Google Penguin 4.0 – why is it so different?
Introduction
Agencies and company owners across the land will be familiar with Google’s Penguin updates, they have shaken up rankings substantially since the spam fighting changes that came about.
Google’s first Penguin update was released on 24TH April 2012, at first many thought it was a way to tackle web spam, however many SEO’s soon realised otherwise.
A pattern soon emerged, that pattern was that Google’s Penguins were busy demoting sites which had poor back link profiles.
What is Google’s 4.0 update?
Typically speaking a website would be hit by a Google Penguin Penalty and then it was a process of weeding out the poor quality links, submitting a Disavow file then waiting around for recovery.
This waiting around did go on for some time- with some webmasters and seo agencies waiting months sometimes years for a Google Penguin refresh.
So Google 4.0 Penguin update is like a breath of fresh air, things are now real time. So now when a new client approaches Pack Digital and say they have link problems we are able to suggest remedies that can have quicker results.
How quick is Google Penguin 4.0 updates?
Well what’s for sure is now we have not got to wait years for a Penguin refresh, now as soon as your website is re-crawled and re-indexed you should be able to tell Google you have cleaned up your low quality back links.
What does it mean when it states Google Penguin 4.0 is now more granular?
It was once thought that if a website was picked up as having low quality links that the site would be hit by Penguin, therefore the whole site would be affected and visibility could well take a nose dive.
Well Google’s now got a lot more focused on which parts of a website it chooses to demote or promote with Penguin.
So say you are a SEO company and you offer your wonderful services to Bath and Bristol in the South West of sunny England, and you offer organic seo, local seo, and content marketing.Well if the content marketing part of the website had a huge influx of poor quality links then it is this part of the website that may suffer lower rankings.
That’s to say the other services offered may well be unaffected, so Google Penguin 4.0 is now more focused.
How can Pack Digital help?
We will continue to build links how we have always done so, that’s to say we will build high quality links that are relevant to your industry.
So if you need to get your website flying high in Bristol, contact us today.
We can offer:
Low Bristol SEO prices
Affordable monthly packages
Link building
Content marketing
High quality SEO