Budget SEO

Here’s the thing: so many search engine optimisation companies claim to offer fantastic results for very little in the way of money-however, as the old saying goes, often, you get what you pay for.

Suppose you run a business that’s based anywhere within the United Kingdom. In that case, it’s more than likely that you get constantly bombarded with various cold calls and e-mails and a lot of advertisements on social media from various companies that they can improve your business search engine optimisation, sometimes for a relatively minimal fee.

However, we always say to businesses that SEO is often crucial to the company’s success, in order to bring in more customers and generate more sales.

Therefore, do you want to risk hiring the wrong digital marketing company, because after all, what can you get in the way of work for say, £250 or less a month?

Instead, with search engine optimisation, the work needs to be of very high quality; it must be diligently put together, so the business has robust search engine optimisation that’s “white hat”.

Don’t pick a company that doesn’t make your phone ring

You have companies that publish SEO reports every month, which can make everything look like it’s going well.

Numbers within the report might all be green, impressive line charts add a quick e-mail may accompany the report, stating that everything seems to be going fantastically well.

However, we always like the expression “the proof is in the pudding”, and what we mean by that is it is easy to talk the talk, but can you walk the walk?

Have you seen a sharp increase in sales? It might all be looking good with fancy line graphs, and the SEO agency might well be telling you that everything is going fantastically well, but if sales are not increasing, then you could be looking at SEO metrics, which are not essential and rather unimportant.

Be realistic what you can achieve with your marketing budget.

What you have to think about is that to improve a business’s search engine optimisation, they often have to improve the technical SEO, the on-site and off-site, and also sometimes manage the business’s social media accounts as well.

So, if you’re paying, say, £250 a month, and the business has to produce content marketing, build backlinks, and much more, you have to be realistic about the quality of the work that you are obtaining.

Outsourced SEO

If the SEO work is outsourced, then you also have to consider how much the SEO agency is making from the monthly fee, and how much are the people doing the work are being paid?

If the person doing the work is not paid much, well, at the end of the SEO contract, there’s unlikely to be good results.

Quality

Instead, it would be best if you invested in high-quality work that cuts the mustard, implemented by an SEO consultant who knows their stuff.

At our agency, we have SEO consultants who have over ten years of experience.

Sometimes it’s better to go without

Sometimes, if you can’t afford quality, it’s better to do nothing and this is something we genuinely believe.

To like having a sports car, is it better to put low-quality oil in the engine and try and drive it? Or is it best not to drive the vehicle until you have obtained some premium high-quality oil and the type of oil which the manufacturer approves of?

Well, we would say it’s best to not take the car out until you have added really high-quality oil to the car, and this is the same as your business’s search engine optimisation.

Here is the problem many businesses get themselves into; when they are start-up business, they often don’t have much in the way of a marketing budget.

This is when they fall prey to various SEO companies that offer low-quality services for a minimal fee, say £250.00 or less a month.

However, what can happen is that they not just damage the business’s search engine optimisation, they make it incredibly difficult for a new company to come along afterwards and implement quality work and try and fix the problems the other company has caused.

Google Penalties

Some businesses will incur a Google penalty because of low-quality seo work that has been implemented.

This means, for example, if the business has incurred a link penalty, such a Penguin penalty, it could take a long time to recover from.

It’s far better to have a website with no SEO work completed on it all, than to apply low-quality work and then be forced to rectify problems later on.

Because as any good marketing consultant will tell you, if the business does incur a Google penalty. It can take a long time to recover from.

Dive into a detailed exploration of the Google Over-Optimisation Penalty, its impact on SEO, and effective strategies to avoid penalties. This guide, complete with a 1000-word FAQ, offers expert insights and practical tips for enhancing your website’s organic presence.

Introduction: Understanding Google’s Over-Optimisation penalty

In the dynamic world of search engine optimisation (SEO), the term “Google Over-Optimisation Penalty” often buzzes around, leaving many to wonder about its impact on their digital presence. This penalty, part of Google’s ongoing battle against web spam, targets websites employing dubious SEO tactics. Our journey here delves into the depths of this penalty, its implications, and strategies to maintain a robust online presence.

Google Updates

Google’s algorithm updates continually evolve, primarily focusing on purging its index of spammy content. This includes pages filled with excessive keyword usage, low-quality content, or those that appear thin in value. These updates signify Google’s commitment to enhancing the user experience by promoting authentic and valuable content.

Mastering high-quality SEO: No shortcuts to success

Achieving high rankings in search results is a marathon, not a sprint. It demands expertise, commitment, and adherence to ethical practices outlined in Google’s Webmaster Guidelines. The allure of shortcuts may tempt many, but these often lead to algorithmic penalties from Google, significantly affecting a website’s organic traffic.

keyword-stuffed pages

A common misstep in SEO is keyword stuffing. Imagine a company promoting a specific product, say handbags, and employing a marketing firm that excessively uses the product name in their content. This approach not only hampers readability but also flags the content as low-quality in Google’s eyes, risking the imposition of the Over-Optimisation Penalty.

Spun content: A Risky SEO shortcut

In their quest to churn out vast quantities of content, some businesses resort to using spun articles. This practice, while seemingly efficient, can be detrimental to a site’s SEO health and can attract penalties from Google.

Over-Optimised anchor text:

Another common pitfall is the overuse of optimised anchor text. For instance, a website selling cordless drills might excessively use this term in its internal links. Such practices not only detract from the user experience but also risk attracting penalties for over-optimisation.

Elevating your business with ethical SEO practices

In the realm of SEO, quality reigns supreme. This section will highlight the significance of white hat methods and how they can be leveraged to enhance a business’s online visibility and sales, drawing from real-world examples and successes.

This section will provide comprehensive answers to frequently asked questions about Google’s Over-Optimisation Penalty, offering insights and advice for businesses navigating the complex landscape of SEO. It will cover topics such as identifying over-optimised content, avoiding common SEO pitfalls, and adopting best practices for sustainable, long-term success in search rankings.

How to recover from a Google algorithm updates

Written by: Ryan Walsh

Date: 09/November/2023

Google (Alphabets) algorithms, have the super complex job of organising millions of different company websites in the U.K and across the world. This is so whether you’re looking for a local restaurant or a plumber the most relevant, useful businesses appear on the first page. It is widely thought that the search engine, answers over 3.5 billion searches every single day! And that’s just absolutely mind blowing, right?
Google also regularly updates and improves its algorithms, as routine as clock work. So, when a business moves up and down quite considerable on Google, this is what SEO consultants, refer to as “ranking flux”, which basically causes businesses to either move up or move down the ranks say by 3 places or more in just one day.

How often does Google roll out these major algorithm updates?

It’s widely thought that Google rolls out between 3 to 4 major algorithm updates a year, from our experience, of helping many businesses to improve their search engine optimisation, we would say the largest most seismic algorithm updates seem to happen during December and January time every year.

This is often why during the Christmas period, this is why a lot of seo consulants are busy monitoring data on Google Analytics, to see how their clients’ websites have been impacted.

This is often why also a lot of businesses can get rather frustrated, because all their hard work carried out during the year, to try and improve their position on Google can sometimes massively change during the festive period, due to a major algorithm change.

However, with that said if a business does follow the guidelines (Google’s Webmaster Guidelines) and also best practices, then sure they may still see some gradual dips in terms of where the business ranks on Google, but if the business has followed white hat methods, then this shouldn’t change too much.

How does Google’s algorithm work?

So, our job as a digital marketing agency, is to improve the visibility and organic traffic for our clients.

But what does that mean in reality?

Well, what it basically means is as Google’s algorithm is constantly assessing how good a business’s search engine optimisation is- and this takes place by Googlebot crawling and indexing a website, often every single day of the week.

What’s Googlebot’s job? What does it do?

Well Googlebot simply crawls and indexes a website through backlinks, and internal links, if it spots that changes have been made, such as a new piece of work is added, then Google’s algorithm can then change where the company is positioned. So lets say a business adds a really good piece of evergreen content marketing, that’s not just good, its great quality, well, then the algorithm might decide to rank the business higher on Google.

Why does it take so much longer to optimise a new website?

A new website, (a website that’s just been built, and has been live for less than a year) let’s say a website that is under one year old, it’s much more difficult to get that website onto the first page of Google.co.uk simply because often the SEO will often be weak.
And Google doesn’t yet trust a brand new company website as much as it does a company that has been trading for say 10 years.

So, it’s our job to constantly improve what are called the businesses “ranking factors”, this is so Google’s search algorithms and Googlebot notice the hard work that we are putting in, and if you hire the right agency, they can help the business to climb the ranks on Google steadily, sure it still takes a long time, but when a business does reach the top of Google, well this can sometimes massively increase the profitability of that business.

Why all the content marketing should be quality and also relevant

So, let’s say your business sells ladders online, then it would be self-explanatory to make the website relevant for the term “aluminium ladders” right? And that’s all the seo company should focus on?

What is not as simple as that, that’s because a good marketing agency needs to understand every single term and phrase used to describe the products that you sell. So that these can start to be optimised, so that you can start to rank higher in Google.co.uk.

You have to make the website useful

Sometimes, some content writers working at various marketing companies, may write blog posts for their clients which are totally off topic. For example, they might be working for a business and they find the services that they offer quite complicated.

Some marketing agencies then really be bothered to properly research an article and write it so its quality. This causes what is called “content thin”, content marketing and it could actually cause a Google Penguin penalty.

Usability or UX

This is why a web design agency has to often work closely with a seo agency, because you want your customers to find the website as easy-to-use. In matter of fact, you will to be a piece of cake for your customers to find the products or services they want.

Quality should always come first

Your marketing agency should focus on “expertise, experience and authority and also trust”, you must create high quality content marketing that’s well written, and must always be white hat. There is absolutely no doubt in our marketing agency that we believe that EEAT is now a major consideration as to whether a page or blog post should rank on the first page of Google.co.uk or not.

What is a core algorithm update?

From our experience we would say that generally speaking every three months or so a major Google core update occurs, sometimes it can happen much more frequently than that, sometimes a series of Google updates can occur one after the other, and this can go on for some time.

As previously mentioned earlier on within the article, we would say the most seismic shifts in terms of where the business moves on Google often happens around the Christmas period.

However there have been some updates which are introduced to help fight spam, such as targeting businesses which use low quality link building, writing low quality content marketing, and these updates to the algorithm can be introduced and then they are updated on a regular basis as well.

How did the 2018 Google Medic update change SEO forever?

Basically speaking, if the website was to do with anything related to YMYL (‘Your Money or Your Life’), such as offering financial advice, then this type of business website was scrutinised to see how reliable the information was, if it was written by experts, basically if the website could be trusted or not.

if the information was not high quality, then websites would remove down greatly until they could improve their search engine optimisation and also prove that they are high quality source of information.

For example, anything to do with pensions, investments, the stock market are the websites that got heavily impacted by the2018 Google Medic update

The Penguin Update

Another massive update was the Google Penguin updates.

The Penguin algorithm update was massive algorithm update, and it penalised millions of websites that having low quality backlinks.
A lot of businesses took the wrong method of optimising their website, by purchasing low quality backlinks, and temporarily they might have seen an improvement in where the business ranks on Google. Yet as the Google Penguin algorithm update was rolled out, these websites, which had low quality backlinks, were removed from Google altogether or seriously reduced in terms of where they rank on Google, say moving off page 1 to page 7 overnight!

The Google Hummingbird Update

The Google Hummingbird update was again a massive algorithm update, first released by Google back in 2013.

The Google Hummingbird update simply made the Google organic results much more precise because the algorithm can then understand more complex questions that were asked to it.

For example, somebody might ask “how to change the motor oil on my motor vehicle”.

It would then understand that the person doesn’t necessarily want to go to a local garage, instead the person is directed to articles that explain how to change your engine oil and offering advice on how somebody with practically no mechanical knowledge can change the engine oil on their car.

How did Google’s RankBrain update change seo?

RankBrain

The Google Rank Brain update was truly massive, we seen a lot of businesses majorly change in terms of where they were positioned on Google.co.uk because of this major AI update.

This is when Google started to combine A.I, that’s artificial intelligence into its algorithm.

We think how this update works, is it measures engagement (bounce rate + time spent on the website). You can use Google Analytics to measure these two important SEO metrics.

So how can you start to recover from these Google algorithm major updates that we’ve discussed?

Talk to the experts

What we would recommend is talking to a highly experienced seo company, that can demonstrate that they have helped hundreds of different businesses recover from a Google algorithm.

Therefore, if your business has impacted by a Google algorithm update, then its important that that you pick a business that has helped many companies recover to recover from Google Penguin, Panda penalties.

Always focus on quality

A lot of businesses focus on quantity, when instead, they need to concentrate on quality.

Understand the algorithm updates

So, a common mistake that a lot of businesses make is noticing that their organic traffic has rapidly decreased, and they then start trying to improve the seo, yet not taking the time, to understand what the algorithm update was focused on, so they may end up doing more of what caused the business to incur a penalty.

However what important to do is to step back, and have a good think about what to do algorithm update address, for example if the seo expert start the say this update was addressing thin content marketing, instead of adding more written work, it might be worth just trying to improve the existing work rather than adding new work and possibly making the problem worse.

Always keep an eye on the competition

There are some businesses which say we’re going to do everything our own way, and keep blindly doing the seo work, even if it’s not generating any results.

However, we think at this seo agency, sometimes you have to take inspiration from your competitors. For example, if your competitors are positioned in the number one spot on Google for a very long period of time, then they’re doing something right, in terms of their seo.
Therefore, a good digital marketing agency will do what we call “reverse engineering”, that is looking at exactly why does that business rank at the top of Google, why is their SEO so good?

Then once you’ve worked out what aspects of the seo are good, the you can start then incorporating these ideas into your own marketing strategy.

Now don’t get us the wrong way, what we mean is do not copy the competition, because if you copy and this will lead to a Google algorithm penalty, but will we do need is to take some inspiration from the competition in terms, of for example, where are they getting their backlinks from?

Introduction

Guv’nors and guv’norettes, let me tell you, the realm of Search Engine Optimisation (SEO) is as bustling as the tube at rush hour! Over the years, many SEO companies have moved from questionable SEO tactics like dodgy redirects to focusing their SEO efforts on producing top-quality content marketing and also building top-quality backlinks. Nowadays, the information we can access is as vast as the Thames , allowing us to dish out handy insights to users through keyword research and nifty SEO techniques. Grab a cuppa, as we unravel the top organic SEO tools that we think are quite simply the bee’s knees!

The Golden Key: Keyword Research

Why’s It a Big Deal?

Much like fish and chips, keywords and SEO go hand in hand. They’re your ticket to discovering the lingo people are using and help you whip up content marketing ideas that are as appealing as a Sunday roast! So what do we mean by this, well quite simply put let’s say that you run a solicitor’s practice, you are going to need to write content marketing, there will help you attract the right customer. For example you might be an employment solicitor, so your solicitors practice will need to publish regular articles offering advice about employment law.

Google Keyword Planner – your digital crystal ball

With just a Gmail account, this free tool, and every single SEO company will need this, as it lets you peek into the average search volumes of terms, revealing potential golden nuggets. It’s like having your own digital Big Ben, ticking away with insights!

Ahrefs – The SEO Arsenal

You do need to pay for this tool, but it’s most definitely worth paying for. Ahrefs offers detailed insights and a buffet of pricing plans, from Lite to Enterprise, for every budget. It’s the full English breakfast of SEO tools, offering everything you might crave! It’s absolutely essential in our view because it’s such a brilliant marketing tool, no matter if you run a plc business in Bristol, with 10,000 employees, or you are a sole trader, we would highly recommend purchasing this marketing tool.

SemRush & Moz – The Dynamic Duo

These two are the Sherlock and Watson of organic SEO, offering extensive insights and allowing you to sift through thousands of keywords like hunting for treasures in Portobello Road Market! We would highly recommend purchasing Moz SEO, it’s brilliant at helping businesses to improve their organic SEO.

Screaming Frog – The Digital Detective

This tool scours your domain for issues like a detective on the beat, highlighting potential problems and offering solutions. It’s as essential as an Oyster card for traversing the digital landscape! So, for example it might find that on your main pages, you haven’t written any meta titles, or any meta descriptions, and these should be added. As they can help to improve your businesses click through rate. Screaming frog is used by online marketing agencies right across Bristol.

In matter of fact, if you were to have a chat with most Bristol SEO companies, most would say, they use screaming frog on a daily basis. It’s a brilliant tool, and in a matter of minutes, it can scan an e-commerce website, which might have 10,000 pages, and it can flag SEO issues with the website. For example it might find a lot of 404 pages, for those that don’t know what this means, it simply means it can find broken links.

Tackling the technicalities

What’s the Fuss About?

Technical issues can be like the London fog, obscuring your site’s visibility. Addressing them is crucial for ensuring your website stands tall like the Shard in the digital skyline.

Google Search Console – The SEO guardian

This again, it’s an absolutely This SEO tool which offers a panoramic view of your site’s performance, ensuring everything’s tickety-boo and highlighting areas for improvement. So for example, you can actually use this tool, to see which backlinks are connecting to your website. Therefore if you are receiving a lot of spam, low quality backlinks, then your marketing agency should take action to disavow those backlinks.

Page Speed Insights – The speedy gonzales

Much like navigating through the city’s hustle and bustle, your site needs to be swift! So it doesn’t matter if you run a plumbing business in Bristol, and you are a sole trader or perhaps you are a solicitor that employees 10,000 staff, your company website needs to be fast.
If your company website is slow, then your businesses bounce rate is likely to be very high. PSI is your go-to for ensuring your website is as fast as the DLR!

Crafting the Tale: Blog Writing

Why Bother with Tools?

Using the right tools for blog writing is as vital as having a sturdy umbrella in this city! They help you target relevant keywords and ensure your content is top-notch!

Grammarly – The grammar guru

Grammarly is like your trusty black cab, steering you away from grammatical mishaps and ensuring your content marketing journey is smooth and plagiarism-free!

Conclusion – The digital roundabout

Navigating the digital realm with these organic SEO tools is like traversing through the city’s iconic roundabouts. They help you craft engaging content marketing, and address SEO issues, such as having broken links, then your SEO company can fix these SEO problems. Above all else, it’s the years of experience and expertise that our marketing company has which truly make campaigns triumphant, much like the enduring spirit of this great city!

Famous Quote:

“In every job that must be done, there is an element of fun.” – Mary Poppins

F.A.Q Section:

Which SEO Tool is best for beginners?

Google Keyword Planner is a fantastic starting point.

How often should I conduct an SEO Audit?

Regular audits are key, much like keeping the Tube running smoothly. Aim for at least twice a year to ensure your site is in tip-top shape!

Are paid SEO tools worth it?

Investing in SEO tools is like investing in a good pair of wellies – it can make your journey much more comfortable and effective in the long run!

Introduction

Ever clicked on a website and felt like you’ve stepped into a time machine headed for the 90s? Well, that’s because keeping a site fresh is a bit like grooming a beard: neglect it, and soon it’s a wild, unruly mess. Blogging, in this context, is the razor – the solution to the unkempt mess. • it’s important, when no writing blog posts, to prioritise quality over quantity. But besides keeping things in shape, there’s more magic to it than meets the eye, especially when it comes to the sorcery of SEO.

It’s important that your content marketing is written in a white hat way

Dive in with us as we unravel this digital enigma, peppered with a sprinkle of humour, a dash of facts.

7 Bullets to Summarise:

• Blogging = Digital Beard Grooming; keeps things spiffy.
  We would recommend all blog posts are over 1000 words
  Current content? It’s like the digital version of fresh orange juice!
  Top-notch SEO is like finding the best pub on a rainy day.
  Outdated content? More like last season’s footy scores – time for a refresh!
  Mobile optimisation? Don’t let your blog be that mate who’s always late.

The magic behind blogging and SEO

Relevant

We would recommend that the work is written by somebody within your company, or by your marketing company, by somebody who is an expert on the subject. For example, if you’re writing about running trainers, then somebody who is an expert on running trainers should be writing the article or providing the writer with advice on what they should be writing about.

Ever landed on a webpage and thought, “Blimey, is this the digital Stone Age?”
That’s stale content for you. But here’s a little secret, search engines want to quality blog posts, and in return, the business may get ranked higher. And the quickest fix? A quality blog post! From the juiciest industry gossips to the latest moves in your company, keep it snazzy, and the rankings? Oh, they’ll follow.

Keywords

In the vast cosmos of SEO, keywords are your guiding stars. Dreaming of topping the charts? It’s not all about building links, mate. Sometimes, the niche phrases, the “long-tail keywords”, give you that edge. Like “best wellies for rainy Tuesdays” – specific, but it hits the spot!

SEO excellence.

Meta Charm: Always add a well written meta description.
Throwback: It’s like digging out an old tune – revamp that content marketing, it’s still a banger!
We would recommend publishing a quality blog post at least once a month.

Our last tipple? The penny’s dropped for many business heads – blogs aren’t just a fad, they’re the main event!

F.A.Q Section

Q: Why should I care about blogging for SEO?

A: Without it, you’re just hoping for a bullseye; with it, you could be on a winning streak.

Q: How often should I update my blog?

A: Remember how you feel when the biscuit tin is empty? That’s how search engines feel when you publish low quality or “thin” content. Its only by adding quality work, your seo will improve.

Q: Is mobile optimisation really that crucial?

A: Ever tried reading a broadsheet on the Tube during rush hour? That’s a non-optimized blog on mobile for you. Keep it smooth and scroll-friendly!

Q: Does my blog have to be funny?

A: Not as funny as a cat in wellies, but a chuckle or two never hurt anyone. It keeps readers around for the next gag, and the next fact.

Conclusion

After this whirlwind tour through the bustling streets of Blogging and SEO, one thing’s clear: they’re two peas in a digital pod. Ignoring the importance of blogging is like refusing a free pint at the pub – simply bonkers! It keeps your site lively, ensures you’re the talk of the town (digitally speaking), and gives your digital reputation a hearty boost.

But remember, it’s not just about chucking words onto a page. It’s about creating a space that’s both informative and useful.
So next time you contemplate the relevance of a blog, recall this cheeky guide and raise a toast to the magical powers of blogging. And always remember the wise words of Sir Winston Churchill, “Success is not final, failure is not fatal: it is the courage to continue that counts.”

Navigate the intricate world of citations in local SEO and why your business should be building business citations. Explore how to build citations, why they matter, and how to avoid common pitfalls.

In this action-packed guide, we’ll explore the importance of citations in local SEO and why every business should be building them, regardless of whether you run a sole trader business, or you’re the marketing manager for a plc which employees thousands of staff.

From boosting Google rankings to establishing yourself as a reliable company, it’s all in here, we explain why it’s worth building business citations. And we’ll even throw in a few laughs, facts, and figures to make it a ride worth taking. So, hop on! And mind the gap in your knowledge – we’re about to fill it.

•      Why Citations Matter: More than just a name-drop, they’re the key to your local SEO success.
•     Building Citations: It’s about the quality, not the quantity

Avoiding the Black Hat: so, sure you could use an seo tool, helps speed up building business citations, however the problem is, if the business citations do not match, then these will mean that your business has inconsistent business citations.

Having inconsistent business citations, for example one citation, saying you are based on new road, and another saying you are based that Church Street, or simply mean that you have conflicting NAP details, which can mean that this actually damages your seo, and doesn’t actually improve. So the important thing to remember is, your businesses NAP details need to match.

How important are citations in Local SEO?

Are Citations the Bee’s Knees?

Citations make finding your business easier, like a good old signpost pointing to the pub. So what we mean by that is, sure, you can have your full address written on your company website, let’s say it’s written in the footer section. Yet if you also have let’s say 100 business citations, and these all confirm that address, then this can help to improve your businesses local seo.. Boosting Google rankings in local searches, you say? Yep, citations can do that. But don’t think it’s a walk in the park – because often spend multiple days building business citations, keeping up with the online Joneses requires a bit of elbow grease.

Letting potential customers know how to get in touch is crucial, otherwise, they might think you’ve gone missing like that sock in the laundry. So, you need to have your businesses NAP details on your company website, but you also need to build business citations as well.

Contents

•     What are citations?
•     How should citations look?
•     What’s the best way to build citations?
•     How effective are citations in boosting local SEO?

What are Citations?

Citations are your business’s online business card, so therefore business citations include your brand name, address, and phone number (NAP).

Mind Your NAP

How Should Citations Look?

Citations should always mention your businesses name, your businesses address and phone number,. The whole NAP is the crown jewels, but a partial citation can also be useful sometimes. It’s all about uniformity.

Citation Best Practices

Citations should be as crisp as your Sunday best. No abbreviations or careless spacing. And if you change your business name? Fear not! As long as you update your business citations, with your new address and the rest of your business citations remains consistent, Google won’t give you the cold shoulder.

What’s the Best Way to Build Citations?

The average local business ranking in the top 10 has about 75-86 citations, and our marketing agency would say that to build that number of business citations, will it take at least three working days to complete (source: BrightLocal). It’s not just about quantity, though; quality plays a significant role too.

Eyes on the Prize

Citation building isn’t a one-time gig. Keep an eye on the competition, for example, if they have a lot more business citations then you, then you simply have to build more. You also have to Update your listings, and never stop looking for new opportunities, unless you fancy a tumble down the search ranks.

My new websites looking at improving their search engine optimisation sometimes need to cool their heels, as it’s a marathon, not a sprint.

Old pages tend to do better – it’s like your grandad at the pub, lots of stories and everyone listens. So, this is why when you contact some digital marketing agencies, they don’t work with companies, that have brand new websites, simply because, new businesses, with new websites are much harder to optimise their say business which has had the website for the last say seven years.

Google’s got three steps to rank:

Discovery, Crawling, and Indexing.

Just like how you discover a good local pub, crawl into it, and index the number of pints you’ve had! Well Google does the same, it crawls your website, and if the content marketing, and to the other ranking factors, such as backlinks are good quality then you can climb to the top of Google.

SEO isn’t a quick cheeky Nando’s; it’s a fine Sunday roast. Takes time, but well worth it.

So why does it take longer to improve the search engine optimisation for a brand-new company with a brand-new website?
When you design a brand-new website, you’re itching to see it soar the charts, and starts to bring in massive amounts of business ain’t ya? But here’s the snag, my friend. It ain’t about rushing; it’s like waiting for a good brew. In the organic SEO game, patience is more than just virtue; it’s blinking essential.

How fast can a new website catch the limelight?

That’s like asking how quick the queue is at your chippy on a Friday. It does depend! Yet let us explain why that is so, let’s say that your launching a brand-new website, well it might be up against competitors, direct competitors, the might have been improving their search engine optimisation, for donkeys years.

So, when your digital marketing agency start work, the initial work they do, is likely to be a drop in the ocean, when compared to how much work is actually needed to overtake your competitors. So this is why search engine optimisation is a marathon and most definitely not a sprint.

Let’s get down to brass tacks. How does a page even get on Google’s first page?

Discovery, Crawling, and Indexing:

Sounds like a strange dance routine doesn’t it? but it’s how Google works out how good your businesses search engine optimisation is. Google’s always on the lookout, sniffing out new websites and checking out if you’ve added any new work to the businesses which it has already indexed. Once spotted, Googlebot has a wander around your company website on a regular basis, some websites are crawled every single day. If it likes what it sees, you’re indexed and ready to rock and roll.

Quick Fixes? Not Quite, Sunshine!

SEO ain’t no magic trick. Any agency saying that they can click their fingers, and get you to the top of Google in the blink of an eye, are most certainly telling porky pies.

Search engine optimisation takes a huge amount of time before the client can start to see any meaningful results, at a minimum, we would say it takes at least six months for most businesses to start reaping the rewards from our hard work.

So do Aim for the long haul. And remember, stay away from low quality methods of search engine optimisation such as: keyword stuffing, copying content, or those shady link farms.

For the love of tea, if you want to climb the ranks:

Make sure Google can crawl your website, so your web designers may have accidentally left the no indexed have, left on make sure that this is removed.

• Craft content marketing that’s richer than your nan’s pudding.
• Build quality links.
• And be active on social media, such as Facebook, to promote your products or services

Is chucking a load of money on advertising going to help me rank better?

Let’s cut to the chase: Simply throwing huge amounts of money at a marketing agency most certainly isn’t going to be the magic potion to shoot you up in organic rankings. That’s because sometimes there is a limit on how much an agency can actually do, for example it is better to have quality work, and to stagger this work over a large timeframe, to see the best results.
It’s actually possible to overdo your businesses search engine optimisation, just like you can over bake a cake, to the point where it’s not edible.

Quick-Fire FAQ Section (because who doesn’t love a good ol’ FAQ?)

What’s the fastest way to rank?

There’s no magic tricks which can bring a business onto the first page in a short amount of time, therefore it doesn’t even matter if you were to turn up in your marketing agency with millions of pounds to spend, sometimes it’s not about the money, it all boils down to the quality of the work, and is making sure every part of the work is really good quality. It’s a mix of good content marketing, SEO savvy, and a bit of elbow grease.

How crucial is content marketing in SEO?

As crucial as a good cuppa in the morning. Without it, you’re just not starting off right.

Is technical SEO really that important?

Is fish and chips a British classic? Absolutely, yes!

Do I need an SEO expert?

Can you fix your plumbing with sticky tape? Some things are best left to the pros.

Can I just focus on keywords?

And miss out on the bigger picture? That’d be like going to the pub and only ordering a glass of water. Doable, but why?

In Conclusion…

Getting a site to rank is like nurturing a plant, you’ve actually got to care about it, keep an eye on it to make sure it’s growing right but not overwater because you’ll end up killing it. You’ve got to give it time, the right nutrients (or in this case, SEO practices), and a lot of care. You can’t rush it. Just like you can’t rush a perfect brew. But with patience, persistence, and with time (you’ll see growth. After all, in the wise words of Winston Churchill, “Success is not final; failure is not fatal: It is the courage to continue that counts.” So keep calm, carry on, and SEO your heart out.

Meta Title: Climbing the SEO Ladder
Meta Description: Dive into the world of organic SEO with a sprinkle of British humour. Learn how to rank, why content marketing is your best mate, and why tossing money at ads won’t magically fix everything. Cheers!

Alright, grab a cuppa, pull up a chair, and let’s talk about how any Bristol-based business can boost its SEO by applying the strategies detailed in this blog post. Remember, we’re not prattling about general SEO here. We’re focusing on local SEO, the James Bond of the internet world, always dressed sharp, suave, and prepared for action.

First things first, my Bristol mate. Let’s address the elephant in the room – the colossal 95% of mobile users who love searching for local information. Your business, whether it’s selling the world’s best bangers and mash or the finest pint, must be visible to these search-happy folks. How, you ask? With local SEO, of course!

Optimise your business for local search terms. For instance, if you run a chip shop, try to rank for “best fish and chips in Bristol”. The idea here is that you’ll appear right at the top when people make a local search. So, when hungry Bristolians are craving a proper fish and chips, your shop is the first one they’ll see.

Now, let’s talk about the Pigeon update. No, it’s not a city pigeon pecking at your chips, it’s Google’s clever update that makes local search more accurate. For instance, if you’re a plumber in Bristol and someone’s searching for “emergency plumber”, Google uses the searcher’s IP address to throw up local options. So, ensure your website’s content mentions your Bristol location, along with your services, to get this bird working for you.

Next up, Google My Business (GMB), or as I like to call it, the digital Yellow Pages. Grab this free opportunity to show off your business. Pop in all the details – phone number, address, business hours. This will increase your chances of appearing in the local pack, Google’s ‘3 Pack’ podium of organic business results. That’s prime real estate, right there! The more complete and accurate your GMB profile, the higher your conversion rates.

Reviews! They’re like the town gossip – everyone loves reading ’em, and they can make or break your reputation. Encourage happy customers to leave positive reviews on your GMB profile. Got a negative review? No worries! Respond to it professionally, showing you care. People appreciate businesses that take criticism on the chin and strive to improve.

Onsite optimisation is your best mate in this journey. It’s important to have your business’s name, address, and phone number (known in the biz as NAP) marked up with Schema, along with relevant keywords, in your website’s URL, title tags, H1 and H2 headings, meta description and within content. And remember to put a map from your GMB listing on your landing page. Easy to find, easy to visit, right?

Blog content, my friend, is another critical element. Regularly updated, unique content keeps Google spiders (the good kind) happy. Write about local events, news, FAQs. This keeps your website fresh and relevant, showing Google you’re alive, kicking and worthy of a higher rank.

So, there you have it, folks, a peek into the exciting world of local SEO. With these strategies, any business in Bristol, from a cosy corner café to a bustling nightclub, can supercharge its local SEO. It’s all about knowing the right tricks, the right strategies, and applying them with a dollop of patience and a dash of perseverance. Now go on, make Bristol proud!

• Highlighting the growing importance of local SEO for businesses with a physical location.
• Showing how 95% of mobile users use their phones to look for local businesses, indicating the need for a strong online presence.
• Understanding the impact of Google’s Pigeon update in 2014, and how it has shifted focus towards local search results.
• Explaining how local SEO works by utilising the user’s IP address to deliver location-specific results.
• Detailing the importance of high visibility in local search results as most users search with purchase intent.
• Outlining how businesses can optimise their websites for local SEO, starting with claiming a Google My Business (GMB) listing.
• Discussing the benefits of a complete GMB profile and how it can increase conversion rates.
• Explaining the significant role of online reviews in local SEO and how they influence customer behaviour.
• Sharing tips on onsite content optimisation, such as Schema markup and including local information in meta-tags.
• Emphasising the importance of regularly updated blog content that is relevant to the local audience, further boosting local SEO efforts.

Alright, mate! Let’s have a chat about this thing called “Local Search Engine Optimisation” or Local SEO for short, but first, let me put on a spot of tea, shall we?

Intro: Get Ready for an SEO Whirlwind Tour!

Don’t you know? These days, it’s all about getting noticed in your neighbourhood, especially if you’re running a business with a bricks-and-mortar location. You’ve got to be right up there, front and centre, when someone’s on the hunt for whatever it is you’re peddling. Think of local SEO as the high street of the digital world – except everyone’s using their mobile phones and not walking around with shopping bags.

Seven Key Points about Local SEO

Crucial for businesses with a physical location
Assists in ranking for local search queries
Empowers the modern consumer’s need for instant information
Provides more accurate local search results
Attracts customers at the purchase stage of the buying cycle
Requires specific optimisation strategies for maximum effectiveness
Enhances visibility on Google My Business (GMB)
The Main Course: What Is Local SEO and Why It Matters

So, what’s this local SEO all about? Picture this: You’re in town and suddenly develop a mighty craving for the best fish and chips, or fancy a cuppa at the most quaint café around. You whip out your phone and type in “best fish and chips” or “quaint café.” What you see next are search results all neatly lined up, not for places in Timbuktu, but right around where you are!

That, my friend, is local SEO in action. It’s all about making sure when someone’s looking for what you offer, your business pops up on their radar. Since the 2014 Pigeon update by Google (what a bird, that one!), local SEO has become more relevant than ever, giving businesses a fighting chance to rule the roost locally.

The stats say it all. A whopping 95% of mobile users are using their phones to look up local information, with the aim to give a ring or pay a visit to the business. With 89% of consumers wanting what they want, when they want it, (impatient lot, aren’t we?) it’s clear that being at the top of those search engine results matters. So, you better get that local SEO game on point!

Sprinkling Some Extra Flavour: Boosting Local SEO 

Alright, so how do we whip up this local SEO thing? First off, you’ve got to stake your claim on GMB (Google My Business). It’s like your digital “open for business” sign, and it doesn’t cost a penny! It’s essentially the digital version of the Yellow Pages, but without the massive book and the yellow fingers afterwards.

Next up, you need to keep a keen eye on reviews. Yes, every single one! Good, bad, and downright ugly. Think of it as getting your morning papers, except it’s about your business. Bad reviews? Well, they can be a bit of a sticky wicket, but you can turn things around by responding in a professional and caring manner. Besides, nobody trusts a place that only has golden reviews, we’re not daft!

Content, as they say, is king, and this is where the “onsite optimisation” jargon comes into play. You need to juice up your content for maximum SEO value. This includes using Schema markup for your business’s name, address, and phone number, as well as including your city or town’s name in your website’s URL, title tags, headings, meta description and within the content itself.

And let’s not forget the blog! No, not your aunt’s blog about her 15 cats, but your business blog. Regularly updating your blog with relevant and interesting content is the digital equivalent of fresh paint on your storefront. It keeps things looking neat and attractive.

Conclusion: Grabbing the Local SEO Bull by the Horns 

To wrap it up, if you’re running a local business and you’re not using local SEO, you’re like a ship lost at sea. In the era where customers want everything at the click of a button, local SEO is the lighthouse that guides them right to your front door. It’s high time you invest in this strategy and get ahead of your competitors. As the old saying goes, the early bird catches the worm!

FAQs

(To follow in another response due to the word limit)

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

(NOTE: These statistics are correct as of my last training data in September 2021. Please verify for your use.)

Sources

Google Internal Data, 2021.
BrightLocal Consumer Review Survey 2021.
MOZ’s Annual Local Search Ranking Factor Survey, 2021.
Google Pigeon Update Information, Google, 2014.

Alright, gather ’round, you lot! There’s a wind of change blowin’ through the SEO world, and it’s bringing along quite the twist. Not unlike the double-decker buses taking a sharp turn ’round Trafalgar square… I mean, some square.

Google, our all-knowing overlord of all things internet, has gone and tweaked their Content Rater Guidelines, just when we were all getting comfortable. Perfect timing, really, what with everyone going bonkers about AI content creation and mourning the impending doom of content. Our friendly neighbourhood tech giant always knows when to spice things up a bit, don’t they?

This update isn’t a lone wolf, oh no. It’s part of a pack, trailing along with other updates that Google’s been churning out throughout the year. You’ve got your product review updates, your Helpful Content Updates, all prancing about like they’re new to the party. But our good ol’ friend E-A-T, he’s been hanging around the block for quite some time. Only now, he’s gone and got himself a face lift, a new letter to his name.

Remember when E-A-T first waltzed in, strutting about like it owned the place? It was 2014, and for a while, we SEO folks treated it like the eccentric uncle everyone’s polite to but no one really takes seriously. Fast forward to 2018, it was like he’d won the lottery – everyone was suddenly all ears, cosying up to E-A-T like there’s no tomorrow. All because Google made it official – E-A-T was now part of the Core Algorithm family.

E-A-T stands for Expertise, Authority, Trust. Sounds like a trio of superheroes, doesn’t it? To flaunt your Expertise, your content needs to pack a punch of knowledge about the subject, almost like it has a PhD in it. And Authority, mate, you’ve gotta strut your stuff, show the world you’re the big cheese, the head honcho. And finally, Trust – in a world where any bloke or their nan can spin a tale, you’ve gotta be the real deal, the one your users can bank on.

So now, Google’s thrown in another ‘E’ in the mix. But this one stands for ‘Experience’. Got you curious, haven’t I? Don’t worry, we’re about to jump right into it. Buckle up, folks, cos E-A-T has just become E-E-A-T, and we’re all in for a wild ride.

• Google has updated its Content Rater Guidelines, introducing an additional ‘E’ to the E-A-T concept, standing for ‘Experience’.
  This update aligns with the recent trend of prioritising personal experience content, which resonates with consumers.
• E-A-T, or Expertise, Authority, Trust, has been a central part of Google’s Core Algorithm since 2018.
• Expertise requires in-depth knowledge and professionalism, Authority demands proof of the author’s credentials, and Trust emphasises the necessity for audience belief.
• The rise of personal experience content is exemplified by platforms such as TikTok and YouTube, where direct feedback about products or services is paramount.
• Readers are increasingly sceptical of content created purely for SEO purposes and prefer genuine, helpful information.
• Google places heavy emphasis on ‘Trust’, highlighting secure payment systems for online stores, honest product reviews, accurate informational pages, and non-harmful social media posts.
• There’s a distinct difference between ‘Experience’ and ‘Expertise’ – Experience refers to the user’s personal encounter, whereas
• Expertise relates to the provider’s professional knowledge.
• An independent piece of content that relays a personal experience with a product can be equally or even more valuable than the product description itself.
• The SEO landscape is changing, with a shift towards Experience, Expertise, Authority, and Trust (E-E-A-T) in content creation, prioritising user experience over purely SEO-driven content.

Google has just flipped the SEO script with an interesting addition to their Content Rater Guidelines, just as the whole world is frothing at the mouth about AI content creation and prophesying about content’s demise. It’s funny how their timing was ‘just right’, innit? Now, this update isn’t just pulling a fast one – it’s part of the grand scheme of things with all those product review updates and helpful content amendments. And of course, our old mate E-A-T is in the mix, only this time with a bit of a twist. So grab a cuppa, because we’re about to dive into the world of E-A-T (Experience, Authority, Trust) and meet its new sibling, E-E-A-T.

THE NOT-SO-NEW CONCEPT OF E-A-T

Any seasoned SEO sailor remembers when E-A-T first made its grand entrance back in 2014. It took a few years for us to stop treating it like a fad and start giving it the attention it deserved, particularly after it was officially crowned as part of Google’s Core Algorithm in 2018.

Google’s E-A-T, broken down for your convenience:

Expertise: If you’re gonna write, you better know your onions. Your content should ooze professionalism and deep understanding of the subject. Example: a certified beauty chemist penning a piece on top-notch hyaluronic acid serums.

Authority: Not just enough to sound professional, mate. You gotta show you’re the bee’s knees on the topic. A bit of author credentials, job title, bio, relevant experience – the whole shebang.

Trust: With every Tom, Dick, and Harry (or even an AI) able to churn out content, you need to make sure your audience trusts you like their favorite cup of tea. Think: LinkedIn bios, visible contact info, or even regular interactions on forums or social media.

WELCOME TO THE WORLD OF E-E-A-T

Lately, Google’s had a bit of a spring in its step with personal experience content. Everything from TikTok videos to first-hand reviews of restaurants and companies are stealing the limelight.

Consumers these days are a savvy lot. They don’t want to be hoodwinked into making purchases or hiring services. They’re also cottoning on to content that’s written purely for “SEO purposes” rather than being genuinely helpful.

So, how do you tackle this? It’s all about authentic content. Information that’s got Experience and Expertise, penned with Authority, and above all, deemed Trustworthy by the users.

Google’s taking Trust very seriously, mate. Here’s how they put it:

Online shops need foolproof payment systems and customer service worth a pat on the back.
Product reviews should be as honest as the day is long, helping folks make sound buying decisions.
Pages on YMYL topics (you know, the ‘Your Money, Your Life’ ones) need to be accurate to prevent causing harm.
Social media posts on non-YMYL topics might not need top-notch Trust, unless they’re about something that could potentially cause harm.

EXPERIENCE vs EXPERTISE: THE SKINNY

Might seem like splitting hairs, but there’s a world of difference between Experience and Expertise. Experience is all about the user or the individual who’s actually used or experienced something. Expertise, on the other hand, is about the folks producing the product or providing the service.

So, for a beauty e-commerce website, you could write till the cows come home about your top-shelf hyaluronic acid serum and its high-quality ingredients, but the real question is – does it work? An independent piece of content that talks about someone’s personal experience with the product can sometimes be more valuable than the product description itself.

Experience. It’s no longer just about the professional wisdom, but also the lived wisdom – the personal, the authentic, the genuine experiences that resonate with the people.

Content written for SEO purposes has had its day in the sun. Now, it’s the turn of authentic, user-focused content to take the stage. And with this shift, we’re ushering in a new era of E-E-A-T: Experience, Expertise, Authority, and Trust.

It’s like what the great Winston Churchill once said, “To improve is to change; to be perfect is to change often.” Well, Google seems to be taking a leaf out of Churchill’s book and evolving with the times. It’s a welcome change, one that promises a future of SEO that’s more focused on the user experience. So, buckle up, ’cause we’re in for an exciting ride.

Let’s talk about how a business nestled in the vibrant city of Bristol can up its SEO game by following the marketing wisdom we’ve just unravelled in this blog post. Get comfy, grab your cuppa, and let’s dive into the 700-word guide.

Bristol’s Charm & Online Potential

First off, Bristol is no ordinary city. With its rich maritime history, iconic Clifton Suspension Bridge, and a buzzing arts scene, Bristol is teeming with stories waiting to be told. But beyond the famous balloons and Banksy murals, there’s a digital landscape brimming with untapped potential. Let’s chat about how our marketing advice can help a Bristolian business stand tall in that digital arena.

The E-E-A-T Advantage

By now, you’ve probably heard the buzzword (or should I say buzz-acronym?) E-E-A-T. This isn’t about tucking into a hearty Bristol pie, though that sounds delightful. No, E-E-A-T stands for Experience, Expertise, Authority, and Trust. If a Bristol business can nail this quartet, they’re already a cut above the rest.

Experience: Businesses in Bristol have a unique edge – the authentic Bristolian experience. Whether it’s a harbourside cafe, an art gallery in Stokes Croft, or a boutique shop in Clifton, they need to capitalise on local experiences. Share tales of local suppliers, the journey of your products, or the history of the building you’re in. Personal experiences resonate with people, and they make for great content.

Expertise: Let’s say you run a cider pub in Bristol (and let’s face it, there’s a good few!). Instead of just listing the ciders you offer, why not delve into the intricacies of cider-making? Share your expertise, perhaps even collaborate with local cider producers for guest blog posts. This not only highlights your deep-rooted knowledge but also fosters community connections.

Authority: Your business isn’t just a spot on the map. It’s a part of Bristol’s fabric. Flaunt your credentials! Awards from the Bristol Life Awards, certifications, partnerships with local organisations – these all add to your online clout. Plus, don’t forget to showcase testimonials from your loyal Bristolian patrons.

Trust: Trust is built brick by brick, much like the historic walls of Bristol. For online trust, this means transparent customer reviews (yes, even the not-so-perfect ones), visible contact info, regular community engagement, and an active online presence.

User-Centric Content is King

But here’s the thing – while E-E-A-T is crucial, at the heart of it all is the user. They’re your audience, your customer, your critic, and your fan. So, cater to them! Use local slang, mention neighbourhood landmarks, and create content that speaks to Bristol’s unique essence.

Moreover, with the rise of platforms like TikTok and YouTube, Bristol businesses can capitalise on the video trend. Film behind-the-scenes looks, create local guides, or even collaborate with Bristol influencers. These platforms allow a business to give real-life insights, enhancing the ‘Experience’ part of E-E-A-T.

Integrate Trust Mechanisms

A crucial point our blog touched on is the importance of trust. And for a business in Bristol, this means a few things. Firstly, secure online payment systems are a must, especially if you’re in e-commerce. Bristolians are tech-savvy; they’ll appreciate the safety.

Then, there’s the matter of reviews. Encourage patrons to leave reviews – not just on your website but on platforms like Google My Business or TripAdvisor. And if you’re a cafe on Gloucester Road getting a rave review, share it everywhere!

Wrapping it Up with Local SEO

Lastly, let’s not forget local SEO. Register your business with Google My Business. Use Bristol-centric keywords. Participate in local events and then blog about them. All these strategies not only boost your online visibility but firmly root you in Bristol’s digital sphere.

In Conclusion:

By integrating our marketing advice tailored to E-E-A-T and centred on user experience, Bristol businesses have a golden opportunity to enhance their online footprint. It’s all about blending the city’s unique vibe with savvy digital strategies. In the world of SEO, it’s not just about being seen; it’s about being remembered. And with Bristol’s spirit and our guidance, any business in this city is on the path to digital stardom. Cheers to that!

Do you know that Google answers a whopping 3.5 billion searches every blooming’ day! And the company alphabet, are constantly improving their algorithm.

Right, let’s start by getting our heads around what this Google algorithm is all about.

A Deep Dive into the Google Algorithm

Google’s algorithm, handles a staggering 85-95% of internet searches, and its a digital marketing agency’s job, get your business on the first page, to help you obtain more sales. It ensures your website pops up when folks are looking for information or goods, so whether you sell kitchen appliances or your divorce solicitor, marketing agencies like us, can help get you onto the first page.

How does it do that? It looks at:

Relevance: Say, you’re looking for the best Italian restaurants in Bristol. Google will sift through the the web to fetch you the most accurate answers. It will bring you results, often which are PPC results, organic seo results as well as Google my business results. So, digital marketing agencies like ours, believe that Google uses over 200 different ranking factors, to calculate where a business should rank in the organic results. Google is thought to use separate algorithms, for the PPC algorithm and for the Google my business algorithm.

Usefulness: Apart from being relevant, the search results should be genuinely useful to the shopper, so for example, somebody might be looking for a Italian restaurant which specialises in local craft beer and is woodfired pizza, therefore the websites which Google suggests as the Italian restaurant to visit, should therefore offer craft beer and woodfired pizzas if it’s to be useful to the shopper.

Usability: This takes into account the overall user experience on the page – think loading times, page structure, navigation, you name it. Google also measures usability, for example if the bounce rate is super high, let’s say that your Italian restaurant has bounce rate on the home page, of 99.7%, well it’s pretty obvious to Google that your business is not useful to the shopper, and that could be because of issues such as the website not being easy-to-use.

Quality: The algorithm Google employs the EEAT (expertise, experience, authoritativeness, and trust) criteria to assess the quality of content marketing.

So, if you fancy your page ranking well in Google, in the organic results make sure that you use white hat methods.

Google Algorithm Updates Unveiled

Each update which Google makes improves its algorithm. The 2018 Google Medic update, was a large update for instance, targeted YMYL (‘Your Money or Your Life’) businesses, ensuring they had reliable, well-sourced content marketing to avoid misinformation. Google always favours businesses that are truly useful, authoritative, and reliable, so users find the right info and trust the results.

Ever heard of the phrase, “change is the only constant”? Well, Google certainly believes in that! It’s constantly improving its algorithm, as any good seo consultant will tell you, the company is making changes to its algorithm every single week. Thankfully, it’s the two to four core updates a year that you need to keep tabs on, as they might significantly affect your website rankings.

Some of the more major Google Algorithm Updates

Let’s take a trip down memory lane and see how Google’s updates have evolved over time.

Penguin Update: This followed the Panda update, disrupting spam links and targeting manipulative link-building. For example, some companies bought thousands of low-quality links, and they incorrectly thought that this was a quick way of getting onto the first page of Google, however it had the complete opposite effect because of the Penguin update, the Penguin updates meant that any businesses with a lot of low quality links incurred an algorithmic or a manual penalty. This often meant that the businesses that were hit by the Penguin update, was sometimes completely removed from Google.

Google Panda Update: Launched back in 2011, it was a massive algorithm update, which brought an end to the reign of content farms churning out low-quality content marketing, and uninformative content. So for example, sometimes, some businesses would use what is called spun content marketing, which would essentially be taking one article and changing how it’s worded, so it makes 1000 articles, this is a sure fire way of incurring a Google penalty. For example, if your business was impacted by a Google Panda update, then this means that your business could be removed from Google organic results.

Hummingbird Update:

Launched in 2013, Hummingbird made searches faster and much more precise by understanding the intent behind a search.
Mobilegeddon Update: This 2015 update categorised pages as either mobile-friendly or not, if your business didn’t have a mobile version of the website designed, then after this update, it was unlikely to appear in the first page results. This update seen many businesses, scrabbling to contact web developers to get them to design a mobile version of their company website.

RankBrain: Also released in 2015, RankBrain, this is when Google started to use artificial intelligence or AI for short to improve its results. Introduced machine learning to better understand search intent and used searcher location to comprehend the search’s meaning.

So how do you bounce back from Google Algorithm Updates

Here’s a golden nugget of wisdom – don’t lose your bottle if your ranking takes a hit post-update. Also, don’t put your businesses seo into a nosedive so, what we mean by that is, sometimes after an update, many businesses start to make knee-jerk changes, to try and quickly recover from the algorithm update. However, what better is to hold your nerve and to slowly incrementally make changes, and to monitor the seo results. If you go make too many changes to quick, could put your seo rankings in the complete nosedive because you making too many changes to your seo to quickly.

Overcoming Post-Update Blues

If the algorithm update leaves a lasting dent in your website’s ranking, it’s time to review your site’s organic SEO and ensure you’re following the white hat best practices.

Search intent: Make sure your content marketing aligns with what your audience is searching for.

Keywords: Sprinkle primary, secondary, and tertiary keywords naturally throughout your content marketing but only use white hat methods.
Title tags and meta descriptions: Craft compelling title tags and succinct meta descriptions that give an accurate snapshot of the page.

Site speed:

A slow-loading site can lead to an increased bounce rate. So do Compress images, switch your site theme, or use lazy loading to improve speed.

Introduction

In the vast digital landscape of eCommerce, with thousands of businesses in Bristol, it’s so important to get your business to stand out from the competition.

That’s where schema markup comes into play, it can help to improve your businesses organic SEO. It’s like the secret ingredient that can elevate your eCommerce SEO to new heights, making your products and services more visible, it can also help to improve your businesses click through rate. Schema markup, developed through a collaboration between industry giants like Google and Microsoft, is a type of semantic vocabulary that enhances the understanding of content marketing by search engine robots.

Are you ready to unlock the power of schema markup and improve your businesses organic SEO. Within this comprehensive guide, we will delve into the significance of schema markup, its benefits, and how you can leverage it to optimise your organic SEO

How schema markup can help to improve your eCommerce SEO

Once upon a time, a gathering of big corporations birthed an extraordinary gift to us SEO agencies and business owners — that is schema markup. This wondrous creation, stemming from a collaborative effort between industry giants like Google and Microsoft, has helped us, and many other marketing agencies to improve our customers eCommerce SEO. Schema markup, a semantic vocabulary, serves a noble purpose—to enhance search engine optimisation, while simultaneously breathing life into your product descriptions within the vast realm of online shopping.

What is Schema Markup?

Imagine schema markup as a special language, a hidden code that bestows superpowers upon search engine robots. This simple code grants them the ability to comprehend your content marketing more easily, resulting in a more concise and visually appealing display of information. Schema markup, with its structured data, simply adds an extra layer of detail and description to entities such as businesses, people, and products, ensuring that they captivate and enthral your potential customers.

The many Benefits of using Schema Markup for your eCommerce Store

Now, that we’ve explained a bit about what schema markup is, let’s unveil the huge advantages that come with using it. Prepare to be astounded, that’s as we reveal the five remarkable benefits of harnessing schema markup for your eCommerce store plus you can also use it to improve your businesses local SEO.

– Enhancing User Experience

Picture this: a traditional search result page offering only a dull link, a page title, and a meta description. Now, contrast it with the magnificent world of rich snippets, many businesses want their business to appear as a rich snippet in the Serps.

Here is a fun fact: Did you know that websites utilising schema markup can experience a 30% increase in click-through rates compared to those without?

Why did the schema markup magician always get the best click-through rates? Because he knew how to cast the spell of enchanting rich snippets!

Local Customers

 While schema markup is renowned for its impact on product snippets, it possesses another remarkable ability—the creation of business rich snippets. These snippets, akin to sparkling gems, open doors to local customers seeking to buy the products or services your business sells. Imagine appearing on Google Maps with a dazzling array of useful information, beckoning potential customers to embark on a journey of discovery.

Search Engines

With its diverse range of markup categories and fields, schema markup equips the search engines with the key to better understand the products and services that your business sells.

Leaving Competitors in the Dust

In the fierce battleground of eCommerce, standing out from the competition is the key to victory this is why so many businesses add schema, to their website so that their business can appear as a featured snippet in the Serps. Picture two businesses side by side—one with a standard search result, devoid of schema markup magic, and the other adorned with a professional and captivating rich snippet. Which business captures attention, of course it’s the second one, and if your business appears as a featured snippet then this can improve the CTR?

Conclusion

In this exhilarating journey through the realm of schema markup, we’ve explained why schema is so good at helping to improve your national or local SEO.

So, dear reader, as you embark on improving your, SEO remember the significance of schema markup.

As Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” With schema markup, you become the leader, shaping the future of eCommerce SEO and crafting a unique path to success.

Introduction

It’s really important, that your digital marketing agency, writes your content marketing in a white hat way, and adds relevant keywords in a white hat way. Did you know that over 93% of all online experiences start with a search engine such as Bing? For website owners, marketers, and SEO experts, this fun fact underscores the importance of understanding how search engines work and the pivotal role keywords play in this process. But hey, let’s not rush into the nitty-gritty just yet. As the famous saying goes, “The journey of a thousand miles begins with one step” – Lao Tzu. Let’s take our first step in understanding the basics.

The only guide to keyword research you’ll ever need

The goal of keyword research is to identify the search terms that your target audience uses when looking for your products, services, or content. So for example, if you sell E bikes, you are going to write a lot of content marketing about E bikes, you are likely to write different manufacturers in the title of the blog posts, the help your business to generate more organic visitors. These keywords not only guide the structure and content of your website but also shed light on the thoughts, concerns, and desires of your potential customers.

What is Keyword Research?

In simple terms, keyword research is the process of discovering, analysing, and selecting the best keywords to target and drive organic traffic from search engines to your website. It’s like learning the language of your customers to better converse with them.

Why is keyword research important for SEO?

• Keyword research is the heart of SEO. It helps:
• Understand user intent
  Generate content ideas
  Drive targeted traffic
  Improve ranking on SERPs (Search Engine Result Pages)
  Increase conversion rates

It’s not just about attracting more traffic, but about attracting the right traffic. In SEO terms, the “right” traffic consists of users who convert, i.e., perform an action on your site that you want them to perform, such as buying your product, signing up for a newsletter, or downloading a guide.

Long-tail Keywords

The world of keywords is divided into two: short-tail and long-tail keywords. The latter, often ignored, can be a goldmine. Long-tail keywords are longer, more specific phrases that searchers are likely to use when they’re closer to a buying decision. They’re the low-hanging fruit of keyword research and a must-have in your SEO strategy.

A study from Ahrefs reveals that 92.42% of all keywords get ten searches per month or fewer. In other words, most keywords are long-tails! Plus, these golden nuggets often have less competition and higher conversion rates. The punchline here is – Don’t underestimate the power of the long tail. It might be a marathon, but it’s worth it!

Keyword Research Tools

There are numerous keyword research tools out there, each with its pros and cons. Let’s discuss two of the most popular ones, shall we?

Ahrefs

Known as the ‘backlink checker’, Ahrefs is a robust SEO tool with an advanced keyword research function. It provides an in-depth keyword report, information about search volume, keyword difficulty, and more. Fun fact – Ahrefs boasts of one of the world’s largest backlink index, updated every 15 minutes.

Google Keyword Planner

Google Keyword Planner is the grandmaster of keyword research tools. Designed by Google, it offers insights directly from the source of all search engines. It provides two main features – ‘Find new keywords’ and ‘Get metrics and forecasts for your keywords’. And, it’s free!

Semantic SEO

Semantic SEO is the practice of writing more in-depth content that answers a wide scope of user intent, not just focusing on a single keyword. The goal is to cover a topic holistically, leading to better rankings and increased traffic.

Conclusion

In the grand scheme of SEO, keywords are the compass guiding your strategy. Understanding keyword research’s ins and outs is like learning the secret handshake to the world of SEO – it grants access to uncharted territories of organic traffic, improved rankings, and ultimately, business success.

Frequently Asked Questions

How to find long-tail keywords?

Using keyword research tools like Ahrefs, SEMrush, or Google Keyword Planner can help identify profitable long-tail keywords.

How does Google Keyword Planner work?

Google Keyword Planner provides insights on keywords, like average monthly searches, competition, and even suggests bid estimates for each keyword if you’re planning to run a paid campaign. These metrics can help you choose the right keywords for your SEO strategy.

Are eywords still relevant in SEO?

Absolutely! Google’s algorithm has grown more sophisticated, but at its core, it still relies on keywords to understand the context of webpages. The importance of keywords may have evolved, but it has not diminished.

How many keywords should I target per page?

There’s no hard rule for this. The key is to ensure that your content naturally and effectively communicates the topic to your audience and search engines. Keyword stuffing, or overusing keywords, can lead to penalties from Google.

How Do I Use Long-tail Keywords Effectively?

Long-tail keywords should be integrated into your content naturally. They work well in blog post titles, headers, and within the content body. The key is to write for humans first, search engines second.

What’s the next big thing in Keyword Research?

The rise of voice search and the use of AI in search algorithms are likely to influence keyword research. In the future, we might see a stronger focus on natural language processing and understanding searcher intent.

Relevant facts & statistics:

• According to Ahrefs, 90.63% of content gets no traffic from Google. That emphasizes the need for strategic keyword research and SEO. (Source: Ahrefs)
• Research from Backlinko found that long-form content gets an average of 77.2% more links than short articles, indicating that comprehensive, in-depth content tends to perform better in search results. (Source: Backlinko)
• Google processes over 3.5 billion searches per day. This shows the importance of ranking well in Google search results. (Source: Internet Live Stats)
• 50% of search queries are four words or longer, demonstrating the importance of long-tail keywords in your SEO strategy. (Source: HubSpot)

Concluding thoughts

As the great SEO scholar Anonymous once said, “Keyword research is not a task, it’s an art.” It forms the bedrock of your SEO efforts, acting as the compass that guides your content creation towards unexplored opportunities. As search algorithms evolve, so does the art of keyword research, embracing new trends like semantic SEO, long-tail keywords, and the ever-evolving user intent.

Always remember, at the other end of every search query is a person trying to find an answer. By understanding keyword research, you can ensure your content serves as the bridge connecting these searchers to their solutions. In this grand game of hide-and-seek with Google, be the best hider, yet the easiest to find. After all, the best place to hide a dead body is on the second page of Google, and we wouldn’t want your content there, would we?

Introduction

Local SEO, well we think it is a crucial for most businesses, without it, while quite simply put it giving your competitors a huge advantage over your business. Whether you sell surfboards online, or you are one of the top solicitors in your area, often you will need the help of a and agency, as without them your business might not appear on the first page of Google.

With the increasing reliance on search engines to find products and services, optimising your website for local search is more important than ever. Especially in a city like Bristol, when there are hundreds of thousands of businesses, and you want your company to standout, often you need the help of an seo company like ours.

This comprehensive blog post will guide you through the world of local SEO, Google My Business, and Google’s Pigeon update, providing you with the knowledge to enhance your website’s local search visibility.

What is local SEO?

Local SEO (Search Engine Optimisation) refers to the process of optimizing your company’s website to improve its visibility in local search results. This optimisation aims to help your business /charity/website be found by people who are searching for products or services near their location. So for example, somebody in Bristol might be searching for, local family law solicitors, and because you have invested in high-quality digital marketing, your company may appear on the first page of Google .Local SEO is essential for businesses with a physical presence or those that provide services within a specific geographic area.

How can you optimise a website for Local SEO?

To optimise your website for local SEO, follow these steps:

    Keyword Research: there are a lot of free keyword research tools, so this is easy to do. Begin by researching relevant local keywords. These should include your target location and the products or services you offer. For example, if you run a plumbing business in Clifton Bristol, your keywords could be “plumbing business in Clifton Bristol” or “boiler repair Bristol.”

    On-Page Optimisation: again really easy to do, but make sure that the work that you complete is white hat Incorporate your local keywords into your website’s content marketing, title tags, meta descriptions, headers, and URL structure, but make sure that you do this in a white hat way. This helps search engines understand your business’s relevance to the local area.

    Local Business Listings: these are sometimes called NAP listings Ensure your business is listed on major local directories and citation sites like Yelp, Foursquare, and Yellow Pages, most of these businesses will allow you to create a free account, so it can help improve your local seo plus is free. You should also make sure your business information, such as name, address, and phone number, that is the NAP information , is consistent across all platforms.

    Optimise for Google My Business, you can claim an account free.

So claim your Google My Business, account and optimise your Google My Business (GMB) listing, it’s easy to do, our to increase your chances of appearing in the local search results and Google Maps.

    Acquire Reviews: Encourage your customers to leave reviews on your GMB Google My Business, listing and other relevant review sites such as trust pilot. Having many positive reviews help build credibility, and can also improve your local search ranking.

    Local Link Building: you need to make absolutely sure that all the backlinks that your business builds are built in a white hat way. Obtain high-quality local backlinks from authoritative sources, such as local newspapers, such as Wales online or industry-specific websites.

Google’s Pigeon Update

Google’s 2014 Pigeon update, this was a very important update, it was a significant algorithm change that aimed to improve the accuracy and relevance of local search results. The update took into account factors such as proximity, local content, and traditional SEO signals , such as backlinks to provide users with more accurate results when searching for local businesses or services. As a result, it’s essential to optimise your website with local SEO strategies to stay competitive in the local search landscape.

Section 4: Google My Business, our marketing agency would highly recommend setting up a Google My Business  account, it’s simple to do and you could do it in a matter of minutes, plus it can really help improve your businesses local seo.

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, for example, you could give your customers important information such as the opening hours of your shop. By claiming and optimizing your GMB listing, you can provide essential information about your business, such as your NAP, and photos of your products.

how to claim your free Google My Business account

The first step of any local SEO campaign should be to claim your free business address on Google My Business. Here’s how to do it:

    Visit the Google My Business website, and sign in with your Google account. If you haven’t got one, then it only takes a few minutes to set one up, so grab a cup of tea and is you will have a Google account set up in less than five minutes.

    Search for your business by name and address in Bristol. If it’s not listed, click on “Add your business” and follow the prompts to provide the necessary information.

    Verify your business, this is easy to do, you can choose your preferred method, such as by phone, by email, or postcard. Verification is crucial to ensure that you are the legitimate owner of the business listing.

    Once verified, it’s time to start optimising your GMB listing by adding accurate and up-to-date information, including photos, business hours of your business, and a detailed description. Ensure that your NAP is consistent with other online listings.

    Regularly monitor and also respond to customer reviews, we would recommend responding to negative reviews and also positive reviews as well, that your customers leave and questions on your GMB listing. This engagement can improve your local search rankings and establish a positive reputation.

Local SEO: Why Do You Need It?

In today’s very competitive world,  local SEO is essential for most businesses in Bristol for several reasons:

    Increased Visibility: Local SEO helps your business appear in relevant local search results in Bristol, making it easier for potential customers to find you.

    Targeted Traffic: Local search optimisation ensures that you attract more customers within your service area in Bristol, increasing the likelihood of conversions and repeat business.

    Cost-Effective Marketing: Compared to more traditional marketing methods, such as radio advertising, local SEO can sometimes be much more cost-effective, that’s if you hire the right marketing agency.

To enhance your understanding of local SEO, consider checking out these resources:

1.  Moz’s Local SEO Learning Center
2. Search Engine Land’s Guide to Local SEO
3. BrightLocal’s Local SEO Blog
4. Google My Business Help Center
5. Yoast’s Ultimate Guide to Local SEO
6. SEMrush’s Local SEO Toolkit
7. Ahrefs’ Local SEO Guide

Introduction

Greetings, fellow SEO enthusiasts! Have you ever wondered how to improve your website’s SEO, helping your shoppers to find more products and services that you sell. Well, you’re in luck because today, we’re diving into the world of internal linking, SEO, and usability – all while keeping it light and humorous, so you don’t get bored reading this. So, grab your favourite beverage- ours is an espresso with oat milk-please! So sit back, and prepare to be educated about how internal linking can help your business. Ready? Let’s dive in!

Internal Linking for SEO

Essentially, internal linking is the art of connecting one page, or blog post on your website to another page or blog post on the same site. It’s like connecting the dots, but instead your connecting pages, and blog posts, that are related, so one page may be talking about e-bikes, and the other page, sells a replacement battery then you can link the pages, with an internal link.

In the world of organic SEO, internal linking is the Robin to your Batman. It may not always get the limelight, not often mentioned, instead seo companies often talk more about content marketing and backlinks, rather than internal linking. But it’s an essential sidekick in your journey to improving your businesses search engine  Want to learn more about this? Check out this comprehensive guide on SEO Basics.

So, what exactly is Internal Linking?

Well, Internal linking can help to improve your businesses seo.. In simple terms, internal links are clickable words or phrases (these are often called “anchor text”) that lead users from one page of your website to another.

Picture this: You’re reading an article on a website about the best dog food,, and suddenly, you see a link to “50% off organic dog food.” Of course, you can’t resist clicking it! And just like that, you’ve experienced the magic of internal linking. It can help the business, to generate more sales, because simply put, somebody is reading an article, and then at the end of the article you might put click here for a discount off your first order, and they might then be more encouraged to make a purchase from you.

    Why is Internal Linking Important for SEO and Usability?

Internal linking is like the salsa to your tortilla chips or the peanut butter to your jelly. It’s the perfect combination that makes everything better! Without it, your website might have a skyhigh bounce rate. Here’s why internal linking is essential for organic SEO and usability:

1. SEO Benefits: Internal linking helps search engines like Google and also Bing to understand the structure of your site, making it easier for them to crawl and index your pages. Plus, it can help distribute link equity, (the value passed from one page to another) throughout your site. The result? Better rankings in search results.

Usability Benefits

Internal links help shoppers navigate your website easily and discover different products they may wish to purchase.   

So, this can improve user engagement, such as helping to keep shoppers on your website for longer, and decrease bounce rates, which is good for both your organic SEO and also, may possibly help you to sell more products sometimes.

For more reasons to use internal linking, check out the rest of this article on why Internal linking matters.

    Helps Search Engines Understand Site Architecture

Your website’s architecture is like a labyrinth, that’s if sell a lot of different products, for example some companies may sell well excess of 1,000 different products. But without proper internal linking, it’s more like a confusing maze that leaves users (and search engines) lost and frustrated.

Internal linking helps Googlebot, to index and crawl all the different pages / blog posts on your website. It helps them understand how your pages are related, and how important they are- for example, your business may sell bikes, but also over 1000 different accessories for bikes, but if the page “electric bikes” is the page that’s linked to the most with internal links, then this is a very clear indicator, that the main product on your website, what business concentrates on selling is electric bikes . So, the more you link internally, the more you’re helping search engines grasp your site’s structure.

To learn more about site architecture, check out the rest of this guide:

Now, we’re going to talk about two topics that are crucial to on-page website optimisation, that is having good site architecture and well written, white hat anchor text. Are you ready to learn more about this? Let’s go!

Now, first things first, let’s talk about “site architecture”- it’s a really important part of improving a business’s organic seo. Now, I know what you’re thinking: “Wow, that sounds like the most boring SEO topic to talk about.” But hear us out!

Having good site architecture is like the blueprint of your website, and its also a bit like designing a building, it’s super important to get it right, to make sure its well-designed.

Why, you ask? Well, for one, having a clear and organised site architecture helps search engines, such as Google, and also Bing to understand how your site is structured. This means they can easily find and index your pages and blog posts, which can sometimes lead to better search engine rankings. Plus, it makes your site easier to navigate for your human visitors, which can lead to more engagement,  and conversions. It’s a win-win!

So, how can you improve your websites architecture?

Well, there are a few key things that you should keep in mind. First, you want to make sure your websites pages are well organised into clear categories and subcategories. This helps both search engines and users understand the hierarchy of your site. You also want to make sure your URLs are descriptive, so that users can easily tell what each page is about just by looking at the URL. And finally, you want to make sure your site has a clear and easy-to-use navigation menu (main menu), so that users can quickly find what they’re looking for.

If you want to learn more about site architecture, we would highly recommend checking out Moz for more information.

Moz is chock-full of great tips and advice!

Now, onto our next topic

Anchor text. And no, I’m not talking about that thing you use to weigh down your boat, its not an anchor. In the world of organic SEO, anchor text simply refers to the clickable text that appears as a hyperlink on a web page. For example, in this sentence, “this article from Moz” is the anchor text for the hyperlink to the Moz, article I mentioned earlier.

So, why is anchor text so important?

Well, for one, it can help search engines, such as Google, and other search engines, like Bing to  understand linked page or the blog post is about. If a page is frequently linked to using specific anchor text, such as “electric bikes” it can be a signal to the search engines that that page is all about electric bikes. Plus, having descriptive and relevant anchor text can make it more likely that users will click on the link, for example, if the blog post has anchor text, which say “our best selling electric bikes of 2023” well, the reader knows, that page is going to list, a list of electric bikes, which that business sells a lot of.

But, as with most things in organic SEO, there’s a catch. If you overdo it, so keep writing the same anchor text excessively, across your website, and with exact-match anchor text (i.e. using the exact same keyword every time you link to a page or blog post), it can actually be seen as spammy, and hurt your rankings, which means dropping down Google’s or Bings ranks, and not moving up them. So, it’s important to use a variety of different anchor text, and to make sure it’s natural and relevant to the page you’re linking to.

If you want to learn more about anchor text, check out this guide from Ahrefs. It’s a great resource for understanding the ins and outs of this important organic SEO factor.

So, there you have it, folks! We have now covered two important topics that can help your company to improve your onsite SEO.  

But before we sign off, I want to leave you with some few final tips for optimising your companies web site architecture and also the anchor text. First, always put the user experience first, so what we by that, is make it easy for your customers to find the products or services that they want- for example make the main menu, super simple to use.

  Second, stay up-to-date on the latest best practices and algorithm updates, as SEO is constantly evolving.   SEO is all about testing and iterating to find what works best for your specific site and audience.

Thanks for reading, and I hope you found this article informative.

Introduction

Finding an seo company, well It’s a bit like buying a used car, that is finding a reliable SEO agency, we would compare the industry to the used car industry, and that’s simply because there are some businesses which will sell you a complete clapped-out banger of the car, that will fall apart the minute you drive it down the road.

And there are used car dealers on the other hand that which will find you a reliable run-around that you may have trouble-free motoring for a long period of time, and leave you feeling that you’ve had a bargain.

Well, this is exactly the same way comes to search engine optimisation (SEO), there are some SEO consultants which were actually worth their weight in gold, (like us) then there are some agencies which pop up overnight, take a load of new clients, they don’t do their job properly, and use black hat methods on your website, which quite simply brings Google penalties (Google Penalties Panda, Penguin) and make your website drop like a lead balloon, so rather than put your business higher on Google’s rank’s, they may get your business penalised, so it is then nowhere to be seen on Google.

So, let’s say that you are currently sat in an office in Bristol, and you are deliberating about which seo company to hire, yet you have a confused expression on your face, and that confusion comes from the fact that you are concerned about some of the various seo myths that you have heard.

Well, let us debunk some of the more common seo myths, however, what we would say is, when it comes to search engine optimisation, what you want is quality, so whether you pick up the dog and bone (phone) to chat to an seo consultant, which might be a freelancer working in their spare bedroom, or you phone one of the large seo agencies in London employing say over 700 staff, what you need is quality work.

So, make sure, when paying for seo services, your getting white hat work.  

Debunking the Top SEO Myths

SEO is Dead

This is a myth that you might’ve heard a lot, that is that “seo is dead”- and therefore implying that it’s not worth investing in, that’s it’s time to move onto other forms of advertising, and is this myth true?

Well, most certainly not, admittedly asking us, well it’s a bit like turkeys voting for Christmas, we are this seo agency after all, however we can say with certainty, that seo is most certainly not dead, in matter of fact the industry is thriving and booming at the moment, especially in cities like Bristol, Birmingham and London, where businesses face high amounts of competition. We would actually say that there are a shortage of really good seo consultants out there at this present time, that’s to fulfil the demand from businesses.

So is seo dead? Most certainly not, not one bit.

The businesses are saying the seo dead have either hired the wrong digital marketing agency, and not seen the results that they wanted, or that they’ve had a are trying to improve the seo themselves, and made a complete mess of it, for example, may have built, a lot of low quality backlinks, and actually got the business a link penalty for example.

Then the business may have incurred a Google Penguin penalty, and then for some keywords, or sometimes for all, the business has vanished from Google. Then a new seo agency doesn’t just need to improve the SEO, they need to undo the low quality work, which could take sometimes a very long time.

And do businesses quickly recover from Google Penalties?

Well, it does depend on how much low quality seo has been implemented, but its definetely not an overnight fix that’s for sure, for example, lets say 1,000 low quality backlinks have been built, well, this means that the business could be removed from Google for some time, and then in terms on getting back on page one of Google, well, this may take a very long time.

Therefore often its the businesses that can’t do the seo work correctly, by that we mean white hat, that, often turn around and say that it’s “SEO is dead”, when a matter of fact they are not using the latest white hat methods, and is this often why do not see results.

So is seo dead?

Nope, its just the seo agency may well be using the wrong seo methods.

Keywords

Another common problem why businesses think the seo is dead, and they think that this form of marketing no longer works, is because they might be using outdated seo tactics?

For example, they might be writing really long blog posts, let’s say an article which has over 5000 words, but they might be using keywords that they want to improve their seo for too much, seo consultants will refer to this as “keyword stuffing”.

What will actually happen, if you mention keywords too much when writing say a blog post, is that content marketing will not interesting for your customers to read, because you might simply be trying to place keywords way too much within your paragraphs, that you want to rank for, which means that is hard to read the work.

What later happens is because you’ve used the keywords too much, you might actually incur a penalty, such as a Googe Penguin penalty.

Backlinks Don’t Matter Anymore

Another common myth, and one which is totally not true, is that backlinks no longer matter when it comes to improving a companies seo. Some marketing agencies might even say this, and that’s because they might not want to build backlinks, because its too time consuming, especially if they have you on a fixed price per month, of £500.00 or less. Yet backlinks do matter.

So, backlinks do still matter (yet they must be high quality), so if you have a lot of do quality high quality backlinks (do follow and no follow backlinks), then this can most definitely help improve a businesses search engine optimisation.

What you need is an Bristol SEO agency which cuts the mustard- that’s where we can help!

Quite simply put the seo still works,   and is in strong demand from many businesses, that’s for both   small businesses, right up through to your plc companies, therefore businesses need to partner with seo agencies like us, that use the best and latest white hat methods.

We would say that one of the most fundamental building blocks to improving any business’s search engine optimisation is “content writing”.

Without it, it’s unlikely that your businesses search engine optimisation will ever improve, it’s like moving a car by pushing it, and while the tyres are completely flat, needless to say that this will be hard work- back breaking in matter of fact.

This is exactly the same when it comes to trying improve the businesses search engine optimisation, if the business does not invest in high-quality, original and well written content marketing, well improving the search engine optimisation, is likely going to be hard work, and progress is likely to be slow.

So, what is Content Writing?

So, the most useful advice that we can offer is this, when you are writing content marketing don’t think just about improving your businesses search engine optimisation, as the sole reason your writing the work. Although for sure, you may well b writing that 3,000 word blog post on a Friday afternoon for that purpose, to improve your organic seo, but the work must be super high quality, that’s if it is going to help improve your seo.

So you should focus your efforts on writing a piece of work which will help your customers as much as you can, that should be well written, and interesting to read.

So focus on  this:

Write your content marketing so that:

–        It helps your customers with questions they are likely to have

–        Do write mediocre content marketing aim to be better than your competitors

–        Write work which is detailed, aim to write over 1,000 words at least

Now for some businesses you might be wondering, well why should we give away free advice?

As you  might well be a mortgage adviser, a solicitor or let’s say an accountant that is writing about a new tax rule that’s about to be introduced, and you might be thinking well, why am I giving away my advice for free, and why am I paying an seo agency to write this work for me?

Well, the whole point about giving away free advice is that it could help to improve your businesses search engine optimisation (organic seo).

What we have to say is this, that businesses don’t appear on page one of Google from writing just one blog post, seo cant therefore be improved overnight through just writing one piece of written work, such as a blog post.

No things happen a lot more slowly, so you do need a lot of patience, you might have to publish 100 really good pieces of content marketing, plus improve the rest of the businesses seo, such as the backlinks before you can start to see any noticeable improvement in your organic traffic.

The process most definitely cannot therefore be rushed, but let’s return back to our point of what is content writing.

Well in a nutshell it’s offering useful advice to your customers, so useful that they will want to read through the work, and they may find the written work useful when they are looking to buy a product or a service, so they might be more inclined to purchase from your company.

For example, it could be that the person wants to buy a blender, yet their current blender didn’t last very long, so didn’t offer them good value for money. Now there are now looking for a blender which is more robust and which can blend harder foods such as nuts, so let’s say that you write a rather long article which shows all the different high-quality blenders that you sell and the advantages of owning each product.

That person may read through your article that you have written, and see that you stock a lot of different blenders, and that you’ve offered advice about which blenders are more powerful, which ones come with a longer guarantee period, and which ones are suitable for blending harder foods, such as almonds for example.

So to put it in a nutshell, content marketing is all about offering helpful advice to your customers

Here are some examples of content writing

Content writers, sometimes referred to as copywriters create many different formats of online content, including

  Blog posts

By far the most common type of content marketing is our content writers produce a blog posts, these can help to improve the businesses search engine optimisation if they are written correctly.

 Social media posts

It’s important to write your social media posts so that you attract as many clicks through to your company website as possible.

For example, you might write the ad which describes a sale that you have on at the moment, because you have written the ad in an interesting way, such as stating that you have a sale with 30% off all baseball hats, that sale might be during a well-known sporting event, so you might have more clicks through to your website and you might sell a lot of baseball caps.

Main pages

Sometimes web designers will look to build a website as quickly as they can, this means that they might not spend that much time writing the content marketing. Therefore content writers may need to rewrite the pages so that they are written in a way it helps you better describe the products or the services you sell.

Evergreen content marketing.

You may hire copywriters to write a piece of evergreen content marketing, you may add this to one of your main pages

Content marketing

It does often take many hours to write one single blog post, so why should the businesses go through all of this effort, and write say a long 3,000-word article?

Well, the simple answer is a lot of businesses in Bristol want to rank higher in the SERP’s on Google, and also on other search engines.

A lot of businesses want to rank as high as they can on page one of Google, Bing or Yahoo, and one way of achieving this is to write really good high quality content marketing. Although it does have to be said, business will also often have to build quality backlinks, and improve on the on page seo as well.

Yet you might have gathered content marketing is still a very important part of the seo process.

Sometimes, some businesses overlook using internal links when trying to improve their onsite seo, however when they are used correctly, they can greatly improve your on page SEO. Not only can they inform the search engines about what that page is about, they can also help shoppers to stay on your website for longer, which can help your business to improve its sales if it’s done right.

For example, let’s say that your business specialises in selling e bikes, you might add a link within the product description to bicycle tyre pumps.

Therefore once the shopper has added a bike to their basket, they may also click the link to by a tyre pump.

Internal links can therefore help shoppers to find other products that they are interested in buying, it also help the search engines to understand what that products or services you are selling.

This helpful guide therefore has the aim of helping you to improve how your business uses internal linking, and to explain why it’s important to search engine optimisation, and why it’s important that you use white hat methods when you are writing your businesses anchor text.

First things first, what is internal linking?

Sometimes with search engine optimisation, some of the topics that we cover can sometimes be fairly complex, like how Google’s Hummingbird changed SEO, however internal linking is very simple to understand, even if you don’t know much about seo.

So what are internal links? Well simply put its just one page that links to another through a hyperlink.

The hyperlink has anchor text, which is simply the text that you click on to follow the link.

Internal structure

What’s also important to understand, is that search engine optimisation consultants believe that how pages are linked to within your website is also important. So, for example, your website might have over 100 pages, yet there might be one main page which is linked to the most, and if this is linked to by a lot of blog posts and main pages within your website, then it is obvious that this page is one of the most important pages on your company website.

For example, let’s say that you run scaffolding business, and it is the commercial scaffolding page which is linked to the most. Therefore it is obvious to the search engines the main service you offer is to build scaffolding for businesses.

It also gives an indication that your business is less focused on building scaffolding for residential customers, if most of your anchor text and internal links and content marketing are all about building scaffolding for businesses.

So, you might now see how internal links, can be used to help give a clear signal to the search engine’s what your business offers.

Let’s give you another example, let’s say that your business sells meal kits, that are just sent out in the post for people to prepare the meal themselves at home.

If a lot of the internal links on your website are about curry, let’s say tikka masala, chicken korma and beef madras are mentioned a lot, then a lot of you links about curry dishes, and your website will start to become more relevant for people that want to purchase meal kits, to make Indian meals at home.

What is anchor text?

Anchor text is simply the text that you click on, that then allows you to follow the link. The anchor text should therefore be a short description which describes what that page is about.

May help you to sell more products

When a shopper visits a page on your website, which sells a product, they might be interested in purchasing other items that are related to that product.

Let’s say for example somebody buys a DAB player, they might want a set of headphones to go along with that product.

The anchor text might therefore be something as simple as “headphones”, so that somebody could click the link, and then they might want to also purchase a set of headphones from you as well.

As you can see from what we’ve mentioned earlier, anchor text can be used to help the search engines to understand what a page is about, but it might also help you to sell other products by helping your customers to find other items that they might also be interested in purchasing.

You might just want to help your customers

Sometimes it’s not all about promoting other products that your business sells, for example sure, you can use anchor text to direct the customer to other products that you sell on your website.

Sometimes however a business will simply want to be helpful to its customers, for example, you might have written a rather wordy blog post about a product that you sell.

Let’s say for example that you sell single malt whiskey, which is delivered to the customer. You might write a rather long article about various places people who are interested in Scottish whiskey might want to visit. You might want to have links to distilleries that allow people to walk around see how the whiskey is made.

Therefore, even though you might not own these other whiskey businesses, you might want to promote them on your website, because it’s helpful to people who are interested in drinking whiskey, they may find your website useful, and therefore keep returning and reading your blog posts.

Whether that’s to buy products or to read your blog posts, in either case it helping to promote your brand awareness, and establish your brand within the market.

So to return back to our example of internal links, it doesn’t always have to be to promote your products you could link to other websites that you think your shoppers would be interested in reading.

Internal linking is the process of linking one page or lets say a blog post on a website to another page on the same site.

So think of it like this, someone who’s buying say jeans off a website that sells clothes, may also want a matching belt, socks and lets say a set of shiny shoes to complement the look, not to mention a nice t-shirt. So why not add internal links to the other items?

This may help the business to increase sales, as customers can find other products that they may wish to purchase much easier, but there’s also some seo benefits as well, for example, its much easier for google to index that new page, if there’s internal backlinks leading to it.

So internal links are a really important part of organic seo, and that’s simply because they help search engines understand the structure and hierarchy of a website, and they can also help shoppers to navigate a website more easily.

So when we say the hierarchy, what we mean is that say you run a divorce solicitors practice, and in total you have 70 main pages, and lets say, just for example purposes you have 100 blog posts.

Now if all of these, link back to one main page titled “divorce” well, its then really obvious to google, that the page is your most important on your companies website.

So internal backlinks can make it clear which page is the most important, and therefore even if all pages mention divorce somewhere, the search engines still know which is the main divorce page, and if someone wants to contact you because they want a divorce solicitor, well that’s likely to be the most relevant.

That’s because it’s the most important page on your website, because it has the most internal links.

So sure, all the other blog posts might talk about “what happens to the family dog after a divorce”- and yes it mentions divorce, but the search engines know, that if someone is looking for a divorce lawyer, that that’s not the main page.

So, in summary internal links make it crystal clear to the search engines what your main services or products are that your business retails.

So, although you may have written hundreds of different blog posts which talk about things that are related to your company, when someone has “purchase intent”- so they want to buy an item now,  that’s what that means, then the search engines will know that a main page that sells the product should be the one that’s shown the serps.

It will know that due to the amount of internal links which are pointing to that main page, and also other onsite seo as well, which will indicate that is a main product or service page, so its important to also optimise the titles, meta descriptions and also the content marketing.

So in general, it is best to use keyword-rich anchor text, yet this  must always be written in a white hat way.

This can will help improve the search engine optimisation (SEO) of a website. However, it is also important to make sure that the anchor text is relevant to the target page, so that visitors will actually find the linked page useful.

So in a nutshell, don’t use the anchor text “cheap tennis rackets” if that page sells t shirts, as a shopper wont get to the product they want to buy, and this could lead to a higher bounce rate.

In summary:

Overall, Internal linking is still a very important part of organic SEO and website navigation, and should be given careful consideration by your web designers when designing and developing a website.

Yes but why is internal linking so important?

Internal linking is one of the most important aspects of on-page SEO, that’s what our seo agency thinks.

Sure, content marketing is still one of the most important parts of seo, yet to link all the written work, such as your companies blog posts, you need to use internal links. This all needs to be done in a white hat way, so you may need Bristol seo companies, for this, so why not call  us?

By linking to other pages on your company website, you can help the search engines to understand your site’s structure and hierarchy. This in turn can help them index your pages more accurately and rank them  in search results.

In addition, internal links can also help to increase the crawlability of your website, which is again important for organic SEO. By linking to other pages and blog posts on your site, you are effectively telling search engines which pages are most important, and should be crawled more frequently.

Overall, internal linking is a key part of any successful organic SEO strategy. By taking the time to ensure that your website is properly linked internally, you can make a big impact on your search engine rankings.

Please Note:

 This is a generic internal linking guide and some specific details may vary depending on the cms that your business is using. If you need help with your website’s internal linking, please feel free to contact us for assistance.

Thank you for reading!

We hope this guide was helpful.

If you have any further questions, please let us know.

This guide will explain how to go about starting to improve your companies on-page SEO.  Before we go any further, its important to note, we only ever recommend using white hat methods.

So, if you have come to learn what keyword research is, through to optimising your title tags and meta descriptions, then this is the guide for you:

Keyword research

First things first – let’s start with keyword research. So what this means is find out what shoppers are typing to find businesses like yours.

So for example, lets say you run a business, near Bristol harbour, and you sell electric bikes.

Well, the digital marketing agency you hire, may say that your website needs to be optimised for:

–        Electric bikes

–        E-bikes

–        Battery powered bikes

So now you know what you need to improve your organic seo for.

Keyword research is essential for on-page optimisation because it helps you figure out which keywords to target on your website.

Google’s Keyword Planner tool

There are a few different ways to do keyword research, but we recommend using Google’s Keyword Planner tool its very simple to use.

Once you’ve identified some potential keywords, such as e-bikes for your Bristol bike shop, it’s time to optimise your title tags and meta descriptions in a white hat way.

Content marketing

Now that you’ve optimised your title tags and meta descriptions on your main pages, it’s time to focus on the rest of your content marketing- for example is each page well-written? Have you used white hat seo methods? Is the work likely to be useful to your customers?

Don’t stuff your keywords

Don’t stuff your keywords – this will just get you penaliSed by Google. Instead, focus on writing high-quality, well-written, useful content marketing for your customers.  

When you’re finished creating great content marketing, the next step is to make sure your website is fast and responsive. Then think about adding schema, h1-h6, internal links, alt text, nap, page titles, and much more

Summary:    

On-Page SEO is the practice of optimising your website’s pages and blogs to help improve your companies search engine ranking. It involves a number of factors, including title tags, meta tags, header tags, and much more.

Titles  

Page titles are one of the most important on-page SEO factors.

They are the text that appears in the search engine results page (SERP) when your website comes up for a particular query. The title tag should be concise, and relevant to the page’s content marketing.

Meta descriptions

Meta descriptions are another important on-Page SEO factor.  

Content marketing

Its really important that whichever type of business you run in Bristol, from a solicitors practice, through to a builders website, you must make sure that whichever seo companies you hire, that the written work is well written, for example:

–        It should be unique

–        It should be white hat

–        It should be well written

–        It should be useful to your customers

–        If your business only sells its products or services in Bristol, then you should write the work for that area, so for example, “we sell organic chocolate that’s made in Bristol- here’s 7 facts that make our food high quality.

On-Page SEO can sometimes be a lot of work, for example writing 1,000 meta descriptions, for each product can be tiring.

But when all of the onsite seo is done right, by that we mean white hat, then this can help to improve your seo.

What is off-page SEO?

This guide will teach you about off-page SEO, what it is, and why it’s a crucial part of improving a company’s organic seo.

Off-Page SEO, when done right, so by that we mean you must follow white hat methods, this work can help improve your website’s search engine rankings. By understanding and improving off-page seo, you can give your site a boost in organic visitors.

So, what is off-page SEO?

Off-Page SEO refers to the process of optimising a website for better search engine rankings, through activities such as quality link building and advertising your company on social media, such as posting on Facebook.   

How can I Improve my off-page SEO?

Some of the most effective off-page SEO techniques include:

Quality Link Building: Link building is the process of creating links from other websites back to your own.

The more high-quality links you have, the better your off-page SEO will be.

Social media engagement is another great way to improve off-page SEO.  

Why Is off-page SEO Important?

Link building is one of the most important aspects of off-page SEO.

When other high quality websites link to yours, this can help to improve your seo.

So, the more high-quality links you have pointing to your site, the higher you will rank in search results.

Social media engagement is also important for off-page SEO. When people share your content on social media or leave positive reviews about your business, it helps create a good reputation for your site. This can lead to higher rankings in search results and more traffic to your site.

Business reviews are another important factor in off-page SEO.

Positive business reviews from happy customers can help improve your ranking in search results.

By working on both on-page and off-page SEO, you can create a well-rounded marketing strategy that will help you, if done right, to have higher search engine rankings, and get more organic visitors to your site.

By focusing on factors like link building, social media engagement, and business reviews, you can make your site more popular with search engines and potential visitors alike.

Conclusion

There are many different factors that go into off-page SEO, but some of the most important ones include:

– quality backlinks

– social media  

If you want to improve your Off-Page SEO, there are a few things you can do:

1. Make sure your website is linked to from other high-quality websites.

2. Make sure your social media profiles are active and linked to from your website.

3. Make sure you are getting mentioned by other websites and influencers in your industry.

Doing these things can help you improve your Off-Page SEO.

A lot of businesses here in Bristol, want their company website appears high in the search engine results pages (SERPs).

This is because shoppers are more likely to click on websites that appear at the top of the organic SERPs. The process of optimising a website so that it appears high in the organic SERPs is known as search engine optimisation (SEO).

There are many different ranking factors that contribute to how high a website appears in the SERPs.

We think some of the most important ones are listed below:

– The quality of the website’s content marketing

– The structure of the website

– The number of quality backlinks to the website

– The loading speed of the website

If you want your website to rank high in the organic SERPs, then you need to make sure that all of these factors are correctly optimised using white hat methods.

This can be a daunting task, especially if you are new to organic SEO. However, don’t worry, because we are here to help at Adore.  

Keep reading to find out more…

What Is SEO?

Search engine optimisation (SEO) is the process of optimising a company website so that it appears high in the search engine results pages (SERPs). The higher a website appears in the SERPs, the more likely people are to click on your business.

Why Is SEO Important?

White hat SEO is important because it can help businesses to gain more customers.

The higher a website appears in the SERPs, the more likely people are to click on it. And, if more people click on a website, then this means that more people are visiting the companies website.

The number of organic visitors to a website is important because it can help to increase sales and leads if these shoppers want to buy your services or products.

This is because, if more people are visiting a website, then this means that there is a greater chance that some of them will buy something from the website or enquire about the services that the business offers.

SEO is also important because it helps to build brand awareness, plus help you to gain more organic visitors. That is because, when people see a website appearing high in the SERPs, they are more likely to remember the name of the business as well. For example, if you’re looking for a local plumber, and you see a company in the top 3, well you may be more inclined to remember the company.

Seo can also therefore help with brand awareness.  

In short, organic SEO is important because it helps businesses to get more customers, if the work is white hat, and top quality. It does this by helping to increasing the number of organic visitors, this can help to improve sales, and leads, as well as by building brand awareness.

What Are the Main Differences Between On-Page And Off-Page SEO?

There are two main types of SEO that is, on-page SEO and off-page SEO.

On-page SEO refers to all of the things that you can do on your website to improve your rankings in the SERPs.

This includes things like optimising your website’s page title and meta descriptions, as well as creating high-quality content marketing.

Off-page SEO refers to all of the things that you can do outside of your website to improve your rankings in the SERPs. This includes things like building quality backlinks to your website, as well as social media marketing.

What do you think are the most important ranking factors?

There are many different ranking factors that contribute to how high a website appears in the SERPs.

The most important of these are:

– The quality of your website’s content marketing

– The number of quality backlinks pointing to your website

– The loading speed of your website

– The mobile-friendliness of your website

– The structure of your website’s URLs

– The security of your website (i.e. whether it has an SSL certificate)

If you want to rank high in the SERPs, then you need to make sure that you focus on all of these ranking factors.

What are our top 3 SEO tips?

The top 3 SEO strategies are:

1. Creating high-quality content marketing

2. Building quality backlinks

3. Optimising for mobile

Yet do bear in mind, there are over 200 ranking factors, so if you need help improving your seo, give us a ring.

What would you say are some of the most common organic SEO mistakes that you see businesses make?

There are many common organic SEO mistakes that businesses make. The most common we see at our seo company are:

1. Not making the company website mobile ready

2. Not creating high-quality content marketing

3. Not building quality backlinks

4. Not using the correct keyword density

5. Stuffing their keywords into their content

If you want to avoid making these mistakes, then you might wish to hire us? As we only implement top quality work.

Conclusion

Organic SEO has changed a lot over the years, but here’s some quick tips we can offer you:

1.  add quality content marketing

2. high quality backlinks can also help to improve your organic seo

3.  make sure that your company website is mobile ready

4. The security of your website (i.e. whether it has an SSL certificate)

The main objective of SEO is to improve a website’s visibility in search engines, so that a website ranks higher. It’s a strategy for boosting the number of organic visitors from search engines.

There are many different factors that contribute to good SEO, and it can be a complex and ongoing process to improve rankings.

However, the basic principle is relatively simple: by optimising a website for relevant keywords and phrases, making sure the site is easy to navigate and adding quality content marketing, as well as optimising other ranking factors, such as backlinks, a site can attract more organic visitors from search engines and improve its position in search engine results pages (SERPs).

SEO can be broadly divided into two main categories: on-page optimization and off-page optimization.

On-page optimisation refers to techniques that can be used on a website itself to improve its organic SEO, such as using relevant keywords in titles and headings, adding meta tags, and creating well written content marketing.

Off-page optimisation, on the other hand, refers to activities that take place outside of the website itself, such as link building and advertising a business on social media, such as Facebook.   

Both on-page and off-page optimisation are important for successful organic SEO, but which one is more important depends on the individual website and the competition for the target keywords. In general, though, a good mix of both is essential.

If you’re new to organic SEO and are looking for ways to improve your website’s visibility, start by focusing on the basics of on-page optimisation.

Once you’ve made some progress there, you can then begin working on more advanced off-page SEO techniques. And, as always, keep an eye on your competition to see what they’re doing and how you can stay one step ahead.

Google’s algorithm

Google’s algorithm uses a set of ranking factors which determine how it ranks websites in its search engine results pages (SERPs). These rules are based on factors like backlinks.

Google’s algorithm is constantly changing, so it doesn’t stay the same for long, which can be a challenge for organic SEOs who need to keep up with the latest updates.

However, by understanding how Google’s algorithm works, you can make sure that your website is well-optimised and has a good chance of ranking higher in SERPs.

One of the most important aspects of Google’s algorithm is relevance.

This means that your website needs to offer useful advice to your visitors, that should be about the same topic as the keywords that you are targeting. So what do we mean by this?

Well, in a nutshell, if you sell electric bikes, you should offer a lot of advice about these bicycles, such as how to fix a broken chain, how long it takes to charge these bikes, how to repair a broken tyre quickly.

If your website is not relevant to the keywords that you are targeting, then it is unlikely to rank well in SERPs.

Popularity is also an important factor in Google’s algorithm. This means that websites that are popular, or have a lot of high quality links pointing to them, are more likely to rank well in SERPs. Google looks at both the quantity and quality of links when determining a website’s popularity.

Authority is another important factor in Google’s algorithm.

This means that websites that are seen as authoritative, so for example if you want the latest news in the UK, you might go to say the Guardians website, as it offer quality work by journalists.

So if you have a lot of high-quality content marketing, are more likely to rank well in SERPs.

Google looks at factors like the age of a website, the quality of its content marketing, and its backlink profile when determining its authority.

Google’s algorithm is complex and constantly changing, but by having some knowledge of how it works, you can optimise your website accordingly and improve your chances of ranking well in SERPs.

In summary

The term “SEO” stands for “Search engine optimisation.” It’s a long-term marketing approach used to boost the visibility and organic search results of a website in Google and other global search engines.

 SEO should not be confused with SEA (Search Engine Advertising) which refers to paid placement in search engine result pages.

SEO can be achieved through optimising website content marketing, structure and on-page elements like titles, metatags, anchor texts and meta descriptions. Another way to optimise your website for search engines is through link building which is the process of acquiring quality links from other websites.

SEO takes into account both on-page and off-page factors to improve a websites ranking.

On-page SEO factors include things like title tags, meta descriptions, header tags, image optimisation and interlinking.

Off-page SEO factors include things like links, social media signals.

SEO is an important part of any digital marketing strategy.

It can help you improve your website’s visibility in search engine results pages (SERPs), increase organic traffic to your website and improve your brand awareness.

There are two types of SEO: White Hat SEO and Black Hat SEO.

White hat SEO is a technique that follows the guidelines of search engines and uses ethical methods to improve a websites ranking. Black hat SEO is a technique that does not follow the guidelines of search engines and uses unethical methods to improve a websites ranking.

The benefits of organic SEO can be:

– Improved website visibility

– Increased organic traffic

– Improved brand awareness

-Long-term marketing strategy

If you want to improve your website and get more organic traffic, why not call us?

As a business owner, you know that organic SEO and PPC are two different ways to promote your company online. But what you may not know is how to integrate them for the best results.

The truth is, both organic SEO and PPC can often be used together to create a powerful marketing strategy, that will help you reach your target audience and if done right, can help you to achieve your business goals.

Here’s how to do it:

1.      Use keyword research to inform both your organic SEO and PPC campaigns.

Start by using keyword research to identify the terms and phrases that shoppers are using to search for products or services like yours. So for example if you sell electric bikes, these might be referred to as:

-e- bikes

-electric bicycles

These keywords will be useful for both your organic SEO and PPC campaigns.

2. Use SEO to drive organic traffic to your website.

The objective of SEO is to increase your website’s position in the search engine results pages (SERPs) for relevant keywords. So for example, if you sell e-bikes, you might want to rank number one for “electric mountain bicycles” .If the digital marketing agency do a good job, then this will assist you get more organic visitors, which are free, to your website.

There are a number of things you can do to optimise your website for organic SEO, including:

– On-page optimisation: This involves making sure each page on your site is optimised for the relevant keyword(s) using white hat methods. This includes things like adding titles and meta descriptions, as well as ensuring your content marketing is high-quality, and relevant to the keywords you’re targeting.

– Off-page optimisation: This refers to the things your seo company can do outside of your website to help improve your organic SEO. This includes things like building backlinks from other high-quality websites, and creating social media profiles for your business.

3. Use PPC to drive paid traffic to your website.

Pay-per-click, or PPC, advertising is a type of online advertising which you pay each time someone clicks on one of your advertisements.

This is an excellent approach to get more shoppers to your website, especially if you’re targeting keywords that aren’t yet ranking well in the organic SERPs.

4. Monitor your marketing results and adjust your campaigns accordingly.

Once you’ve launched both your organic SEO and PPC campaigns, it’s important to monitor your results and make any adjustments if there needed. This could involve things like changing the keywords, adjusting your bids, or tweaking your ad copy.

By using SEO and PPC, can help you get more visitors, increase organic traffic to your website. By following the tips above, you can get started with developing a powerful marketing strategy that combines the best of both worlds.

Difference between SEO and PPC

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two types of online marketing strategies.

Both can be effective ways to reach more customers, but they work in very different ways.

SEO is all about improving your company website, and content marketing to obtain more shoppers organically.

The goal is to rank higher in search results, which will ultimately can lead to more organic traffic to your site.

PPC

PPC, on the other hand, is a paid advertising method where you pay for your ads to be displayed on search engines. With PPC, you only need to pay when someone clicks on your ad.

So, what’s the difference between SEO and PPC? Here’s a quick overview:

SEO is a long-term marketing strategy that can take months or even sometimes years to see results.

PPC can provide immediate results.

SEO is free (though it does require time and effort).

PPC is not free – you’ll need to pay for each click on your ad.

SEO can bring more organic visitors to your website. PPC can bring paid traffic to your site.

When done correctly, organic SEO can improve your website’s visibility and help you attract more shoppers.

PPC can be an effective way to reach potential customers, who are already searching for what you have to offer.

Both SEO and PPC can be useful tools for your online marketing efforts.

The best approach depends on your business goals and marketing budget. If you have the time and resources to invest in SEO, it can be a very effective way to bring organic traffic to your site.

If you need immediate results, PPC may be a better option. Whichever method you choose, make sure you track your results, so you can continue to improve your online marketing strategy.

There is no one-size-fits-all answer to this question- simply because every business is different, so the marketing strategy will need to be custom made for each company. So with that said, a cost will depend on how much organic seo work is needed, and which business you plan to hire.

So, the cost of SEO can vary depending on a number of factors. However, as a general guide, you can expect to pay anywhere from £200 a month to £5,000 per month for SEO services in the UK.

So why do prices vary so much?

Well, it does boil down to quality, yet paying more is no guarantee that the work will be top notch.

But more respected seo agencies, well, they’re not going to be cheap. Yet with that said, just because you’re working out a lot doesn’t mean you’ll be getting white hat seo.

So, our main bit of advice to take away from reading this is, don’t focus so much on price, but just make sure you are getting top quality white hat seo, that meets current best practice when it comes to either organic or local seo.

So, the exact amount you pay will often depend on the size and scope of your project, as well as the experience and expertise of the agency or freelancer you are working with.

What if we have a low seo budget?

If you are on a tight budget, there are a few things you can do to try and reduce the cost of SEO, such as doing some of the work yourself (just make sure all work is white hat) or choosing less competitive keywords to target.

However, it is important to remember that SEO is an ongoing process, so you will need to be prepared to invest some time and money into it on a long-term basis in order to see results.

So what is the average cost of seo in the UK?

Average costs for organic SEO in the UK can vary depending on a number of different factors, including the size and scope of your project, as well as the level of competition in your industry.

However, as a general guide, you can expect to pay anywhere from £200 to £5,000+ per month, as mentioned at the top of this article.

If you need help getting started with SEO, check out our blog posts or why not call us?

A digital marketing agency should have the experience and expertise to help you develop and implement an effective online marketing strategy. Whether that’s just help with your seo, or you go the whole hog and get help with everything from PPC right through to posting Facebook ads for you.

A digital marketing agency can help you create quality and effective content marketing. This should follow EAT and be white hat, as well as help you obtain more organic visitors.

They can help you optimise your website for better search engine visibility, using white hat methods. Yet there are millions of seo agencies, you need one which offers quality work at the right price.

A digital marketing agency can help you set up and manage effective pay-per-click campaigns.

They can help you develop and implement an effective social media marketing strategy.

A digital marketing agency can help you track, measure, and analyse your online marketing efforts.

They can help you create and manage effective email marketing campaigns.

They should be able to provide expert advice in regards to organic seo.

Hiring a reputable digital marketing agency is a smart move for any business that wants to gain more customers.

The benefits mentioned above, from hiring a Bristol digital marketing agency are just the tip of the iceberg – there are many more reasons to partner with an experienced and reputable seo agency. today!

What is a digital marketing agency?

A digital marketing agency is a company that specialises in providing online marketing services to businesses. These services can include search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

Digital marketing agencies typically have a team of experts who are experienced in each of these areas, and they work together to create an effective online marketing strategy for their clients. The goal of a digital marketing agency is to help businesses to get more customers.

There are many benefits to working with a digital marketing agency. One of the biggest benefits is that you can focus on running your business while the agency handles all of your online marketing needs.

This can save you a lot of time and energy, and it can also help you to avoid making common mistakes that can hurt your online marketing efforts- if you pick the right company.

  The seo agency should take the time to understand your business goals and objectives, and then they will create a marketing plan that is tailored specifically for your company.

If you are looking for help to improve your online marketing, then why not consider working with our digital marketing agency?

We can provide you with the assistance you need to grow your business and reach more customers.

The BERT update is a significant change to Google’s search algorithm that was rolled out in October 2019.

It was designed to better understand the natural language searches (NLP) used by users, and as a result, provide more relevant and useful results.

In order to rank well under the new algorithm, it’s important to focus on creating content marketing that is white hat, follows EAT, very helpful, well written and informative, rather than keyword-stuffed and sales-oriented.

So far, the feedback on the BERT update has been really positive, with many users finding that their search results are now much more relevant and useful.

This is good news for businesses that are invested in creating high-quality content marketing, as it means that their efforts are more likely to be rewarded with higher rankings and increased organic traffic.

If you’re looking to optimise your company website for the BERT update, then here are a few things to keep in mind:

Focus on creating useful, well written and informative content marketing

Make sure your content marketing is written by an expert, yet is also easy to understand

Write naturally  

Structure your content in an easily digestible way

BERT + Machine learning

SEO (Search Engine Optimisation) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be done through optimising the website content marketing, onsite seo, as well as developing off-site SEO tactics like link building and social media engagement.

How did Google build BERT??

Google’s BERT model is one of the most exciting recent advances in natural language processing (NLP).

BERT is a ” bidirectional encoder representations from transformers” – in other words, it’s a neural network that understands language by looking at text in both directions. This makes it very effective at tasks like question answering and sentiment analysis.

So how did Google build this amazing machine learning model? Let’s take a look!

They took a large dataset of English sentences (around 3 billion words) and used a technique called Masked Language Modelling to train the model. This means that they randomly masked out certain words in each sentence, and then asked the model to predict what those words were. The model was not only able to learn the general structure of language, but also to develop a deep understanding of the meaning of each word.

The Google Hummingbird Update is an update that was made to the Google search algorithm that was first released in 2013. The update was designed to improve the quality of the search results by focusing on the meaning of queries, rather than individual keywords.

So lets give you an example, is I were to ask “find me a local pizza restaurant for home delivery”- it then becomes clear, this is for a take-away order, so that the restaurants for dining within can get excluded.

One of the major goals of the Hummingbird Update was to provide better results for conversational searches, or searches that are more like a question or a conversation than a traditional keyword-based search.

So what we mean by this is, more people are now using smartphones, to ask questions, just like you would ask a real human, so Google improved its algorithm so that it could understand these more complicated questions.

Overall, the Hummingbird Update represents a shift in how Google interprets search queries, and is designed to provide better results for searchers.

A Background on Google’s Hummingbird

In September of 2013, Google announced a new algorithm update named “Hummingbird.”

This update was designed to better match the way people actually search for information online, as opposed to the traditional keyword-based searches that were more common in the early days of the internet.

One of the major goals of Hummingbird was to make searches more “conversational.” In other words, Google wanted to be able to understand the intent behind a search, even if that intent wasn’t explicitly stated in the query itself. This was a departure from the previous focus on matching keyword s to webpages, and it required a major shift in the way Google thought about search.

Hummingbird was also designed to be more “mobile-friendly,” as more and more people are using their smartphones and tablets to access the internet. Google has stated that Hummingbird is used in conjunction with other ranking factors, such as PageRank, to determine the order of results returned for a given query

Since its launch, Hummingbird has had a major impact on the way Google processes searches. It’s estimated that Hummingbird affects over 90% of all searches conducted through the search engine, making it one of the most important updates in recent years.

If you’re interested in learning more about Hummingbird and how it’s changed the way people search the internet, keep reading. We’ve put together a comprehensive guide that covers everything you need to know about this ground-breaking update.

How does Hummingbird work?

Hummingbird works by understanding the meaning behind a query, rather than simply matching keywords to webpages. This allows Google to provide more relevant results for a given search. For example, if you search for “how to make a cake,” Hummingbird will return results that include recipes, baking tips, and other information that is relevant to your query.

What are the benefits of Hummingbird?

There are several benefits of Hummingbird, including:

– More relevant search results: By understanding the intent behind a query, Hummingbird is able to provide more relevant and useful results.

– Improved mobile search: The update is designed to be more mobile-friendly, providing a better experience for users who are searching on their smartphones and tablets.

– A more seamless experience: Hummingbird allows Google to provide a more seamless experience across all its products, such as Search, Maps, and Assistant.

How has Hummingbird affected SEO?

Hummingbird has had a major impact on the way Google processes searches. It’s estimated that Hummingbird affects over 90% of all searches conducted through the search engine, making it one of the most important updates in recent years.

One of the major changes that Hummingbird has brought about is a shift from keyword-based optimisation to content-based optimisation. This means that, instead of focusing on using the right keywords on your website, you should instead focus on creating high-quality content marketing as the main way of optimisation for your business’s website.

Long-tail keywords + Hummingbird

Hummingbird has contributed to a more prominent focus on “long-tail” keywords. These are keywords that are more particular and uncommon than common terms. Instead of utilising the term “bicycle,” you might use the long-tail keyword “mountain bike for sale.”

We think the most important part of improving a companies organic SEO tip is to choose the right keywords.

For example, if you run a shop, that sells bikes, but you don’t have a marketing strategy for selling more electric bicycles, then you could be putting your business at a disadvantage (that’s if you sell these items).

At our seo company, we use keyword research tool like Google AdWords Keyword Planner or semrush.com.

Content marketing  

We think the next important organic SEO tip is to create unique and well written content marketing.

Do make sure your content marketing is well-written and also informative, and provides value to your readers.

Links

Another important organic SEO tip is to build backlinks to your website from other high-quality websites- use white hat seo. Do not buy links, or have links from low quality websites, as this could damage your seo.

You should also make sure your website is fast and responsive.

No one wants to wait around for a slow website to load, so make sure your site is designed so that its fast. Put yourself in your customers shoes, say they want to buy a product, lets say a new pair of running trainers, they want to do this on the train, on the way home from work, yet, the signal on there smartphone is weak, yet one business still has a fast AMP website, yet yours wont load, then this means you could be missing out on sales.

Monitor your seo progress

Use Google Analytics or another seo  tool to track your organic traffic and see how your SEO efforts are paying off.

The most important thing to remember when it comes to SEO is that it takes time and patience.

SEO is most definitely not a quick fix, and it’s important to be patient when implementing any changes.

 The best way to approach organic SEO is to think of it as an ongoing process.

Constantly monitor your seo and make changes as needed.

And last but not least, one of the most important SEO tips is to never give up!

Even if you don’t see results immediately, keep at it and eventually you will start to see a difference in seo, if you use white hat methods.

Publish quality content marketing to improve your organic SEO

Organic SEO is important for many businesses today.

After all, organic traffic can account for a significant portion of your website’s traffic and lead to increased sales for so many companies in Bristol.

However, organic SEO can be a complex and time-consuming process, especially if you’re just starting to optimise your company website.

One of the best ways to improve your SEO is to publish unique content marketing on a regular basis.

This not only helps you attract new organic visitors, but it also tells search engines that your site is active and relevant.

When you have many quality do-follow and no-follow links, built using white hat methods, you get a natural link profile

If you’re looking to create a high quality link profile, it’s important to get a mix of white hat “do-follow” and “no-follow links”.

When you have a good balance of both, it looks natural to Google and other search engines – which is what they want to see- yet all the links should be quality.

 As you probably know, do-follow links are the kind that pass on “link juice” or authority from one site to another.

This is great for boosting your organic SEO and helping your site rank higher in search results, if the links are quality.

 On the other hand, no-follow links don’t pass on this link juice. They’re typically used for things like citations, where the goal is to get people to click through to a site without necessarily passing on any SEO benefits.

Semantic SEO is the process of optimising your website for semantic search algorithms.

Semantic Search is Google’s attempt to better understand the user’s intent when they search for something, and then return the most relevant results.

MUM (2022) (Google)

Google’s 2022 MUM update uses an AI-based (artificial intelligence) system to help users find answers to their queries with fewer searches.

There has been other major updates to Google’s algorithm such as the Hummingbird update, and RankBrain.

In order to therefore semantically optimise your website, you need to focus on creating content marketing that is structured well and uses Semantic Mark-up.

Semantic Markup

Semantic Markup is a code that helps search engines understand the meaning of your content marketing. Some examples of Semantic Markup are:

– Microdata: This is a code that allows you to add extra information to your HTML tags. This information can help search engines better understand what your content is about.

– RDFa: This is a code that allows you to add Semantic information to your HTML tags. This information can help search engines better understand what your content is about.

– Schema.org: This is a code that allows you to add Semantic information to your HTML tags.   

To Semantically optimise your website, you need to make sure that your content is well-structured and uses Semantic Markup.   

In order to Semantically optimize your website, you need to focus on creating content that is structured well, so think content marketing that is well-written, has a high word count, mentions its sources, uses internal links, and is white hat.  

Also use semantic Markup which is a code that helps search engines understand the meaning of your content.  

What is semantic SEO?

Semantic SEO is It’s about understanding shopper intent and delivering content marketing that meets those needs.

So think about this, you sell chocolate, that is luxury chocolates that are a cut above, that can be sent out as a present.

A really rubbish seo agency would focus on just writing articles, and creating content marketing, focusing on writing about luxury chocolates, and just over mentioning this phrase, which is a rubbish way of doing seo, its likely to get the business a penalty.

On the other hand, a rather  superb seo agency, like ours would do this, we would focus on what makes your chocolate luxury, is it because its organic, is it because its fair trade, is it simply because you fly out and source the finest chocolate, or is it all of the above? If so, good content marketing explains why the chocolate is so good, answers commonly asked questions.

So an example of a commonly asked question might be, how do you certify that the chocolate is organic?

Then you can write a long article about this, maybe with the director in a video, explaining how you ensure all your chocolate is organic.

This is an example of good content marketing, explaining to your customers why your product or service is such high quality- plus, answering commonly asked questions.

How does semantic seo change content marketing?

Well in a way It doesn’t really, the same rules apply, the work should be white hat, high quality, well written, and offer your customers useful information.  

Good semantic SEO also takes into account things like synonyms, related terms, and word associations to make sure your content marketing is as relevant and useful as possible. This not only helps with search engine ranking, but also makes for a better user experience overall. So if your writing about what makes your chocolate organic, why not add related information, about your chocolate, such as the beans are fair trade, how you ensure  this, and how your chocolate is fine quality, and how you source the ingredients.

So, if you’re looking to improve your organic SEO, focus on creating white hat content marketing that is rich in meaning and context, and you’ll be well on your way to success.

Why is semantic SEO important?

In a nutshell, semantic SEO is important because it helps the search engines understand the meaning and context of your content. So if your writing about “why buy organic chocolate”- well, its likely that someone may not be searching for chocolate that’s organic, but instead quality chocolate, it just happens that AI might know that to be organic, this arguably increases the quality of the chocolate.

What are “entities” and why does my Bristol seo company say that this is an important part of semantic seo?

One way to think about semantic SEO is in terms of entities. An entity is a thing or concept that can be distinguished from other things or concepts. When it comes to organic SEO, entities can be anything from people, music, award, and places to products and ideas.

Search engines use entities to better understand the relationship between different pieces of content on the web. For example, if you were to search for “Bruce Lee,” the search engine would return results related to martial arts expert, such as articles about his life, his film career, and photos of the man himself .

So how can Schema markup help my seo?

Schema markup can help search engines understand things like:

– The difference between a blog post and an article

– The author of an article

– The publication date of an article

– The subject matter of an article

– The different parts of a recipe

– The ingredients in a recipe

– The steps in a recipe

Including relevant schema markup on your website can help search engines better understand your content marketing, which can lead to higher rankings in search results.

While semantic SEO is a relatively new concept, it’s quickly becoming an important part of organic SEO. So if you want to stay ahead of the curve, start implementing it on your website today.

As the number of mobile shoppers continues to grow, it is more important than ever for websites to be designed responsively. A responsive website automatically adjusts to fit the screen size of the device that is being used to view it, so whether it’s an i-phone, or a tablet, or let’s say and android smartphone, you will need your company website to fit on the screen.

This ensures that your website will be easy to use, no matter what type of device your visitors are using.

If your website is not responsive, you could be missing out on a lot of potential organic traffic and customers. Making your website responsive is not as difficult or as expensive as you might think. In fact, there are many free and low-cost tools available that can help you make your site responsive.

So, if you’re wondering “is my website responsive?”, the answer might be no. But don’t worry, there are plenty of ways to fix that. Just follow the tips below and you’ll have a responsive website in no time.

1. Use a responsive theme or template

There are many responsive WordPress themes and templates available for free or low cost.  

2. Use a responsive design framework

If you’re not using a responsive theme, you can still make your website responsive by using a responsive design framework. These frameworks provide the code necessary to make your site look good on all devices.  

3. Use responsive images

Images are a vital part of any website, but they can cause problems on mobile devices. If an image is too large, it will take up too much space on a small screen and will be difficult to view. Responsive images automatically adjust to the size of the device, so your visitors will always see a clear image no matter what type of device they’re using.

Use media queries

Media queries are a powerful tool that can help you make your website more responsive. Media queries allow you to target different CSS rules for different devices. For example, you could use a media query to hide an element on mobile devices or change the font size on tablet devices.

Making your website responsive doesn’t have to be difficult or expensive. By using a few simple techniques, you can ensure that your site looks great and is easy to use on any device. So what are you waiting for? Start making your website more responsive today!

E-A-T stands for Expertise, Authority, and Trustworthiness- it’s something whichever Bristol seo agency you end up hiring should know about.

It’s simply a set of guidelines that Google has put in place to ensure that their search results are of the highest quality. So, this is why you will always here us say, follow white hat seo methods.

So whether you hire an seo consultant, which is self-employed, or one of the country’s largest agencies, with 100 plus staff, the work should always be white hat.

Why is E-A-T so important for organic SEO?

Quite simply put, if your website uses low quality seo, and doesn’t meet Google’s standards for E-A-T, it will be penalised.

That means your website could drop where it ranks in search results if it incurs a penalty.

So how do you make sure your website has strong E-A-T?

There are a few key things you can do:

– Make sure your website only uses white hat methods.

– Write high-quality content marketing

The bottom line is this,  E-A-T is important for organic SEO, because if followed, it helps you meet Google’s quality standards. By following the guidelines for E-A-T, you can help improve your website’s ranking in search results.

What Does the E-A-T Acronym Stand For?

The E-A-T acronym stands for “Expertise, Authoritativeness, and Trustworthiness”. It is a set of criteria that Google uses to evaluate the quality of websites and webpages.

Evaluating the quality of a website or webpage requires looking at many factors, including:

– The content marketing

– The website’s design and user experience

– The website’s reputation

The E-A-T acronym helps to simplify this evaluation by focusing on three key areas: expertise, authoritativeness, and trustworthiness.

Expertise refers to the overall quality of the content. Is it well written? Does it cover the topic in depth? Is it accurate and up-to-date?

Authoritativeness refers to the website’s reputation. What do other people say about it? Does it have endorsements from experts in the field?

Trustworthiness refers to the website’s design and user experience. Is it easy to use? Does it look professional? Does it seem like a reliable source of information?

These are just a few of the factors that Google takes into account when evaluating websites and webpages.

The E-A-T acronym is a helpful way to remember the three most important criteria: expertise, authoritativeness, and trustworthiness.

Why is E-A-T so important?  Because it directly impacts your website’s search engine ranking. The higher your E-A-T score, the higher your website will rank in search results.

So how do you improve your E-A-T score? There are a few key ways:

1.      Make sure your content marketing is written by experts. This means ensuring that your writers have the knowledge and experience needed to write on your chosen topic, so for example our seo agency in Bristol, only asks our senior seo consultants to write our posts, who have over 10+ years organic seo experience.

Improving your E-A-T score is essential for anyone looking to improve their website’s search engine ranking.

How to Improve E-A-T for SEO

If you want to improve your website’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), there are a few things you can do. First, make sure that your content marketing is accurate and well-researched. Second, ensure that your website is easy to navigate and user-friendly.

Lastly, build up your site’s authority by publishing high-quality content marketing. By following these tips, you can improve your website’s E-A-T and attract more organic visitors.

What is schema markup, and how does it work?

Schema markup is a type of computer-generated code, that you may add  on your website, you may need the help of a web developer for this.

This is to make the code easier to understand for search engines.

You may then possibly have your company website appear in what seo agencies call a “featured snippet” .

This is sometimes also called a rich snippet in the SERPs, this may help improve the click through rate, by adding schema markup to your HTML code.

Rich snippets are intended to give potential customers a better sense of what your company offers, and they could contain images of the business, star ratings of a product, or price ranges for example.

So lets say your looking to purchase a blender, lets say there’s 10 businesses on the first page, all will have meta titles and description.

Yet your business, may rank at the top, with a rich snippet, that shows, the product, which is a blender has 5 star reviews, and the price, this might be more eye catching to someone who wants to buy such a product, therefore improving your companies click through rate.

Many different types of schema markup code

There are many different types of schema mark-up code, this is also sometimes called “microdata” that you can use on your website.

The most common type of schema markup is what seo agencies call “structured data”, which helps search engines understand the relationships between different pieces of information on your website. So for example, the price of an item.

Microdata and RDFa (Resource Description Framework in Attributes) are just some of the different types of schema markup options available. Microformats, for example, allow you to easily identify items on your website using codes. You may learn more about the many types of schema markup on Schema.org’s website.

You may ask your seo agency to add schema markup to your website, that to a web developer, this is straightforward, and there are even numerous online free tools that can help you create the code you need.

You may want to use Google’s Structured Data Testing Tool to ensure that your site has properly implemented the code after it’s been added.

So, Schema mark-up is an important part of optimising your website for search engines, and can help improve your click-through rate from SERPS and it may improve your organic seo. If you’re not already using schema markup on your site, we recommend that you get on the phone to your seo consultant or agency, and ask them to add this.

What does schema markup look like?

Schema mark-up is simply code that you can add to your website, this is in order to help search engines to understand your content marketing better. It can look like this:

<div itemscope itemtype=”http://schema.org/Product”>

<span itemprop=”name”>electric car</span>

from

<span itemprop=”brand”>Tesla</span>

Price:

<span itemprop=”price”>$</span>

Description:

<span itemprop=”description”> electric car, tesla.</span>

</div>

Adding schema markup to your website can help improve your click-through rate (CTR) from search results, and ultimately increase your organic traffic.

Where and how to add schema markup

There are a few various methods for adding schema markup to your website, its really simple to do.

The most popular method is to use the schema.org markup generator, which may be found at https://schema.org/docs/full.html.

Another simple way to add schema markup is to manually add it to your website’s code. This can be done by adding the appropriate tags to your HTML code.

For more information on how to do this, see https://www.w3schools.com/Tags/tag_meta.asp.

Adding schema markup to your site can help search engines better understand your content marketing and provide more relevant results for users who are searching for information related to your business or website. In addition, schema markup can also help improve the click-through rate (CTR) of your listings on search engine results pages (SERPs).

If you’re not sure whether or not to add schema markup to your site, consider talking to an seo agency, like ours, or an SEO consultant in order to obtain advice. They can help you assess whether or not schema markup is right for your business and website.

Want to enhance your SEO Further?

There are a few things that our seo agency in Bristol can do to further enhance your website’s SEO.

Here’s what we can offer:

– Quality content marketing

– Link building

– We can make sure your website is mobile-friendly.

Citations and backlinks are two important factors that help to determine the ranking of a website on search engines. Citations are basically mentions of your website on other websites, (NAP)  while backlinks are links that point from other websites to your website. Both are important for SEO purposes, but both are quite different.

Whether your building a citation or a backlink, you should follow white hat seo methods.

Citations

Citations help search engines to understand what your companies name, address and phone number is.

Backlinks, on the other hand, help search engines determine the popularity of your companies website, and how many quality businesses link to you.  

Getting quality citations and backlinks can be a challenge, that’s because both can take a lot of time to build.  

So what’s the main differences between a citation and a backlink?

There is a lot of confusion out there about the difference between a citation and a backlink with a lot of people who are learning about seo.

Well, let our seo agency explain, a citation is simply an mention of your business on another website, even if there is no link to your site, so that’s say text which mentions your businesses name, address and phone number. A backlink, on the other hand, is a link from another website to yours. So why does this distinction matter?

Local SEO

Well citations are vital for local SEO, to begin with, and your seo agency may build these every month for you. If you want your company to appear in local search results, make sure you have a lot of citations from high-quality websites.

Backlinks, on the other hand, are essential for local and national seo. The more high-quality backlinks you have linking to your website, the higher it may rank in search engine results.

So, to sum it up, a citation is an mention of your business nap details on another website, while a backlink is a link from another website to yours.

Both citations and links are important for different reasons, so make sure you focus on getting both, but all have to be built using white hat seo methods.

The Definition of a Backlink

Backlinks are also referred to as inbound links.

Seo agencies will focus on the number and also the quality of backlinks to a website, or page, as this is an important part of organic seo.

The number of backlinks pointing to a website or page is also a consideration, but the quality of those links is more important than the quantity.   

If you’re looking to create an effective SEO strategy in 2022, there are a lot of things to think about, so we thought, as well known seo agency in Bristol, that we are well placed to offer you a few tips:

You should have some knowledge on how search engines work

To create an effective SEO strategy, you need to have some understanding of how search engines work. This includes understanding how they index and rank websites, as well as which keywords you want your company to rank higher for.

Now of course, a lot of companies in Bristol simply outsource that work to seo agencies, like us, however, its always good in to have someone inhouse which has seo knowledge, so you can keep the agency in check.

keywords

You need to start to identifying relevant keywords that you can target in your SEO strategy. So for example, if you’re a builder, it might be for “loft conversions” for example.

Create quality content

One of the most important things you can do to improve your organic SEO here in Bristol is to create high-quality content marketing that is useful, and by that we mean answers questions that your customers often ask.

This content should be well-written, informative, and engaging.

So lets say you’re a builder- your marketing agency may write blog posts, such as:

–        How long does it take to build a loft conversion

–        How much does a loft conversion cost?

–        What is a dormer loft conversion?

Promote your content marketing on Facebook

Once you’ve created quality content marketing, you need to promote it in order to get it seen by more shoppers. You can promote your content through social media, such as on Facebook.

Monitor your seo results using Google Analytics

It’s important to monitor your seo results, so that you can see how effective your SEO strategy is. Use Google Analytics or another similar seo tool to track organic website visitors, keyword rankings, and other metrics. This will help you adjust your marketing strategy as needed to ensure that you’re getting the best results possible.

To summarise:

The main goal of an SEO strategy is to increase organic traffic, which is the traffic that comes to a site from search engines.

There are many different components to an SEO strategy, and the exact mix will vary depending on the goals of the website. However, some common elements include keyword research, on-page optimisation, link building, and also content marketing.

Search engine algorithms are constantly changing, which means that what worked yesterday may not work today.   

If we were to hire your Bristol seo company, what do your SEO strategies often include?

Our SEO strategies generally includes a number of different elements, all of which work together to improve your website’s search engine rankings.

Typically, our SEO strategy will include:

– Researching and selecting appropriate keywords, so for example, say if you are a builder, we will talk to you about which areas of construction work you want to generate more sales for, and then optimise your website for these.

– Optimizing your website’s title, Meta tags, and content marketing to target those keywords

– Building links to your website from high-quality websites

– Monitoring your website’s performance and making adjustments as needed

Conclusion

An SEO strategy is a plan of action designed to improve your website’s search engine rankings. It can be tailored to your businesses goals, taking into account the sales you want to generate, competition and other factors.

Firstly, make sure that your website is optimised for search engines. This means ensuring that all the key elements (such as title tags, meta descriptions and header tags) are in place and correctly formatted.

Secondly, create high-quality content marketing that is relevant to your target audience. This content should be informative and also engaging.

Thirdly, promote your website through social media. This will help to increase your website’s visibility.

Fourthly, monitor your SEO progress and make changes where necessary.

This includes tracking your keyword rankings and monitoring your websites organic visitor numbers. By doing this, you can fine-tune your SEO strategy and ensure that it is as effective as possible.

Search engine optimisation (SEO) is the practice of improving where a company ranks

Businesses are much more likely to be found if they are ranking highly on the first page, yet to get there often involves a large amount of seo work.

There are many factors that contribute to a website’s ranking on a search engine, here’s some of the more important ones:

–        Backlinks

–        Content marketing

–        Ai rankbrain

One of the most important seo ranking factors is the relevance of the site’s content marketing to the user’s search query.

So, for example, if you’re shopping for lets say a new car part, lets say a turbo for your car, Google will look at how relevant your company website is to selling turbos.

So for example, if you sell a lot of turbos, plus you’ve written quality content marketing, which offers good advice, then its likely you will rank higher.  

Do bear in mind, that there’s hundreds of other seo ranking factors, so your seo agency will need to optimise as many as possible.

SEO is an ongoing process, as search engines are constantly changing and improving their algorithms.

As such, it’s important to keep up with the latest white hat SEO news and trends.

There are many resources available online, such as blogs on our website, other seo websites and courses.

How do you measure SEO?

To improve a company’s organic SEO a lot of different areas need to be improved, and measuring the success of your SEO efforts can be completed through various seo tools.

Organic traffic

One important metric is organic traffic. This is the number of visitors who come to your site through search engines, such as Google. You can track your organic traffic using Google Analytics, this is a free tool.

Another important seo metric is keyword ranking. This is the position that your website appears in when someone searches for a particular keyword or phrase.

You can track your keyword rankings using tools like Google Search Console and also seo tools like Ahrefs.

Backlinks

Finally, another key metric is backlinks.

Backlinks are links from other websites to your website. If they are quality, then they help improve your website’s search engine ranking and can also bring new organic visitors to your site. You can track your backlinks using tools like Google Search Console or Ahrefs.

Link building

The process of link building can be quite complex and very time-consuming.  

It can be difficult to get started with link building, but it’s important to persevere.

The rewards can be great, both in terms of increased organic traffic and improved search engine rankings if done right.

Content Marketing  

If you’re looking for a content marketing service that can help you take your business to the next level, look no further than our Content Marketing Services. We specialise in helping businesses create high-quality content that will engage and convert your audience.  

Here are just some of the ways we can help you:

– Creation of original, high-quality content marketing

– Content strategy and planning

– Content distribution and promotion

– Measurement and optimisation  

As most seo agencies would agree, on-page SEO is one of the most important aspects of search engine optimisation. It refers to all the factors on your website that can affect your ranking in the search engines. This includes things like your website’s title, tags, meta descriptions, and structured data.

Keywords

One of the best ways to improve your on-page SEO is to make sure that you’re using the right keywords throughout your site, yet to always follow white hat methods. That means that your marketing agency may use them in your titles, tags, and meta descriptions, but it may also mean using them in the actual content marketing as well. 

Many agencies use a keyword research tool like Google Keyword Planner. Another is to look at what your competitors are ranking for.

Once you’ve found some good keywords, it’s time to start using them on your site, in a white hat way.

The first place to use them is in your titles and meta descriptions. These are the two places that people will see when they do a search in Google. So, it’s important to make sure that they’re optimised for your keywords- yet again, make sure your using white hat methods.

Don’t stuff your written text with keywords, that won’t help anyone, and it will probably just get you penalised by Google.

Your meta description is also important. This is the brief description that appears beneath your title in the search results. Again, you want to include your main keyword here, but you also want to make sure that it’s readable and makes sense.

Once you’ve got your titles and meta descriptions sorted out, it’s time to move on to your actual content marketing. The best way to optimise your content marketing for SEO is to include your keywords naturally throughout the text. That means using them in a way that flows and sounds natural .Don’t just stuff them in there for the sake of keywords. That will not only make your content difficult to read, but it will also get you penalised by Google.

When you’re using your keywords in your content marketing, it’s also important to use them in a way that when someone reads the work, the written text is interesting to read, and answers their question. That means using them in a way that makes sense in the context of the article.  

Link building

Another important element of on-page SEO is link building. This is the process of creating links from other websites back to your own- must be done in a white hat way. This is important because search engines use links as a factor in determining a website’s ranking. The more high-quality links you have pointing to your site, the higher your site will rank.

Why is on-page SEO important?

As you may know, SEO is short for “Search Engine Optimisation”. It is the practice of optimising a website with the aim to increase its rank in the search engine results pages (SERPs) for certain keywords.

One important factor in SEO is on-page optimisation, which refers to all the work taken directly on the company’s website in order to improve its position in the SERPs. This includes things like choosing the right keywords and using them throughout the site, in a white hat way, as well as ensuring that the site’s structure and internal links, meta titles, content marketing, alt text, titles, and much more are optimised.

  Here are four reasons why on-page SEO is so important:

1. On-page optimisation is a key ranking factor.

One of the most important factors in SEO is on-page optimisation.

This refers to all the work completed directly on the website in order to improve its position in the SERPs. This includes things like choosing the right keywords, and using them throughout the site, as well as ensuring that the site is well-designed, and quality content marketing has been added.

Because on-page optimisation is such an important part of organic SEO, it’s crucial to make sure that your website is doing everything it can to give itself the best chance of ranking well.

2. On-page optimisation can help you improve your click-through rate.

Your click-through rate (CTR) is the percentage of people who see your listing in the SERPs, and then click on it.

One of the best ways to improve your CTR is to make sure that your on-page SEO is up to par. This means having a well-optimised meta title and description, as well as making sure that your site’s content marketing is relevant and engaging.

All of these things are also important for creating a good user experience. So, by focusing on your on-page SEO, you can end up building a website that is not only more likely to rank well, but is also more likely to provide a good experience for your visitors.

On-page SEO is an important part of any organic SEO strategy. By understanding why it’s important to use white hat seo methods, and completing work to ensure that your website is optimised, you can give your site the best chance of ranking well in the SERPs.

Title tags

Titles are one of the most essential on-page organic SEO components. They serve as a hint to search engines about your page’s purpose and relevance to a search query. Title tags should be distinctive and descriptive, and they should contain your target keywords, but in a white hat way.  

Meta descriptions

Meta descriptions are short summary of what that page is about. They give searchers an idea of what a page is about, and can help them decide whether or not to click through to the site from the serps.

Meta descriptions are also used by social media sites like Facebook and Twitter when links to webpages are shared.

While Meta descriptions don’t directly impact search engine rankings, they are still important for organic SEO as they can help increase click-through rates from SERPs to your website. Meta descriptions can be any length, but searchers are more likely to click on links with concise and relevant Meta descriptions.

If you’re not sure what Meta descriptions to write, consider using a tool like Yoast SEO for WordPress which will help you write Meta descriptions that are both effective and optimised for search engines.

SEO and Structured Data

Structured data is a specific type of code that can be added to your company’s website, sometimes called “schema”, which can help search engines to understand what your content marketing is about.   

While adding structured data to your site can be a bit technical, so you may need seo companies to help with this, yet it can be well worth the effort if you’re looking to improve your organic SEO. If you’re not comfortable adding code to your site, there are plenty of experts who can help you out.

Here’s a quick overview of what Structured Data is, and how it can help improve your SEO:

 Structured data is code that is added to websites in order to help search engines understand the content marketing on the page better. This can be things like product information, prices, stock levels, and more.

Adding structured data to your site can help improve your SEO in a few different ways:

– It can help your site show up in rich snippets and other search results features, which can increase click-through rates.

– It can make it easier for search engines to index your site, which can improve crawling speeds.

Overall, adding Structured Data to your website can be a great way to improve your organic SEO. If you’re not comfortable adding code to your site yourself, there are plenty of experts who can help you out.  

SEO for Solicitors

There are many SEO firms out there, that’s for sure, and a lot will that offer their seo services just to solicitors, but how do you know which one is right for you? How do you know which SEO agency to hire, and which one to say, well simply no thank you too?

Here are a few things to consider when choosing an SEO firm for your solicitor business:

1. Make sure the SEO firm has experience working with businesses in your industry. So if you’re a divorce solicitor make sure the marketing company has worked for family lawyers. This way, they will be more familiar with the unique challenges and opportunities that come with ranking a solicitor website. Plus also, building backlinks, writing content marketing, improving the onsite seo, well, it all becomes easier if the marketing company understands your company, the services you offer.

2. Look for an SEO firm that offers customised solutions. A one size does not fit all when it comes to improving organic SEO, so you want to find a seo company that will tailor their approach to your specific needs. So for example, you need  to hire a marketing agency in Bristol, that is able to write high-quality content marketing, but equally can keep up with the frequency of how often your competitors are publishing this seo work, so for example, a top solicitors practice in say Clifton Bristol, well, they may well be writing a piece every week, and building say 10 quality backlinks as well, and your agency do this- do they have enough staff?

3. Choose an SEO firm that is transparent about their process and results and only ever uses white hat methods. A good SEO company, like ours, will be able to show you their past successes and explain how they plan to achieve similar results for your business. You might also want to hire a local seo company, as otherwise all that time on the train up to say London, well might not be convenient for you.

4. Make sure that the SEO agency in Bristol which you choose is committed to keeping up with the latest white hat methods in search engine optimisation.

The SEO landscape is constantly changing, so you need a company that is always adapting their approach to make sure there only using white hat seo methods.

5. Find an SEO company that offers other digital marketing services as well, such as social media advertising.

In addition to organic SEO, your solicitor business, in Bristol can benefit from other online marketing tools like pay-per-click advertising and social media marketing. Having a full-service digital marketing partner may make it easier to manage your companies digital marketing, rather than having to email and call say 3 different companies.

Organic SEO is a complex and ever-changing field, but with the right SEO firm in your corner, you can achieve great things. Keep these tips in mind when choosing an SEO company for your solicitor business and you’ll be on your way to success.

local SEO- for solicitors

Local SEO is a process whereby solicitor’s can optimise their website to make it more visible in local search results. This can be done through a variety of means, such as optimising website content marketing, creating local business listings, and building citations.

Local SEO is an important part of any small business’s marketing strategy, as it can help to draw in local customers looking for solicitor’s, if it’s done right.

There are a few key things to keep in mind when optimising for local SEO:

– Create local business listings on directories such as Google My Business, Yelp, and Foursquare.

– Build citations by listing your business on local directories and online business listings.

– Encourage customer reviews on your local business listings.

By following these tips, you can optimise your local SEO, and help get your business to be more visible in local search results. This may lead to more local customers, and increased sales.

Content marketing is the practice of creating written content in order to attract potential customers.

This might take a variety of forms, including blog posts, infographics, videos and so on. The aim is to create informative as well as helpful content that will appeal to your target audience.

When done right, content marketing can be an extremely effective way to build your brand and attract new clients. Here are a few tips to get you started:

1. Know your audience-  Who are you trying to reach with your content marketing? What kinds of information do they need? What problems are they trying to solve? Keep your target audience in mind when planning and creating your content.

3. Create various types of content. A mix of different content types will help you reach more people and keep things interesting. Blog posts, infographics, videos, and more can all be part of your content marketing strategy.

4. Promote your content. Once you’ve created some great content, make sure it gets seen by promoting it across your social media channels, email list, and more.

5. Measure your results. Keep track of your content marketing progress by measuring things like website traffic, leads generated, and social media engagement. This will help you gauge what’s working and make necessary adjustments along the way.

There are a number of different ways to measure SEO performance. Here are some of the most common methods:

Search engine rankings.

So one of the most obvious indicators of organic SEO success is where your website ranks in search engines for relevant keywords. Obviously if your nearer the top of the first page, for important phrases, such as “divorce solicitor”- that’s if you run a family law practice, well, your seo is doing well, if you’ve followed white hat methods.

 You can track your rankings manually or use tools like Google Search Console or Moz Rank Tracker, these will supply you with accurate information.

We recommend Google Search Console as its free.

Organic traffic levels.

Another key metric is the level of organic traffic your site receives from the search engines. This can be tracked using Google Analytics or other web analytics software.

Lead generation and sales

If your goal is to generate more leads or sales from your website, then you’ll need to track how many enquiries or sales you’re getting as a result of your SEO efforts. Your seo agency can help set this up, sometimes, its not just if you’ve made a sale, its how many people signed up to a newsletter, how many people sent a message, or who have clicked on the call button for example.

Engagement metrics

Finally, you can also track engagement metrics such as time on site, the number of pages per visit and your businesses bounce rate. These can give you an indication of how users are interacting with your website once they find it in search engines. Again, we would recommend using Google Analytics for all of this important information.

Customer satisfaction surveys.

Asking your customers how satisfied they are with your website and customer service is a great way to get feedback on your SEO performance. You can either include satisfaction survey questions in post-purchase communications or use a tool like Qualtrics to send out surveys on a regular basis.

Organic traffic

Organic traffic is the traffic that comes to your website through search engines. This can be contrasted with direct traffic, which is when someone types in your URL into their browser, or referral traffic, which is when someone clicks on a link from another site that takes them to yours.

Organic traffic is important because it is one of the main ways that people find your site, and if you were to hire a Bristol seo company, like ours, to help improve your seo, well you’re likely to want to see your organic traffic increase.

If you want people to visit your site, then you need to make sure that you are ranking high in the search engine results pages (SERPs) for the keywords that they are searching for. This is where seo consultants, agencies and marketing companies can help, just make sure you hire a business that offers white hat seo.

There are a number of things that you can do to improve your organic traffic. One of the most important is Search Engine Optimisation (SEO).  So, for those that don’t know, SEO is the process of optimising your website so that it is more likely to show up in the search results, and the main aim is to get a company as high as we can on Google.

This can involve things like making sure that your website is well-designed and easy to use, adding quality content marketing, and building backlinks from other websites (only use white seo methods for this).

Another important factor how well designed is your company website?

If you have a high-quality website, then people are more likely to visit it and to stay on it for longer periods of time, if it’s hard to use, for example, it’s hard to sort items, by say whether they are in stock or not, well this is likely to lead to a very high bounce rate, which can be damaging to seo.   

Click-through Rate

The Click-through Rate (CTR) is one of the most important metrics for measuring the success of your SEO efforts. A high CTR means that your website and its content marketing are relevant to the searcher’s query, and that you are providing a good user experience. So for example, lets say you sell rather expensive mountain bikes in the centre of Bristol, and you have a very high CTR, well this could indicate that people want to see the bikes your selling or the advice your offering, as it exactly answers the question or product that they want to find.

Low CTR

A low CTR can indicate that your website is not optimised for the searcher’s query, so instead of optimising for brands of bike, that people want to buy, which may well be a successful marketing strategy, instead, the content marketing and product descriptions are so vague, it means people can’t find the item they want, which may mean a very low CTR, or that your website is not providing a good user experience.

There are a number of factors that can affect your CTR, including the position of your website in the search results, for example if you rank 10th obviously this is likely to have less of a CTR than a Bristol company that ranks 1st for the same product.

 Improving your CTR can have a significant impact on your SEO success.

Bounce rate

Bounce rate is also one of the most important metrics when it comes to SEO. A high bounce rate indicates that users are leaving your site without taking any action, which can hurt your ranking in search engines. There are a number of ways to improve your bounce rate, including improving the quality of your content marketing, making your site more user-friendly, and also making sure your company website is super-fast, if its not,  then shoppers might go elsewhere.

Bounce rate is defined as the percentage of visitors who leave your site after viewing only one page. A high bounce rate (70-80%) indicates that users are not finding what they’re looking for on your site, while a low bounce rate (20-30%) suggests that users are engaged and find your site useful.

There are a number of factors that can contribute to a high bounce rate, including:

– Poor quality content marketing or product descriptions: If users land on a page and find the content to be irrelevant or poorly written, they’re likely to leave without taking any action.

– Complex navigation: If users can’t find what they’re looking for, they’ll leave. Make sure your navigation is clear and easy to use.

– Slow load time: If your pages take too long to load, users will likely leave before the page finishes loading.

There are a number of ways to improve your bounce rate, including:

– Improve the quality of your content marketing: Make sure your content is well-written, relevant, and useful.

– Make your site more user-friendly: Improve your navigation and make sure your pages load quickly.

– Increase the relevance of your keywords: Use keywords that are relevant to what users are searching for.