How do you optimise a homepage?
Introduction
A homepage is arguably the most important page of any website. It’s crucial therefore that your chosen Bristol Seo agency or seo company within Bath, gets the optimisation spot on.
We believe that optimising a homepage correctly can help improve a websites rankings, it can also help to reduce the websites bounce rates, whilst also assist in converting visitors to a website into customers.
We asked our Seo experts for what they consider to be the most important factors when optimising a homepage.
What is a homepage?
A homepage is the main page of any website, it’s where the main navigation is located, so a visitor can quickly be transported to products or services that they want to find.
It’s crucial to get the homepage right from an seo perspective, as if the homepage is not properly configured then it may not rank well for any relevant keywords.
Why is crucial to have a website that loads quickly?
A website must load quickly, if it doesn’t then it’s probably not going to rank very well. Plus, if a website doesn’t load quickly it’s much more likely to frustrate customers, which will lead to a high bounce rate, which will most likely mean the websites rankings will drop.
Why must all the onsite seo be spot on?
Onsite seo must be spot on if the website is to rank well for relevant terms. For example, the homepages meta title, meta description, alt tags, customisable url extension, main navigation, keyword placement must all be spot if the website is to rank well. Plus, all of this work must be white hat.
Why do some sliders slow a website right down?
A lot of websites, when they arrive at a Bristol or Bath seo agency may arrive straight from a website designer’s office.
And sometimes some website designers don’t care, or haven’t got a clue about seo, so they just focus on what the website looks like. So, in essence it may look great, and have the wow-factor, but in terms of seo the website may well be rubbish.
This is why it’s always a good to get a Bristol seo consultant or agency to work with a website designer, while the website is being designed.
However, it’s also important that if changes need to be made at a later date, that these are implemented as you don’t want your site to be at a disadvantage before seo work even starts.
Why a homepages navigation must be good
A website must have navigation that is easy to use and logical. We find at our Bristol seo company that some websites have a high bounce rate because the navigation is difficult to use on some websites, which can frustrate a user.
Why must a homepage and the entire website be optimised for mobile devices?
It’s crucially important that a website is optimised for mobile devices, if not the business could be potentially missing out on business, also the websites bounce rate is likely to be very high.
Where can I find an seo agency that offers its services to Bath?
We offer our seo services to Bath, in the South West of England, for a quote for your Bath seo project why not give us a call?
Where can I find a Bristol seo agency?
Pack Digital also offers their search engine optimisation services to Bristol as well. We offer both organic and local seo services, all services are offered at a low price, with monthly prices starting from £220.00 per month.
How Pack Digital can help:
Pack Digital are Bristol seo experts, we can offer affordable online marketing, for any sized business in the South West of England.