How much should my Bristol business be investing in Digital Marketing services per month?
Introduction
Most Bristol business owners acknowledge that SEO is now crucial part of the marketing activity for most local businesses.
However, knowing how much to spend is also a difficult dilemma some business owners find themselves in.
Some agencies will offer flat rate fees which are unbelievably low, this can sometimes result in the agency cutting corners, and possibly using poor forms of seo being implemented. Poor seo methods can ultimately end up with a website incurring a Google or another penalty issued by a search engine.
So, in reality there’s only one form of seo that’s worth investing in, and that’s quality focused online marketing that is called white hat work.
How much should my business be investing?
The cost of seo services ultimately boils down to one thing, how strong the competition actually is within your business sector.
For example, a Bristol solicitors practice may well be investing £4000.00 per month into seo services, so a competitor trying to outrank the website on a £500.00 per month budget is simply unrealistic.
However, what is really the differentiating factor is time, so the more time that you can get an seo expert to apply to a website the better chance of the website to rank higher. This may sound a pretty obvious point, however some companies go to the most expensive agency believing they will get the best quality seo, but sometimes they may not be getting enough work carried out each month to overtake the competition.
So a comparison between the agencies should be made on time spent working on the website, and also what the monthly charge is.
Pack Digital offers seo packages for small businesses ranging from £250.00 per month upwards. For a quote for your business, just drop us a line, all we need to know is your websites address and what your marketing goals are.
What happens if I was to stop investing, would my rankings drop?
Google rewards websites that are regularly updated, plus if your direct competitors were to achieve stronger ranking signals, then they will overtake a business that has stopped investing in seo services.
Why do results vary massively between the different agencies?
Different Bristol seo agencies can use different methods, it’s well worth checking with any Bristol agency that you employ that all the work is white hat.
How can Pack Digital help?
Pack Digital can offer white hat search engine optimisation services, which are offered at an affordable price.