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Introduction

Whether you sell used cars, or you make delicious chocolate bars and ship your product all over the U.K, you’re probably going to need help to improve your digital marketing in the great city of Bristol.

Yet, when you write an e-mail and send it off to various agencies, well, you then see that the prices for search engine optimisation, well, they can sometimes be wildly different, in terms of price.

We can only speak for our agency, yet, we thought it would be a good idea to write how we figure out how much to quote to each customer in Bristol.

So, without further ado, here’s some of the things our marketing agency thinks about, when we are asked to quote.

The competition

Okay, so some seo agencies may have set prices, for example on their website, they have prices which are set out as packages, however we don’t take that approach to offering prices, and we shall explain why.

With organic SEO, it all depends on the level of competition that you face, so for instance, let’s say you run a dental practice, you’ve just set-up, you’ve got your branding sorted, and you’re now looking for a local SEO company.

However, what needs to be done, before we offer a quote is to see how strong your competitors are, so for instance if you want to cover the whole of Bristol, well, the competition will be very strong indeed, you may have for example a number of dentists, which have been paying good seo agencies for a very long period of time, to improve their seo, as you would expect, to beat these, well, its not going to be a walk in the park.

So, let’s say across Bristol, there’s 100 dental practices paying for SEO, yet let’s say 25% of these, have been paying for top-quality SEO for over 7 years, now you can see how much work is needed, to even overtake these businesses, as your practice, will need to beat that standard of SEO, which the others may have been diligently improving for a long time, this is why organic is a slow process.

So, in essence, what our digital marketing agency does, and many others do, is before we send out a quote, we do need to weigh-up how strong the competition is.

Current standard of organic SEO

The next thing to do, is to work out your business’s current standard of SEO, so for example, here’s just some of the various questions our SEO consultants may ask:

–        How old is your domain name?

–        What is the quality of the evergreen content marketing?

–        Has the business ever incurred an algorithmic penalty from Google in the past?

–        Has the business ever incurred a manual penalty from Google in the past?

–        How many backlinks does the website have?

–        What is the quality of those backlinks?

–        Are the backlinks relevant?

–        Are they mostly do-follow backlinks?

–        Are they mostly no-follow backlinks?

Our SEO consultants will look at a lot more factors as well, to determine, as your company website stands, how strong the organic SEO is.

Google’s algorithm rewards regular quality work

What a business owners need to know is that how Google’s algorithm works is that it uses a bot, called “Googlebot” to crawl and index websites on a very regular basis.

Therefore, a website is routinely crawled and indexed by Googlebot, to look for new SEO work, so, as long as that work is “white hat” and top-quality, then this can help to improve your SEO, if its not, and the work is not quality, then this adversely effect your SEO- so, a word to the wise, only invest in quality SEO.  

Don’t take your foot off the gas

So, this is a common mistake that a lot of businesses make, that is, they pay a company, like ours, to improve their SEO, let’s say they run a hairdressing saloon in Clifton Bristol, just as an example.

Now, that business might after say 9 months, of paying for SEO, reach position 1 on Google, which is great, but what a lot of companies don’t realise is, if they were to call their SEO agency, and say, were pausing our monthly fee for a while, well they might drop back down.

That’s because how Google works is like this, the algorithm uses Googlebot to see if any changes have occurred to the company’s website. Now, let’s say 3 other businesses were to heavily spend on quality seo, as they want to be say ranked at the top for “local hairdressing saloons” or “hairdressers Clifton” or let’s say “hair highlights in Bristol”- then those businesses, who are paying for seo, to get to the top, well, they might obtain the strongest seo, and therefore rise to the top spots.  

You can’t afford to stand idle

With SEO, it’s a constant battle to reach the top, plus, there might be sometimes hundreds of other companies, trying to get right to the number 1 position of Google as well, this is why, with organic SEO, it’s a continuous process.

Google’s WebMaster Guidelines

Whichever type of business you run, whether you’re a sole trader electrician, or you’re a director of a solicitors practice, with over a thousand staff, your business, if you want to improve your seo, must follow Google’s WebMaster Guidelines.

Introduction

Okay, so you may have read through a hundred SEO articles by now, and they’ve all gone along the lines of “how to build backlinks” and “how you should be writing content marketing, as well as “why its important to “get your onsite SEO right”.

Now, don’t get us wrong, their great titles for a blog post, and we’ve written similar ourselves, it’s just, well, when a million SEO agencies are writing about the same thing, well, it can get rather boring to read.

So, we thought, instead of writing an overly technical SEO article, one that’s super confusing, with a lot or marketing jargon, that we should write one, that people can relate to, that’s to say, here in Bristol a lot of people, as part of their weekly routine attend a gym, or if your super posh, you may even have one in your own home.

And we think going to the gym, well, it has a lot in common with the work an SEO company, like ours does, now you might be scratching your head, thinking, what on earth is this business talking about, well, sit back, grab a brew, and let us explain:


You don’t see results overnight with going to the gym or organic seo

So, you’ve been watching your favourite action movie, and you see the six-packs, big arms and a strong back, and you think, right down with the doughnuts, I am off to the gym, yet on your drive over to the gym, well, you most certainly don’t expect to walk out the door on your first visit and have a transformed body.

You know that by going to the gym, well, its going to take many months of hard work to start seeing results.

The same can be said about improving your organic seo, some business owners sometimes think, that they can start a company in Bristol, and like a tap, that can be switched on, the owner thinks that overnight SEO can be improved.

However, this is not how things work, on the first page of Google, there are 10 businesses in the organic SERP’s, now as you can imagine, for most Bristol businesses, being on front page, well that’s hugely valuable.

It doesn’t matter if you run a hairdressing saloon, or you’re a used car dealer, most companies in Bristol want to be on the first page of Google, yet here’s the problem, those over businesses, well there not going to give up their place without a fight, then you have the flood of other businesses, who have also started investing in SEO.

So, as you can see, it’s a constant battle by most SEO agencies to get a business on the first page of Google, then you cant just rest, take a few months off when the business does reach the front page, that’s because if you do, well you could be knocked off by another up and coming business.


So, what’s this got to do with going to the gym?

Well, that’s simple, if you want to get your body in shape it takes a lot of hard work, and for this to be continuous, if you don’t want to turn back into being in un-fit.

So, this is the same with organic seo, that’s because to be ranked on the first page of Google, you need strong seo, and that only comes from hard work. Plus, if you don’t keep up the seo work, well your website can fall back.

So, it’s about hard work and also commitment.


Google’s algorithm  

Google’s algorithm uses “Googlebot”- and this means that your website is regularly “crawled and indexed”– to see how well your seo is doing, or if it getting worse. This is kind of like a personal trainer who takes your weight each week, to see if you’re hitting your target.

So, for example if Googlebot crawls and indexes your website, and sees a really high-quality article, plus notices you have many do-follow quality backlinks, well, this can sometimes help to improve your SEO.

But here’s the thing, just as athletes constantly push themselves to reach new goals, well, so are your competitors also.

So, think of the worlds strongest man competition, really impressive athletes that are always working hard to lift bigger weights.

Well, you could compare this with SEO, meaning, even though you have 10 businesses on the first page of Google, this doesn’t mean those businesses are standing still, no, they are working on improving their standard.

That’s because as any good athlete knows, if you standstill, and don’t push yourself, well, your likely to be overtaken by a competitor, and this is exactly the same in regards to improving your companies seo.

That is, if a business does get onto the first page of Google’s SERPS (Search Engine Results Pages), well, this could change in a day, week or lets say a month, if the business fails to beat the standard of the competition below it.


So what does that mean?

Well, lets take the top 100 boiler repair companies in Bristol, and lets say 25% of them are investing in a SEO company like ours.

Now, at any one time only 10 boiler repair companies can be listed in the organic SERP’s, so as you can imagine, the rest will be working hard to get there.

This simply means, that often the businesses that are ranked on the first page of Google will sometimes change on a very regular basis , for example, a plumbing business might be ranked number 5 for “plumbers Bristol”- yet then a month later they might be on page 3.

The changes occur therefore to only ever have the top 10 businesses with the strongest seo on the first page.

So, this again is like going to the gym, if you miss a few weeks, well, your likely to fall behind on your fitness goals.

It all boils down to this, which businesses here in Bristol have the strongest ranking factors?

So, as we mentioned earlier, the way Google’s algorithm works is by using Googlebot to “crawl and index” a website, and to see how strong the companies ranking factors are?


Now what are ranking factors?

Well, there’s thought to be hundreds, here’s some you’ve most probably already heard of:

Backlinks (do-follow and no-follow)

-Content marketing

-Meta titles

So, there just some of the more ranking factors which often get mentioned, but there’s hundreds of others.

So, sure building quality backlinks, in a white hat way is important, but as any good digital marketing agency will know, you must have a rounded SEO strategy?


What do you mean by “rounded SEO strategy”?

Well, there’s no point in hiring Bristol seo agencies that just focus on one area of seo, let’s say building backlinks, as you need to focus also on optimising the other hundreds of ranking factors as well.

So, a good marketing agency, like Pack Digital, will see where the business has weaknesses in its SEO, and look to fix these, while also working hard to improve the seo generally.

So, for instance, a family law company may come to us, and want to be on the first page for “divorce solicitors”- the first thing our seo consultants will do is see what can we do to bring about the best SEO results in the shortest possible time.

Sometimes, the current website might be too slow, so we might switch hosting provider for the client, the website may not have enough “evergreen content marketing”- so we might add new pages, the website might not have internal backlinks in the right places, so we may add these.

So, as you can see, every business that comes to us in Bristol is different, yet we will look for ways that we can get quick improvements, yet, then normally the harder work starts, that is with organic seo is one long slog, meaning, businesses should only ever pay for organic seo, with the clear understanding that it’s a long term process.


Don’t concentrate on just one area like backlinks

So, if you were to hire say a good personal instructor at your gym, and you set out your fitness goals, your not going to want to stick to using one piece of equipment, such as a rowing machine.

First of all, its likely to get very boring, that is using one piece of equipment, and even though a rowing machine is a great piece of equipment, its not likely to provide you with the full workout you need.

For example, if you wanted to increase your biceps, well, yes a rowing machine can help, but your more than likely going to want to use free weights, and other gym equipment which will help you reach your goals.

So, this is the same with SEO, if your seo agency is focusing on improving just one area of SEO, well, this is a totally flawed marketing strategy.

That’s because “Googlebot” regularly crawls and indexes websites, and its not looking to see if one type of ranking factor has improved, nope, it looking at over 200 different ranking factors, to see which ones are stronger. This means that quite often, here in Bristol, the companies that are ranked on first page of Google’s SERP’s, well, they are in the top ten results on Google, because there ranking factors are very strong overall.

Have to do it right

Okay, so just like when someone visits a gym, to improve their fitness, they may find it hard work, so start to look for shortcuts.

Yet, as any good personal trainer will tell you, there is no shortcuts at all, it’s about consistent effort and also diet.

Well, this is the same with SEO in a way, in that there’s no short cuts, there’s so many businesses all over Bristol that have incurred a penalty from Google however, thats for completing SEO the wrong way, but why is that so?

Well, that’s because they haven’t followed the rules…

Well, the simple answer is they haven’t followed the rules, which are “Google’s Webmaster Guidelines”, and haven’t used “white hat” methods. This can result in a penalty.

An algorithmic or manual penalty will be bad news to your SEO, as you could severely drop down the ranks sometimes, or be removed from Google altogether, so make sure instead your SEO is top quality.

Google’s Webmaster Guidelines

It’s a marathon not sprint

So, our best advice is this, whichever Bristol seo companies that you do hire, you have to take this mindset, that is its not a sprint, with organic seo, it’s a long-term process, so don’t expect any results overnight, instead, you have to pay on a monthly basis.

Also, results massively depend on which agency you hire, some are simply very good at what they do, and are respected seo agencies, some are rubbish, and can damage your companies seo, so you do have to hire a top-quality, white hat agency, and an agency which follows Google’s Webmaster Guidelines.

 

How we can help

 

Theres quite simply a ton of Bristol seo agencies to choose from, so quite literally, your spoilt for choice.

Yet with that said, many businesses, from law practices, through to construction firms, and cosmetic dentists, they all choose Pack Digital. That’s because we are an established Bristol company, we only offer quality white hat seo, that’s top quality. Plus, we always offer sensible prices.

So, if your on Google, looking for your next seo business,  then why not call us?

 

Introduction

It’s all well and good forking out most of your marketing budget on improving your company’s organic SEO, yet obviously you are going to want to know how well things are improving every month, right?

Therefore, obviously you are not going to take say an SEO consultants’ word for it, or the agency owners’ word that everything is just going well, and that it’s all plain sailing instead you’re likely going to want an seo report that tells you things like:

–        Organic visitor numbers

–        Bounce rate

–        Time on site

–        How many backlinks you have

–        How people have found your website, via PPC, organic seo or via social media advertising, such as using Facebook adverts.

So your going to want accurate SEO reporting, yet a lot of businesses in the South West of England, may have never invested a penny in digital marketing before, so they might not know what to expect.

They may therefore get sent a SEO report, that’s well a dull read, full of graphs, text and percentages, yet in reality, they may mean nothing to the business owner.

And from our experience, as an established seo agency, well, we know that whether you sell used cars in Bristol, or you’re a hot-shot lawyer in Cabot Circus, well, you’re going to want an SEO report that just easy to read, gives you all the facts and figures you want, and keeps things simple.

That’s why so many businesses in Bristol, flock to Pack Digital, as our company has build a reputation for quality work, sensible prices, plus our SEO reports, well, there an absolute piece of cake to understand.

Now we can only speak for what our Bristol based digital marketing agency includes in our organic SEO reports, yet when we write an SEO report, we often include some of the following statistics that we will go over in detail below.


Which SEO tool does the agency use?

So, it’s obviously crucial that you make sure that the information in the SEO report is accurate, and this might sound commonsense, right?

Yet you should gain an understanding of where the agency is obtaining their facts and figures from, for example are they using a well-known SEO tool, which is widely considered as reliable?

If it’s from a rather unknown analytics company, then you might want to be a bit wary, however if the agency simply states that the information is from a leading SEO tool, then obviously you’re going to be able to trust that information a bit more.


 

Don’t be baffled by the science

As a business owner, you’re going to be time pressured, therefore you might not have the time to flip through a 50-page SEO report every single month.

You might be a lawyer in say Clifton in Bristol, that hasn’t got the time to be reading long SEO reports, so what we would say is this, before you say yes to any SEO agencies, ask them to send over their seo report first, as a sample, have a good look at it, do you think that this will be sufficient at informing you whether your seo is improving or not?

If its overly complicated, and the agency says, well, it’s a standardised report, it can’t be changed, then you might want to hire another agency, one like us here at Pack Digital. We are an agency that works with clients all over Bristol, from the heights of Clifton, over to Aztec West, all companies like our quality work, and the fact that our SEO reports are clear and easy to understand.


 

Don’t be afraid to ask for what you want…

Sometimes with an agency, what they will use is a report every month that they use for all clients, that is rolled out to all of their customers because it comes straight from an SEO tool that their using.

However, this might not suit what you need as a business, for example you might want different things reported on, for example you might just want a line graph which illustrates whether organic traffic is going up or down.

You might want an organic SEO report which sets out over a 12 month timeframe, the number of organic visitors so that you can quickly see at a glance, whether the organic SEO numbers are improving or not?

The point you’re trying to make is this, if you want something included in your SEO report, then we believe it’s important that you state this, and that you don’t just get sent generic SEO report every single month that includes facts and figures the you might not find useful.


 

Organic visitor numbers

It’s all well and good having multiple graphs within your SEO report, like various pie charts and also let’s say a lot of line graphs explaining how various aspects of how the organic SEO is going, but sometimes we think that it’s best to keep the graphs just for the areas which are important at reporting on.

For example, some seo agencies over do it we think on the graphs, so much so, a large report might be sent to a business owner, lets say that runs a business in Bristol, and simply when they read the report they may not understand it, so become disengaged with the organic SEO process.

This is not what a good agency should do, here at Pack Digital, we bring our clients onboard, so that with our SEO consultants, and our detailed SEO reports, the business knows exactly how the organic seo is improving.

So, it doesn’t matter if we’re working for a car dealer, a chain of restaurants, or a large solicitors practice in the centre of Bristol, when our clients sit down to have a good read of our reports, they know exactly how well their SEO is doing.

 


 

Keywords

Let’s say that you run a chain of hairdressing salon across Bristol, you want to improve where the website ranks for “hair highlights Bristol” and you also want to improve the business ranks for “hairdressers” and “local hair salons”.

These are therefore what seo agencies, call “keywords”, which you or your SEO agency will have picked as being important your business, so therefore your obviously going to want to know whether you as a business are improving where your rank for these terms.

So, lets return back to our example of say a chain of hairdressing saloons across Bristol, lets say the report says you rank “5oth” in month one, for “hairdressers in Bristol”- now, this means that on Google, you rank on average for that month on page 5.

Now, if you’re looking at getting your hair done, your unlikely to be choosing a company that’s on page 5, obviously, the businesses at the top, one page 1, are more likely to clicked on.

So, your SEO agencies should report each month, on if you are improving or not for your business’s keywords.

So, for example, if your car dealership is venturing into selling electric cars in The South West, you might call various Bristol seo companies, and say, what are the keywords that are important for selling electric cars, in Bristol? So it might be “used electric cars Bristol” or “EV dealers in Bristol” and then once you know this, this should be included in your SEO report.


How high is your company’s bounce rate?

Often our clients want to know how high the bounce rate is.

PPC, Organic SEO, Social Media Advertising

If you are investing in different forms of digital marketing, for example you might be paying for Facebook ads, you might also be paying us to improve your organic SEO as well as also pay per click (PPC).

Often therefore the business owners want included in the report, how many visitors are finding the business via each form of advertising.

Time spent on the website

An important metric to monitor is how long the average shopper is spending on your website, if they are only spending a few seconds, then obviously this should be improved.

How our Bristol agency can help

There are quite literally hundreds or SEO agencies in the city of Bristol, yet we think we stand out from the crowd, we say that because we have very highly experienced SEO consultants.

Therefore, if you want to choose an agency, which makes the whole process a piece of cake, as well as offers very easy to understand SEO reports then why not give our company a ring today?

 

Introduction

If you’ve been busy reading various blog posts, on how to improve a business organic seo, well, you may read that “content marketing” is essential component in helping businesses rise up Google’s ranks.

However, as with all things SEO related, there’s a way to do it so it improves where you rank, and there’s also a way to get it wrong, so much so, the business drops down the ranks, or a business might get it so wrong, well, they receive a big fat penalty. For example, a lot of businesses have received “algorithmic penalties”- which basically mean, that a business could be potentially deindexed, meaning, it doesn’t appear on Google.

So, you’re always going to get businesses that think, well, SEO is a piece of cake, a walk in the park, something they can do with their eyes closed! However, sometimes then, they get it completely wrong, they don’t follow Google’s WebMaster Rules, and make SEO mistakes, so this is why its so important that the work is high-quality, that’s in all regards to implementing SEO, not just writing the content marketing.

 

 


So, why’s it particularly important that the content marketing is “high-quality”?

Well, Google uses GoogleBot, and it’s the Bot’s job to crawl and index new work, so by that we mean following backlinks, noticing new posts, pages and websites, and indexing them.

Now, once it’s been indexed, it’s a way of Google saying, we’ve spotted your companies website, or we’ve noticed you’ve added a new piece of work you’ve written, its then over to Google’s algorithm to see, well how good is the work?

It will use the algorithm to see how good the SEO is, for example, has the work out many “do-follow” backlinks, does it have a long word count? Is it well-written? Does it cite its sources? Is there good use of on-site seo, such as internal links, meta titles, descriptions, alt text, page titles, titles, and so on.

So, why just writing a quick blog post, well it’s a useless strategy

You do have businesses that sometimes think, well, SEO can be improved quickly, thinking, I’ll grab a coffee, write say few hundred words, that’s it, however, its work that has no use to your customers, well, that’s going to most likely damage your businesses seo, as it may well be deemed “content thin”.

So, what do we mean by that?

Well, lets say you need to purchase a new piece of exercise equipment, you want to buy a treadmill, so you start reading blog posts, reviewing different brands.

Now, there’s one article, it’s short, it just mentions the benefits of owning your own treadmill, and you think, well that’s useless, I know the benefits, that’s why I want one, so you stop reading after a few seconds, which means the work has a high “bounce rate”.

Then there’s another business, well, they’ve written a much more interesting article for someone that wants to buy a treadmill, they’ve titled it “We review our top 10 best selling treadmills”- then they’ve done an in-depth review on each one, plus, as part of the review, there’s a YouTube video showing you the different features that each treadmill has, such as how much they incline, top speed, and how accurate the heart rate monitors are.

Now, for someone that wants to buy a treadmill, they find the article interesting, so it’s got a lot of likes on social media, many quality backlinks, it has a low bounce rate, Google Analytics shows the average reader spends over 7 minutes reading it, quite simply put, its brilliant work, its this works which can help improve your SEO.


 

Quality is everything

 

So, this is why “quality” is everything, Google’s algorithm is just really good at knowing whether the works good, or whether its rubbish quality.

So, rubbish quality, we do realise is a rather vague description, so let us elaborate, the work can be poor quality in many ways, one of the most common mistakes, is writing the work so its “content thin”- and what do we mean by that, well, lets return to our previous example.

Writing a really long article, reviewing treadmills, and making YouTube videos for each one, which has a personal trainer talk about each of the products, well, that’s going to take a lot of time. To write and produce each piece of content marketing, well, that might take days’ worth of work.

So, you’re always going to get businesses, that don’t want to put in that level of effort, and if the works not that good, let’s say it’s “content thin”- well, what’s likely to happen is Google’s algorithm will just acknowledge the SEO work isn’t that good, in that its not useful to your customers, so, instead of helping to improve organic SEO, its going to possibly damage it.

Think of your customers, make sure its useful to them

This leads us on to our last point, but arguably one of the most important, that is, so many businesses make the mistake of writing blog posts, as a matter of routine, with no effort.

They think, writing content marketing in quantity will help improve seo, but it wont if the whole marketing strategy is not focused on quality.

Let us tell you what we mean, it’s like trying to get in shape at the gym, by just turning up 3 times a week, and putting in no effort, well, that’s not going to lead to great results.

Yet, if you turn up 3 times a week, and give it your all, well, your likely to see improvements, and this is the same with content marketing, now you might be sitting there, thinking this SEO agency states the obvious!

But in reality we are not, so many seo agencies, and companies, say that they need to write content marketing to a set number each month, lets, say for simplicity once a week.

Yet, if the work is rubbish, well each week your not helping to improve your SEO, you could actually be pushing it backwards, so its worse than wasting time, it could, if done wrong, be actually making your SEO go into reverse!

So, this is why important to stop, forget the idea of writing rubbish, say once a week, and say, right this is not generating results, lets change marketing strategy, lets write one piece a month, lets make it such good quality, that its bound to help improve a businesses organic SEO.

So, now your definitely on the right path, that is, focus on writing quality.

So, in order to write quality, here’s some of the characteristics that the work should have:

 

–        Well written

–        Be useful to your customers

–        Must follow Google’s Webmaster Guidelines

–        Be written so it follows white hat best practices, in terms of how to implement SEO

–        Must have quite a high word count, but not so it bores the reader

–        Use internal links (white hat)

–        Promote the written work, on say Facebook, to your followers

–        Use titles, don’t write one massive block of text

–        Cite your sources, so let’s say that you read an article in a well-known newspaper, which mentioned a statistic which you mentioned in your article, mention that, and link to the newspaper

 

Do you want to work with us?

So many businesses in Bristol need quality SEO, that’s why they come to us at Pack Digital.

We have highly experienced team, we design WordPress websites, plus we can improve your Bristol SEO.

So why not call our digital marketing agency today?



Introduction

Bristol is absolutely bursting at the seams right now with digital marketing agencies, however as with most competitive business sectors, there’s obviously going to be those that cut the mustard, and those that don’t.

We like to think we are the latter, as many companies in Bristol have hired us to improve their organic SEO. We simply spend colossal amounts of time every year making sure that we improve our skill set, that if Google rolls out a new update, that we aim to understand it.

That’s why our agency has been offering first class SEO services, and we understand all of the important Google algorithm updates, whether they be Google’s Panda update, Google’s Hummingbird Updates or Google’s Penguin updates.

Plus, what really separates us from so many other Bristol seo businesses is this, we aim to explain things as clearly as we can. So if your used to an agency that speaks complete marketing waffle, and you don’t understand most of the time what on earth they are talking about, well, why not make the swap to our digital marketing agency?

This article has therefore been written to give you a bit more insight into what Pack Digital stands for as a business, and why we never cut any corners.

We will also explain why we are known as the straight-talking SEO agency in Bristol.


 

What Pack Digital stands for…

There’s always going to be thousands of agencies which have sales people on large commissions, some agencies may therefore be willing tell you what you want to hear, so that they can make the sale.

This has never been our approach, were not interested with a scaling up of the business at the cost of having dissatisfied customers.

Instead, what we take is a much more straight-talking approach whenever we are offering our SEO services.

We always fully explain that SEO is a very slow process, and that a lot of hard work and effort is needed to start moving the website forwards. So for instance, if your starting a business, lets say a new law firm, that’s in Bristol, well, its going to take, months and months and months of SEO work by us, before we can get the business anywhere near the first page of Google’s organic SERP’s, that’s because SEO is just a slow process.

We also explain that Google’s algorithm will only ever reward top-quality SEO, and that all of the “ranking factors” should therefore be improved in a “white hat” way.

This means when completing SEO, it should always be completed in accordance with “Google’s WebMaster Guidelines”.

Don’t therefore choose any company that does cut corners, as what often happens is the business could incur a penalty!

Why we started the business in Bristol

We started our agency in the city of Bristol for one simple reason, the city is full of small to medium-sized businesses that require quality SEO.

The city of Bristol prides itself on having a lot of independent businesses, and a lot of these companies need to be advised how to improve their SEO, that’s where we can help.


Why we are always clear that organic SEO is a slow process

Some agencies will tell business owners that the sky is the limit, and that anything is possible, however we are known as straight talking agency.

This means it doesn’t matter if you are a sole trader electrician, or you own a law firm in the centre of Bristol that has over 1000 employees, organic SEO is normally a very slow process, and we always fully state this at the start of the process of working with a new businesses.


 

The businesses that we like to work with

We like working with businesses that want to partner with us, we never work with businesses that believe that they can jump to the first page of Google, quickly. We want to therefore work with businesses that want to work with us over the long run.

We always set out what is achievable and what we think is not, we only work with businesses the value of a level of experience.


We keep updating our SEO knowledge on a daily basis

We make sure that on a daily basis we are refreshing our knowledge, this might just be reading through a short blog post, but we always want to keep up to date if SEO changes.

 

We are always White Hat

We always make sure that every bit of SEO that we deliver is white hat.


Our prices are competitive

Our prices will always be competitive in Bristol.


Would you like to work with us in Bristol?

If you would like to work with us, whether that’s to have a new website designed, or for us to implement SEO, then why not call our business today?


We also serve The South West of England

We also work with many businesses based right across the South West of England, if you have a business that is operating in say Bath, then we would be interested in having a conversation with you.

 

 

Introduction

Building backlinks is a really important part of the organic SEO process, that’s for sure. However, the links must be built in accordance with Google’s Webmaster Guidelines, plus must always be top quality links.

Yet, another question is often asked by businesses, that is, do they need “do-follow” or “no-follow” backlinks?

In this article, we will explain why a business needs top-quality backlinks, which are always built using white hat methods, but also, that the links need to be a good mixture of do-follow and no-follow backlinks.


 

Do I need no-follow or do-follow backlinks in order to improve my businesses SEO?

The answer to this is rather simple, that is your backlinks profile, that’s the links leading to your website need to be a mixture of do-follow and also no-follow links. But we can’t stress enough this point, every link needs to be quality! That’s, so when Googlebot indexes the link, it will know its from a high-quality website.

Now, it’s at this point you might be scratching your head thinking, well I have read on another blog that in order to improve a business’s organic SEO, do-follow backlinks are needed. So, with that said, why even bother building no-follow backlinks?

This blog post will therefore explain that it is indeed, do-follow backlinks, which are the links that pass what is called “link equity”. However, with that said our SEO consultants will also explain why it is a good idea to also have no-follow backlinks as well.

So, to recap, all of the backlinks your business needs must always be top-quality, plus, it’s a good idea to have a mixture of do-follow and no-follow backlinks.

 

Quality is what you need

This is the golden rule of link building, that is whether the links do follow, or the no follow, every single link that you build must be “white hat” and also it must be quality.

If it’s not quality, then you run the risk of incurring a penalty. A lot of companies have incurred “link penalties” that’s through a Google Manual Action penalty and also via the algorithm issuing a penalty, so, to avoid such issues, you must only build good quality links.

Link building, is therefore most definitely not a fast process, you need to gain links from high-quality sources, this often is a very slow process.

 

Will having more quality backlinks mean that my website moves up the SERPS?

If your website has a good backlink profile, in it has a mixture of do follow and no follow backlinks, and every single link has been built in a white hat way, then this can positively impact your organic SEO.

If on the other hand however, you must also remember that there are a lot of businesses which will have failed to build the links correctly.

Failing to build the links correctly simply means that the business could then incur a penalty.

Remember this also, it’s not all about quantity, it’s always about quality when it comes to earning links.

So therefore, you might get one really high-powered backlink, let’s say from the BBC, and that might be a link that’s helps improve your SEO, so as you can see its all about obtaining quality links.

 

So, what’s the main differences between the do-follow and no-follow backlinks?

Do-follow backlinks simply passes “link equity”, so let’s say that you own a cookery blog.

The cookery blog is aimed at Vegans, and offers advice on how to cook meals as well as where to source quality ingredients, as well as offering advice for those that are short on time how to cook a healthy meal.

Let’s say that a well-known supermarket chain notices how popular your cookery blog is on social media, and they decide to link to you, therefore that is a business which sells food, and you own a cookery website, so the link is relevant.

As it is a food retailer, and they have linked to your blog, if they use a do-follow backlink then this could pass “link equity” through to your website.

However, on the other hand, a no-follow backlink will not pass link equity, however it is still beneficial to have, because as all good SEO companies know, it’s a good idea to have a mixture of do-follow and no-follow backlinks.

 

Are no-follow backlinks absolutely useless then?

No, they’re not, because let’s say your seo agency is looking at your backlink profile, and you have over 1000 links in total, this can look really artificial, if you have all 1000 of them as all “do follow backlinks”.

As often there is a mixture of do follow and no follow in most backlinks’ profiles.

So therefore, is perfectly normal to have no-follow and do-follow backlinks, and most agencies want mixture of these, if they are good quality.

 

 

Introduction

If you’re learning about SEO right now, well, you’ve probably already noticed that on most digital marketing agencies websites, in their blog posts “backlinks” are mentioned.

Yet, you might be scratching your head, thinking, well what are backlinks? Well, you’ve come to the right place, as in this article, we are going to talk about what backlinks are, and are they still important?

So, what are backlinks?

In a nutshell, backlinks are simply a link between one website and another, so for example, let’s say you are looking to purchase a new car, so you use a car comparison tool to find the cheapest price, you then have a list of dealers who stock that make and model car.

Then, when you start to click on the car dealer’s logo, you are taken directly to their website to see if you wish to make a purchase, this is an example of following a backlink.

So, now we know what a backlink is, but how do they improve a businesses seo, how are they obtained, and what does “do-follow” mean?

Well, hold your horses for just a second, and we will come to all of those points later.

So, why are backlinks important to the SEO process?

Well, let’s say you run a plumbing business, and in your area, for simplicities sake, let’s say there are 100 businesses, all of which are paying for seo.

So, if their paying an SEO agency every single month their going to want to be ranked on the first page of Google, so how does Google’s algorithm decide on which companies are put on the first page of the organic results, and which ones are say all the way back on page 10?

How does Google make such a decision?

Well, it boils down to how strong a businesses “ranking factors” are, and if you don’t know what this means, what it simply mean is that there are over 200 different areas of SEO to improve, and not to improve just once, and that’s it job done, no, if your serious about SEO, you need to keeping improving these, as otherwise another business might beat you.

So this is why SEO is a non-stop process, its about improving your companies organic seo as best you can, using white hat methods, and not stopping even when you reach the top, as otherwise another business might take that as direct opportunity to overtake you.

So, you often need a first class seo agency, then they need to get to work on improving your “ranking factors”- and what happens to be one of the most important ranking factors there is?

So, why are backlinks such an important ranking factor?

There are over 200 ranking factors, yet not all of these are worth the same.

So, what we mean by this is some ranking factors, such as backlinks can really help to improve your organic seo. However, here’s the main thing you must remember, not all links are worth the same.

So, there are backlinks which are super high-quality, that will send “link-equity” to a page, and which come from a relevant website, so by relevant we mean, if you run a car dealership for example, a relevant link would be from another automotive website.

But the links must be quality!

So quality links, they can help to improve your search engine optimisation, and as Googlebot indexes them, and notices that your website has really high-quality links, built in a white hat way, and the backlinks are relevant, this can help to really improve your SEO.

However, there are also masses of agencies which don’t do a good job, and what do we mean by this?

Well, so many businesses, or indeed who they hire to do their SEO for them on their behalf, if they build spam of low-quality links then these will not help to improve your seo, but what there actually doing is damaging your search engine optimisation.

So, a word to the wise, only build top-quality links.

So, you’ve mentioned that there are over 200 ranking factors, how important are backlinks?

A lot of agencies, do think that backlinks are still considered one of the most important ranking factors. Ever since Google’s PageRank, a lot of seo businesses have understood that backlinks are important, but only if their quality and built using white hat methods, in accordance with Google’s WebMaster Guidelines.

So, how important?

Well, many people think in the top 3 ranking factors.

Do quality backlinks mean that you will also be helping to improve your businesses Trustworthiness as part of Google’s EAT guidelines

Those that know a thing about SEO will know this, and that is Google also weigh’s up how good a company’s website is, using it EAT guidelines. So, you may read various SEO articles about Google’s E-A-T guidelines.

So, in a nutshell, your businesses website needs to show expertise, authoritativeness and trustworthiness.

And one way you can improve your “trustworthiness”, as part of Google’s EAT guidelines, is to build quality backlinks.

That’s because when you have a lot of quality backlinks, coming from relevant websites, this can improve your seo.

So, for example, lets say you run a solicitors practice, and one lawyers website lets say has one hundred links from quality websites, these include winning various business awards, links from training the business has undertaken, and links from various law websites, so this business has a lot of quality backlinks.

This is obviously a clear signal that the business is trusted by these other companies, as they’ve won awards, they have undertaken training, they have links from other law websites. So, they have been linked to because other companies have wanted to mention them as a business, and because the websites linking are quality themselves, this is a clear indicator, because there a hundred quality links, that is business is connected, via a backlink to other quality company websites.

So, now when you compare this with another company, that has no backlinks at all, so there’s not another business that links to it, well, you can see why Google may favour the first business that has 100 quality links instead, as business number one had links from quality and relevant websites.  

So backlinks are still important, but how do you earn them?

Earning backlinks is not easy, its no walk in the park, that’s because to earn a link, you need to give a quality business a reason to want to link.

So, the best reason is simply because your business offers useful information, so lets take the example once again of running a solicitors practice. If your lawyers were to dedicate time every single month to offering quality advice on your website, via say your blog, and this covers lets say commonly asked questions, or something that’s newsworthy in your area of business, or just covers something that clearly shows you have a lot of expertise, then another company may link to you.

You might find that even another law practice links to you, and you might think, well why would they do that?

Well, they may have covered the same topic, and found your perspective interesting, so have quoted your work, and offered a link.

So, for example, you may have written an article, “how to cope when going through a divorce”- that might have received a lot of backlinks from other law firms, because they have read it, and think that its good quality work.

If your business needs help to improve its SEO, they why not call us?

 

Introduction

Some businesses here in Bristol fork out for all different types of marketing, from the costs associated with print advertising, through to running say radio commercials. They may not invest in search engine optimisation, simply because they don’t understand that form of advertising.

Normally therefore a lot of business owners will have invested in a type of marketing that they are familiar with, they may have therefore paid for that type of marketing for a very long time, as they believe that form of advertising is “tried and tested”.

So, for example, the business might have invested in sponsoring a local rugby club for many years for example in The South West of England.

Therefore, what can sometimes put a lot of business owners off investing in search engine optimisation, is they simply don’t have a clue about what SEO is. They don’t therefore know if they will get a return.

Or if they do have a vague understanding of how organic SEO works, what can put them off completely from paying is that some agencies will state it will take six months or even longer in certain cases to see any results.

Businesses therefore normally want to see results straightaway, and therefore are sometimes deterred from investing in this form of marketing. After all, if you pay for your let’s say plumbing business to appear on the side of the rugby pitch for an important game, you will check to see if the banner advertising in there on the day, so you know exactly where your marketing spend has gone.

However, as an established SEO agency in Bristol, we will now explain why so many businesses pay us to improve their SEO every month. We will also explain that its true, organic seo is a slow process, especially if you’re a new business, or operating in a highly competitive business sector.

However, many clients invest in us every month, and have done so for years, why?

Because quite simply put, it doesn’t matter if you’re a sole-trader builder, or a leading solicitor’s practice in the South West, people will want your services, and they often turn to Google’s organic results to find local businesses.

So, if you’re in a bit of rush, here’s in a nutshell why so many businesses in Bristol hire us to improve their organic search engine optimisation:

–        We can improve where your company ranks in Google’s organic SERP’s

–        We only ever will use white hat methods

–        Our SEO methods comply with Google’s WebMaster Guidelines

–        We only work with businesses that acknowledge that SEO is a long-term process, and quality work takes time

–        We deliver, many businesses which pay for our seo services have done so for a long time.


First things first, what is SEO?

S.E.O (Search Engine Optimisation) is the process of improving a business’s “ranking factors”- there are hundreds of ranking factors to improve. So, an example of one type of ranking factor would be backlinks.

Now, you or lets say your appointed SEO agencies have to constantly work on improving these ranking factors, because if other businesses have stronger ranking factors that you, then they will simply rank above yours.

So, Google’s SERP’s that’s the organic results, these are ranked on how strong your businesses ranking factors are. If you have the 3rd strongest, then you will rank 3rd, obviously your business also has to be relevant to the query, so for example if someone is looking for a set of aluminium ladders, you have to make your website’s SEO relevant to ladders.


Here’s the key question, can you afford not to pay for SEO in Bristol?

So, here’s the really important question that you do have to ask, that is, if you have strong competitors in say Bristol, and you know that a lot of these businesses are paying various SEO agencies for help improving their organic seo, and it looks like they gaining business online because of this, because there ranked say 1st on Google, well you have to question can you afford not to invest in this form of marketing?

As otherwise, if you don’t invest, that’s to say if you don’t find a quality SEO agency to help improve your companies seo, then you might be handing you competitors a massive advantage, as they could be securing more business than you, from being ranked on the first page?


 

It does all come down to which company you choose

However, a word of warning, you do have to find a quality company that will implement your SEO.

There are so many rogue businesses out there that simply focus on making a profit, rather than implementing quality seo work.

There are many businesses in the South-West of England, as well as further afield, which have hired the wrong agencies, freelancers or somebody to work on improving the SEO. Sometimes the seo work is done so poorly, that the business will then it hit by a penalty.


 

Why would you say it’s particularly important to invest here in Bristol?

We think at this agency, that it’s so important for Bristol businesses, whether they are a huge conglomerate company, or small business, that they should invest in quality SEO, because Bristol is a hugely competitive place to do business.

To give you an example of what you mean, it doesn’t matter if your scaffolder, plumber, solicitor dentist or let’s say you run a used car dealership, there is so much competition in Bristol, so again, it’s the same question, can afford not to invest in this form of marketing?

A continuous process

Before you invest in organic SEO, you have to acknowledge the fact that SEO often needs continuous work, therefore it’s not the type of marketing that can be stopped and started. If you were to stop, then you may drop back down the ranks.


 

When done right, many businesses benefit from being on the first page

Let’s say for example that you run a used car dealership in South West England, and your business is on the first page of Google’s organic results, for all the keywords that associated with selling used cars, plus also you are advertising your servicing centre where you also service cars.

If your business is the first page of Google for say “car dealerships Bristol”, then this will benefit a business, so when it’s done right, and that that is you hire a well-known and respected seo company like Pack Digital, you can really have a strong marketing to support your business.

How our SEO agency can help your company in The South West:

We currently work with a number of different businesses which are based here in Bristol, England if you would like a quote for SEO, then why not give our business a ring?

 

 

Introduction

So, you’ve just asked your web designers to set your new company website live, your more than happy with the design.

It’s just a few weeks have not passed, and you have the fancy offices in Bristol’s harbour side, you’ve got the staff, you’ve paid for the website, its just, well, the phones not ringing- its in matter of fact, well super-quiet.

So you go onto Google, you need a “local SEO agency”- as you know that search engine optimisation, if the work is good quality, can take your business onto page 1 of Google.

Its just after visiting a few agencies that are located in various locations across the glorious South West of England, well, after coming out of agencies in Bristol, and also many located in Bath, they’ve all said the same thing, that is, it takes longer to optimise, that’s improve the search engine optimisation for brand new websites, we will now explain why that is so.

What do we mean by brand-new website?

So, by brand new, what we typically mean is that you’ve just registered a brand-new domain name, a domain name that hasn’t been used in the past, hasn’t got any SEO history.

Google’s EAT

Okay so let’s begin in explaining why if you’re thinking of launching a brand-new business venture in Bristol, why it takes longer to optimise a brand-new website.

One of the reasons is something built into Google’s algorithm, that is “Google’s EAT”, which in a nutshell means Google rewards businesses which are experts at what they do, they show expertise, authoritativeness in their business sector, and can be trusted.

So, just as a business say that’s located on the high-street in Clifton, Bristol takes a long time to build up loyalty from its customers, because the business delivers a high-quality service, so does a website.

That’s to say if you were to have a website designed say in Bristol, its brand-new, well, its also going to take a long time normally for Google to recognise it as a quality website, it often will need a lot of SEO work, and this is worth bearing in mind when hiring SEO agencies, as its not a fast process, in matter of fact it’s very slow.

Google’s Algorithm will only ever reward quality work

So, you’ve started in business in Bristol, and you ask your web designers to get your website indexed on Google.

Googlebot indexes the website, then you ask the web developers to set you up a Google Search Console account, and within the week, you learn for an important keyword, you rank 90th on Google.

Its then that it hits you, how much work is needed, a huge amount of SEO work. So, with that in mind, should you cut corners? No, absolutely not, don’t do anything other than top-quality work, why?

Well, if you hire SEO agencies which are rubbish, or you do the work yourself, and its low-quality there are countless Google Penalties which you could get, you could get for example a backlink penalty, such as a Google Penguin penalty, which could mean that Google decides to “de-index” the website, as you haven’t followed Google’s WebMaster Guidelines, or let’s say the SEO consultant or agency you’ve hired has followed Google’s WebMaster Guidelines.

Some agencies are simply better than others

So, hiring Bristol SEO companies is not like hiring a painter and decorator, or a plumber, that’s because when you hire say a plumber, you may just want the central heating system fixed, which is either fixed or remains broken.

So, its either one or the other, obviously the plumber will fix it otherwise they don’t get paid, however SEO agencies are different, the quality of the work can vary so massively, that one agency might be one of the best in the country at what they do, they sky-rocket your organic traffic, then reduce the websites bounce rate on Google Analytics, they also manage to increase your average position on Google Search Console.

However, on the other hand, there might be hundreds of good seo companies out there, and we are one of them, however there are a ton of bad apples as well, and what happens when you hire the wrong agency- well one word, penalties.

Googlebot

So, let’s say you hire an agency and they write evergreen content marketing, now, the business may write a brilliant 10,000-word article, it’s really useful to your shoppers, yet even though that might cost a lot to produce, its going to take time to earn quality backlinks.

So, what do we mean by that, well, lets say you run a business, your based in central Bristol, and have a premises in Aztec West Bristol, you sell electric cars, and you hire seo businesses to write evergreen content marketing, which answers commonly asked questions, that people have when they are buying an electric vehicle in Bristol.

Yet, even though the written work is high-quality, it has a low bounce rate, it has high time on site on Google Analytics, and its starting earn quality backlinks, which Googlebot has indexed, and which have recognised as quality do-follow backlinks, it may still take a lot of time to keep earning backlinks, which are quality.

This is why organic seo is a slow process, that’s because backlinks are just one “ranking factor” which Googlebot indexes, and which Google’s algorithm takes into account, so as you can imagine, if it takes a long time to earn backlinks, you still have to optimise the hundreds of other ranking factors as well.

So whichever SEO business that you hire in Bristol, there’s often a lot of work to do.

You do have to understand Google’s WebMaster Guidelines

All search engine optimisation work that you do, should be top-quality and also white hat, it should follow Google’s SEO rules, that is “Google’s Webmaster Guidelines”.

Some businesses will simply have very large marketing budgets, so its important to be realistic

Okay so let’s say you run an independent business, its based in Cabot Circus Bristol, yet you also have an office in Fishpond’s area, if you have said ten staff, yet you want your business to rank higher on Google than a national business which has thousands of staff, you do have to be realistic as to what can be achieved with a low marketing budget.

A lot of marketing agencies believe there’s a Google Sandbox Period

A lot of marketing companies, in Bristol, and in Bath also, believe that some websites will incur what’s called a Google Sandbox period, that’s a length of time where its harder to optimise the website.

Therefore, some agencies believe that this can be another reason why its often harder to optimise brand new websites.

Why you shouldn’t cut any corners

When various businesses in Bristol have fixed overheads, that’s to say they may have a shop in a busy area of the city centre, or let’s say rented offices in Cabot Circus, or Aztec West in Bristol, then the business will have a lot of costs. This is why, especially for start-up businesses, they want to get their website onto first page of Google, in the organic SERP’s as soon as possible.

And this makes perfect sense, as it doesn’t matter if you run a large solicitors practice, or you simply run a shop that sells, say running trainers, you will want to generate as much business as possible, and you want your company to be easily found online. Yet, what we would say is this, don’t cut any corners.

Even though, you may run say a start-up business, and you need to get the business up and running as soon as possible, and to generate more sales, we would never ever recommend cutting corners when it comes to your businesses organic seo. Google’s algorithm is so very clever at detecting spam, or low-quality seo, and as soon as Googlebot indexes rubbish seo, well, the business may well be deemed as breaking Google’s Webmaster Guidelines, and the business then may well be subject to an algorithmic penalty- such as a Google Penguin penalty, or the business may incur a Google manual penalty- which as a business, you most definitely do not want.

It takes a long time to catch up with the competition

Okay, so here’s something that some businessowners struggle sometimes to understand, that’s to say, they make the mistake of thinking organic seo works in the same way as PPC, in that as soon as they start paying an agency in Bristol, to work on the companies seo, that they should overnight appear in the organic results on Google- this is not how it works.

However organic seo, well, it doesn’t work like that, it takes normally huge amounts of time, sometimes even years for some businesses to get onto the first page.

 Want to hire us?

If you are looking for “local SEO companies” why not give us a ring?

 

 

 

Introduction

So, you’ve had your website built, yet one of the main ways that you want to advertise your company is to use SEO.

This means your currently really busy shopping around all of various Bristol based SEO agencies as you need to gain an idea of costs.

Yet when the quotes start appearing in your inbox, well, you have a rather confused look starting to appear on your face.

The look of confusion is because the SEO quotes differ massively, that’s to say where one agency is offering to do the work for just a few hundred a month, another wants thousands per month- so why the large difference?

Well, regardless of price, we think that you must compare agencies on quality.

This is why the rather well-regarded SEO firms, such as Pack Digital Bristol, well we are never going to be the cheapest, because we are known for quality.

It’s quality SEO work which Google’s algorithm rewards, that’s because its “Googlebot” is constantly super busy looking for new SEO work that’s been completed.

If the quality of the work is high, that’s to say you’ve followed Google’s WebMaster Guidelines, then this work that can improve a company’s seo.

However, with that said, so many businesses all over Bristol, and in Bath, make the large mistake of picking a low-quality seo company, and as you can expect, sometimes the company will incur what’s called a Google Penalty.

So, we would say this, don’t pick out a marketing company on cost, no, pick one on the quality of the work.

Why quality is so important?

If you are currently debating which SEO company to go with, we would urge you to think about investing in quality.

Special offers, low prices or simply a sales representative given the hard sell, shouldn’t sway you.

You have to think long and hard about which company you go with, as some companies can be absolutely brilliant at what they do in Bristol, and help bring about winning results.

On the other hand, you have those rather terrible agencies, which set up, and then implement low quality work, which can actually bring about a penalty which is really bad thing when it comes to SEO.

So yes, you guessed correctly, the wrong agency, your businesses rankings could drop like a lead balloon.

However, if you pick a rather fantastic company like ours, that is easy to work with offers a really competitive prices, and implements top quality work, then the world is your oyster.

However, with that said, what you will often find is that good quality work doesn’t come cheap.

So, one of the things you have to think about is, if an agency is offering super low prices, then you do have to question what you are getting for your money

Don’t ever cut corners

One of our top tips is this, don’t ever cut any corners, the algorithms are way too clever for this.

Some businesses think that they can implement cheap SEO, that they can try to use low quality SEO methods, however all that will happen is that the business would get a penalty.

Be realistic

You also have to be really realistic about what you can get for your marketing budget, some businesses think they can take on huge companies on a shoe string budget, but in reality is not really possible we think.

So, you have to be realistic, as this some businesses which are large, it will have paid a considerable amounts to agencies to improve the SEO over what is likely a prolonged period of time, therefore a business thinking they can set up, and out do their SEO on a rather limited budget, often is unrealistic and sometimes this means that they hire the wrong agency.

We say they hire the wrong company, to do their marketing work, because there will always be companies that say things are possible when they are not.

However, the more honest companies in Bristol, will say look with that marketing budget, you are unlikely to come anywhere near the competition.

This therefore is a much more honest approach the company saying that they will have a go, when knowing full well that they can’t take on the competition for that marketing budget

You acknowledge that you will have competitors who may have invested for a very long period of time

So this point is worth reiterating, that is when your investing in organic SEO, for your company here in Bristol, you have to bear in mind that you will often be up against other Bristol companies or companies from around the world that may have been investing in for a long period of time.

Now you might be wondering well why does that leave the matter?

With a simple answer to that is, if you want your business in Bristol to rank higher, then you have to beat those companies SEO.

So, what we mean by this is, let’s say there’s you run a business in Bristol selling bikes, if you want your businesses SEO to improve so that it climbs the ranks, you have to have a better standard of the businesses SEO above you to overtake it.

So, what you have to bear in mind is, let’s say another company that sells bikes in Bristol, has been investing for say the last 10 years in organic SEO, obviously their standard of SEO work is be high, so often there is a lot of work to overtake such companies.

Why you might want to pick a local SEO agency

whichever the company that you do hire, you might find yes it’s cheaper to pick a company based elsewhere in the UK, but you might want to think about picking an agency which is local to your business.

Now with Bristol we are fortunate enough to have a lot of SEO companies, and you might want to pick a more local business, simply because is often a lot of discussion that is needed along the way of improving the organic SEO.

If you’re one the likes to have face-to-face meetings with your marketing company, you might want to pick a local business.

What exactly does white hat SEO mean

You need to ensure that you invest in high-quality work.

Good quality SEO takes a huge amount of time

Goods quality SEO does take a vast amount of time, so therefore if you are paying a really low some monthly, you do have to start thinking about what you are getting for your money.

Equally with that said, it doesn’t guarantee you good quality work if you pay a fortune, the actual work that your buying needs to be top quality.

Some of our clients now say it is the sole way that they advertise their business

Introduction

Okay, so you’ve forked out a ton on having a website built, but now, well, you’re wondering how many visitors your website is getting.

Just as if you’ve opened a new store in say the city centre of Bristol, or indeed if you opened a new shop in say Bath, England, you would want to know footfall numbers, how many people are coming through the doors?

If no one is coming into your store, from the high street, as a business owner you would be worried, as you would want to know why you are not making the sales that you had anticipated.

So, the same approach should be taken when you have a new website designed, that is, how many organic visitors are you getting, are they using a smartphone or a tablet? What’s the bounce rate like?

And, how do you find out all of this rather useful information? Well, you can simply get a Google Analytics account, and while you are at it, we would recommend that you also get a Google Search Console account as well.

So, what is Google Analytics?

Google Analytics is a super useful tool, often you will need to add a “Google Tracking Code” essentially just a bit of code, which then helps to link to your Google Analytics account, then you can start to get useful information, such as how many organic visitors are you getting?

Then as you partner with your digital marketing agency, often the business, and also the agency will be able to see, are organic visitor numbers going up?

Do SEO agencies use Google Analytics?

Yes, is the short answer, well at least our agency does.

We find that Google Analytics offers very reliable information.

So, for example, when we are working with clients in Bristol, we will send out a monthly seo report.

For the organic visitors’ numbers, the bounce rate, and also the average time spent on a businesses website, our SEO consultants, will take all of this information from Google Analytics.

Sure, there’s many other tools you can use, however, with that said, our agency does use Google Analytics for a lot of our reporting.

Mobile vs Desktop

How many shoppers come to your company’s website by using a smartphone, such as an Android smartphone?

How many shoppers come via a desktop?

And, why does this matter?

Well, it matters simply because, let’s say you run a Bristol based business, and you sell luxury organic coffee, yet your SEO company has stated, that on Google Analytics the bounce rate on mobile is 90% where on desktop in comparison its only 20%, now a good marketing company will ask, why is that so?

Why is the bounce rate so high on desktop?

Now, what might possibly be found, is that the mobile website has a super-high bounce rate, that’s when compared to the desktop version of the website, simply because the main menu on mobile is difficult to use.

For example, a web developer may find that on some smartphones, that there’s a glitch with the mobile menu, which would obviously increase say the homepages bounce rate massively, if a shopper cant get to another page because the bounce rate is so high.

What does “organic visitors” mean?

Well, this is one of the main reasons that our agency uses Google Analytics, that’s because as part of the monthly reporting, we need to know exactly how many organic visitors a company has got.

We find here at this agency, that Google offers super reliable organic visitor information, plus, this can also be compared to say how many PPC visitors, or even how many visitors came via social media.

So Google Analytics is very useful, and our seo consultants use it every single month, when they are writing our agencies seo reports.

What does “bounce rate” mean?

So, this is another reason why a lot of agencies, like ours use Google Analytics, that’s to monitor a pages bounce rate.

So, for those that don’t know what “bounce rate” means, its simply mean this, what percentage of shoppers visit a page, then leave without visiting another? That’s why it called a bounce rate, as it refers to what percentage of shoppers have bounced off the page.

Now, let’s say you have a 90% bounce rate on your homepage, that’s high, so your agency may decide to carryout work to work out, well, why is the bounce rate so high?

Have you published a new piece of content marketing?

Lets say that you run a company, your business is based in say Clifton, Bristol, and you run a dental practice. You’ve hired an digital agency, to help you to get more cosmetic dentistry work, and they have put a lot of time into writing “evergreen content marketing”- so much so, you note that a lot of the marketing budget has been taken up through writing and creating this work, so obviously, as a business, you want to work out, well, is that work working, is it helping to obtain more organic visitors or not?

Introduction

You’ve completed all of your work tasks for the day, the parcels have all been sent out, the e-mails to customers written, and you’ve sorted out refunds for returns- in a nutshell your on a roll.

Yet, as a small business owner, which has your business based in the rather wonderful city of Bristol, your wondering how you can expand your business.

And you’ve been thinking about investing in “Search Engine Optimisation”- yet before you do, you’ve decided to have a go yourself, and you’ve decided to start by writing content marketing, yet you don’t know what to write about, how many words are needed, and what exactly “content marketing” means.

Not to mention you don’t know what a meta title is, a meta description, how to add anchor text and why each article should be written so it has a large word count, well, as an established SEO business, here in Bristol, sit back, enjoy a cup of tea, and have a read about what we have to say on the matter…

What is content marketing?

Well, its this, what you are reading at the moment really, but, that sounds super-simple right? Just writing a few thousand words, and putting on your companies website?

Well, it should be, but so many marketing companies, and businesses make a complete and utter hash of it- but why so?

Well, the simple answer is this, people want quality answers to a question, they don’t want to read text which doesn’t answer their problem.

Whether that’s, “which are the most energy efficient fridge-freezers” or which “electric car has the best range”- people want quality answers.

So, you guessed it, Google only supplies quality answers, yet here’s the slight problem, normally your company is up against if your lucky hundreds of other businesses, if not, thousands, and if your rather unlucky potentially millions of other businesses, and they all want to do the same as you…get more customers.

So how do you get more customers?

Well, a lot of businesses hire Bristol seo companies, like ours, to help improve the onsite seo, now one way of doing that, is to help your customers while they are looking to purchase a product.

So, a few ways you can do that is to write high-quality content marketing, such as product descriptions that are well written, or lets say evergreen content marketing, but it must be high-quality work.

This way Googlebot will notice the new written work, that you’ve added to your company website.

So, lets say you run a well-known solicitors practice here in Bristol, and you’ve now hired a new digital marketing business, that’s to help with improving where your company ranks on Google.

Now, lets say you publish a new article, that’s to help your customers understand one of the services you offer. Now Googlebot will “crawl and index” the work.

Now, if your work is well written, in that its high-quality, then your work will be indexed, so this means it may appear when someone asks Google a query.

Now, if the work is good quality, it may attract good quality backlinks, it may even have a super low bounce rate, if the works of a good quality, it may therefore help your business to improve its organic seo.

However, on the other hand, lets say you hire the wrong marketing company, they don’t produce good quality work, for example, they make the critical error of adding “duplicated content marketing” to your website. This flouts Google’s WebMaster Guidelines, so this work wont help your seo, it could damage it.

So, you see the two contrasting approaches there, one marketing agency could produce real top-quality written work, which Google’s algorithm will reward, then there’s the business that doesn’t hire the right agency, which uses duplicated work, thats low-quality written work, and this could actually damage your seo.

Well, you really do need a quality SEO business by your side

Here’s the thing, content marketing is just one part of the organic seo process, there’s a lot of other crucial components.

For example, an agency, such as ours, in Bristol might be producing content marketing, yet another team member might well be building business citations, improving the websites design, improving the onsite seo, such as adding internal backlinks, so as you can see, content marketing, yes its important, but its only one part of what we do.

Why do SEO agencies in Bristol write so much content marketing?

So, when you hire a new agency, they will submit a monthly fee, that’s how a lot of seo agencies work, they set a monthly retainer, ours included.

Now, because improving a businesses seo never comes to an end, well, it can, but often other businesses will move in to overtake the company, this is why often its an ongoing process.

So, this is why, marketing businesses, like ours publish content marketing on a regular basis, because, if the work is high quality, then this will help to improve the businesses organic seo.

Why has content marketing got to be so long?

It hasn’t, in a nutshell it must just be good at answering the question, this could mean its only a few hundred words in length, but in reality, often a detailed, comprehensive answer is needed, so often a lot more needs to be written, most of our articles, are on average anywhere between 1,000 and 5,000 in length.

So, you’re saying all content marketing helps to improve SEO?

No, most definitely not, so many companies get writing their content marketing wrong, they duplicate, don’t answer the question, or simply don’t follow “Google’s Webmaster Rules”, so this wont help the seo, if its low-quality work, it could damage the companies seo.

Introduction

This is a question that is asked with increasing regularity at our agency, that is clients are wondering whether backlinks are still important?

Ever since the days of Google’s PageRank, a lot of businesses have recognised that backlinks are an important part of their SEO strategy.

Also, if a client was to ask for a breakdown of work that’s been completed that month, they might note that a large proportion of the time has been spent either writing content marketing, or analysing the backlinks that have been built.

It is therefore natural for business owners to wonder whether backlinks are still important, and whether time should be spent on this area of SEO.


First things first, what are backlinks?

Okay, so we do realise that a lot of the readers who are currently reading through this SEO article, might not have a jar of glue about what backlinks are.

So, without further ado, let us explain a little bit about what backlinks are, and why they are so important to the SEO process.

A lot of businesses will know that where your business ranks on Google is dependent on Google’s algorithm.

So, how does Google decide where to rank say a solicitors practice that’s based in say Clifton Bristol?

Well, Google will rank the business based on how strong that companies “ranking factors” are.

Now if you’re wondering, what “ranking factors” actually are, well, there are over 200 different ranking factors which are calculated to work out how strong your businesses organic SEO actually is.

So, here’s some examples of ranking factors that you may have heard of:

-Backlinks

-Content marketing

-Anchor text

However, to further complicate things, not all of these ranking factors are weighted the same, for example it is widely considered among a huge amount of digital marketing agencies that backlinks are one of the most important ranking factors, where a meta title is less important, so not all are worth the same.

So there you go, backlinks are one of the most important ranking factors, that’s if they are quality and relevant to your company, however this article is all about whether they are still important? So we will answer that now…

Not all backlinks are equal

Before we explain whether backlinks are still important, we have to address this point, which is really important, and that is not all backlinks are equal.

So, before you start building backlinks for your business here in Bristol, England, what you have to realise as a business owner, or a marketing manager here in Bristol, is that building backlinks is all dependent on whether they are quality and relevant or not. If they are quality they can help, however if there not, then they could damage your SEO.

How should the backlinks be built?

Okay so here’s the million-dollar question, “how should backlinks be built”, well, here at our agency we don’t think you should go out looking for backlinks, instead they should be “earnt”.

What we mean by it?

Quite simply put, we think that backlinks should be earnt by the business, therefore your company should offer top-quality and also useful advice.

So, whether you sell car waxes online and you offer advice on how to take care of your car’s paintwork, or you sell chocolate cookies online, and you explain why your chocolate is superior to other brands, you need to offer good quality advice.

It is more than likely that this advice might well be useful to someone, and if it is, and they might link to you, but remember you only need “relevant” and “high-quality links”.

Some backlinks can therefore help your SEO

Therefore, it’s worth recapping on this point one more time, “do-follow” and “no-follow” backlinks, which are relevant, high-quality and built using white hat seo methods, can actually help your SEO.

However, some backlinks can actually damage your SEO

On the other hand, “spam links”, that is links which are low-quality and not relevant, can actually damage your SEO, and could even result in a link penalty!

This is something you most definitely do not want!

Quality backlinks we think are still important

So, if you were to come to our SEO agency, and asked one of our SEO consultants, “do we still think that backlinks are still important”?

We would say yes, but that would be conditional.

We would say that it depends on the quality of the link, because quality links can help.

How our digital marketing agency can help:

Whether your business is based overlooking Bristol Harbour, or you are based in the rather stylish Clifton area of Bristol, or perhaps you are based in Aztec West? Our agency can help you.

Whether you’re a small business owner, that needs help to improve your SEO, or you need a brand-new WordPress website, or you simply want to invest in PPC, we can help.

 

 

Introduction

It’s a question that agencies up and down the land will get asked on a regular basis, that is, is it possible to get onto the first page of Google’s organic results quickly?

Sometimes, when a business is just starting up, they might have written a rather ambitious business plan, which may have speculated on how many sales can be made through the website. However, often businesses don’t anticipate how long the organic SEO process will take, neither do a lot of businesses understand Google’s Sandbox period.

However here is the thing, a lot of businesses think that seo is a piece of cake, and to get onto the first page of Google in organic results is a quick process, when in matter of fact, its often not.

So, is all well and good a business owner thinking that they can achieve something within a set amount of time, and the sales will start rolling in, but you have to also be realistic, that’s to if you’re up against competitors which have spent millions on their online advertising, you do have to sit down and ponder can you really go up against these companies?

For example, you should ask these sort of questions:

–        How strong is your direct competitors SEO

–        Realistically how long have they been working on their SEO

–        Has the business the marketing budget to go up against their competitors

 

So, it all boils down to this, the strength of the competition

Here’s the thing, and this a point that a lot of businesses need to appreciate, with seo how fast you can see results is all down to this how strong your competitors. If there seo is super-weak, well you can push forwards, and get your website on the first page without much bother.

If the keywords are competitive, for example, “plumbers in (name of city”- then there’s likely to be hundreds of plumbers in a city, so you’ve to put it frankly, often got a lot of work to do.

Picture your competitors as a row of sumo wrestlers that are in front of you, and you have to  wrestle each one out of the way to get the endpoint, well that’s exactly what good seo agencies must do, they must beat the standard of each business above them on Google, until your business has risen to a satisfactory position.

So, for example, a plumber is not ranked 3rd on Google by chance, its got there because that plumbers website is deemed the most relevant and has the 3rd strongest “ranking factors”.

These ranking factors, which Googlebot reads, then are sent to “Google’s algorithm” which are what are used to work out how strong that particular companies seo is, so if your ranked say 3rd, well, you have most likely often taken over hundreds of other businesses to get there.

So, it’s not just a matter of investing a little bit into SEO, and thinking that’s enough to get you onto the first page, because often it’s not. Instead, a detailed evaluation needs to take place, to work out how strong your competitors seo is.

How Google’s algorithm works

So, in order to give you a bit of insight into how Google’s algorithm works- you have to appreciate that all company websites are constantly being re-evaluated to decide on where they should rank on a regular basis, through a process called “crawling and indexing” by Googlebot and Google’s algorithm.

This is to see where businesses should be ranked, so for example, a business on Monday might be number one, but by Friday, Google’s algorithm might have decided that two other businesses have stronger seo, so that business is moved to 3rd.

So, the point that we are trying to make is this, businesses regularly reshuffle where they are ranked.

 

What are ranking factors?

Google ranks a business based on how strong the businesses ranking factors are, and there are well over 200 the needs to be calculated.

So, in a nutshell, the businesses that are most relevant to a query, and have the strongest ranking factors are the companies that are ranked on first page.

Remember that quality is the name of the game

Quality is always the name of the game with SEO, so don’t invest in substandard work. If an agency is offering super low prices, be inquisitive as to why, as if seo work is done properly it needs a lot of time, by experienced staff, which don’t come cheap, so be wary of businesses that offer low prices.

With that said, you can still have businesses that charge an arm and a leg, that still don’t cut the mustard, so pick an agency on price, instead you need a business that offers quality.

Don’t expect results overnight, it can take many months to see results depending on the level of your competition

If you’re going to the contact in your SEO agency every day for an update, then this is a waste of time, that’s because often you have to to wait many months to see results, that’s if you pick the right business.

The point you’re trying to make is you can’t expect to start to seeing results overnight

Don’t rush, it will not work

Don’t rush the SEO work neither, some businesses that are just starting out for example in business, go like a bull at a gate and start adding a lot of SEO all at once , this approach doesn’t work, you need to focus on sustained marketing strategy, then implements quality work. Don’t ever substitute quantity for quality, as this most definitely will not work.

So, whether its building quality, do-follow backlinks, writing a 30,000 word piece of ever green content marketing, or simply writing a meta description, make sure all of the work is white hat.

The work must be absolutely focused on quality

It’s well worth overemphasising this point once again, it’s not so much about quantity of work, it’s all about the quality of the work that you implement. So, before you do any SEO work at all, make sure you understand Google’s WebMaster Guidelines, and everything about implementing white hat seo.

Also you must be realistic

This is the most important thing business owners must realise, that is you must be realistic about what you can achieve with a limited marketing budget.

It might be David and Goliath situation, between your business, and a conglomerate that your business is in direct competition with, that’s to say, they may have invested millions, and you only have a few hundred spend each month, so again you have got to be realistic about what you can achieve in that situation and not think an SEO agency can pull a rabbit out of a hat.

Good SEO agencies, like ours, will say no, that’s not possible on that marketing budget.

Backlinks can take a long time to build

Backlinks are widely considered as one of the most important SEO ranking factors.

However, again it all boils down to the “quality” of the links, so to build quality links (you should only ever build quality) well this takes a huge amount of time.

Evergreen content marketing can take a long time to create

Writing quality evergreen content marketing, which has a low “bounce rate”, which is useful and which follows “Google’s WebMaster rules”, well, can be very time intensive, and again could take many months to see results.

The on-site SEO must also be to a very good standard

All of the on-site SEO, from writing the meta titles, right through to writing the anchor text within a blog post must be to a very good “white hat” standard.

With organic SEO you have to take a long-term marketing strategy

Here’s another top-tip, we would say that if you can only afford the SEO budget for say a few months, then you have to seriously consider whether you should invest at all, that’s because it takes such a long time to see results from SEO normally, you might run out of marketing budget.

 

How our team can help

We have worked with many businesses here in Bristol, ranging from international businesses, to businesses that operate in the professional business sectors, we would be eager to talk to you about how we can improve your businesses organic SEO.

 

 

 

 

 

Introduction

So it’s a dreary Monday morning, you’ve just rocked up at work, and you look at your list of tasks that you need to duly complete throughout the day ahead.

First thing on the list to do, the bosses have asked you to write a piece of content marketing for the company website, this is when you let out a deep sigh into your mornings coffee, as you know it’s not going to be a straightforward task- but here’s why you should turn that frown upside down my friend.

Every business, has a lot of people that have expertise on the products or services that you manufacture or sell, and guess what, often people need expertise when you are buying something.

So, yes, you’re a clever clogs, and now’s your time to show off a bit, show that you know your stuff. So, no its not about writing a thousand words, sending off to the marketing department for them to pick your masterpiece apart- no, that’s the wrong attitude, instead you know what is what, so make sure you use that knowledge to help the companies customers.

So if you match the two, and help your customers solve a problem that they might be having, whether that’s the benefits of purchasing a certain television, or explaining what goes into making your scented candles smell so blooming good, often customers will be over the moon you’ve helped them.

If you aim to answer these pressing questions your customers have, and always aim to be better than your competition, then hey presto you got it you could be improving your organic SEO, not such a drag is it?

First things first, what’s content marketing?

So, so many businesses think it’s just a written article that is added to the news section of your company website, and it’s a couple of hundred words and that’s it, yet anything could be further from the truth. Its not just written text, the same as a car is not just a vehicle of transport.

Sure, a car can just be a box on wheels, non inspiring, a lump of unreliable metal, just the same way content marketing can be 10,000 words that can send you to sleep, make you face-plant the keyboard and wake up several hours later with post-it stuck to your head, and a few missed calls.

But who wants to be like that?

No, you want to be the hyper car of cars, the best, the inspiring head turning automobile that when you jump into the driving seat, you feel good about yourself, so now translate that to written text?

That’s to say, aim to be the best, write stuff that’s interesting to your customers, don’t settle for being average, so if you take nothing else from reading this informative article, take this nugget of advice, make the work useful and interesting, and if its not, don’t publish it.

If its not quality, if its written work on par with the same vigour that rubbish car was built, well its going to act like a dead weight and pull the website down.

Instead it needs to be well written, and help your customers solve the problem

Why bother writing content marketing?

Well that’s not the attitude to take for a start!

We are only joking, we fully understand why a lot of businesses think why should they spend hours upon hours writing hundreds if not thousands of words of text, while drinking too much coffee during the process.

The simple answer is this, your website is not just about selling products or a service, because if it was then how would Google know rank a website? How would Google distinguish your business, that sells the same product as one million other companies?

Well, how it does it is by seeing how “relevant” your website is to the query, plus, how strong your companies ranking factors are.

Now don’t get bogged down by search engine ranking factors for just now, it will all get confusing, leave that to us here at Pack Digital, your rather brilliant seo agency in Bristol. Instead, if your writing the content marketing, well, just focus on writing the best answer you can to that question.

You need to stand out, as an expert in your field, to do this you need to answer questions that your customers commonly have.

But what are the advantages of improving a business’s organic SEO?

Well, it’s kind of like saying what are the benefits of feeling fitter and healthier through exercising better eating, it’s hard to say unless you go on that journey yourself.

And no, were not saying if you improve your SEO, you can get six-pack overnight, it doesn’t work like that obviously!

But what we are saying is this, as your business starts to gain traction and your company starts to move towards the first page of Google’s organic results, you can start to begin to get more visitors.

Now, obviously this does depend on how good the agency is you hire, but if you get more organic visitors, that are the right sort of shoppers, well this can help to increase sales. Yet, a word to the wise, the work must be quality, for this you often need a respected agency.

I haven’t got much spare time; can this work be completed ultra quickly?

No, most definitely not, this is the attitude that a lot of really low-quality SEO agencies take and businesses that think that’s the whole SEO process is a walk in the park, it’s not.

You often hear people thinking that SEO is so simple that they can do it themselves, yet then after a year or two down the line, they then still looking for an agency to help, that’s because seo is not simple.

Offering advice via your website, through content marketing for your customers, in a way which your customers will find helpful, well that’s not that easy.

Plus, when you think that there are well over 200 other SEO ranking factors as well, it’s safe to say that SEO is most certainly a complex area of marketing, that can’t be underestimated.

Why are you saying in needs to be written by an expert?

Okay, so this is a huge mistake that so many businesses make, that’s to say some businesses think that they can gets articles written for a few quid by a freelance copywriter, or that they can bash out 1000 words afterwork.

This again is the SEO work which is likely to damage your SEO and not enhance it, instead time needs to be spent on real high-quality work

Why should I even bother giving away free advice?

So, this is a question that we get asked a lot, especially by businesses to get paid by the hour to dispense advice, such as a solicitor, they often ask, why go to all this trouble to give away free advice?

Ultimately, to offer paid for advice by the hour, for example let’s say you’re a lawyer, you need people to first find your business online, that’s so they contact you, so to improve your organic seo, sometimes you need to give away free advice in the form content marketing.

So for example, lets say somebody is going through a divorce, there likely to research which company they want to go with, and this might mean that they read over 10 articles before they pick up the phone and say this is the business for me, so you can begin to see why free advice via content marketing is sometimes offered by some companies.

So a word to the wise, be careful you choose

If you pay a stupidly low price for SEO, well, guess what you often get what you pay for!

Now, we would like to think that a lot of business owners are worldly wise enough to know that if they pay say a few hundred pounds a month, then what can they really expect back in return, well not a huge amount!

Especially when on the first page you might be up against many multi-million-pound businesses with very large marketing budgets, so you have to be realistic, if you are going to throw your hat into the ring and take on the competition, you have to make sure you have a realistic marketing budget.

Why we think it’s worth partnering with a local agency

Now it’s all well and good picking an agency that’s in another country, but the whole point of organic   SEO is that the agency must understand your business and what you offer, and sometimes this can’t be done over the phone.

Instead, it often happens naturally through meetings with the business, walking around say their warehouses, or even going out with them for a drink on social nights.

You can then start to get an idea of the culture within the company, where they want to take the business, where there currently positioned, and more about the products and the services that they offer.

Now don’t get us wrong, were not saying that after a few meetings, you’re going to become an expert about what that business can offer, what we are trying to get at is, you need to spend time with the business to understand the company some more, so can this really be achieved if you were to pick a marketing agency that is overseas? Possibly through a lot of travelling maybe.

The SEO process never really comes to a stop

This is a huge mistake many businesses make, they think that they can pick an agency, sky-rocket to the top, and then drop the agency.

However, it doesn’t work like this, instead you need to form a long-lasting relationship with a good quality SEO agency like ours, that’s because the competition is always aiming to improve their SEO to be stronger than yours, so you can be overtaken within a week.

Aim to be the very best

Who wants to be mediocre?

Let’s be honest we don’t go into business to be second rate, do we?

So, aim to be the best.

 

Introduction

It doesn’t matter if your business sells classic cars or your business sells cosmetic items such as lipstick online, it’s more than likely that your website has a blog.

So, for those that do not know what a blog is, it simply a part of the company’s website where the business can publish written work and articles that are likely to be of interest to the company’s customers.

So, for example the classic car company might write an article about how to improve the body work on the car by using certain polishes and waxes.

The article might be written so that it offers advice on how to apply wax and polishes to certain classic cars in order to improve the car’s appearance.

On the other hand, you might run a very large cosmetic business, and you are now in the process of launching a brand-new line of cosmetics, that is a range of new lipsticks and you therefore want to write a blog post about the new range of lipsticks and the different shades and colours that they come in, and also the differentiating factors that differentiate your lipstick from other lipstick brands, for example you might use natural ingredients for example.

So, this will give you a good idea about what a blog is often used for and it is therefore the part of a website where a article is published and it is then moved down when a new article is placed on the site so sometimes some companies they may have hundreds of articles and they are often sorted by displaying the newest article on the first page.

Now, as a business owner you might be thinking why do so many businesses invest so much of their time into writing these articles, as some of the articles can be really long for example some might have over 10,000 words, so why do businesses invest so much time?

Well businesses invest so much time into writing these articles because quite simply put if they are done right and that is in a white hat way then these articles can help to improve the businesses organic SEO.

 

 

First things first, what is “content marketing”, and how is it used to improve a company’s SEO?

 

Let’s say that your business sells stoves, that’s to say your business sells wood burning stoves, now if they customer is to buy a wood-burning stove online then they are likely to have many different questions.

 

For example they might want to know if the stove can burn coal or if it just burns would, what is the seat outputs, also they might want to know how to look after their stove in terms of how often they should have cleaned or the chimney cleaned so therefore a customer is likely to have a lot of questions, and obviously answering these questions when you sell your wood-burning stoves might mean that the page starts to look rather cluttered, in that the pages full of text, so instead a lot of businesses hire a agency which instead will write the blog posts so that the information is useful to your customers but also so that it can help to improve your businesses SCO if it is done in a white hat way.

 

Why is it so important that it is well written?

 

It’s crucial that the work is well written, what we mean by well written is that your company customers must find the work useful.

 

Now, what do we mean by useful?

 

Well, often when somebody is buying a product, or they are buying a service, they will have a lot of different questions that they will have, before they make the purchase, therefore if you can offer useful advice via a your company website that helps answer some of these questions then this might mean that people spend longer on your website so that the lowest the bounce rate, other website might link to the work because they find it useful and also you are helping your company website to become more relevant because you are talking about what you are selling.

 

So what we mean by this is if you are selling stoves and you keep writing high quality articles about stoves and answering the various questions that customers often have about stoves then your website is obviously going to become more relevant to stove enquiries.

 

However, as a white hat agency, we would say that you must invest in white hat and top quality SEO.

 

Why does the algorithm only reward high-quality well written content marketing?

 

So let’s say that you run a company and is let’s say that your business sells men’s shoes online, what you have to think about is all the different retailers that your business is competing with, that’s the say there are likely to be thousands, if not hundreds of thousands of retailers that retail men’s shoes, so what you have to ask yourself is what makes your business work policing on the first page?

 

That’s to say there are only 10 businesses normally which are ever listed on the first page in the organic section, so what we mean by the organic section is the main bulk of the businesses that are listed will be listed in the organic results.

 

Now, to get your business listed in the organic results, on the first page, your business must be deemed relevant for that query.

 

So, what do we even mean by this, well let’s say that you sell UPVC double glazing in your city, you to be on the first page for UPVC doors plus the name of your city your company website must be deemed the most relevant or one of the most relevant for UPVC doors in that city, of course you will still be competing with other businesses because in the organic results there are normally 10 the businesses listed.

 

However, what you have to think about is there are normally hundreds of other companies that offer UPVC doors and windows in a major capital city or a large city so you hat to get your business on the first page, and to do this you must make your website relevant to the Queen which is you he the sea doors plus the name of your city and part of the process to do this is often to add white hat and high-quality content marketing.

 

Introduction

Backlinks are as old as the hills, okay, well not that old in reality- but they were part of Google’s magic formula for as far back as the invention of Google’s “PageRank”.

Now when it comes to SEO, well that’s old, meaning that it’s not a newly fangled update, such as Google’s more recent update named Google RankBrain for example.

Backlinks therefore an established part of how Google and some other search engines decide on where a business should be ranked. Don’t get us wrong however, backlinks are not the only ingredient that Google uses to work out how good your SEO recipe is, nope, Googles algorithm is now thought to take into account a whooping 200 ranking factors when working out where to rank a site- see us seo agencies do have our work cut out for us.

In this article we are a dive headfirst into explaining exactly what backlinks are, why they are important, and why you have to know what you’re doing when you are building links.

 

Okay, sock it to me, what exactly are these backlinks?

Well quite simply put they help people to navigate around the Internet, so for example if you have ever been on the website, clicked a link, then gone to another company’s website in a jiffy, this is simply called following a backlink.

So, for example you might be wanting to make yourself a rather tasty pizza, an authentic home-made woodfired pizza, so you simply find the number one result on Google for “woodfired pizza recipe” and off you go into the garden to cook yourself an authentic slice of Italy.

Now as you flick through the list of ingredients, you’re presented with a link, where the person who wrote the informative article has bought all of their various items from, for example from an online supermarket.

If the author was super helpful, they might have even provided a link to every single ingredient such as the flour they purchased, and this would obviously help you save time if you’re buying them ingredients online. So, click, click and click there you have it the tomato sauce, the cheese they used and that all important peperoni is now sitting in your basket, all because someone’s provided you with a link, and made it super simple for you to order the goods you need. Its just now you’ve discovered that there’s no pizza coming tonight, as you have to wait for a delivery slot!

So, this is what is meant by “following a link”, which is all well and good, but you might now be sitting there in your office chair with a cup of coffee thinking, well, what is this got to do the SEO, well hold your horses and we shall explain all.

Why are backlinks so important?

Okay, so imagine you are at a party, and everybody is asked to raise their hands to the person they like the most, now somebody who has the most show of hands in the room, is obviously the most popular, and is probably the one with the biggest ego to match as well.

Egos aside, that is a vote of who is the most popular, and this could be the same when it comes to implementing SEO, the website has the most show of hands, but in this case backlinks, could have the strongest SEO.

Yet, notice how we use the wording “could have”, because as with all things SEO related, it’s not that simple, it’s not just about having the most.

More, more and more of backlinks is not always better, it has to be balanced out with, are they quality links?

So, it boils down to this, the backlinks leading to your business must be “relevant”, they have to be built in a “white hat” way and also be “top-quality”.

So sure, you might have 20,000 backlinks pointing to your site’s homepage, but if they are complete garbage, then this can actually drag you website down or actually get it penalised, so yes you got it, it could actually damage the whole businesses SEO. Remember this, rubbish links = poor performance.

Yet, there’s another website which only has just 100 links in total, all pointing at the homepage, but every single one is from a real high quality source, and that website could be the one that ranks number one, simply because it has quality on its side.

Quality trumps everything else.

It’s therefore all about quality.

So, in terms the pecking order, how important are backlinks? Are they the most important ranking factor?

So one of the founders of Google is named Larry Page, and part of their original formula they used to decipher where a business should rank, was simply called Google’s PageRank, which looked at backlinks as part of the formula to work out which companies should rank where.

Now don’t get us wrong, things have moved on massively since the days of PageRank, in matter of fact the algorithm now is thought to take into account over 200 different ranking factors, so it is extremely complex. So, this is why you shouldn’t just ring around a few Bristol seo companies, and award your well earned wonga to someone who’s the cheapest, nope, don’t do that.

Instead, you need someone or an agency full of SEO minds who can offer top quality work, but keeps on top of the changes, as seo is a fast moving business sector, if the grass is growing under the feet of your agency, well its time to swap them for someone else.

So, if you were to barge your way into a few digital marketing agencies about the great city of Bristol, and you decided to shout at the top of your voice at the front door, “what you think are the most important ranking factors then”- then they are likely to yell back you, “backlinks” they might show you to the exit swiftly after, but if they say backlinks well, this would be correct, as they are one of the most important ranking factors.

However, it all comes down to how they are built, because if they are quality, well they could push you up the ranks, if they’re not quality, well they could push you back down.

A word on Google’s updates

If you were to mention various Google’s updates, that have been rolled-out over the years, such as the “Penguin update”, then this might get some agency owners quaking in their boots.

However, if you do SEO right, we always think you have nothing to worry about, but there’s always some agencies that want to cut corners, they want to sit like a nodding dog in front of their clients saying that everything is possible, when in reality it is not.

Then, once an update is rolled out to penalise poor SEO practice, these are the websites to get punished by being removed from Google.

So, a word to the wise, there have been many Google updates, which we could reel off until we are absolutely blue in the face, but just take this as good advice, if SEO is not done right, then this can mean that your website is removed from Google’, so don’t cut any corners, do it the right way.

Okay so what’s the right way?

Now you are asking the right questions! That is show off your expertise, it doesn’t matter if you’re an accountant, solicitor or hairdresser you will have a huge amount of knowledge, or at least you should have about your industry, now it boils down to this, are you able to convey that knowledge better than your competitors on your website?

So, for example, let’s say somebody needs some legal advice, but before they pick a practice, they are going to have read a few good blog posts that you have written first.

Now, this advice might be so good, if it is written in a straightforward manner that is, and if it really useful, then guess what?

It’s likely that other people will want a link to the work- and there you have it, if the work’s top quality, and it’s been written by somebody that knows what they’re talking about, and follows all the SEO rules, then you can start to have incoming backlinks.

However, we have to return to this point one more time, that’s before we finish, and that is if you buy links or you build rubbish links, then your business is likely to vanish from Google, thats because you have incurred a penalty.

 

 

Introduction

If your business is actively investing in online marketing at the moment, then you are bound to have heard of “content marketing” by now, right?

More to the point, your bound to have heard that businesses require “high-quality content marketing” in order to improve the company’s online marketing, that’s a sentence often that’s repeated time and time again by various agencies.

That’s whether they are talking about written content that’s used on a blog post, like this, or when you are sat looking at your seo consultant in a meeting. Often content marketing and the requirement for it to be quality often therefore crops up in conversation if you were to hire a marketing company.

Yet, even though this sentence is repeated as regularly as clock-work by some agencies, what does it really mean?

What does high-quality content marketing mean?

As after all “quality” is a rather vague description, its used to describe everything from chocolate to luxury cars these days, so let’s in this article dive straight into what we think quality content marketing is and why the standard of written work on your website needs to be kept really high in order to be rewarded with higher placement on Google.

 

What does Google’s EAT (Expertise, Authority and Trustworthiness) mean?

Well, thankfully gone are the days where a company can write just a few hundred words, then hope that a business will then in turn rank higher on Google, as trust us, this approach doesn’t work.

Therefore, inexpensive seo, well, often that’s thing of the past also, as to get meaningful results, talent is needed, and not just skill, no a great deal of time are needed to analyse, draft, monitor and improve work, and then make other improvements. So, in order to produce quality written work, the first thing that’s needed is expertise, and this means not hiring a company that hasn’t a clue what they are talking about, or have no inclination of carrying out the required research.

This is for good reason, its not just about Googlebot crawling and indexing a piece of work, and thinking, well that’s a new piece of written work that’s been added, this means the business should move up, it doesn’t work like that at all, its more complicated, the work needs to satisfy some of the following criteria:

-Be well written

-Address a question that your customers have

-Be written and published in accordance to Google’s WebMaster Guidelines

-Be white hat

– Provide an answer with sufficient detail and not be “content thin”

-Be written by an expert

-Have links to sources of the information, that’s an outbound link, with white hat anchor text added to the page.

The work needs to be indexable, sure, but then Google’s algorithm, Google’s Knowledge Vault and Google’s Knowledge Graph all combine in their efforts to work out if the written work is quality or not.

So, lets provide a rather brief example, let’s say that you sell electric used cars online, well, what you should do is spend time answering questions that your customers commonly ask you, to write this up into content marketing, to make the work useful and also interesting.

So, for example, they may ask you

–        How much range does each electric car have?

–        How long does it take to charge each car?

–        Can the battery within the car be replaced?

There’s no point in writing say 600 odd words, in the effort of just trying to improve your businesses organic seo, by mentioning electric cars a few times, this won’t work. It wont answer the exact question, so instead the work must have an exact purpose, and answer that question the best way that you can.

Offer quality advice

Instead, what’s needed is for quality advice to be offered, so for example, you may write an article stating the different electric range of each car that you sell for example, as this is likely to be useful to someone that wants to buy that particular car.

Here’s the thing, whenever your business, or your appointed agency is writing content marketing, the whole focus should be on making it “useful” for your customers, don’t just focus on trying to improve your search engine optimisation in isolation, this won’t work, Google’s algorithm is way to sophisticated for this.

What’s needed is quality work, where the customer is put at the centre of the work, if you hire say a rather rubbish agency, and they use outdated methods, such as “keyword stuffing”-well, the business is then on a one way street, that’s a one way road to getting a penalty, such as an algorithmic penalty, this can sometimes take some businesses a very long time to recover from.

So, what does EAT stand for, and why does Google use this?

Well, have you ever read a whole article, and not found it useful? Well, this is annoying right?

As if you wanted to say fix a leaking tap within your house, you will want the answer right in front of you from a business, in order to do this work, not a business advertising its plumbing supplies by repeatedly mentioning “cheap taps” over and over again, that’s not good quality work, its spam.

So, instead the written work on your site should be useful, it should be written by an expert, and the site should be a quality source of advice.

So, for example, where one rubbish seo company may write 500 words which keeps plugging the phrase “quality taps”- instead, a firm which has hired a quality agency may write helpful articles on how to repair a leaking tap, this might offer such good advice, on how to fix leaking taps, and it may attract quality backlinks, it may also have a low bounce rate, which means the businesses seo improves.

So, always write quality advice.

Write for people and not search engines

Okay, granted, no one goes into business to provide free information, as it wouldn’t be a commercial business for very long if you were just offering everything for free. However, with that said, here’s the bit a lot of business owners struggle to get their heads around, that is, by giving away free advice, in the form of content marketing, what your actually doing is making your website more relevant and if its done right, that’s a major if, as so many agencies and companies get it wrong, if its done correctly then this can help to draw in more organic visitors.

So, that’s right, if its done right, that line graph within your Google Analytics account, well, it might start to go up.

So why offer free advice?

So, stick with us on this one, let’s say for example, that you’re a baker, you specialise in making the tastiest chocolate cookies, there so good in matter of fact that people pay you a monthly fee, to get cookies delivered every single week to their door in Bristol.

Now, why would a baker provide recipes on their website for how to make cookies for free? As this is what the business sells, it’s the companies bread and butter, that’s to sell cookies, so why would they then write say 1000 words on how to make cookies, add this to their WordPress blog, and offer the information for free?

Well, the answers rather simple, it makes your website more relevant for “cookies”- it may attract incoming good-quality white hat backlinks, it may increase your time on site, meaning shoppers spend longer on the site, it could, if done right help to improve your organic seo.

As some businesses don’t invest in PPC, there whole way of marketing the business may well be via organic seo, so, in order to get on the first page, that’s on Google, well its often not easy, you have to be a relevant high-quality site, and one way is to offer quality written information.

So, by improving your companies organic seo, in the right way, this could help you to sell more cookies.

So, content marketing, this can help to improve your businesses seo, if done write, but here’s the thing, so many companies, as well as also we have to say many marketing companies get wrong.

Either the works written in a complete and utter rush, it’s what us SEO’s call “content thin”-which really means it doesn’t offer much useful information at all, it’s just sloppy text that’s been written with no care, which doesn’t help answer a question, its just written to make it sound like someone knows what there on about, yet in reality, it may well be written by a copywriter who’s focus is just on hitting a 700 word target. This doesn’t work!

So, what’s our top-tip?

Well, that’s simple to answer, that is, write text that will help your customers, aim to over top-quality advice and because of this, if the work is of a good standard, well-researched, answers the question in-depth, then this may help to improve your companies seo.

Do note, that whether it’s writing a brand-new blog post for your company website, or any other form of SEO, whatever work you are working on, the work should follow Google’s WebMaster Guidelines.

Before you even start writing, think of this

Okay, so it’s far too easy for any agency to say to a business, we will write 3 blog posts every month for our set fee, well that’s all well and good- but are they going to be any use?

Here’s the thing, when it comes to content marketing, “quality” should trump everything, don’t aim for quantity, when the focus should be on quality.

Now with this in mind, you might start your seo tasks on a Monday morning let’s say, now it would be all too easy to walk into work, start up the coffee machine, check your lists of tasks to do, see that you have to write 3,000 words that day, and start typing something up without much thought- will this help to improve your company’s SEO? Well, we would say its very unlikely to, it’s rather like throwing darts at a board, well your bind-folded!

So, what’s the solution?

Well, you have to grab a cup of coffee, or indeed a cup of nice sweet tea, then you have to do some thinking, and that’s because we recommend not just starting to write a piece of content marketing, because you have to quickly write 3,000 words on that day. Writing to hit a word count, that doesn’t help improve seo, as the work likely to be rather poorly written.

Nope, you have to stick your customers shoes on for a second, not literally, you know what we mean, you have to think about the sorts of common questions your customers have.

So, for example, let’s say you sell various electrical items, like fridges, TVs, and audio equipment as well as kettles.

However, your business sells T. V’s the most, yet because you sell LED, LCD and QLED TV’s well, customers get confused as to what the different T.V’s offer, so for example, what are the advantages of owning say a LED television?

Now, what you need to do, is have your companies TV expert work with your marketing team, or indeed your SEO company, so they can start to write rather handy guides, and if the articles are well written, well they could offer the following:

-Reduce a page’s bounce rate

-Increase the time a shopper spends on your site

-Help to improve sales, if you offer good advice to your customers

What questions do your customers often have

So, well your enjoying sipping on that rather nice espresso, here’s the things you need to think about, that is what questions that your customers often have?

Now, the marketing department might not have the answers to this, so you might need to involve other staff from right across the business, for example staff from the online web chat, where customers ask questions online, before they decide on whether there making a purchase or not.

Now once you have this information, the web chat team at your company may say to you that they often get asked about which TV has the longest warranty, now with this information, you might add a piece of what is called “evergreen content marketing”.

This work can explain which TV brands offer the longest warranties, you may find that this written work, therefore answers a lot of the questions that you get asked about TV’s, and may help to increase sales.

What is the competition doing to answer these questions?

So, before you jump head first and start writing a rather mammoth 10,000-word article, you need to see what your direct competitors are doing first.

So, for example, lets say that your company sells bikes, you might want to see what the top three businesses on Google are that are selling bikes, and what they are doing to improve their SEO, for example, you may find that they are writing long articles, which explain everything from how to fix a puncture on a bike, to which electric bikes they think are best, through to which bike is the lightest for carrying on and off trains.

Now, you might want to see is the advice good quality?

Is it likely to be useful to your customers?

How many words have been written?  

Make sure that you do your research

So, now at this stage, well your coffee is likely to have run out for one or gone cold, yet, from that initial caffeine boost, your likely to now know exactly what you will be writing about in terms of topic, and also how well your direct competitors have done on writing about a similar question.

Now, this might have filled your head with ideas, on how you can make the work even better, which is good, because one of the things that we always say here at this seo company is, aim to write much better content marketing than what the competition have already written.

Now do keep this in mind, Google likes facts, well, to be exact its “Googlebot” that will crawl and index the page- it will notice the facts, then the algorithm will use this to check the fact with Google’s “Knowledge Graph”.

So, let’s say your writing about a famous electric car, and you cite something about the company, this might be in “Google’s Knowledge Vault”, and “Google’s Knowledge Graph”, so you got it, if the facts are accurate, then this can help to make the work be rendered as higher quality, and  more reliable which is what Google wants.

However, don’t make your work just all about facts and figures, as this is likely to be a very dull read indeed write it for humans, not search engines- so only use facts when you think the reader will be interested to read about them, don’t aim to put a statistic in every single sentence, as its likely to break the flow for the reader.

Aim to be the best

Okay, so here’s the thing, whatever business you run, large or small, local, national or international, your likely to be up against a lot of competition, hundreds, thousands if not millions of other businesses.

So, for example, let’s say that your plumber, and your based in a really large city, like Bristol, there are thousands of other plumbers, and a lot of them will want to also be ranked on the very first page of Google, in order to do that, they are likely to be improving their SEO also.

They are likely to be writing content marketing about similar topics, that’s because they’re in the same industry as you, that’s the plumbing business, so they are likely to be talking about same things as well.

So, when you’re writing the text for your website, it can’t just be mediocre, average, then written in a rush and then added to the website, no this will work.

This type of work can’t be rushed, it needs to be high quality, so that when it gets indexed it’s clear that a lot of time has been spent writing the work, researching it and making sure that it’s high quality.

As here’s the thing, let’s say that you want to be on the first page, and your business specialises in installing boilers, you might be writing articles about boilers, and plumbing as well as central heating systems and that’s exactly what the competition is doing as well, you or your agency have to figure out how can you make the work better than the competition.

It’s not just about quantity, for example they are writing one article a week, so you are going to write more, as that’s not going to work neither, its not about quantity it’s always about quality.

Instead, you should aim to be the best at what you do, that means offering the best advice.

Cite your sources

It’s all well and good, being an expert at what you do, for example you might be an electrician, and your writing articles to help improve your businesses organic SEO, however often what is needed is facts and figures also.

So, for example, you might cite a reference, about how many homes in the UK have an outdated fuse box, and why this needs to be updated.

Now this statistic might have come from a respected newspaper, so you might wish to cite this number in your article, you might want to add an outbound link, and to add anchor text, as this shows that the article has been researched, as it has relevant backlinks that are added to it.

So, if you are writing an article, you might want to add relevant facts.

Bring in all the expertise that your company has to offer

Here’s the thing, a business that is located in Bristol, might have huge amounts of expertise in say the design team, the customer service teams, and let’s say the sales team, but sometimes this talent is not used.

This means that sometimes the marketing company is writing the content marketing or is done in-house, without consulting with the various teams, however their knowledge might be invaluable.

Introduction

To someone that hasn’t got a clue about search engine optimisation, well, they may just evaluate a company website on how it looks. That’s to say they may find the homepage impressive; it may have a slider for example which automatically changes, updating the customer on a special offer.

There might be YouTube videos embedded into the page, introducing the company, stating a bit more about its brand, and generally, the design may well be good, from a customer’s perspective.

However, sometimes there can be a ton of glitches which are much less obvious, for example, the page may well be very slow to load, that’s to say a Google Page Speed test might show you that on mobile, well the websites very slow, which causing a high bounce rate.

Then you may spot that certain product pages have broken links, that some pages can’t be indexed by Googlebot, that there’s also a mass of duplication problems, for example you find that nearly all of your product pages have duplicated content, which will render that page as a low-quality page, for more on this, you need to read about the Google Panda updates, and why Google’s algorithm is built to demote work that’s copied.

For example, let’s say you sell coffee machines, you have over 300 models, and every product description is duplicated, well, this isn’t going to help your companies seo one bit.

So, what is “technical SEO”? Well, as you might already know, especially if you’ve invested in search engine optimisation for sometime now, that is that Google, and other search engines use a lot of “ranking factors” to work out where a business should be ranked.

This means, its not based on one thing, or a few things, nope, if its Google you are optimising your company website for, to rank higher, then you must know that there’s hundreds of ranking factors, and some of these are what are called “technical” ranking factors.

Now, because some websites are so vast, for example, an e-commerce website that sells lets say shoes, well, there might be over 1000 product lines, the websites likely to be vast, and therefore a large seo agency might be needed, now because there’s so much work to do, sometimes at some agencies, say in Bristol, you might have people working at the agency that have set seo roles, for example, to build backlinks, a copywriter to write the content marketing, a social media person, and you might have a technical seo person, and there job is to make sure the technical aspects of the seo are improved.

So, without further ado, lets talk about some of them now.

Google’s algorithm

Okay, for your company, whether it’s based in the centre of Bristol, or you own a business is somewhere else in The South West of England, if you want your company to appear in Google’s results, which we as an seo agency refer to as the SERP’s, then the page or the post needs to be indexed, this means for this to happen Googlebot needs to be able to index the page, this means that you should work with your seo company to make sure each page can be “indexed” and to make sure that Googlebot can then crawl and index the page.

Googlebot

Googlebot needs to be able to crawl your website, for it to appear in Google’s results (SERP’s), your seo company should therefore see if there is any technical problems with your website, stopping it from getting indexed, there could be many reasons for this, some as simple as the “no-index” tab being left on, when you didn’t want it switched on for example.

Are all pages working?

So you’ve just had a brand-new e-commerce site built, it sells over 100 products, yet when you click around the site, you see that various links do not work, in matter of fact, you get a lot of “404 page errors” now this is not ideal for your seo, and not ideal for your customers, as when they click on a product, they don’t want to see a 404 page error, so this should be part of the technical seo work, to make sure that you don’t have any page errors.

Sitemap

Your chosen seo companies should help to create a sitemap.

Works correctly on mobile phones

So many company websites don’t work correctly on smartphones or on tablets, common problems can be main menus that are difficult to use, not being responsive, slow and many more problems, your agency should carry out testing, to make sure that they make your mobile version of your website easy to use.

Test all buttons

Let’s say on an e-commerce website, let’s say a company that is owned and run in Bristol, that sells coffee here in the U.K and globally.

Let’s say in total there are over 1000 internal backlinks, which are in the footer of the website, on the main pages, in the main menu and more, such as in the links in blog posts, your agency should check for broken links, and that all of the anchor text is written in a “white hat way”, following Google’s WebMaster Guidelines.

Test on different operating systems

Does your company website work correctly on smartphones? Or does it take a real long time to load, if so, then this is an seo issue.

Is there are duplication problems?

Let’s say that you’ve just launched a brand-new company, right in the heart of Bristol, you’ve designed and manufactured your own electric bike as well as selling hundreds of other electric bikes, and your company premises is near the harbourside in wonderful Bristol, yet there’s a problem.

That is although you signed-off the website in terms of that you were happy with the design, that the web design company had created, now handing it over to a local seo company, well, you’ve noticed there are literally thousands of words which are duplicated, which have been taken from the bike manufacturers website, which now cause Google Panda issues, the website also appears spammy, as it has so much copied text, so, you guessed it, what we are trying to get at, as part of the technical seo work, that your agency does, you should make sure that you get rid of duplicated content marketing.

Instead the written work should be original, it should be well-written, and every bit of it must follow “Google’s WebMaster Guidelines”, in that it must be white hat, it must be top quality.

Okay, we bet if your business has invested in a website, well then you’ve probably grabbed a cup of coffee by now, and have started to do a bit of research into SEO? We thought so, after all, not investing time into SEO, well, its kind of like having a car, that has a broken engine, and just leaving it in the garage to gather dust!

Now regardless of where the SEO company that is offering the information you are reading is based, they are bound to have talked about content marketing? We thought so, its an essential part of the SEO process, without it, well, not much is going to happen.

Now after a bit of further research, and sipping on that spiced cinnamon latte, well, you may have started to piece together more about what content marketing is all about.

But here’s the thing, so many businesses sometimes swiftly jump to the wrong conclusion, thinking that it’s just written text, however in this article will explain it a lot more than that. Its not just written text that’s quickly written after a few cups of coffee, as we will explain, if the work is substandard, well Google’s almighty algorithm doesn’t like spam, hastily put together junk content marketing, nope, in matter of fact, its likely to pull your rankings down, and not up!

So, what is content marketing? Sock it to me!

It’s about “engagement signals”- for example how long the people are spending out of their busy day reading the work, it’s about incoming backlinks, and if the quality of those links, it’s about us how much expertise is shown in the article, for example does the person know what they are talking about and can back this up with actual research (links to statistics for example), it’s about answering the questions that are often asked within the subject, it’s also about seeing if somebody bounces off (bounce rate, see Google Analytics for this) that page or stays on the website for more information, so as you can see it a lot more than just written text.

Its about generating quality work, its about measuring that work, to see if its doing its job, its about refining the work to make it better- so, as you can see, to do such work, and on a regular basis, it requires a lot of time, which is something that a lot of business owners in the wonderful areas of Bath, England, and yes, in Bristol do not have, that’s why they get on the dog and bone, that’s phone, and say Pack Digital, we hear you’re the experts when it comes to all things SEO related, give us a price.

Okay, first things first, what exactly is content marketing?

Content marketing, if it is done right, is all about analysing questions that your customers have, and offering advice for those questions, so that your business becomes more relevant for the products and services that you are selling. So, for example, if you own a business in Bristol, and sells luxury coffee online, you may want to blog about different roast coffee that you sell, the taste, what makes it different, for example that you go to huge lengths to source organic coffee, so you might want to hire seo agencies to promote your business in selling organic coffee.

It is not therefore just about writing 1000 odd words, and then going on a lunch break thinking it’s job done, because it’s much more than that, instead a great deal of time used to be placed in writing the work so that is quality and it is useful. So that when Googlebot indexes the work, and the algorithm evaluates how well its written, that you as a business, in Bristol, prove that you’re the expert in selling a product or a service, so you become more relevant, so overtime, as the seo companies do their work, you should, if its done right, move up the ranks, and notice how we say done right! The work should be top-quality and white hat, you should therefore only hire in Bristol, England a respected and quality focused seo agency.

Now, you might be struggling your shoulders thinking well, how does Google’s algorithm know if it’s 500 words are of quality written work, or if its 500 words of complete gibberish that is been written after an espresso or two and then the authors just dashed out in Bristol to grab his or her lunch, so the work’s been rushed.

Well quite simply put, it boils down to this, is the work useful, and by this we mean have to put on your customers shoes for a second, and thought about the questions that they will ask? Have you then spent the time to write quality work, which satisfies Google’s WebMaster Rules, is the work white hat? Is it an interesting read? Have you spent time, using Google Analytics, to make sure the work is getting a high number of organic visitors? Have you made sure the bounce rate is low?

So let’s give you an example, let’s say that you sell televisions, now not everybody that comes to the companies website is going to know all there is about televisions, as there are now so many different variations there’s LED TV’s, 4k televisions, curved televisions, large LCD TV’s and also QLED TV’s and 4K Ultra TV’s there are also many different features, such as voice activated TVs, and HD ready and as well.

So often somebody doesn’t want to just purchase a new TV, they need advice as well, the businesses that offers clear advice is likely to keep the shopper on the website for longer (reduce the bounce rate) they may therefore be more inclined to purchase from you because you’ve offered such good customer service, as you’ve heavily invested, in what SEO’s call “ever-green content marketing” which purpose is to offer advice, to help customers, so they may well then, because you’ve offered such good advice, will then purchase from you.

So, this is where content marketing can help, it’s your businesses opportunity to convey your knowledge, your expertise and to offer this advice to the customer, whether its about TV’s, coffee or a new sofa, aim to offer the best advice.

Now if this advice is good quality, there is likely to retain the shopper for longer which can help to reduce the bounce rate which could help improve your businesses SEO.

Gone are the days of writing 500 words, then placing this on your blog and then dashing out to grab a sandwich as you believe that’s the SEO done for the month!

You do hear some businesses state, that they are going to do the SEO in-house, and then they give the task to somebody to do that simply hasn’t a clue about SEO. That person, might think right I will write 500 words in an hour, that’s it, however it’s never as simple as that, that’s because if the work is low-quality then this is likely to damage your SEO.

Therefore writing 500 words of complete gibberish, and by gibberish we mean it’s not useful to anyone who’s interested in your products or your services, and they are likely to deem your website as a spam site and this could damage organic SEO.

Has to be quality

So let’s be clear, the work has to be quality, it has to be well written, it should be written by somebody that has expertise in that subject, or at least done a lot of research.

You should look at what questions that customers have, an aim to answer these.

Has to be useful

This brings us back to the point of the work must be useful, the work must serve a purpose, for example if you manufacturer Power Tools, you might want to offer advice on the different drill bits you sell for a cordless drill, and what difference drill bits should be used for masonry, what should be used for wood on what should be used on plastics for that drill.

This doesn’t just offer advice; it also presents the opportunity you to sell your accessories your business might sell.

Lead to reading more

Your content marketing should aim to draw in organic visitors, who read the work, and think this is really high-quality advice, and then want to visit other pages and read more.

It should therefore provide a warm welcome to your business for your shoppers, and say look, we offer really good customer service, have a look at the products and the advice that we offer on our website.

If the quality of the work is complete rubbish, then this is likely to contribute to a “high bounce rate”.

Be an expert

Let’s say your business sells electric cars, there is absolutely no point whatsoever in hiring a marketing agency that hasn’t got a clue about these types of vehicles.

You need somebody who is an expert on the subject, who can offer advice, who can answer questions your customers have.

Don’t therefore just think it’s about writing about electric cars generally, as this will not work, people who want to buy or have an interest in electric cars have questions that need answering, if they don’t get answered and quickly, this will contribute to a very high “bounce rate”, which simply means that this could actually damage the businesses organic SEO.

Analyse

Analyse the work to see if it is bringing in the organic visitor numbers that to you wanted.

Improve

Improve the work, if it is not bringing in the amount of organic visitors that you wanted.

Promote

Promote the work for example on social media.

Introduction

Okay, so when you’re on the phone chatting away to your marketing agency, they might be stating that their planning on building links, writing content marketing, making sure the onsite seo is spot on, so the general theme here is to add.

That’s to say, add work, so why then did they mention that they plan on reducing your bounce rate, what does this even mean? And why does it need to be reduced?

Well, this is a fairly common question that our Bristol marketing agency gets asked, that is, why should a bounce rate be reduced, and what methods do you use to reduce it?

Well, this article will explain all:

First things first- what does “bounce rate” even mean?

Okay, so a bounce rate simply means this, its expressed as a percentage of how many visitors landed on a page or a post on your website, then didn’t click through to another link.

The easiest way to explain this is to provide an example, let’s say that you run a company that sells coffee machines, your based in Bristol, you have a warehouse flooded with machines, yet you need to increase your online sales.

Now, what you are wondering is, why does the homepage for your coffee machine company have a 94% bounce rate?

Why are 94% of visitors to the homepage then not clicking onto the pages that actually sell coffee machines? Why are they then leaving the website, now this is a question that your web designers and your seo agencies need to answer, and as you would expect there’s a million and one reasons, it could be due to the company website being very slow, so as you can imagine, when someone is say sitting on a train, coming to Bristol, well, there not going to wait very long for a company’s website to load, before they simply click the back button, and possibly make a purchase elsewhere.

Make your website simply better

Okay, easier said than done, we do admit that.

But here’s the thing, you need to sit down with your web designers, and also your SEO agency, you need to start thinking down these lines, that is, what is the competition doing, and how can you do it better.

Sounds simple, right?

Well, not really, whether your selling hyper cars in Bristol or birthday cakes, what you will find is that companies will have got used to ranking on the first page of Google in Bristol, and they’ve got there because they’ve forked a lot out on advertising, and have become very good at what they do, so often, its never a walk in the park that’s for sure.

Customers first, SEO second

Its quite a common mistake, that’s for a business to obsess about improving their organic seo, but not actually see the wood for the trees- so what do we actually mean by this?

Well, what we mean is, if you focus on offering the best experience for your customers, so for example, making your companies website easy to use, offering the best advice you can for customers, in terms of detailed product descriptions, and you aim to answer as many FAQ’s as you can, well, what this means is that, you will be helping your customers, which means that they are likely to spend longer on say your e-commerce website, which will in turn lower your bounce rate.

So, what should you aim to do? Well, our advice is simple, help your customers as much as possible, yet, at the same time, whatever SEO you are working on, make sure that it follows Google’s WebMaster Guidelines.

Why should a marketing agency aim to reduce a bounce rate?

Well, it’s a bit like opening a café / coffee shop somewhere in Bristol, and having say 500 customers per day, but only half make a purchase, the other half look at the shop, and then walk straight out, if this occurred, you would want to why.

This is the same with your companies website, that’s to say, if your Google Analytics account, is saying the homepage has a 99% bounce rate, well, this should be looked into, as you could be losing customers.

Google’s algorithm and also “user experience”

A lot of various agencies think that “user experience” seo signals, such as bounce rates, and how long a shopper spends on your site, are now part of the algorithm, simply meaning some companies believe that these factors could influence where your website ranks.

This stands to reason, if you run a company, lets say you sell skiing equipment, and on one website the average shopper spends 50 seconds on the site, yet business number 2, well, the average shopper there spends over 10 minutes browsing skis, ski-jackets, goggles, snow shoes, and also clothing, well its clear that business 2, where the shopper is spending longer browsing the products, is better serving the shopper who’s looking to purchase skiing equipment for their up-coming vacation.

Why some agencies, including ours believe websites are ranked according to user experience, and could this be Google’s RankBrains job?  

We think that the websites that rank on the first page of Google, well, they are normally the businesses that offer the best service to a customer, so for example, may have some of the following strengths:

-Load’s quickly

-Easy to get to the right products, even if the shop stocks thousands

-Offers advice

The businesses that don’t offer the best service, well, often the shopper will quickly leave, because they haven’t found an answer to their question, so they leave to make a purchase else where.

 

 

Introduction

It’s the question on a lot of business owners lips in Bristol, from restaurants on the harbourside to hair-dressers in Clifton, how can we get on the first page of Google here in our home city of Bristol.

Well, as the rather brilliant article, written by our very own SEO boffins will tell you, in matter of fact, there’s not just one way, nope, there’s several ways.

So it back, with a nice cuppa in hand, or pop-corn, or last night’s dinner in front of you- it doesn’t matter, just have a skim read of this, and you will be pleasantly surprised that yes, our SEO knowledge, well, we believe is second to…..none.  

Well, in matter of fact… there’s loads of different ways of getting your company on the first page of Google.

You could spend money on PPC, which is as the name suggests, as each shopper clicks on your ad, you pay.

There’s Google My Business, which is free, yet you often need to do a bit of work on your listing to make it work. Often just saying yeah, we are based here in say Clifton, well that’s not enough, nope you need positive reviews, real ones, not ones your mate in the pub have written for you, well you wait at the bar, that won’t work!

There’s organic seo, which is complicated, so we’ve dedicated a huge part of this article to explaining that one, and just as well, as we are blooming good at it.

So, lets break it down, lets have a look at the different ways a business can get onto the first page of Google’s results, so it doesn’t matter if you own a bank, own a clothing line, or simply sell coffee from a shop that’s the size of a postage stamp, we will, now elaborate on how a business large, medium or small can get on the first page of Google.

Google My Business

Okay, so, a way that a local Bristolian business could get there selves on the first page of Google, is via registering for a “Google My Business” card, this doesn’t take very long at all.

All you will need to state is your companies address in the rather fine city of Bristol, the phone number, and also the business name, a few more details, such as a link to your website, opening hours, and before you’ve finished your morning latte, your all done.

Now, with that said, just because you’ve filled out a Google My Business account and verified the listing doesn’t mean you will automatically have your business on the first page of Google, nope, often the listing will need optimising, for that your going to need a rather good Bristol SEO agency, cough, that’s us!

PPC

Okay, so what’s the quickest way a business in Bristol can get itself on the first page of Google?

Well, its PPC, that’s because it doesn’t matter if you sell aluminium ladders, or you own a noodle restaurant, once you’ve set up an account, and set a budget, answered all the questions, then your business can appear on the first page, sometimes, if you want that very same day, until your budget does run out, this is why PPC, is very popular, however, a lot of businesses pay for PPC, yet also to improve their organic seo, and that’s where our agency can help, as at our marketing agency, we specialise in improving Bristol businesses organic seo.

What’s organic seo we hear you cry, well, we will explain all now.

Organic SEO is used by many companies all over Bristol, to improve where the business ranks on Google.

Now, there will be some SEO companies that really cut the mustard, so this means that they follow “Google’s Webmaster Guidelines” and they do a good job, these are the agencies, or the SEO consultants that you want working for you, as they can help to improve where your company ranks on Google.

However, we do hate to say, but its true, here in Bristol in The South West of England, and anywhere else for that matter, there are so many seo companies that are not that good, and make false promises, or don’t deliver quality work, here’s the thing, if the work isn’t top-quality, well, this means that the business could incur a penalty, so only hire a reputable company, that delivers white hat, quality work for your company.

So, in a nutshell, only invest in quality work.

If your planning on splashing out on improving your organic seo with us, do note it takes time

So, here’s the thing, a lot of businesses want to appear on the first page of Google, in the “organic” results quickly, however, here’s something all business owners need to know, it takes time, sometimes even years to see results for some Bristol companies, so if you are investing with us, you have to be patient.

It boils down to “ranking factors”- we hate to say it, your competitors might be stronger

So, here’s the thing, now we are really getting to the point- any business, whether its in Bristol or anywhere, might face businesses that have been investing in organic seo for donkeys years, so for example, lets say your main competition in Bristol have been investing for on average 8 years in improving their organic seo, a business that has just started forking-out to an SEO agency, well they cant reasonably expect to overtake those other companies quickly.

Backlinks- there important, make a note of that!

Backlinks are important, a business will often need quality, white hat do-follow and also some no-follow backlinks, which have been built in accordance with Google’s WebMaster Guidelines.

Content marketing, it takes ages to write, but can be worth it

So, you might be thinking, i have just taken on an seo agency, yet why are spending so much time writing “evergreen content marketing”and why is this? Well, quite simply put, if done write, in terms of being “white hat” and well-written, well it could, if it answers a lot of your customers frequently asked questions, could help improve your seo. However, whether its backlinks, adding a meta title, or writing a 10,000 word mammoth of a piece of content marketing, do make sure, that whichever firm you hire in Bristol, that they always follow Google’s WebMaster Guidelines.

 

Why not call us?

If your looking for an SEO business, that works with businesses all over The South West of England, this includes the great city of Bath and also Bristol, then why not hire us, we offer affordable prices for organic seo.

Introduction

Picture this, you run a company here in the great city of Bristol, you’ve had a company website for a long time, yet management has now decided to invest in digital marketing.

You want the whole of Bristol to know about your company, you want everyone living near Clifton Suspension Bridge, through to apartments in the centre of Bristol, through to the docklands to know what your company offers, the great service you offer, you want the phone ringing off the hook, yet when you call the first seo agency for a quote, they say they will run an audit, then they ring you back, and they say this “your websites not even indexed?- but what does that even mean?

What does not in Google’s index mean?

Well, let us explain, grab a coffee, let’s begin, imagine your in a library, every book has its space, its section, its own number, and this makes sense, as the librarian, well he or she, when a book’s returned is not going to just throw the book into a massive pile, as otherwise their work becomes much harder, someone might ask, I would like this book, and the librarian would have to point to the heap of books, and say its in their somewhere, not a good system, it’s a mess.

Well, what’s needed is organisation, a system where books have their place, they are logged in and out of system, the librarian knows if its out on loan, in the library or needs replacing as bottle of wine was accidentally spilt over it.

Now apply this logic for SEO, Google is a massive library, it knows the status of millions, if not billions of websites, are they live, are they being built, have they been improved.

So, how is this done, through a group of loyal librarians, nope, they would be exhausted after a few seconds, its done my Google’s mighty algorithm, an algorithm that’s so good, so impressive, that good SEO agencies, worth their weight in gold, well they will spend most of their waking hours either figuring out how to get a business to the top of the ranks, or working out what changes the search engine, i.e Google or Bing have introduced, so that they keep their white hat SEO knowledge up-to-date.

So, what does Google’s index mean?

Well, at this point, all you need to think of is all the businesses here in Bristol, and right around the globe, that have a website, that can be indexed are in a sort of library, there rated by Google’s algorithm.

So, what does “crawling and indexing” mean when in terms of organic SEO?

Well, let’s say you run a business, your passionate about coffee, so in Clifton, in Bristol, you run a coffee shop, and your mighty good at it, yet Bristolians, they cant get enough of your coffee, they keep banging the door “we-need-a-coffee-fix” they cry, so you’ve decided to branch-out, to hire a digital marketing agency, that’s here in the fine city of Bristol to build an e-commerce website, which sells coffee, dispatches it and gets out to customers in less than 48 hours, so the great public of Bristol, can make coffee while your coffee shop is not open.

But what does crawling and indexing mean?

Well, it simply means this, your coffee shop website, that now sells coffee online, is regularly visited by “Googlebot” its “ranking signals” are rated, no not by Google’s PageRank, nope, things are more sophisticated now, Google’s PageRank is widely thought by many SEO agencies to be replaced by over 200 ranking factors, such as backlinks, the site title, the anchor text, the internal links, the quality of the ever green content marketing.

Yet, websites are updated, there’s hundreds of SEO companies in Bristol working hard for their clients, they want their client at the top, they need to retain their clients, otherwise the company will pick another SEO company which will deliver, so things don’t stay the same for long.

This is why Googlebot may visit some Bristol businesses website a few times a day, crawling and indexing the site-map, following each backlink, to see have any SEO improvements been made?

Google’s mighty algorithm is then working out, where should the website be ranked? Is this coffee shop the business with the strongest SEO? If not, how strong is it? Is it worthy of being on page 1 for say local coffee shops, should it be on page 2.

Let’s say that you’ve hired a new seo consultant, yet, let’s say that they then go onto build the backlinks, in the wrong way, for example let’s say that they haven’t followed Google’s WebMaster Guidelines- they have built all of the backlinks incorrectly, they haven’t followed white hat methods at all!

So this means that the business, could incur what’s known as a penalty, an algorithmic or a manual penalty, that could mean that the business gets “de-indexed”- so you see, its possible to get a companies website, indexed, and this is important, so that the ranking factors can be read by Googlebot, but if the seo agencies, or let’s say the seo consultants get it wrong, or your business gets the organic seo wrong, then the business could incur a penalty, such as a Google Penguin penalty, this means then the website will be “de-indexed” sometimes, which means that the website may not longer appear in Google’s results, because the organic seo hasn’t been implemented correctly.

So, this is why when shopping around here in Bristol England, to hire a new say SEO business, make sure that you hire the right company, the right marketing agency, which follow’s Google’s WebMaster Guidelines.

Why is having an indexable website so important?

Well, quite simply put, GoogleBot, must be able to “crawl and index” your companies website, it must be “indexable”, as otherwise the companies website will not appear in Google’s SERP’s, which simply stands for “Google’s search engine results pages SERP’s, so basically speaking, if you have a website, that you want to improve its organic seo, well, the web designer, and the SEO agencies must make sure that the website can be indexed.

So, what is Googlebot?

So, at this point, you may well be sipping your cup of coffee, and thinking well, what is GoogleBot?

I’ve heard of Google, obviously, your thinking, but never of this Googlebot, so what is Googlebot, and what is its function?

Well, Googlebot is a very busy bot, its ultimately just code, the codes job is to regularly go over companies’ websites, to report back if SEO changes have been made, so for example, if the main site title, on your WordPress website changes from Coffee shops Clifton, to Coffee retailer in Bristol, well, you guessed it in one, Googlebot will notice the change, it will notice that the web designer or lets say the SEO agencies have changed the WordPress site title, it will then decide if the companies website should change in terms of where it ranks in the SERP’s, so for example, Google’s algorithm will think, well, this company might no longer be relevant for “Clifton Bristol Coffee Shops” its more relevant now to say retailing coffee more generally, perhaps through a WordPress e-commerce website, so, the business may well be trying to deliver coffee, rather than get customers to visit the coffee shop, so that’s right, the company will change where it is in the SERP’s.

So, that this process is a bit clearer, here’s an example of what happened to that coffee shop, once it changed it’s site title:

• Googlebot spotted the site title had changed
• It told Google’s algorithm that an important ranking factor, the site title had changed.
• Google’s algorithm then worked out that the business might not be that relevant for selling coffee in Clifton Bristol anymore, instead, its selling coffee now online, to a much wider customer base, that it wants to sell coffee all over the U.K.
• Google’s algorithm, and Google’s AI technology RankBrain, that’s Google RankBrain AI, will then workout where that business should be ranked, for example, should it now rank say 22nd for “coffee delivery companies” or “buy-coffee-online” and no longer rank for “Clifton local coffee shops” anymore? AI and Google’s mighty algorithm will work this out.

What are Google crawl errors?

So, let’s say that your web developer places code, such as a “no-index” code on a page, that can mean that it tell’s Googlebot now to crawl and index that page, so its kind of like locking a door, it cant be accessed, so, if you want that website, or that page to be indexed, to show in Google’s SERP’s, then the page needs to be indexed, it needs Googlebot to crawl and index it, without this happening, the website might be de-indexed, so it no longer appears in Google’s SERP’s anymore.

Your SEO agency, whether you hire a local SEO agency here in Bristol, in England, or anywhere else, the agency should make sure the companies website can be indexed, if you want it to appear on Google, if it cant be indexed, then the company website wont show in the SERP’s

So, I run a company here in Bristol, how often will my company website be crawled and indexed?

This does depend, for example, some company websites are crawled and indexed much more than others in Bristol, this is why when you meet your SEO consultant, and over a cup of tea, they start talking about “Google’s Crawl Budget”- and how often “GoogleBot” crawls your site, you may be thinking, well-what on earth are they talking about?

Well, here’s the thing, let’s say you own a rather fancy restaurant right here in Bristol, you’re the “bee’s knees” at what you do, yet, that website might be crawled and indexed say once a week, because lets say that the restaurant business, has let’s say 600 organic visitors every week, and you know this because your SEO agency has stated that in an SEO report, where the organic SEO information was taken from Google Analytics.

So, you get 600 visitors a week, to your restaurant business, and lets say the companies website gets crawled by GoogleBot once a week also, and you notice your website’s SERP’s flux say once a week also.

Now let’s compare this to another company in Bristol, lets say the other business is a major chain of dentists, and instead that company gets 10,000 organic visitors every week, with people travelling from all over the South West of England to use the dental practice, they come from the centre of Bath, they come from all over Bristol, it’s a very popular business, and as such the business uses a local seo company, and they invest a lot of time every month improving the organic seo, they are regularly adding top-quality content marketing, they are also working hard on building quality white hat “do-follow” backlinks, and GoogleBot crawls that company website every single day.

So, you see the difference in “Google’s Crawl Budget” for one business, the restaurant, because the SEO work carried out each month is less, it only get’s crawled once a week, with ranking flux happening, so the SERP’s change often once a week, then compare this to the major chain of dentists, where people from Bath, and all over Bristol, come to that dentists, and because the amount of SEO work is much higher, also the website has many more organic visitors, that websites crawl budget is much higher, in matter of fact, GoogleBot, crawls and indexes that site every day, so you got it, the crawl budget for Google, for that company is much higher.

Now why does this even matter? Well, it matters simply because any good SEO companies, will tell you, it matters because where businesses get “crawled and indexed” more, is sometimes because the business sector is much more competitive, there’s more seo work occurring to companies websites, so Googlebot wants to know about these changes, so that Google’s algorithm and Google’s AI, that’s artificial intelligence can work out, well, should that business rank higher in Bristol?

Where that restaurant was say be number 3 in the SERP’s for “local Italian restaurants”- because of the SEO work, it might now move up, yet the point we are trying to make is this, that business will fluctuate much more, if GoogleBot regularly indexes the site, as it may spot more changes occurring to the seo.

What does my SEO agency mean when they say we should create quality content marketing so that Google’s algorithm will reward us for such work?

Whether you run a coffee shop, or you are a major online retailer, that retails thousands of products, all of the content marketing, should be white hat, and top-quality.

So basically, Googlebot reports back to Google’s algorithm?

Yes, so let’s say that your web developer completely changes the wording on your homepage, they alter it, so that the text is different, Googlebot will notice this, it will tell Google’s Algorithm, and the business may alter where it ranks.

But what are Google ranking factors?

There are well over

What are entities?

What is Google’s Knowledge Vault?

Why it crucial to keep your website’s information up to date?

Is your companies offsite details correct?

Is your businesses NAP information correct?

Will Googlebot notice if I have conflicting NAP information?

So, how regularly should my company, here in Bristol, be adding new blog posts?

So, is this part of the reason why organic SEO is such a slow process? Because we have to wait for Googlebot to crawl and index the work?

Is there coding that Googlebot struggles to crawl?

What does my SEO company mean, when they say that the page, or the entire website is now indexed?

What does it mean that Googlebot and Google’s algorithm has issued a penalty, why is this bad news, and what does “de-indexed” mean?

Why does good web design matter?

So, will some businesses here in Bristol, England get indexed more than others?

What does Google crawl budget mean?

Why do all the various SEO agencies that I call, say that I should invest in organic seo monthly, surely it can all be done in one go?

How can your agency help?

 

 

 

 

 

when you visit your digital marketing agency you may hear them talk about your company website getting crawled and indexed, but what does this even mean?

Well crawling and indexing is a very important part of SCO, as this is what is used to update the search engine with what work had been carried out to your company website.

So let’s say for example that you sell coffee beans, and you decide to start selling flavoured coffee beans, that’s the say you want to start selling vanilla flavoured coffee beans.

Now this is a new product, that’s the say you have never sold this product on your company website before, so obviously you want this product to be available in the search engine so somebody can click on it and purchase the product, for that to happen that page needs to be crawled and indexed.

What does crawling and indexing mean?

Well quite simply put, most search engines use an automated bot.

This automated bot will crawl and index your website.

It will therefore discover when you have added new work, such as adding a new product such as vanilla flavoured coffee beans.

Therefore this is obviously a very important part of the SEO process, as you want the SEO work that you have applied to your company website to be noticed by the search engine, as otherwise if it is not crawled and indexed, the search engine would never know that you have applied the SEO work.

What does indexed mean?

When you publish a new piece of work on your company website, so that new piece of work could be a blog post obviously you wanted to appear in the search engine as soon as possible, for this to happen it needs to be indexed, for it to be indexed needs to be crawled and indexed first.

Index therefore means that the page can then possibly appear in the search engine

so for example let’s say you have just published your brand-new page which sells flavoured coffee beans, you want that page to be indexed as soon as possible so that it appears in the search engine.

What are bots

you may hear your SEO agency talk about box, there are many different types of bots the carry out different tasks, for example some bots are used by the search engine companies to spot changes made to your company website

other bots might carry out different tasks, for example bots are sometimes used to scrape email addresses offer website so that they can start to for a data base of email addresses for marketing purposes for example.

How do the search engines crawl and index a website?

It is widely thought by many SEO companies, that backlinks are used as the mechanism to crawl and index a website.

So for example let’s say that you sell mountain bikes, that’s the say you sell mountain bikes and you sell electric bikes and you sell bike accessories and you also sell bike helmets.

Now on the homepage on your bike website you are going to have links to all these various different pages, that the say a link to the bike accessories page, a link to the mountain bike page, a link to the electric bike page a link to the bike helmets page

Therefore the bots will use these links to crawl and index your website, for example if there is not a site map, then the bot might use your homepage to go to all the various pages on your company website.

So what pages are indexed?

All pages should be indexed, that’s the say the pages which your company wants to have appear in the search engine.

So for example if you sell mountain bikes, electric bikes, helmets, bike accessories and you want all these different pages to appear in the search engine then you should make sure that all of these pages can be indexed.

Therefore it is the SCO agency’s job to make sure that these pages can be indexed by the bots.

What type of content marketing should my company be adding to our website?

So now you know it’s important that the bots can crawl and index your company website, it’s important to start adding high quality, white hat content marketing.

The work should be high quality and white hat and it is really good quality then this can help to improve your businesses organic SEO.

So for example the bike company, might want to review various electric bikes, if this work is really good quality then this can help to improve the businesses organic SCO.

Why do the algorithms rely on bots to crawl and index a company website?

Without the bots crawling and indexing a company website the algorithm will never be able to make a calculation as to how strong your businesses SEO is.

So, for example, let’s say that your business invests heavily in “organic SEO”, this work would never get noticed if it is never crawled and indexed, therefore if it is never crawled and indexed the algorithm will have no information on how strong your businesses SEO is.

This is why it’s really important that your company website gets regularly crawled and indexed so if you have made any SEO improvements this can get noticed by the algorithm.

Then the algorithm deems the work to be high quality and white hat then this can help to improve your businesses organic SEO.

However we must stress that you should only invest in white hat SEO.

What does crawl budget mean exactly?

It is widely thought by many online marketing companies that the search engines apply a crawl budget to company websites.

 

Introduction

 

In this article we are going to discuss

 

-Why good website design matters

-Bounce rates

-How Google’s algorithm rewards quality work

-Why its important to improve your companies onsite SEO

-Why a business should improve its time on site

-Why many Bristol businesses use Google Analytics to monitor bounce rates, time on site and also average number of pages visited

-What is Google Search Console?

-Why a business must couple good web design with high-quality and white hat SEO

-What organic SEO is, and why many businesses here in Bath, England and Bristol invest in organic and local SEO

-Why all work should be white hat

-Why the search engines, and AI technology like RankBrain only reward quality SEO

-Why whichever SEO expert, whether it be a large marketing agency or a freelancer, why the work must be quality

-Google’s algorithm

-Why you should invest in a quality website, don’t just purchase a cheap website

-We design WordPress websites

-We improve Bristol companies, and Bath companies organic SEO

 

 

Sometimes when a business requires help to improve their organic or local SEO (Search Engine Optimisation), they sometimes believe that regardless of the websites design, that SEO can be applied.

However this is kind of like entering a Formula One race, and turning up to the garage with a broken engine, its not going to win any races, neither is a business that has a poorly designed website.

 

Obviously you not going to enter the race with such a car, you need a high performance vehicle. This is where many businesses, here in the fabulous city of Bristol, come to us, because we are simply organic SEO experts, yet with that said, we also design WordPress websites, so we can also improve the design of your site also.

 

Now, when you’re investing in SEO, you can hire a local agency that can build high-quality back links and offer quality on-site SCO such as writing content marketing, but if the website is really poor, in terms of its design?

 

Well, then quite simply put your business might have a very high bounce rate.

 

What is a high bounce rate? And why on earth does it even matter?

 

Well, lets say you open a brand-new coffee shop in Clifton Bristol, you’ve forked out a ton of money on fixtures and fittings, you’ve sourced what you think is absolutely brilliant coffee, and you’ve hired staff that you think are the best around, yet when a customer enters the coffee shop, well they turn straight around, now this is a big problem, no?

 

Yes, course it is, you want to sell coffee at the rate of knots, with take-away orders, and people having a cup of coffee indoors, you don’t want them leaving on mass, what’s causing this you wonder, prices, the stop’s décor, the staff?

 

Well, as a business owner, you need to find a solution, and fast, otherwise you’ll obviously go out of business and fast.

 

Well, this is exactly the same concept in terms of having a ultra high bounce rate, and Google’s algorithms spotting that the bounce rate is very high, lets say instead you sell coffee online, now if the bounce rate is lets say over 90% bounce rate, well, there’s a problem, this means 90% of shoppers are leaving on the first page they visit, they are not browsing your range of coffee, they are leaving on the homepage.

 

So you see the problem?

 

You need to reduce your companies bounce rate, now it doesn’t matter if you run a small independent coffee shop in Clifton Bristol, or you are a truly massive PLC company in Bristol, that sell’s millions of pounds worth of products every week out of Bristol, what is important is this, how can your digital marketing agency, lower the bounce rate, increase organic traffic, increase sales, increase time on site, increase the number of pages a customer visits?

 

Why should my marketing agency focus on lowing bounce rates, increasing time on site, increasing number of pages, will Google’s algorithm spot all this SEO effort?

 

So for example, lets say that you sell, trainers, that’s to say you sell running trainers, what all SEO companies, should be aiming for is this:

 

–        Implement high-quality SEO, through for example, building quality backlinks, writing quality content marketing, improving the onsite seo, through quality onsite SEO

–        Decrease bounce rate

–        Increase number of pages visited

–        Increase average time on site, because obviously if someone is shopping for longer, your business here in Bristol, answers there query, and may well be more likely to purchase

–        Yes, Google, and let’s say Bing, the major search engines, do reward quality work, quality white hat seo.

 

 

If you couple a very high bounce rate, with the fact that the average shopper is only spending say a few mere seconds on your company website, then it’s obvious that your online shop or company website is not doing very well, and sometimes this is not due to organic SEO.

 

For example, an agency in Bristol might have got your business onto the first page for many different keywords.

 

For example, let’s say that you run a plumbing business, they may have got your plumbing business onto the first page in Bristol for say local plumbers or emergency plumbers, yet if the website looks really dated does not offer much information about your business quite simply put yes, your business might be on the first page of Google but if it has a really high bounce rate then you might not be generating sales.

 

So, what’s the solution?

 

Well, the solution is simple, you simply need to invest in quality SEO, but this needs to be implemented onto a company website that has a good web design.

 

So it doesn’t matter if you sell men’s shoes online, you’re a solicitor or your hairdresser, the website design must be good, if you are to also improve the businesses SEO.

 

 

 

 

Design does matter

 

You might hear some SEO agencies saying that design does not matter, but it does.

 

Some agencies might just want to sign your business up to a 12 or 24 month SEO contract, therefore they do not want to incur any delays where you are going to a web design agency asking web design improvements.

 

However the more honest agencies, such as ours will say that you need to have a good quality company website if you are to improve the businesses SEO.

 

Your digital marketing agency should aim to lower your bounce rate

 

it’s all well and good hiring a local agency which adds content marketing, builds high quality back links and improves your business on site SEO, yet if every page on your company website has a skyhigh bounce rate then quite simply put there is a problem with your businesses website.

 

 

So what do we mean by sky high bounce rate, while quite simply put if your business has a high bounce rate it simply means that a lot of shoppers are landing on your company website but then leaving without visiting another page.

 

So for example let’s say that your business sells mountain bikes and electric bikes online.

 

And your digital marketing agency says that the electric bikes section of your website, as a bounce rate of 90%, this simply means that 90% of shoppers are leaving the website.

 

Now you may wish to hire a online marketing agency which improves your businesses SEO, but also aims to lower the bounce rate.

 

To give you another example of why it’s important to lower your businesses bounce rate you have to think of your business like it is a restaurant.

 

For example, let’s say that you open a restaurant in Bristol and within the first three months of the business being open, you see that over 80% of the customers that walk through the door, look at the menu, look at the restaurant and then walk straight outside the door.

 

That’s without making a purchase and without dining at the restaurant, so as the business owners you will want to know what’s the problem is, for example our prices too high, is the decor of the restaurant wrong, is it that the restaurants has tables to bunch together.

 

These are all questions which the restaurant owner will ask, as obviously if 80% of customers are turning around and walking out the door without making a purchase there is a serious problem.

 

And this is exactly the same mindset that you have to think about when a online business has a really high bounce rate.

 

That’s the say your business may have spent a fortune on organic SEO, or let’s say local SEO, but if the SEO report is saying that the website has a skyhigh bounce rate, then obviously you are losing a lot of shoppers which are not visiting another page and making a purchase.

 

For example, let’s say that your business sells running trainers, and you do not sell any trainers directly on your homepage, but your homepage has a bounce rate of 60%, this means that 60% of shoppers who land on your homepage are leaving straightaway, and obviously if you can get a shoppers to click on another page which sells trainers, you may increase the amount of running trainers that you sell.

 

Therefore a lot of SEO companies in Bath and Bristol now don’t just improve a businesses SEO, they also work with the business in order to lower its bounce rate.

 

Sometimes this means working with a web design agency, therefore the company might make recommendations to improve the design of the website.

 

Obviously, every company website is different, but let’s say that the agency recommends that the main menu is redesigned, or that the homepage is improved, so that it’s easier to find products.

 

For example, the company might say that the main menu needs to be redesigned, so that somebody can get to a product more easily.

 

For example, on the main menu currently your might’s have split products into too many categories.

 

Let’s say for example that you sell electrical goods, and one of your best-selling items might be fridge freezers, you might have on the homepage a drop-down menu which says freestanding fridge freezers, American fridge freezers, integrated fridge freezers, compact fridge freezers.

 

Now you may just wish to use the drop-down menu to say fridge freezers, so that when somebody clicks on fridge freezers the other presented with another page which illustrates what different fridge freezers look like so that a shopper can click the fridge freezer that they want.

 

It could be that because you sell so many electrical items that the main menu looks cluttered, and because the main menu looks cluttered with so many different products, this might mean that the bounce rate is very high.

 

So although you have hired agencies within Bath or perhaps an company within Bristol, and they have built really good quality back links, and delivered really good quality on site SEO, it still doesn’t mean anything if the bounce rate to the homepage is 90%.

 

So what the digital marketing agency has to do then is work out how they can lower the bounce rate to keep your shoppers on your company website for longer

 

This normally means making the process of a customer finding the products that they want easier.

 

For example, let’s say that you sell running trainers, you should allow your customers to easily sort the products, for example they may wish to sort by brand, whether the running trainers are in stock, by size, by colour and also by price.

 

A lot of company websites allow a customer to sort products easily, however if your website does not, then it’s entirely possible that this might increase your businesses bounce rate.

 

For example, when you work with an agency and they start to make recommendations, they may say that your web design company should allow products to be sorted by brand.

 

You may then find that when the products can start to be easily sorted by brand this might lower the bounce rate by say 10%, so sometimes an SEO agency will not just be improving your businesses organic SEO they will also be making recommendations for loan ring your companies bounce rate is well

 

You should aim to keep shoppers on your website for long as possible

 

If you were to ask an agency whether or not it’s important that a shopper spends a long time on your company website or not, a good company will say that it’s important that a shopper spends a long time on your website even if they do not purchase a product.

 

Why do we say this?

 

Well, a lot of leading digital marketing agencies believe that if a shopper spends a great deal of time on your website, then this means that the website is relevant for what they are looking for.

 

So, for example let’s say that somebody is looking for a bean to cup coffee machine, let’s say that the land on the first retailers website, and they spend just 10 seconds on the website before they leave

 

 

However, on the second website, the shopper that is looking for a bean to cup coffee machine spends over four minutes browsing all the various coffee machines and reading the coffee machines product descriptions.

 

Now it is thought that it would be obvious to say Google that the second retailer better answers the query when somebody is looking to purchase a bean to cup coffee machine.

 

Therefore, Google’s algorithm might detect that the first retailer, where the shopper only spends on average 10 seconds on that website is not all that relevant for bean to cup coffee machines, however Google’s algorithm will notice that the average shoppers spending over four minutes on the second retailer’s website.

 

Now obviously if a shopper is spending longer on a company’s website, the are more interested in the products that the retailer is offering, so that website is more relevant to the question that is asked and that is to find retailers that sell bean to cup coffee machines.

 

Therefore leading online marketing agencies believe that it’s also important to lower a businesses bounce rate, but to also keep shoppers on a company website for as long as possible.

 

This might be achieved through writing detailed product descriptions, for example, let’s say somebody is looking to purchase a coffee machine, and one business gives a very brief product description this might not answer the customers question, which means that they may leave the website, and increase the businesses bounce rate.

 

However, let’s say another business writes a very detailed product description about the coffee machine, and this answers all of the customers questions, they are likely to spend longer reading the product description, and may possibly purchase the item.

 

 

Make it easy

 

When working with your web design company, you should make sure that your company website is easy-to-use.

 

Now this might sound obvious, however so many businesses do not make their company website easy to use.

 

For example, sometimes it can be hard for a customer to find the product that they want, because the web designers have not designed the website so products can be sorted.

 

For example your business might sell washing machines for example, and your business might sell over 400 different washing machines.

 

Now you might allow the customer to sort the washing machines by price, that’s the say you might allow them to sort from the highest priced washing machine to the lowest priced washing machine, but you might not have allowed the customer that to that they want.

 

Now when a customer is shopping around on price, they may know exactly which washing machine they want, so if they have to sort through 400 different washing machines they might not bother, and this might increase your businesses bounce rate.

 

This is why you should work with your SEO company and your web design company to make sure that you make it easy for a customer to find the product that they want.

 

Content marketing

 

It’s important that when you have your website designed, that the website allows for content marketing to be added.

 

For example, you might have a website built, and it looks great, it looks impressive and a shows what your business can offer. That’s to say the website has been well designed, but unless you can add blog posts and content marketing then your marketing agency is going to struggle to improve the businesses organic SEO.

 

For example when your marketing agency adds content marketing it will normally also add meta titles, meta descriptions, internal links, anchor text, alt text, titles and obviously if this is done in a white hat way then this can help to improve your businesses SEO.

 

So, it’s important when you are having your website designed that the design allows for content marketing to be added.

 

 

Meta titles and meta descriptions

 

It’s important that the meta titles and the meta descriptions are well written, that’s the say they should be written in a white hat way.

 

For example let’s say that your business sells washing machines, and in the meta title and the meta description you mention a model washing machine, yet once the shopper clicks on the meta title, the are taken to a page which sells a different make washing machine.

 

Now obviously this is going to increase the businesses bounce rate, as somebody might be shopping for a certain brand of washing machine, when they click the meta title they see a different washing machine.

 

This is why when your website is being designed, you must make sure that the meta titles and meta descriptions are well written, in that the meta titles and the meta descriptions correspond with that page.

 

For example if you are selling a certain brand of washing machine and a certain model of washing machine include this in the meta title a meta description, and then afterwards make sure that when you are checking the meta title meta description that it matches the product that is sold on that page, because if it it does not then this can be one reason why a businesses bounce rate can sometimes increase.

 

Therefore you may wish to hire your Bristol SEO company to write the “meta titles” and the “meta descriptions” to make sure that these are written in a white hat way, and then to add these meta titles and meta descriptions to your company website.

 

If you own say a WordPress website then it is very easy to add new meta titles and new meta descriptions

 

Internal links

 

When you are having your website built, you might wish to use internal links. For example, let’s say that you sell products which are often purchased together.

 

For example, you might sell coffee machines, and often when somebody purchases a coffee machine the often purchase large bags of coffee beans as well.

 

Therefore you may wish to write a product description for your coffee machine, then further down the page you might wish to add a link, which links to the section of your website which sells coffee beans.

 

If the company that you hire adds internal links in a white hat way, then it is possible that a shopper might spend longer on your company website.

 

For example without the internal link they might have just purchased the coffee machine, they might not have click the link and then added also large bags of coffee beans to their basket.

 

Therefore by adding internal links and anchor text, this can help you to show to a shopper that you sell other products that they may also wish to purchase.

 

Anchor text

 

When you are having your new company website designed, you should ask your SEO agency to add anchor text in a white hat way.

 

For example the company might add a piece of content marketing which explains your bestselling Coffee machines.

 

You may then wish to add an internal link to each coffee machine, however the anchor text must be written in a white hat way.

 

That’s the say whichever SEO agencies in Bristol that you hire the must offer white hat SEO.

 

Make sure it’s white hat

 

the reason why the work must always be white hat, is because if the work is not white hat then your business could incur an algorithmic or a manual penalty.

 

Many businesses here in Bristol and also businesses that are based in Bath, England have incurred  Google algorithmic or a manual penalty.

 

Now as a business owner in Bristol, England you might not know what algorithmic or a manual penalties mean, it basically means that if the SEO work is not good quality, that’s the say the work is not white hat then your business could incur an algorithmic or a manual penalty which means that your business could be removed from Google.

 

When a business in Bristol has incurred an algorithmic penalty, then this can mean that it can sometimes take the business a very long period of time in order to recover.

 

So for example, your business might have once been on the first page of Google, and let’s say that you run a bike shop in Bath.

 

So, your business might have once ranked on the first page of Google for “bike shops in Bath” and it may have ranked on the first page for “bike shops in the South-West of England”.

 

However, it is very common when a business incurs an Google algorithmic penalty for a business to drop down Google’s pages, so where your business might have once ranked on page 1, it may now rank on page 10 of  Google.

 

Or sometimes if a business has incurred an algorithmic penalty, it might even be totally removed from Google- so this is why you should only invest in good quality SEO.

 

 

Fast

 

It’s important that your company website is fast, if it is not then your business might incur a high bounce rate.

 

So for example let’s say that your business sells men’s shoes, and somebody is on their way home from work on the train and they wish to purchase a pair of men’s shoes, if business number one is very slow, and somebody is likely to leave that company website because it is slow and therefore the business is likely to incur a very high bounce rate.

 

However if the business number two has a fast website, and that allows the person on the train to quickly purchase a pair of shoes, then that business is the business which is more likely to have a Low bounce rate, therefore your company website should be fast.

 

Good mobile design

 

It’s important that when you are having your businesses website designed, that you have a mobile version of your company website designed as well.

 

Responsive

 

Your company website should be responsive meaning that it should work on smartphones

 

AMP

 

Your business might want to have an “accelerated mobile page” (AMP) built, some businesses here in Bristol, England are having AMP website’s built.

 

Easy to purchase

 

You should make it easy for your customers to purchase a product, for example, the main menu should be very easy to use.

 

You may also wish to design your homepage so that your best-selling products are possibly mentioned on the homepage.

 

For example, if you are an electrical retailer and one of your best-selling products is fridge freezers, then you may wish to show fridge freezers on your homepage, so that with one click somebody can go to the section of your company website that sells fridge freezers.

 

Therefore you should aim to reduce your businesses bounce rate as far as possible, this is especially so on the homepage.

 

Also, your web designers and also your SEO companies, might undertake what is called “split testing”, to see when they redesign a part of your website if this helps to increase sales or not.

 

Sometimes “split testing” is also called “A/B testing”.

 

You may therefore wish to hire a digital marketing agency which can offer you web design and organic SEO as well.

 

 

The main menu is easy to use

 

The main menu should be easy to use

 

Easy to read font

 

It’s important that the font is easy to read, if the font on your company website is not easy to read then this may increase your businesses bounce rate.

 

Product descriptions

 

It’s important that you add detailed product descriptions onto your company website, that’s because if the customer cannot find an answer to a question that they might have about the product, then this might increase the businesses “bounce rate”.

 

Also the product descriptions should be unique, and not copy and pasted, if the product descriptions are copied then this can mean that the business incurs a penalty.

 

 

How our SEO company in Bath, England can help:

 

We run a company in Bristol and also in Bath, England. We therefore work with many businesses which are based in the city of Bristol, as well as Bath.

 

Our business can offer the following services:

 

•       Local and organic SEO (White hat)

•       White hat SEO

•       Link building

•       Content marketing

•       WordPress web design

 

When you hire our digital marketing agency, we will be able to offer high-quality organic SEO. We work with a wide range of different businesses, ranging from online retailers, right through to working with local businesses in Bristol.

 

All of the SEO work that our business offers is always white hat, we will always offer top-quality SEO work.

 

We can also offer web design, we can design WordPress websites for businesses based in Bristol, and in Bath.

 

 

 

 

 

 

 

 

 

 

 

Introduction

let’s say that you are looking for a local vets, or something completely different such as looking for a local baker to make a wedding cake.

A lot of people choose their business based on this star rating, that’s the say how many positive reviews has the business got?

Now a lot of us do not have the time to start reading hundreds of different reviews, so a lot of us rely on a star rating

But what good is a star rating if it is not presented to a potential customer at the time that they are looking for a company?

This is why schema markup is so important, schema market can be useful multiple different is to markup important information on the company’s website.

Such as the company’s name, phone number or indeed the customer’s reviews.

Let’s say that you are looking to purchase a used car in Bath, England, and at the top you have PPC ads, then you have a list of local businesses, then you have the organic results, yet one company might catch your eye, why does that company catch your eye?

It’s simply because you see that they have a five-star customer review rating, and this is based on a lot of customer reviews.

Therefore your eye might be automatically attracted to clicking on that business, therefore the business has successfully improved its click through rate simply because the SEO agency has successfully used schema.

What is Schema mark-up?

Have you ever click on the right hand button on a website and viewed a company source code?

Now for a lot of people the source code will simply be like looking at the matrix, it will make no sense to a lot of people because it is simply HTML code that is used to construct a website.

However we also have to think about how uses this HTML coding.

That’s the say if there is a lot of coding, and sometimes the really important part such as your company’s name, its address and also phone number might not be clearly distinguishable from all the rest of the information that is held within your company’s source code.

This is why a lot of web designers and also SEO agencies use schema, as it’s a very effective way of marking up important information about your business.

For example, let’s return back to our example of a used-car dealer, if you have many positive customer reviews then you may ask your SCO company to mark this information up with schema, so that your company can have its five-star rating possibly directly appear in the Serps.

This can obviously help to improve your businesses click through rate, somebody is more likely to click on a company that is showing a five-star customer review as opposed to another company which has not implemented schema.

Why do SEO agencies use Schema to mark-up HTML?

When you think about SEO, often an SEO agency will sometimes be adding a lot of code to your website, for example they will be adding meta titles, meta descriptions, anchor text, evergreen content marketing and titles as well as a lot more.

This is a lot of information, therefore sometimes the important information such as your businesses map information, such as the company’s name, address and phone number sometimes will not be clearly distinguishable from say the rest of the text that is held in your company’s evergreen content marketing.

For example, a company within Bristol might have a homepage that has over 400 words, therefore it can sometimes be difficult to distinguish where the company’s address is.

Obviously a really good SEO agency will add NAP information to the footer of your website, and also add NAP information to the contact page, but they will also mark this information up using Schema.

 

How did schema mark-up come into existence

schema is an open source project, meaning that a lot of different companies come together to work on the project to create schema.

Therefore many digital marketing agencies use schema, as it is universally used by many different web designers and also SCO company’s.

schema.org

If you would like to find out more about schema, we would highly recommend visiting schema.org.

Star rating

We would highly recommend that your SEO company uses schema to markup your businesses reviews.

This can make the difference between improving your company’s click through rate.

And what do we mean by this, well for example let’s say that you employ a digital marketing agency in Bath to improve your company’s organic SEO.

And let’s say that you run a business where sells furniture, yet your business makes the furniture from scratch so you employ joiners.

You therefore wish for the marketing agency to get your company onto the first page in Bath bespoke furniture.

Now it might take many months for the SEO company to achieve this, and even when they do manage to get your business onto the first page, you still have to compete with all the other businesses that are on the first page.

For example at the top there might be three pay per click ads, then it might be three my business results and then might be 10 organic businesses which are also listed in the business results.

Obviously want as many customers to click on your company, so therefore you have to get your business to rank as high as possible, but you also have to get your business to standout, one of the ways of getting your business to stand out is to invest in white hat SCO and to add schema to the important elements within your company source code.

For example our agency normally recommends that customer reviews, name of the business, the company’s address, and the company’s phone number is marked up using schema.

Rich snippets

We would also recommend using schema, because simply your business then has a much higher chance of being displayed in the rich snippets.

For example, let’s say that you run an independent cinema in the city of Bristol, you might want to add Schema to your company website? This is so a rich-snippet will show what your customers have given as the star rating for your cinema.

For example, you may notice that you have a very high five star customer review, therefore you wish to mark this up using schema.

Then when somebody is looking to find a local cinema, your business may appear as a “rich snippet”, with a five-star average customer review, therefore making it more likely that a customer will want to watch a film at your cinemas.

Can make your business stand out

Therefore schema is a very good way of making your website stand out, therefore you may wish to hire a web developer which can add schema to your website’s source code.

Source code

Source code is simply the HTML that is written in order to construct your company website, and if you are to look at a website’s source code, especially an e-commerce website, which sells many products, then you will see that the source code can sometimes be very complicated.

That’s the say there will be a lot of HTML that is written in order to construct that page.

In order to help the important information, such as your company’s opening hours to standout then the web designers should mark this information up using schema.

A good SEO agency should therefore be able to use schema to highlight the important information such as your company’s name, address and phone number.

Microdata

You may hear schema referred to as microdata.

Local SEO

a lot of businesses, here in the city of Bath and also in Bristol, in the south-west of England will use schema to improve the company’s local SEO.

For example if you are looking for a local plumber, you may choose a business because it has a five star customer review, and this is displayed directly in the Serps.

Then because the business has a quality website, the company has also managed to reduce its bounce rate, therefore it is use schema in order to improve it click through rate, it also has a very good website, in terms of its design so it is managed to lower the company’s bounce rate as well.

Therefore a lot of marketing agencies use schema to improve a website’s click through rate, then they will also improve the SEO and on-site SEO in order to reduce the businesses bounce rate.

 

Click through rate

It’s really important that your SEO agency Bristol, works to improve your businesses “CTR”, click through rate, that’s because there’s no point in getting a website onto the first page unless you are also working to improve how many customers click on your business, one way to improve CTR is to obtain a “rich snippet”.

for example, an SEO company might manage to get your company into the first place position, however if the business in position three has implemented schema, and therefore has succeeded in obtaining a rich snippet that business, and that business is obtaining more clicks simply because it stands out as answering the customer’s question better, then obviously the business that has implemented schema will be benefiting because they have implemented schema.

So for example, you might want to find a local builder that specialises in building loft conversions, and the third results on has a rich snippet which explains that the company has been building loft conversions for over 20 years and also explains a bit more about the company, this business is more likely to standout because it has a rich snippet rather than a company that is just displayed in the organic Serps.

It’s worth remembering that there will be normally 10 businesses that are displayed in the organic Serps, this is why it’s so important that your marketing agency works hard to get your business to stand out by using rich snippets and also schema.

Why we recommend using schema

For an SEO agency like Pack digital it is easy for us to add schema to your website, so we can use schema to highlight your company’s NAP information. If you know a bit about local SEO, you will know that NAP information really important, this is why your marketing agency should work very hard to use schema to mark up your businesses NAP information.

For those that do not know what NAP means, it simply means name of the business, the address of the business and also businesses phone number.

We normally add NAP information to the footer of the website and we also add NAP information to the contact page as well.

We then mark-up this NAP information using schema.

How our SEO company can help:

We work with many companies in Bristol, we also work with many companies that are based in Bath.

Our agency specialises in two areas of marketing, they are organic and local SEO.

Therefore whether you’re a plumber looking to get your business onto the first page or you run a large solicitors practice our agency will be able to help.

Schema is just one way that we can improve your businesses on-site SEO, we can also improve your companies meta titles and meta descriptions, we can also improve your businesses evergreen content marketing and also anchor text, internal links we can also improve your company’s overall on-site SEO.

We work with a broad range of different businesses, it’s fair to say also that organic SEO is a slow process.

This means that the business should not expect immediate results, and often takes many months before our agency or most digital marketing agencies can show any results.

If an agency was to boast that it could put your business on the first page in a number of weeks, then we would recommend that you check that they are using white hat methods, as it white hat methods are not used then this could mean that your business incurs a penalty.

Therefore when our SEO consultants first work on a customer’s website, one of the first half that we do is to see if we can quickly improve the businesses on-site SEO.

Using white hat methods, we will look to improve the companies meta titles, meta descriptions, evergreen content marketing, internal links and also sometimes the design of the website needs to be improved.

For example, a company here in Bristol might have had a new website designed, but the website is very basic, or sometimes a company simply has had a one page website built, which is very difficult for our SEO agency to improve.

We may therefore recommend, sometimes that some of our customers may need to have pages added to their website example.

Our SEO consultants will then look to improve the following areas:

·        Meta titles

·        Meta description

·        anchor text

·        Evergreen content marketing

·        content marketing

·        Schema

·        We can add schema mark-up to your company’s NAP information

·        We can add schema mark-up to your customer’s reviews

·        Your schema to mark-up for your company’s opening hours

·        add new pages to your website if required

Therefore our SEO agency will quickly see if we can improve your businesses on-site SEO, only one of these tasks will be to add schema to your website.

Therefore if your business would benefit from having a rich snippet, then we may recommend that we add schema to your website.

Useful for businesses in Bath, England

we also work for companies which are based in Bath, England that require our SCO agency to implement high quality white hat SCO.

We will therefore look to see if your business would benefit from having schema added to the website.

A lot of businesses that are based in Bath, require our SEO company to implement local SEO.

For those businesses that know a bit about local SEO they will understand that it needs to be implemented every single month.

We therefore work with many businesses which are based in Bath, England to improve their local SCO. Line

sometimes the business would benefit from having schema added to the website, for example let’s say that the company is a wedding cake maker in the city of Bath.

The company might have a lot of good customer reviews, therefore the marketing agency may mark up the businesses customer reviews, in order to increase the chances that the company has a rich snippet which is displayed directly within the service.

This is likely to improve the businesses CTR, which simply means click through rate.

That’s the say most digital marketing agencies, do not just aimed to get your business onto the first page, instead they are also monitoring analytics, this is to try and reduce the company’s bounce rate and to also improve the businesses click through rate.

A lot of businesses here in Bath, in the South-West of England therefore work with digital marketing agencies, that’s to improve the businesses organic and local SEO, but also to reduce the businesses bounce rate.

Sometimes a company will therefore need to work with a web developer and a SCO company, sometimes a digital marketing agency will have a web developer working in-house.

When you have a web developer working for your company sometimes, they will use what is called “split testing”, which is also referred to sometimes as “A/B testing”.

This simply means that sometimes they will change the design of the company’s website to see if this improves sales, they may then revert back to the all design if it does not generate more sales.

For example a company in Bath might add schema to their website to see if they rich snippet can be created, they may then monitor using analytics to see if this improves the company’s bounce rate.

Therefore if a business is in Bath England trying to improve its a local SCO is might benefit from adding schema to the website.

A web developer should be able to add schema to your website very easily.

 

A lot of businesses in Bristol also use Schema markup

A lot of businesses in Bristol are also using schema, if you run a business in Bristol then you will know that it is very competitive stop

that’s the say it doesn’t matter if you run a scaffolding business or you run a solicitor’s practice, it’s really important that your business stands out, that’s even when the SEO company has managed to get your business onto the first page of the Serps.

Therefore, your marketing company should work hard to add Schema to your website, so that this increases the chances of your business having a “rich snippet”.

sometimes in order to add schema you will need somebody that has HTML, therefore coding knowledge to add schema.

Sometimes a business will add schema to product pages, and some businesses in Bristol would just add schema to the company’s NAP information.

Therefore it depends on where your business wishes to add schema to your website, therefore it might take a web developer sometimes just 30 minutes, however if you have a large website, such as an e-commerce website, that sells many thousands of different products, then it might take many days or even weeks to add schema.

 

Introduction

Up until now your business may have stuck to the same old marketing methods that you have grown used to.  

So, for example your business may have been investing in flyers and posting them through countless letterboxes for example, yet you as the business owner may have come to the realisation that this marketing method isn’t working for your business.

So, you’ve decided to invest in organic seo instead. Yet, many business owners know that investing in organic seo can sometimes be a slow process, and they would often be right, yet business owners often do not know what causes the delay between paying for SEO, and starting to see positive results, such as the phone ringing with more customers.

So, what does cause this delay?

Well, in matter of fact there are loads of reasons why organic seo is often a slow process, and naturally not many seo agencies want to bring these reasons to your attention straightaway.

As if a smartly dressed sales person from a large digital marketing agency opens their sales pitch with “you do know this SEO is a slow process-right?”- well often that’s not the best way to close a deal!

However, we are different, we like to be clear with our customers, and this is how we as a respected seo agency has been able to retain our customers for a very long time.

So, without further ado, let’s look at why organic seo is often a slow process:

The competition

If you mention a competitor’s name to some businesses they may feel as though you are trying to wind them up.

So as the business owners blood starts to boil its crucial that as an seo agency we quickly explain why it’s important to evaluate a competitors seo.

And what’s the reason we evaluate the competition’s SEO?

Well, the reason is to work out how strong that businesses SEO is, for example how many backlinks do they have?

And the reason for this is to work out the benchmark that needs to be exceeded by your business.

But do not get us wrong, its so important that your business only implements quality SEO. We stress this because some businesses quickly spot that they are flagging behind the competition, that their businesses SEO is no where near as strong, and this is what sometimes sparks some businesses into implementing seo quickly which is sometimes substandard.

Substandard seo could mean that your business incurs a penalty, for example if the backlinks are rubbish quality, the business could incur a Google Penguin penalty for example.

So, this is why organic seo is often a slow process, that’s because the quality of the seo work has to be high.

Plus, also you have to factor in the competition, so if your have a competitor that has been investing in quality seo, and has been doing this for say 8 years, and your business is just leaving the starting-blocks, well this means it will often take some time in order to catch up.

Skillset

This is a pretty obvious one, that is which seo agency you choose will have different levels of skill.

There will be some seo agencies that simply don’t use white hat methods, so will be regarded as a rubbish agency, then on the other hand there’s agencies which will pay considerable sums of money to retain some the best SEO minds this country has.

So, we know this is pretty obvious point to make, yet one worth making none the less, that is you should partner with an agency that you know only has knowledgeable staff, so do take the time to meet with your seo agency and make sure that they are offering you white hat seo.

It’s worth mentioning at this point that some seo agencies say they are white hat, but in matter of fact they are not. So, it’s worth bearing this in mind.

However, your business really does want to only pay for white hat seo, as otherwise your business could incur a penalty.

New website?

Most seo agencies, including ours believe that its much harder to optimise a brand-new website.

The reason that some seo companies believe that this is so is because new websites are placed in what’s called a “sandbox”.

This means that brand-new websites can take longer to optimise. So, this means that say there are two businesses, and they operate in the same sector, and let’s say that business sector is construction.

So, if there was one website that was live for say 8 years, well this would normally be easier to optimise than a website that’s just been made.

Can your digital marketing agency help?

Now that we’ve explained that organic seo is a slow process, we still believe it’s a truly powerful form of marketing.

We have helped countless businesses to get onto the first page of Google, and we have seen start-up businesses who have obtained great success from investing in our seo services.

So if you would like to obtain a no obligation quote, well what you waiting for? Why not give our seo agency a call?

Introduction

You might be looking for a way to improve your businesses online marketing, that’s to say many businesses that are based in Bath, in the South West of England and also within Bristol, may have been investing in more traditional forms of marketing up until now?

That’s to say, many businesses may have been investing in a team of salespeople, they may have also been investing in marketing through sponsoring local sporting events, such as a rugby team for example?

However, more and more small and medium businesses across the South West of England are now investing in SEO?

Yet what is SEO? How can it help a business? Well, this blog post will explain all:

However, before we do start it’s important to know that there are many different types of online marketing- for example a business can invest in Pay Per Click (PPC), organic SEO and also local SEO as well as advertising the business on social media, such as using Facebook.

So, as the business owner you may not know which form of online marketing that you wish to invest in, that’s to say would you be better off investing in organic SEO, pay per click (PPC), local SEO or a mix of all of these?

To help you to learn more about what local SEO is, this article is dedicated to explaining what it is, and how it could help your business:

So, what does local SEO mean?

Let’s say that you run a local business here within Bristol, let’s say that you run a local plumbing business and your based near the great Clifton Suspension Bridge.

Yet, your plumbing business may notice that it’s harder than ever to secure commercial plumbing contracts in Bristol?

Therefore, you wish to invest in online marketing, and you wish for your business to come up for terms related to “commercial plumbing” within the city of Bristol.

This would make local SEO ideal for your business; however, a lot of businesses quickly learn that the prices for this service can vary massively. That’s to say where one agency may charge a few hundred, another may quote a few thousand, yet why are the prices so different?

This is where some business owners may get deterred, that’s because prices can be so different that the business owners do not know what they are getting for their investment.

That’s to say some may wonder why do SEO quotes often vary so greatly?

That is a business often does not want to invest in cheap SEO, because they know that you often get what you pay for.

A lot of businesses will also know that if they invest in low-quality forms of SEO, the business could be hit by a penalty.

For example, an algorithmic or a manual penalty, could be imposed on the business.

This is why it’s crucial that you invest in high-quality SEO work which is “white hat”, and must follow Google’s Webmaster Guidelines, and the marketing agency must use the latest white hat methods.

This article will only recommend using “white hat” high-quality methods.

We will also explain what local SEO is, and how it could potentially help your business.

How can local SEO help a business in Bristol and in Bath, England?

Let’s say that you run a construction business here in Bristol, and on the first page of the results, there will be 10 other construction businesses, those 10 businesses have been placed there because the algorithm deems that their website has the strongest ranking signals, sometimes some agencies will call ranking signals, such as backlinks “ranking factors”-yet with that said ranking factors and ranking signals mean the same thing.

Now as a business owner, you may think that the search engines only judge a website on a handful of ranking factors, however this is not true, that’s because as any good digital marketing agency will tell you, the algorithms will judge your website on over 200 ranking factors.

For example, here are just some of the ranking factors that the algorithms will use to work out how strong your businesses SEO is:

·        Backlinks

·        Content marketing

·        Evergreen content marketing

·        Meta title

·        Meta description

·        Schema

·        Business citations

·        NAP

·        Bounce rate

·         

These vary in terms of their importance, for example, a lot of digital marketing agencies will agree right at the top of that list in terms of importance are “backlinks”.

However, then what could be a less important ranking signals, are meta titles.

Now the businesses that are on the first page of Google have normally got there because they have invested in organic SEO or local SEO for many consecutive years.

Therefore, for a business in Bristol to get onto the first page normally has to do a lot of SEO work, which means a lot of catching up with the existing competition.

Now, this is why when a business quotes a very low fee for offering SEO work, the business should be sceptical- that’s because often it’s not just about optimising the website this month, it’s about catching up with all the SEO work that the competition have completed over say the last eight years.

In some industries it’s easier to catch up with the competition, however in highly competitive business sectors- such as the legal sectors, for solicitors, it’s very competitive and therefore the standard the beat is often very high.

Now as a business owner, this might have you scratching your head, thinking while how much work needs to be done in order to overtake the competition?

Now, this is why it’s very hard to predict how long it will take the business to get onto the first page of the search engine, that’s because in every single area, and in every different business sector, it will be a different standard of SEO to beat.

So, for example, let’s say that you run a employment law practice in the centre of Bristol, to get onto the first page of the search engine results, you will have to normally have to beat the 10 other businesses.

Now, if those businesses have hundreds of good-quality backlinks, and really good-quality content marketing, then it may take many years to overtake the existing competition.

This is why when you contact the business, and the sometimes seem as though they’re putting roadblocks in front of you, they might actually be explaining to you as the business owner the real challenges that the SEO agency will face in order to get your business on this page.

So, in a nutshell, what we are really getting at, is that local SEO and organic SEO often takes a great deal of time.

For some industries, in may mean it will take many years, however to get a less competitive industry, let’s say for example a scaffolding business in Bristol to rank on the first page then it may only take a few months to show results.

What is for sure is that SEO is a long-term process- the business should be committed to investing over the long term, and also know that results take a great deal of time to show in terms of customers purchasing via the website.

Also because there are over 200 different factors that the SEO agency Must improve, there is a lot of work needs to take place, so the business needs to be realistic in terms of its marketing budget.

That’s the say if you contact the business and think for a few hundred pounds you can catch up with competition then often this is not the case.

There will of course be loads of businesses willing to take the marketing budget, but often if the work is then low quality then the business will incur an algorithmic or a manual penalty.

This could mean that the business incurs an algorithmic or a manual penalty, which removes it from the search engine, or it could mean the business is placed much lower down the page on the search engine.

Therefore, the business should only invest in high-quality, white hat SEO, even if this means that it will take a great deal longer to show results.

Now, we have got that out of the way, it’s important to look at the benefits of investing SEO, for example, when somebody is looking for a local plumber, your business could come up in the top three results, so therefore when you consider that there are potentially hundreds if not thousands of plumbers in a city like Bristol, your business could potentially have a lot of valuable leads.

And as most marketing companies will tell you, organic and local SEO can be a highly effective form of marketing, because you will be marketing your business when that person requires your services.

This is different from other forms of marketing, for example sponsoring a local rugby team for example, because you are advertising your business when that person might not necessarily need your services, or what your company can offer so your business might easily get forgotten about, and the business might just be generating brand awareness of your company instead.

This is where SEO is completely different, because when somebody is looking for that service or the product your business offers, it can appear instantly, and therefore your business could gain potentially valuable leads for your business.

However, we must stress the point that you should only invest in high-quality work, because if your business does incur an algorithmic or indeed a manual penalty, then the business could be removed from the search engine completely, which means that your business is no longer visible.

What does white hat SEO mean?

White hat SEO basically means that the job is done right, however as you can imagine the cowboys of the SEO world, will say that the work is “white hat” when it is not.

This can confuse business owners, as they think they’re investing in quality, when they are not, therefore you must invest in high-quality work, and it might be worth you getting a second opinion from another company, from somebody that knows a lot about SEO, to make sure that the work is done right.

What is for sure is if the work is not done right, and it is not high-quality, then the business will incur a penalty, this could mean that the business slips down the ranks, from say page 1 to page 11 of the search engine, or it could mean if the work is done really poorly, that the website is totally removed from the search engine completely.

For example, a lot of businesses that were impacted by the Penguin penalty.

That’s to say a lot of agencies were building low-quality backlinks, these backlinks caused the problem that many businesses incurred an algorithmic or a manual penalty.

Once the business incurs a manual penalty or the algorithmic penalty, it could then be removed from the search engine, and sometimes it could potentially take the business many months or even years to start to recover from a penalty.

This is why it is crucial that the work is done right, because it could adversely affect your business if it is not done correctly.

We therefore only recommend that the very high-quality methods and white hat methods are used.

We would also recommend using a local SEO agency in Bristol or Bath, because often you will want to meet with your Seo consultant so that you can discuss progress on how well you SEO is doing.

Therefore, if you were to choose an agency based further up the country, it will obviously be hard to have a face-to-face meeting about how your organic your local SEO is improving.

For example, you may wish to meet with your agency to discuss how they are building backlinks, and how many backlinks the business built since you last met.

Also, you may wish to look at analytics data discuss how the bounce rate could be reducing also for example.

Therefore, you may wish to pick a local agency here in Bristol, an agency that can offer white hat SEO.

There are many agencies that are based in the city of Bristol, and that are based in the city of Bath as well.

What’s the difference between organic Seo and local Seo?

Often business owners will get confused as to the difference between organic and also local SEO, local SEO means that your business can come up in the My Business results, and sometimes some agencies also mean the organic business results as well but only for a city or a town.

However with organic SEO some businesses may wish to rank on the first page on a national basis

What is on page SEO mean?

You may hear your SEO consultant mention on-site SEO, that’s the say when you first ask an agency the start improving your businesses SEO, they may say that they are going to work on improving your businesses on-site SEO.

This may mean that they will work on improving the following

 

·        Meta titles

·        Meta descriptions

·        Anchor text

·        Schema

·        Content marketing

·        Evergreen content marketing

·        Internal links

·        Improve the website design

·        Lower the businesses bounce rate

·        And much more

Therefore often a marketing agency will start work on improving the website on-site SEO, this sometimes means adding content marketing.

For example, the marketing agency may add content marketing to the blog section of your website

 

On page SEO

Meta titles and meta descriptions

the agency may add meta titles and meta descriptions that every single page on your website, that’s the say the may add meta titles and meta descriptions to the main pages and also to the blog post of your website.

If you have a WordPress website, then this is often very easy to do, however sometimes a web developer is needed to add meta titles and meta descriptions to each page.

If you do not know what meta titles and meta descriptions mean, they are simply the title and short description that you read in the search engine results pages, so that they tell you what that page is about.

Let’s say for example you are about to purchase a brand-new electric bike, and you select one business because the meta title says that they offer free delivery. This is a good example of how a marketing agency can improve a businesses meta title, so that it improves the click through rate, which you may mean that more shoppers visit your website.

This is as opposed to a business not writing a meta title or a meta description, which then means that sometimes a title and a short description of a page can sometimes be taken out from the page at random.

This sometimes does not encourage a shopper to visit your website, for example there may be a brand of electric bike that sells really well, if you were to put this in the meta title, then it’s more likely that someone looking for that brand of bike is likely to click on your website therefore improving your businesses click through rate.

Therefore the digital marketing agency should write the meta titles and meta descriptions for each page so that they improve your businesses click through rate.

Now if your business sells many thousands of different products, then it may take many weeks to write the meta titles and meta descriptions, therefore you may wish to ask the marketing agency whether they employ copywriters.

A copywriter will be able to write the meta titles and meta descriptions for your website, they should write the meta titles and meta descriptions to improve your businesses click through rate.

homepage

your SEO agency in Bristol should work on improving your businesses homepage, for instance if your businesses homepage has a very high bounce rate, then this could mean that you are potentially losing sales.

For those that do not know what bounce rate means, it simply means the percentage of shoppers that are landing on your website but leaving straightaway without visiting another page on your website.

your marketing agency should work hard to reduce your businesses bounce rate. Let’s return to our example of a retailer selling electric bikes, let’s say for example that the marketing agency notices that the homepage has a bounce rate of over 80%.

Therefore the digital marketing agency should work out why the bounce rate is so high, for example the SEO agency may work with a web developer to improve how the main menu works.

For example, you may change the main menu so that people can see the brands of bike that you sell, they can quickly click on the brands that they want and to see the bikes that your business sells.

This is as opposed to grouping all the different brands together, then the marketing agency may notice that the businesses bounce rate therefore often the SEO company in Bristol or in Bath will need to work with a web designer to reduce the businesses bounce rate.

Remember if a businesses bounce rate is very high this could mean that you are potentially losing out on sales, so you will want to keep your shoppers on your website for longer so that you can increase your chances of increasing your sales

content marketing

Often a local SEO company will spend quite a lot of time writing content marketing, that’s the say you may hire an agency improve your businesses local SEO for say three days per month, they may spend to or at least one day out of the three writing content marketing sometimes.

The reason for this is content marketing is used to improve the businesses on-site SEO, but it is also sometimes also used to help the business to build back links.

However, if the business is trying to build back links, the backlinks must be quality and built in a white hat way

Evergreen content marketing

Let’s say for example that you run a solicitor’s practice in Bristol, yet your business is not getting any customers via its website.

You may notice that your marketing agency is stating that the need to improve your businesses evergreen content marketing.

Internal linking

Often a SEO company will use internal links, for example let’s say that you run an e-commerce business that sells running trainers.

And you are writing about a blog post which is stating the bestselling running trainers of 2020, it just as happens that your business also sells the running trainers, so as you mention the brand and the running trainer you can add an internal link over to the page on your website that sells those running trainers.

Marketing agencies refer to this as an internal link, this can help your customers to find products more easily and it can also help your SEO if that page can be crawled and indexed

However the work must be white hat, that’s the say when you are writing the anchor text this must be done in a white hat way.

NAP

It’s really important that if you want to improve your businesses SEO in Bristol, that you add your businesses NAP information to your website.

You may not know what NAP means, nap simply stands for name of your business, address of your business and phone number of your business

You should add this to your website so that it can be crawled and indexed, most businesses will add this to the contact us page and also to the footer of the website.

You may therefore wish to ask your SEO company and your businesses map information to your website

Schema

A lot of businesses will also mark up the NAP information using schema, that’s the say schema is used to highlight the businesses map information.

 

local phone number

Our business always recommend that a local phone number is used, for example if you run a business in Bristol then you should use a local phone number.

If you run a business in Bath you should use a local phone number, this can help to improve your businesses local SEO.

Therefore if you have the option of choosing between a mobile phone number and a local phone number, we would always recommend opting for a local phone number.

The local phone number should be added to your businesses map information, we would recommend that your businesses map information is added to the footer of the website and also on your businesses contact us page.

 

Pages

Often SEO agency will recommend that new pages are added to your company’s website for example let’s say that you run a plumbing business in Bristol, the marketing agency may have a page to better optimise your business for boiler replacement, or emergency callouts or boiler repair for example.

So many businesses in Bristol just opt for a one-page website however these are often difficult to optimise

Bounce rate

Your business should try reduce its bounce rate, for example a digital marketing agency may spot that your business has a very high bounce rate.

Let’s say for example, that your business sells smartphones, your marketing agency may spot that the bounce rate on the home page is say over 90%, the marketing agency should therefore try to reduce that bounce rate.

Sometimes this will mean redesigning the homepage, other times it might just mean making some design improvements

Analytics

We would recommend using analytics, to monitor your businesses bounce rate and also to see how many organic visitors are coming to your website.

 

Must be white hat

We would always highly recommend that all of yes your work is white hat. If the work is not white hat then your business could incur a penalty.

Many businesses in Bristol have received a penalty, such as a Penguin or a Panda penalty, this can mean that the business is removed from the search engine.

We would therefore only recommend investing in white hat SEO

What is often page SCO mean?

You may hear your marketing agency talk about on-site and off-site SEO, that’s because there are over 200 ranking factors, for example one ranking factor is backlinks another ranking factor is meta titles and meta descriptions.

Because there are over 200 ranking factors which the algorithm calculates to see how strong your businesses ranking factors are, often marketing agencies split the ranking factors into on-site and off-site.

And often a business will talk about backlinks, that’s because backlinks are considered one of the most important off-site SCO ranking factors.

That’s the say marketing agency’s know that even though there are over 200 ranking factors, there are still some that more important than others, and most marketing agencies agree the backlinks are very important.

Therefore for a business to get onto the first page, often the business will need a lot of high quality backlinks.

Therefore often an agency will build do follow and no follow backlinks.

For example, let’s say that you sell luxurious cars in Bristol, your business to get onto the first page in Bristol your business will often need high quality backlinks the backlinks should be built in a white hat way, and often it means many days worth of work to build backlinks, this is why a marketing agency is often used to build backlinks.

However the backlinks must be built in a white hat way

What are backlinks?

Let’s say that you are booking a holiday in Bristol and you have booked your holiday, then at the end of the payment process you see an advertisement to hire a hire car.

You click on the link and it takes you to a hire car website, this means that you clicked on a backing from the holiday company to the hire car company, therefore you are followed a backlinks.

Now to improve a business’s SEO, high quality backlinks need to be built.

What do we mean by high quality backlinks?

For example let’s say that you run a construction business, you will want high quality backlinks from trade bodies which represent the construction sector

the backlinks must be high quality, plus they must be built in a white hat way.

If the backlinks are not built in a white hat way the business could incur an algorithmic or a manual penalty. A penalty could mean that the business is removed from the search engine.

Why must backlinks be built in a white hat way?

It’s really important that your company builds backlinks in a white hat way, that’s the say the backlinks must be high quality.

The backlinks must be high quality, it’s also good idea to have no follow and do follow backlinks.

If the backlinks are not high quality, not built in a white hat way and the business could incur a penalty.

If the business was to incur a penalty, because the business has low quality backlinks then this could mean that the website is removed from the search engine.

This is why you should only earn high quality backlinks. Your digital marketing agency should therefore be building do follow backlinks and no follow backlinks

What business citations?

You may hear your SEO agency talking about building business citations, which are sometimes called map signals.

Business citations are simply mentions of your businesses name, address and also phone number (NAP).

For example, let’s say that you run a solicitor’s practice here in Bristol, you should add your solicitors practice NAP details to the footer of the website.

So the company’s name,  address and phone number should be written at the bottom of the website. Your marketing agency may also add schema to your website.

 

Your marketing agency

 

What does not mean?

Social media

You may choose to promote your business on Facebook and Twitter, therefore you may ask your SCO agency to add links on your website to your Facebook and Twitter accounts.

Sometimes for example before somebody chooses to purchase a product or a service from your business, they will have a look at your businesses reviews on Facebook.

Let’s say for example that you run a fencing business in Bristol, before somebody hires you to build say a feather edge fence, they may have a look at your businesses reviews on Facebook.

So even if you do not want to spend money on advertising your business on Facebook or Twitter, you may wish to use Facebook or another social media website in order to get business reviews

Facebook

We were to recommend that you set up a Facebook page for your company, you should add your businesses NAP information.

For example let’s say that you are a plumber here in Bristol, you should have a company website, which the SCO company should be applying white hat SEO to will.

but you may also wish to have a Facebook business page, where the company’s phone number and address should be added

If you do not have any business page on Facebook, your marketing agency should be able to easily set you up a Facebook business page.

This often only takes a you minutes to do, yet it can be another place where your business can obtain a business citation.

For those that do not know what business citation means, it is a mention of your businesses NAP information

We would recommend setting up a Facebook business page as well to show your customers your most recent work.

For example, let’s say that you are a construction business and you serve Bristol and also Bath, therefore you may be paying an SEO company to optimise your website for both of these areas.

However, the evergreen content marketing on your company’s website may stay the same for a long period of time.

For example, let’s say that you have a page which is dedicated to advertising your company’s services such as offering loft conversions

However this page on your company’s website might stay the same for many years.

Therefore what is often needed is the marketing agency to update your businesses Facebook account.

So when a customer wants to see your most recent work, such as a recent loft conversion you can add this to your company’s Facebook account.

Digital marketing agency or SCO agency?

This is a question that many business owners ask themselves that is do they want a SCO agency, Woodley wanting digital marketing agency?

You might not know the difference, however an SEO agency will specialise in just offering normally pay per click, or SEO or local SEO.

However with that said more and more businesses are opting instead for a digital marketing agency, because sometimes such an agency will have website developers, website designers, copywriters, logo designers, pay per click, SCO staff.

And sometimes your website will need to have the design improved in order to make SCO improvements such as lowering the businesses bounce rate.

So it just makes sense sometimes to hire an agency that has web designers and SCO staff in one company.

If you were to hire an SEO agency, often need to then liaise with your web designers or recommend a web design.

This sometimes means as a business owner you have to manage two separate businesses.

Which can mean that there is a lot of emails going back and fore with your web designers and your SEO agency.

Therefore a lot of businesses in Bristol now instead opting for digital marketing agencies which can manage all of the services in one company.

For example, you might contact the agency to design a WordPress website, then the agency might offer copywriters to write the text website.

Then you might notice that you need to invest in pay per click or SEO, so instead of having to go and find a different agency, you can just manage that one business instead.

However, you must make sure that the work is white hat, sometimes a web design business will offer SEO but the work is sometimes is outsourced or not white hat.

 

How our agency can help you in Bristol

We are an SEO agency in Bristol, we work with many different businesses in Bristol.

We offer organic and local SCO stop

So no matter if you run a hairdressing salon, or you run a large solicitors practice, we can help to get your company onto the first page.

In the very first month of working with your company, we will look at which ranking factors we can optimise to bring you the best results as soon as possible.

For example, you may notice that the evergreen content marketing on your website needs improving, we may therefore rewrite the text, and this may make a improvement in the very first month.

However really important to remember that organic and local SEO is a long-term process, that’s the say some businesses do say they can bring about results in a very short timeframe, however with that said if the work is not high quality and the business will incur a penalty.

The more respected SEO agencies in Bristol will often offer you more honest advice as to how long it will take to get your business onto the first page. Sometimes it can take many months and for some businesses it can take many years.

Some business owners will understand why it takes so long, and that’s because you need to be the standard that your competitors are setting.

For example, let’s say that you run a construction business, to get onto the first page your businesses SEO must beat the other 10 businesses that are already on the first page.

Now you might be up against businesses that have been investing in organic SCO for sale the last nine years.

Therefore your business must be realistic as to how quickly can catch up with the competition.

For example, let’s imagine that you are setting up an employment law practice in Bath.

And you want to get your business onto the first page for employment law by, yes you might be against 10 other businesses that have been investing for the last four years in SEO.

This means that they will have invested in building high-quality backlinks, and also improving the businesses on-site SCO.

So the business will have optimise their meta titles, meta descriptions and content marketing

this means that your business might have a lot of catching up to do, that is why when a business says we can get you want the first page in a short amount of time sometimes this is not realistic.

Instead what is often needed is a lot of SEO work in order to catch up with your competitors.

The more honest and respected marketing agencies will provide a rough idea of how long this could take.

However, in more competitive industries, such as running a solicitor’s practice, it can sometimes take up to a year to get business onto the first page.

There will be some companies which say we can do this in a few months, yet if they use low quality SEO then the business could incur an algorithmic or a manual penalty.

Therefore, all of the Seo work must be “white hat”, here are some of the ranking factors which should be optimised:

·        Meta title

·        Meta description

·        Alt text

·        Homepage

·        Evergreen content marketing

·        Content marketing

·        Internal backlinks

·        Anchor text

·        Backlinks

·        High-quality backlinks

·        White hat

·        Business citations

·        Schema

All of these should be optimised in a white hat way.

Therefore if you are looking to invest in SEO, you should not think of it as a short-term process, instead often you have to partner with a marketing agency for a very long time.

Therefore, if you are looking to get quick results, in terms of increasing sales in a short amount of time often this form of advertising would not be suited to your business.

Instead in order to improve your businesses marketing, a marketing agency will often have to work with you on a long-term basis.

So, for example let’s say that you run an e-commerce website, and your business sells running trainers, if you want to improve your sales using organic SEO, then this is a long-term process.

That’s the say often you are the highly work with them many months.

Often right at the start sales will not increase, that’s because often there is so much work to do that the SEO agency cannot often show improvements in a very short amount of time.

Sometimes you will have to work with an agency for a long period of time for them to show an improvement in organic customers.