How to choose keywords for Seo
Choosing keywords is an integral part of the search engine optimisation campaign.
Without the proper keywords selected a businesses website could be targeting the wrong words therefore potentially missing out on business.
Here’s how to select keywords when undertaking Seo:
Evaluate the competition
It’s important to evaluate the competition, look at their websites and look for what keywords are being used.
With the help of a web developer, or indeed a Seo consultant it is also important have a look at the source code which is skeleton of any website.
The source code will allow you to understand what keywords are being targeted within the title tags for example.
Make sure that the keywords have commercial intent
Sometimes a website can be optimised for relevant business terms but these are not capturing people at the buying stage.
For example a builder’s website may be optimised for offering advice on how to fix a leaking roof. But it may be incapable of capturing leads in a local or on a national level that the building company really requires.
So it is vital that a website is optimised the correct way, so that it is capturing people at the buying stage of when they wish to make a purchase something from a company.
Search volumes
It’s important that you make sure that your agency or consultant are optimising your website with keywords that have high enough or a sufficient keyword volume.
For example it is very easy for a agency to optimise a website for keywords that nobody is typing in. However, it is much harder to optimise a website for competitive keywords.
Therefore you must look at the keyword volumes and if people are searching for them terms or not.
Competitiveness
This evaluation should be undertaken by your agency to assess whether a keyword could potentially be achieved in terms of first page position on Google or not.
For example there is no point in optimising a website for highly competitive terms if your budget does not allow you to reach the end goal.
What could happen is a business quickly burns out their marketing budget, and they are left with a website that is half optimised and not in their meaningful position to gain relevant traffic to it.
We are a experienced agency that operates within the regions of Bristol and also within Cardiff- if you are looking for affordable yet high quality search engine optimisation then do get in touch with our agency today.