Agency vs in-house
Introduction
Many Bristol business owners will have asked themselves the same thing, that is shall we employ somebody in-house for our businesses seo requirements, or outsource to an agency.
As a Bristol SEO agency this article may seem a little one sided, however talking from experience we know that there are clear benefits to choosing a local agency.
This article will explain what those benefits are, and we shall also explain why Pack Digital is such a good choice.
What are the benefits of opting for a Bristol agency?
Google’s algorithm has undergone some serious work in the last couple of years, and for us who work in the online marketing profession we are happy that this has happened.
We are happy because now more websites than ever, that are using poor seo practices have been penalised.
This means the websites that have invested in quality seo, the type of digital marketing that Pack Digital offers, are now being rewarded with solid results.
This means that websites that cut corners, by purchasing cheap and quick forms of seo are now being penalised by algorithmic updates like Google’s Penguin update.
What are the disadvantages of in-house seo?
The main disadvantage of carrying out seo in-house is that often you need an agency structure to make sure that all employees are using the best possible methods.
A person who’s employed in-house may listen to websites, or sources that are not respected widely in the SEO profession.
For example a person may follow a link on social media, and implement a method of seo that’s recommended even though the source is not respected.
Most of the leading digital marketing agencies throughout the country often only follow a handful of respected seo websites. Plus, normally most consultants, including those at Pack Digital only listen to a small number of internationally respected seo consultants, anybody else outside of this may be implementing old fashioned forms of online marketing, which may have now become outdated.
Why does the algorithm change so much?
Google’s algorithm changes many times throughout the year, this is to help fight spam, but also to assign a different weighting to one, or many ranking signals.
Your agency or your in-house seo person must stay on top of these changes, otherwise your direct competitors may start overtaking your business.
What makes your agency so good?
We have experienced seo consultants, plus we specialise in just offering organic seo services, so simply put we believe our knowledge base is second to none.
What are your Bristol SEO prices like?
We offer seo packages, aimed at small business that start from just £350.00 per month, so for affordable seo why not call Pack Digital?