Why are backlinks so important to local seo?
Introduction
Backlinks are still one of the most important ranking factors. This means that for a lot of business sectors, to rank at the top of Google, the business needs backlinks.
However, as any good digital marketing agency will state, there are some backlinks which can enhance your websites seo, and others which can damage it.
Here’s why backlinks are so important to local seo:
Backlinks are an important ranking signal
Backlinks are an important ranking signal, and have been for some time, if a website has a high number of good quality backlinks, which are relevant, then normally this business will rank high in Google.
Most agencies whether they are based within Bristol, or Bath will normally spend a lot of time looking for quality backlinks for their clients.
They can help boost certain pages
Some pages on a website are more important to a business than others. For instance imagine a dental practice, the dentists may state to the seo agency for them to concentrate efforts on teeth whitening services.
Therefore the digital marketing agency may focus efforts on link building just to the teeth whitening page on the website.
This can then mean that the teeth whitening page has more links, and because it has more links it is much more likely to rank better within Google, that’s if the links are of good quality.
Must be white hat
All link building efforts must be white hat, when choosing a new agency within Bath, England, or a new seo agency in Bristol do make sure that you are obtaining white hat seo services.
They can help to increase rankings
A lot of good quality backlinks can help to improve a websites rankings, this why most agencies will have a specialist link builder, who’s job it is to build good quality backlinks for their clients.
Google Penguin
Its worth mentioning that backlinks should be built by somebody or an agency that has an up to date understanding of the latest white hat methods.
If the agency or the person does not understand the latest white hat methods, then this can mean that a website could incur a penalty, such as a Google Penguin penalty.
Link Juice / Link equity
The whole aim for a an agency building good quality backlinks is to try and send more link equity through to a page, this is what can improve a websites rankings.
Why cheap seo is often a false economy?
Cheap seo is often a false economy because some companies may use methods to build backlinks in an automated way.
Automated link building is a low quality method of seo, one which is likely to attract either an algorithmic or a manual penalty.
Low quality backlinks can attract a Google Penguin penalty, and this will damage a websites rankings, or could mean that the website is totally removed from Google.
If you are looking for a high quality Bath seo agency, that offers its services at a sensible price, then why not contact Pack Digital?
Looking for cost effective seo in Bath?
If your business is looking for cost effective seo services then we can help, we have fixed priced packages which range in price from £220.00 through to £3000.00 a month.
We can work with small or large businesses, we currently work with all kinds of businesses from demolition contractors, right through to well known solicitor practices.
How Pack Digital can help:
We have highly experienced white hat marketing consultants that work for our business. We can offer everything from content marketing, through to white hat link building services, for a quote why not give us a ring today?