How to carry out an effective competitor analysis
What is a competitor analysis
Introduction
Seo is all about beating your competitors, whether that be locally or nationally. In order to work out why your competitors are ranking so high, most agencies first carry out a competitor analysis.
What is a competitor analysis?
A competitor analysis is looking at which keywords you would like your business to rank highly for, then noting down which companies are currently ranking high.
It’s important to think of all the keywords that are important to your business, your seo agency will be able to help with this.
Once you have a list of your competitors it’s then time to work out why they rank so highly.
It’s important to note that Google scores a website on over 200 ranking signals, so different websites will have a different strengths that allow them to rank highly.
For instance, a website at the top for one keyword may ranking highly because of backlinks, however for another keyword the website may well be number one because the website has really good content marketing.
Why should my seo agency carry out one?
It’s so important to carry out a competitor analysis because you need to know your competitors strengths, but also their weakness.
Also it’s important to undertake a competitor analysis so that marketing goals can be realistic, for instance a direct competitor may have over a thousand high quality links, and if the client is only investing a small amount into their seo, it’s important that both the agency and client have realistic goals.
Why are backlinks so important?
Backlinks are considered by many marketing consultants to be one of the most important ranking factors, this means that this is often the first area an agency checks when undertaking a competitor analysis.
Why is content marketing so important?
Content marketing is another very important ranking factor, so your agency is likely to check how well your competitors are carrying out content marketing.
How should a competitor analysis be carried out?
Your competitor analysis should be carried out by an experienced seo expert, this way they can often in a short amount of time, work out how strong your competitors seo actually is.
How can Pack Digital help?
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