In SEO lingo, what does the term “crawl budget” actually mean?
What does the term crawl budget actually mean?
Introduction
If you’ve employed the services of a seo agency in the past, then you’ve most probably have heard of the term “crawl budget” used before now.
It’s an important term, yet one that some seo consultants can neglect to think of when putting together a marketing strategy.
However at Pack Digital we are renowned for putting together high quality marketing strategies, so if you want white hat online marketing delivered for your business, why not give us a shout?
We help businesses of all sizes to achieve their online marketing goals.
What is Google’s crawl budget?
Google employs a rather sophisticated piece of automated code named Googlebot. It is Googlebot’s full time job to crawl the web and notice changes that have occurred to websites.
Whether that be a fancy new website redesign you have undertaken, or just a bunch of new high quality links. It’s Googlebots job to notice changes and to report these to Google’s algorithm.
However, this is where crawl budgets are often mentioned, that’s because Google doesn’t want to waste time crawling and indexing everything, so instead it allocates different amounts of crawl budget to different websites.
For instance, a well known news website, that receives millions of visits each and every day, is likely to be awarded a higher crawl budget, than say a small business website in Bristol that maybe less than a hundred people visit a day.
This means that Google will not follow every link, and may not crawl and index every page because it has restricted its crawl budget for some websites.
This can mean it may take longer for some work added to your website to be indexed. In comparison a popular website, like a news website may get crawled and indexed every hour, where as a small business website may get crawled and indexed once a week.
Why must this be used efficiently
You must ensure that your chosen seo agency fixes problems such as broken links, slow loading pages and makes sure that all pages can be indexed.
This means making sure that pages you do want indexed, have any no-index tags removed. Sometimes a web site design agency may leave no-index tags on during the design process of building your website, so it’s important that these are removed.
How can a seo agency help?
At Pack Digital we have a group of seo experts who can make sure that you achieve your seo goals.
We are the digital marketing agency to trust within Bristol.