How to optimise a website locally in 3 steps
Introduction
There will be a lot of businesses which are based within Bath, as well as Bristol that will want to know how they can optimise their websites so that they appear higher within Google.
We are the experts at local seo, so we thought we would share three of the main ways in which we help clients achieve better rankings locally.
It’s worth remembering that whether you choose an agency to implement your seo, or you carry out your seo in-house, you must always use white hat methods.
Here are our top tips for optimising a local businesses website:
- Build local backlinks
Backlinks are still considered by many digital marketing agencies to be the most important ranking signal.
You should look to build backlinks from high quality websites, which are also relevant to your business.
You should build backlinks using white hat methods.
- Write high-quality content marketing and add frequently
Your business should add good quality content marketing to your website on a regular basis, your content marketing must satisfy the following criteria:
- White hat
- Unique
- Relevant to your business
- Be at least 400 words
- Should have onsite seo elements, such as meta titles, meta descriptions ect
- Should be high in quality
- Should be added to your website on a regular basis
- Must be useful to your customers, not written just for SEO benefit
- Build business citations
Your business should build quality business citations. Business citations are sometimes referred to as NAP information, which stands for Name, Address and Phone number for your business.
Your business citations must be made so that they exactly replicate what is listed on your website.
If the business citations do not match, then your business may well be generating conflicting business citations, which can damage your businesses SEO.
You can always appoint an SEO agency
Pack Digital offers quality seo services to Bath, England and also to Bristol.
Our seo services vary in price, the price depends on how strong your competitors websites are. Prices vary between £220.00 a month, and £3000.00 a month.
How we can help
Pack Digital specialise in organic search engine optimisation services, and local seo.
We offer our seo services to Bath
We offer our SEO services to Bristol
To receive a no obligation quote, why not give our agency a call, or e-mail us today.