant within the heart of Bristol, and in the first week of opening all you have is customers that poke their heads around the door, and then quickly leave without buying anything.

Well, this is exactly like having a website that has a high bounce rate, it means people have landed on your website, presumably wanting to purchase something, but then decide to leave.

This is why it’s crucial that your Bristol online marketing agency addresses why a website may have a very high bounce rate.

Why should my Bristol SEO agency be looking to reduce my websites bounce rates?

Your Bristol SEO agency should look to reduce bounce rates, this can help to enhance a websites rankings.

Is the agency producing enough content marketing?

Some agencies may produce good quality content marketing, however they may not offer this work in sufficient quantity.

For example, the companies direct competitors may well be adding 10 pieces of good quality work per month to their website, so another site adding less than this may well be at a disadvantage.

Where can I find a white hat agency?

Pack Digital is a white hat online marketing business, best of all we offer monthly seo packages which start from £220.00 per month.

How much does Bristol seo cost?

We offer affordable monthly packages, these range in price, our lowest price packages start from £220.00 per month, yet we also have packages designed for larger businesses, which range in price up to £3000.00 per month.

How Pack Digital can help your business:

We understand the latest white hat methods, plus we offer our seo services to Bristol and to Bath at a low cost.

To obtain a no obligation quote for your business, why not give us a ring?

Introduction

Some Bristol business owners may see a competitor with a ton of positive business reviews, and may decide to purchase fake reviews.

However, as any good digital marketing business will tell you this is definitely not a strategy worth taking.

A good online marketing agency will be able to increase a websites rankings both locally and organically, this in turn can lead to more reviews.

Are business reviews important to a digital marketing strategy?

Genuine business reviews are really important to a local seo strategy- they can help to reinforce where your business is based, and also mean more customers trust your website.

Should a business purchase fake reviews?

As earlier mentioned, it’s definitely not worth buying fake reviews, that’s because Google’s algorithms are so sophisticated, they will know which reviews are genuine or not.

How does a business obtain high rankings both organically and locally?

Your marketing agency should adopt two separate strategies, one for your organic seo, secondly another for your local seo.

With organic seo there are over 200+ ranking signals that Google will look at to see how important your website is.

With local seo, the algorithm look at factors such as how many quality business citations has the business got.

Also local reviews, and local backlinks will be used to calculate how important your business is locally.

How can Pack Digital help my business?

Pack Digital work with Bristol based business, as well as businesses that are based within Bath.

We work with small and medium sized businesses, our prices start from as low as £350.00 per month.

We also have larger seo packages for larger Bristol businesses, our prices range up to £2500.00 per month for larger businesses.

To receive a no obligation quote, why not call us, or drop us an e-mail.

Introduction

So many business owners within Bath and Bristol we have all asked themselves a similar question.

That is how do you get a website to top of Google?

We are all aware of having a business that is right at the top, however most companies, and even some seo agencies don’t know how to achieve such a result.

So we thought we would ask our seo consultants what they believe the most important factors are in 2017 for getting a business to rank at the top of Google.

How do I get my website right to the top of Google?

Ranking signals

It’s important to know that websites are ranked purely on the strength of their ranking signals, this means that Google’s awesome algorithm works out how strong each websites ranking signals are.

There are over 200+ ranking signals, these range from content marketing to backlinks, we will now look at some of the more important ranking signals.

Backlinks

Backlinks have been, and still are considered king of all the ranking signals, that means this ranking signal is considered the most important.

Content marketing

Content marketing is super important, without it, it’s very hard to try and get a business to rank for any keywords.

This is why so many digital marketing companies in Bath, and Bristol spend a large percentage of their clients marketing budgets each month generating high quality content marketing.

RankBrain

RankBrain is one of the newest ranking signals, and some seo agencies believe it is the third most important ranking signal.

RankBrain uses AI, and leading digital marketing agencies like Pack Digital believe that Google is using data such as bounce rates to work out where to rank websites.

Partnering with the right Bristol seo agency

We offer affordable, yet high quality seo services to companies based in Bath, England and Bristol.

Monthly prices start from £220.00 per month, so for a quote, why not give us a ring?

Cost of seo services

Our monthly packages vary between £220.00 per month and £3000.00 per month, for an exact quote why not give us a ring.

How Pack Digital can help:

We are the Bristol SEO experts, we specialise in organic and local search engine optimisation services.

For an exact quote why not give us a ring?

Introduction

Inbound backlinks are considered by many seo experts to be the most important ranking signal there is.

Sure, there’s around 200+ other ranking factors which Google’s algorithm takes into account when ranking a website, however backlinks are considered to be the most important.

That is why so many Bristol digital marketing agencies build backlinks for their clients, as without them quite often a website will not rank anywhere.

What are inbound backlinks?

Inbound backlinks are links that come from another website, which point towards your website.

However not all backlinks will be able to help your seo campaign, and that’s because some backlinks are good quality and some can be bad.

The links that you can buy cheaply and come with a high number of links, are normally bad quality, and spam links can trigger a google penalty.

Why are they useful to seo?

The strength of a company’s backlinks often means the difference between who ranks at the top of Google, and who ranks at the bottom.

So, this means its vitally important that your Bristol SEO company builds good quality backlinks for your business.

How many backlinks does my business need in Bristol?

This will depend on the strength of your competitors, for example if they have 200+ good quality links, then your seo agency should aim to beat that for your website.

Why should all backlink be built in a white hat way?

If backlinks are not built in a white hat way, that means if the links that are being built are spam, then your website could be hit by a Google penalty.

 So, where can I find a Bristol SEO business, which offers white hat seo services?

Pack Digital can offer Bristol businesses high quality seo that does not cost the earth. We have seo packages which start from £220.00 per month. We are the Bristol seo experts.

Why should my business in Bristol / Bath choose Pack Digital?

We can offer organic and local seo services, we can offer these to any sized business within Bath, England or within Bristol.

We are a highly experienced digital marketing agency, and our prices are very reasonable as well. For an exact quote, why not give our business a ring today?

Introduction

This article explains how your business can create brilliant content marketing, this is so the work will help your businesses organic SEO.

What is content marketing?

Content marketing is quite simply written text, however it’s a really important part of the seo process.

We will now explain why if you run a business in Bath, or Bristol, how content marketing can help your business.

Why is it so important?

Whether you run a solicitors practice, or a construction company, you can bet that your competitors are investing in content marketing.

Without this form of SEO, it becomes very hard to optimise a website. So content marketing is often used to target keywords, reduce a websites bounce rate, and also ultimately to help how many sales your website makes.

Why must it be white hat?

All content marketing work must be written in a white hat way. It’s really important that your agency offers white hat seo, otherwise your website could risk incurring a penalty.

How do you make content marketing brilliant?

Relevant

Your content marketing work must be relevant to your business sector, this may sound really obvious, but you would be surprised as to how many companies, and even marketing agencies that write content marketing that is totally off point.

Must know the audience

Your digital marketing agency within Bath must understand your businesses customers, and this is where some SEO agencies within Bath and Bristol can struggle if they have not got the time to understand your business.

We recently took an account over from a digital marketing agency within Bath, and the agency was optimising a demolition clients website using the wrong keywords.

It’s really important therefore that you choose a marketing agency that understands your business, and what it offers.

Amplify it

To make content marketing brilliant it needs to be amplified, so this means posting on social media accounts such as Facebook and Twitter.

How Pack Digital can help:

If you’re looking for a SEO company in Bath, or you’re a business which is based anywhere in the South West of England that needs seo, then why not give us a ring?  

Do you offer your seo services to Bath:

We offer both organic seo and local seo services throughout Bath, England.

How much does seo cost?

We offer SEO services which range in price from £220.00 a month, right up to £3000.00 a month. For an exact quote, why not call us today?

 

Introduction

Many businesses have a Google Analytics account, but some simply do not use it. This is not a good idea because your Google Analytics account can present some really valuable information, which can help to steer your seo strategy.

Why is my websites Google Analytics account so useful?

You may well be using your Google Analytics account yourself, if not it’s a safe bet to say that your seo agency probably is.

That’s because the data is reliable and is really useful, here are just some of the ways that Pack Digital uses Google Analytics:

Why should I monitor bounce rates?

Bounce rates are so important to monitor, for example imagine a store, if your customers walk in, and then walk straight out, you as the business owner would want to know what you are doing wrong.

Well this is the same for your website, if your website has a super high bounce rate, it means your website is receiving visitors, however these visitors are then leaving the site after a very short space of time.

You should work with your local seo agency to work out why your website has a high bounce rate, and look to every month reduce the bounce rate.

Why should I monitor which pages / posts are receiving the most traffic?

There may well be a page, or a blog post on your website which is receiving the most visitors by far.

For example, as we are a Bristol seo company, one of our most popular pages might be business owners in Bristol looking at our pricing page.

Therefore this information is very valuable to us, that’s because we may then add a contact form to the pricing page, so that more visitors may choose to send us a message about our seo services.

Why are time on site figures really important?     

Time on site figures are really important, simply because the longer a visitor stays on your website, the more they are likely to be interested in it.

For example, imagine you run a shoe shop within Bath England, and you launch a website, and your website has a time on site figure of an average of 5 minutes. Yet another website only keep their visitors on average for 1 minute, and the website has a higher bounce rate, Google is likely to deem your website as a better match for that query, and over time may increase your websites rankings.

How can Pack Digital help my business within Bristol?

We are a Bristol SEO company, we offer quality white hat seo services. Our prices start from £220.00 per month.

For an seo quote, why not get in contact?

Introduction

You may have heard your Bristol seo company mention business citations within a monthly report, or at a meeting, but you may never have understood what they actually are.

Business citations are important if your agency is carrying out local seo for your Bristol, or Bath based business.

Because this ranking signal is considered so important, we thought we would answer some commonly asked questions:

What are business citations?

Business citations simply stand for NAP information, which means Name of your business, its address and its phone number.

This information is then placed on quality business directories, and the whole purpose of this is to reinforce your businesses location, so that your business can rank better organically and locally within Bristol.

What is a business’s NAP information?

Some agencies refer to business citations, as a business’s NAP information, but both phrases mean the same thing.

What are conflicting business citations?

Conflicting business citations are when citations do not match each other, or all the business citations match, but they do not correspond with the NAP information that is listed on the businesses website.

Why are citations / NAP information so important?

To rank high locally in Bristol, or Bath, then your business will need it’s NAP information added to quality business directories.

How can it help my businesses local seo?

Business citations are considered an important ranking signal, that’s when it comes to local seo, so if you your business to rank high in Bristol, then you will need an agency that can build business citations.

How much does SEO cost in Bristol / Bath?

We offer seo prices which range from £220.00 per month, right through to packages for local seo which cost £3000.00 per month. For an exact quote for your business based in either Bristol, or Bath, why not give us a ring?

Why choose Pack Digital for your businesses seo requirements?

We specialise in organic and local seo services, we work with businesses mainly located in Bristol, and we offer seo packages which offer great value for money.

Introduction

For some business owners investing in seo services can be difficult, and that’s understandably so, there are tons of marketing jargon that can make picking the right agency difficult.

However at Pack Digital we are different, we make picking the right agency a piece of cake.

But we believe there’s one seo term that business owners should pay particular attention to and that’s the term white hat seo.

What does the term white hat mean?

If an agency states that they are committed to using white hat methods, this means they are committed to carrying out seo in the right way, the way the search engines prefer.

For example, there may well be some Bristol agencies that offer low quotes when your enquiring for online marketing services.

However cheap quotes often mean the company is using methods which cut corners, and if your digital marketing strategy is cutting corners, this means your website runs the risk of being hit by an algorithmic or manual penalty.

This means your website could be demoted in the rankings, or worse the search engines could remove your business website totally from the search engine.

What does white hat link building mean?

White hat link building means an agency is committed to building links which are relevant to your business sector, which are high quality and which come from a respected source.

For example, imagine you run a solicitors practice within Bristol, you will want backlinks from local law websites that you trust, for example this might be from another law practice that you work with, or a site that offers quality legal advice.

What is white hat seo?

White hat seo is high quality seo that doesn’t cut corners.

How can your Bristol digital marketing business help?

We are a digital marketing business, we offer our services to clients based within Bristol or Bath.

We can help Bristol businesses, or businesses based in Bath obtain higher rankings, and also gain more quality visitors to their websites. Our monthly fees are very sensible, we offer local seo packages starting from £350.00 pound per month. Also all of our services are white hat.

 

Introduction

Many businesses based in Bristol, as well as Bath will be especially careful when choosing a new seo company.

That’s because in recent years there have been a series of updates by Google to it’s algorithm. These updates are to penalise websites that have used spam methods to try and cheat the search engine.

The most common  methods used are to build a low of low quality links, and to then send these links to the home page, or at a page where there is service, or product the company wants to promote.

The other method is to use junk content marketing, both of these methods are just some of the low quality methods used. These methods often resulted in the company incurring an algorithmic or a manual penalty, so the loser was often the website owner.

This has meant many companies are now careful with which digital marketing business they choose.

What’s the importance of white hat seo?

White hat seo simply means things are done properly, that’s whether it’s the link building or the onsite seo.

The methods used are therefore the type that the search engines will approve of. However a word of caution is needed here, that’s because many agencies still state they will offer white hat work, but sometimes this is far from the truth.

This often means that many businesses in Bath and Bristol often have to have some work checked by an expert or a web designer that knows a bit about seo, so that the company can be reassured that they are using the right methods.

This is well worth doing, because if a website does incur a penalty, this can be costly to put right.

Why should I care if my Bristol SEO agency cuts a few corners?

There are a number of penalties that a website can incur, the most talked about are most certainly the link penalty called Google Penguin, and the onsite seo penalty called Panda.

So, the Google Panda penalty could be triggered if a website had duplicated content marketing for example.

How can I find a white hat agency within Bristol?

Pack Digital has many SEO experts, we can deliver high-quality white hat seo work to businesses that are located in Bath, or Bristol. We also take on seo projects for businesses that are based anywhere in the South West of England.

Introduction

Some seo agencies start the optimisation process without making the necessary changes that are needed to a websites design right from the start.

This can put your businesses seo campaign at a serious disadvantage right from the start, at Pack Digital we prefer to recommend or make changes that allow your website to have the best possible start, that’s when embarking on the seo process.

What features must a website have to start the seo process?

We asked our seo consultants what they believe to be the most important features that every website must have in order to allow seo to start. Here’s what our consultants thought:

Blog / news / article section

Every website should have the feature so that company news feeds, articles, or indeed blog posts can be added to the website easily.

Fast loading website

It’s a must that website loads quickly.

Optimised for mobile devices

All websites must be optimised for mobile devices, if not then a website could receive a high bounce rate, and it could possibly be losing out on a lot of business, that it could otherwise have been receiving.

Easy to edit

A website must be easy to edit, this is so that the meta titles, meta descriptions, title tags and alt tags can be added easily.

Separate page for each main product or service

It makes it much easier for the SEO agency if each main products or main services that the company offers, have their own page.

Where can I find a good quality SEO business?

We offer top quality seo services, our prices start from only £220.00 a month, for an exact quote why not give us a ring today?

Where can I find a white hat Bath SEO agency?

We can offer our white hat seo services to companies which are based within Bath, England, for an exact quote for your company why not give us a ring?

Introduction

When a business owner reads through the various seo articles that most seo companies publish each and every week, most discuss the more important ranking signals.

That’s to say more often than not, there are countless articles explaining how to build “good quality backlinks”– however very few focus on some the less important aspects, but still vitally important ranking signals.

This means not many seo businesses within Bath, or Bristol talk about how to optimise a websites anchor text, so Pack Digital thought they would fill the gap.

What exactly is anchor text?

If you’ve ever read an interesting article, and then clicked the bold text, or text that has been underlined, and that link then took you to another totally different website, then you have followed a backlink.

Backlinks are really important to white hat seo, that’s because it allows Google’s algorithm to work out the importance of your website, because good quality websites, normally link to other good quality websites. The text that you click on to follow the link, is simply called the anchor text.

How do you optimise a websites anchor text?

First things first, any good quality white hat seo company, will inform you that it’s not a good idea to over optimise a backlinks anchor text.

That’s because sometimes some business cram in as many phrases into the anchor text as they possibly can, these are often the words that they wish their website to rank high for. It’s important not to use anything other than white hat seo, so if in doubt do consult with a local agency.

Over optimising the anchor text, is a very old form of seo, one that if your agency was to do it now, would most likely result in your website incurring what is called a Google Penalty, or to be more exact a Google Penguin penalty.

What is Google’s Penguin update?

Google has a very sophisticated, and complex algorithm, this is the same algorithm that works out where a website should be ranked.

However, the algorithm also has a dual function, and that dual function means that it will also penalise a website that that is using low quality forms of seo, or using spammy methods.

Where can I find a quality focused SEO business?

We can offer good quality online marketing services. Our prices start from £220.00 per month.

To receive a no-obligation quote for our services, why not give us a ring?

Introduction

You may have heard your seo agency mention visitor numbers to your website quite a lot, but often most agencies don’t discuss bounce rates all that often.

However, bounce rates are important, they inform the business owner how many visitors have landed on the website and what percentage of these have chosen to leave straight away and not to visit another page on the website.

If the website has a high bounce rate, then this is not good for seo, that’s because it demonstrates to Google that the website has low user engagement. This means that the website may not be answering the visitors query as well as some of the competition for example.

What are bounce rates?

A bounce rate is when someone lands on your website, but then decides to leave straight away.

Many seo agencies, including ours believe that a high bounce rate can mean that the website is not optimised correctly. Meaning that its not best answering the users question, or what they are looking for.

Why are they important to seo?

A sustained high bounce rate may well start to affect ranking positions.

If my website has a super high bounce rate what does this mean?

It means that the website may be optimised for certain keywords, however when the visitor lands on the website, they may struggle to find what they want quickly.

For example they may land on an article describing the latest fashion shoes, however they may not be able to find that style of shoe on the website.

Sometimes some seo quick fixes, such as adding an internal link to the correct shoes, is all that is needed to start lowering that pages bounce rate.

How can an seo agency help?

Digital marketing agencies like Pack Digital can help to reduce a websites bounce rate. We can carry out an audit, and work out possible issues that may well be causing a high bounce rate.

How much does Pack Digital charge for Bristol SEO services?

Our prices start from just £220.00 per month for businesses that are located within Bristol, and Bath.

We also have more expensive packages which increase in value up to £3000.00 per month for more competitive business sectors.

Why not call Pack Digital today?

Pack Digital can offer affordable white hat seo, for a no obligation quote, why not give us a call?

 

Introduction

A lot of companies within Bath, and Bristol acknowledge that a large part of the SEO process involves content marketing.

However good quality content marketing can be time consuming, and some businesses may struggle to understand what they should be writing about.

This brief article aims to provide information for small businesses on what they should be blogging about.

What is content marketing?

Content marketing is simply written text, if written correctly then this can help a websites seo. Good quality content marketing is normally supplemented by the following onsite seo:

 

  • Alt tags
  • Internal links, with anchor text
  • Good use of keywords
  • Regular blog post submissions

What should my business be blogging about?

Your business should write content marketing that satisfies the following criteria:

  • Relevant
  • Well-researched
  • Contains links to high quality sources of information
  • Correctly optimised meta titles, meta descriptions, alt tags, anchor text
  • Should be in excess of 500 words
  • Should have good use of titles
  • Important blog posts the agency may use H1, H2, H3 title tags
  • Alt tags
  • Good use of keywords
  • Must be written in a white hat way

Why must the work be white hat?

All written work should be white hat, that’s to say the seo agency shouldn’t cut corners, like by duplicating work, by cloaking or by keyword stuffing the text.

Why is duplication such a problem since Google Panda?

Google Panda is an update built into Google’s algorithm, in short it can detect duplicated written work.

So for instance, if you were to take work from a competitors site, then this is likely to trigger a Google Panda penalty.  

How often should I be adding blog posts?

This depends on your competitors, i.e you should be adding more or roughly the same. However never sacrifice quantity for quality. Quality must always come first.

What is Google Freshness update?

Google can reward websites that have high quality content marketing work added to their websites with higher rankings. Google promotes websites that regularly add good quality blog posts.

How much does SEO cost in Bath, South West of England?

Our Bath SEO costs are very reasonable, for a quote why not give us a ring today?

How much does SEO cost within Bristol?

We are a Bristol seo agency, for a quote for seo services, why not give us a ring?

How Pack Digital can help

We can offer organic seo services. For a quote why not contact Pack Digital today?

Introduction

The Google Panda updates changed how seo and content marketing should be carried out for so many Bristol agencies.

However, it’s important to keep in mind that if your digital marketing agency always used white hat methods, then nothing has really changed at all.

The main change that most agencies had to adopt was to stop writing content marketing just for seo gain.

Instead written work, that’s blog posts and the ever green content marketing, which makes up your websites main pages, should offer useful and high quality information.

To summarise, the seo landscape changed, the websites that were ranked the highest were websites that offered the best information.

What are Google Panda updates?

Google Panda updates were a filter that was added to Google’s core algorithm. This simply meant that Google was further clamping down on spam, and websites that had spam would encounter a Google penalty.

The Panda updates penalised websites that had the following:

  • Duplicated work
  • Low quality content marketing just written for seo gain
  • Cloaking
  • Over optimised

Why must all content marketing be high in quality?             

The best agencies, including Pack Digital write content marketing that helps people to solve a problem.

Whether that problem be a DIY problem, or finding the best pair of shoes for a night out, good quality search engine optimisation companies, offer the best information, which means the company can increase its sales.

Poor quality seo companies in Bristol just write content marketing so that they reach a set quota, that is the client paid for eight content marketing articles, so eight articles are written at speed.

 

Why does quality matter more than quantity?

It’s considered much better to have a few high quality, relevant, well-researched articles, than it is to have say 10 articles that have been written just to cram in a few seo keywords.

Why is it important that the agency understands my business sector?

Some agencies say that they can write content marketing for a business, but they may have no knowledge of that business what so ever.

This is fine if the agency is willing to take great time researching the articles, however some do not, and what happens is a bunch of low quality content marketing articles are written.

Google will spot that the work has no meaning, its just 500 words created for 500 words sake, and these are the websites that could be subject to a Google Panda penalty.

 How can your Bristol SEO company help?

Pack Digital is a Bristol search engine optimisation agency, we offer seo services at a great price, for a quote, why not give us a ring?