Content Marketing that works!
We here at Pack Digital Seo, think 2015 is a year for effective content marketing campaigns and do away with writing content just to meet a weekly quota. We believe that generating content that has real purpose and understands your target market will be a strong differentiator this year.
We believe that the companies that truly understands their audience and is able to best engage with them, will be the companies that succeed this year online.
Rise of Content Marketing that shows creativity!
We believe that content marketing in terms of search engine optimisation, will go back to the fundamentals of marketing this year, that successful online marketing is to show an understanding of its target audience and real creativity to be successful.
We believe that companies still focusing on optimising title tags and keyword placement, will get left behind if they do not evolve and start utilising a content marketing strategy.
Companies need to better understand the target audience and customers and engage them on a multiple of platforms.
Content marketing that is different, that shows originality and thinking “outside the box”.
Many believe that search engine optimisation has got a lot more interesting because of the major algorithmic updates, weeding out poor quality content. There is now a more even and level playing field, so that good quality content of substance will be rewarded. Black Hat practices and therefore no longer winning, to win in this new online marketing landscape, you must now think creatively of how to engage your target audience.
Social media, innovative marketing campaigns are the new battleground to win new customers.
We see social media as playing increasingly more of an important role in terms of search engine optimisation.
Innovative and clever marketing strategies that truly engage an audiences attention we believe are the ones which are going to make a difference in terms of online marketing success.
We see online marketing being stripped back to its bare bones, back to basics of any marketing strategy that is to engage your target audience. It could be argued that Seo of yesteryear was primarily focused on technical Seo and keyword placement, things are now changing and creativity is becoming an ever-increasing part of engaging your target audience.
What forms of Online Marketing content works best?
Forms of online marketing in terms of content marketing that work best, are the ones which are thorough in their understanding of their target audience and how to best address them, in terms of what platforms they actively use.
Content marketing has changed its approach it’s no longer about placing keywords all over the place, it’s now about better answering the searchers queries and matching pages to user intent. If you can couple this with making an engaging web presence that keeps your users on site longer then you are onto a winner.
Is regular content better than a more detailed quality piece of content marketing?
We here at Pack Digital Seo believe that generating regular content on a periodic basis is outdated, if the content is just being generated to satisfy a number of blog posts each week for example. Generating content just for the sake of numbers is therefore dead!
We think that the major search engines now prefer content of higher quality that shows that you have researched the subject area and that it presents a good user experience, by answering the searchers questions.
Because of the Semantic Web the major search engines are now able to better understand the quality of content and how it matches up to other authoritative sources out there on the Internet.
“Therefore just producing content that has the correct title tags will no longer suffice”.
You must therefore show depth to your content marketing, in that it has been researched and that major search engines can see a connection between keywords and other authoritative sources to show that you know about the subject area.
This attention to detail we believe is what separates good content from poor quality content in 2015.