Why must all content marketing work be high-quality?
Pack Digital explains how a Panda changed how content marketing work is carried out
Introduction
Content marketing must be high in quality, this means that great amounts of time need to be taken to make sure that your websites written work is delivered to a high standard.
Gone are the days of more is better, now it’s all amount generating high quality work that really helps your customers.
In the past seo agencies used to generate content just for pure seo benefit, however this approach now is likely to get a website penalised.
So do take your time, and make sure that the work that’s added to your website has a clear purpose, and that it address the question correctly.
What is content marketing?
Bristol businesses both large and small require seo, this allows websites to soar high, and to draw in more business.
One of the most important tasks that an seo agency needs to carry out each and every month is content marketing.
Content marketing can be the “ever-green” content that’s written for the main pages of your website, or it could be the more current news articles that are sometimes called blog posts.
Content marketing is vitally important to seo, because it allows the agency to optimise the following aspects of your website:
- Alt tags
- Meta descriptions
- Title tags
- H1-h6
- Keyword optimisation
Why must content marketing be high quality?
Low quality content marketing, so work that is duplicated for instance, may mean that the website incurs a Google penalty.
The algorithmic penalty that can be issued to a website that has poor quality content marketing is called a Google Panda penalty.
Why is having content thin pages an seo issue?
Some websites, especially e-commerce websites that sell hundreds of products may have what are called content thin pages.
This means the pages on a website have very little written work, which means that the word count may fall below 200 words.
Google may crawl and index such pages, and if there is little effort in providing much of a description, or the description is the same or just slightly different from other products then this could flag an issue.
For example, your website may retail men’s shoes, however if hundred odd pages all have similar product descriptions, and there’s a distinct lack of effort to describe the individual products, then this could mean the website incurs a penalty.
Why is it vital to partner with the right Bristol seo agency?
We are a Bristol digital marketing agency. For cost effective seo within Bristol, why not give us a call?