Why it’s so important to keep investing even when your business reaches the top!
Introduction
So many businesses invest in SEO, however when they reach the top they may make the decision to pause, or stop investing in seo services altogether.
However, there are now so many business who are also recognising how important the top position of Google is to their business, this is why so many are implementing marketing strategies that allow the business to stay at the top for longer.
Between the number 1 position on Google, and the businesses that are ranked second may only be a few backlinks that separate the businesses.
That’s to say, if the business positioned at the number 2 spot, was to invest in some link building then it’s possible they would overtake the company ranked number one.
This means that sometimes, for some companies, there can be very little that separates the top companies, from the other websites on the list.
Why it’s so important to keep investing
To pause investment in seo services could mean that you are giving your competitors the chance to catch up, and to possibly overtake your business when it comes to ranking positions on Google.
Also, it’s worth bearing in mind that seo work implemented today, may take upto in some cases two months for the results to come to fruition.
How does Google’s algorithm work?
Google’s algorithm works by measuring the strength of your websites ranking signals. This means the Bristol businesses that have the strongest ranking signals for their business sector will rank the best.
Sometimes for some businesses, there will be a company that has built a strong seo strategy and it can be very hard to take the top spot away from that business. This is why many businesses are now strengthening their websites ranking signals, so that it is much harder for a competitor to overtake the company.
Can a website also move down?
A website can move down ranking positions as well as up. In highly competitive business sectors, such as the car insurance sector, these types of businesses will be investing heavily in seo services, this means positions are likely to change more often.