What are backlinks?
Introduction
Backlinks are considered by many Bristol seo companies to be the most important ranking signal there is.
Google is said to use over 200+ ranking signals, this is to work out how important a website is.
For example, say if you were to search for dentists + an area, normally the only thing that separates the competition is the strength of their backlinks.
However, with that said, there are still 200+ ranking signals, so your seo agency must also optimise as many of the other ranking signals as they can as well.
What exactly are backlinks?
At Pack Digital we have always thought of backlinks kind of like electrical wiring. This means the more links, or wires, that lead to your website, that come from quality websites the more higher powered your website will be.
However the backlinks must be high quality, and from relevant sources for them to be of use.
There’s also another point to consider, that is if the backlinks are not high quality, and they are spam, then this will not help your websites seo one bit, in matter of fact, spam links can actually get a website penalised.
How are they useful to a business’s SEO?
High quality links, that are relevant to your Bristol business = higher rankings. However higher rankings depends on how many links your direct competitors have, for example if they have 200+ then your business / seo agency should aim for more.
What does link juice mean?
The more high-powered the backlink, the more link juice, or link equity is said to have. Seo agencies look for links that have high link equity so they can improve their clients rankings.
What does anchor text mean?
Anchor text is the text that you click on to follow a backlink.
What is Google’s Penguin update?
Google’s Penguin update will penalise websites that have spam links.
Should my business buy backlinks?
Businesses shouldn’t buy backlinks, it’s far better to earn links naturally, or to outreach quality websites that are relevant to your business.
Pack Digital is a Bristol SEO agency, we offer white hat work, which is offered at affordable prices.
Pack Digital can also help business which are based in Bath. Our SEO prices start from £220.00 per month.