How much should a small business be expected to pay for SEO services?
Introduction
Many small businesses within Bath, and Bristol, recognise the importance of seo. However, when most businesses shop around for quotes, often the quotes can vary massively.
This means that most businesses are confused as to what they should be paying for seo services and which agency to choose.
This article will help you to decide on factors that you may wish to consider when picking your next seo agency.
How much should a small business pay for seo services?
Competitiveness
The cost of seo services comes down to how competitive your business sector is. For example, it’s much easier to optimise a website that is within a low competitive industry, such as window cleaning for example, than it would be optimise a website for say a solicitors practice in the middle of Bristol.
So price often comes down to how competitive your industry sector is, and that’s because the companies operating in these competitive business sectors normally have invested money into seo.
Strength of the ranking signals
All websites are ranked based on how strong their ranking signals are, this means that if your website has weak ranking signals, then normally a lot of work needs to be carried out so that you can start to beat your competitors ranking positions.
Must be white hat
All work must be white hat, if a company within Bristol or Bath, or anywhere else for that matter, was to choose to not invest in white hat seo, then the website will risk having a Google penalty imposed upon it.
Area
Seo prices often fluctuate depending on where the agency and the business are based. For example most seo services within London are normally much more expensive that seo services within Bristol for example.
The experience of the consultant
Some seo agencies charge different rates depending on which seo consultant you choose. This is kind of like the model that most solicitor’s practices use, where by the company charges more if you choose to appoint a more experienced person.
Are you just paying for the name?
Your business must ensure that it isn’t paying over the odds to just to use an seo agency that is charging inflated rates.
Some seo agencies charge a lot because they are at the point where they do not want to take on any more new clients, this means that a company choosing such an agency may well be paying more just to go with a brand or an seo agency that they recognise.
Must be affordable
You must choose an seo company that offers prices which are affordable, that’s because seo needs to be invested in over a long period of time, so there’s no point in selecting an agency just for a few months.
How Pack Digital can help:
We offer our organic seo services within the following locations:
Bristol
Bath
Prices range from £220.00 a month, up to £3000.00 a month, for an exact quote why not get in touch.