How can blogging help improve my businesses SEO
Introduction
Let’s face it, writing endless blog posts takes up huge amounts of time- and we should know, our copywriters like nothing more than cracking open a fresh energy drink, and writing until there fingers ache.
But why?
Why bother writing endless guides, blog posts, infographics?
Well the simple answer businesses are not doing all this hard work to just dispense free advice on tap.
For example, why would a solicitors practice, with solicitors billing out their time at minimum of £300.00 pound an hour be helping marketing agencies like ours write rather helpful articles?
Well, the answers simple, they want to get onto the first of Google, and to do that, they must be super helpful, they must push that boat out and offer free advice by the bucket load. Then, repeat the whole process again to answer another commonly asked question that the business gets asked on a regular basis.
So what’s the benefits?
Organic traffic
What is organic traffic? Is it the number of bees and fly through your garden, hopping front flower to flower sucking up the amber nectar before they diligently fly off, return to the hive?
Nope, that’s not the organic traffic where talking about.
Were talking about visitors, shoppers, people who land on your website that either want to buy something, or find an answer to a question that they have.
Such as what’s the most energy efficient washing machine of 2022, okay granted, its not going to make that much of an interesting read, your not going to come away think, well that was a great read, but you may just find the model washing machine you want, and your energy meter may approve of your decision.
So content marketing helps people find answers to their questions, where that is:
– How far can a electric bike go
– I need a divorce solicitor, find me the closest family lawyer
– I want to start making bread, is there a class locally
All questions someone wants an answer too, now if you sell electric bikes, are a divorce solicitor or you run classes on how to make bread, well your going to want to pop up on the first page of Google.
Now you could do this yourself, but for some businesses they may want to bring in a search engine optimisation business, like us to help.
So what will we do?
Well, we walk around in your customers shoes for a bit
Not literally, we don’t actually put on customers shoes and walk around, but what we do is we think like them- what sort of questions do they have?
So lets say you’re about to go through a divorce, yet, this is new for you so you don’t know where to even start.
Well, you might land on a website, with a blog post “how to start the divorce process, and how we can help you every step of the way”- well this is a good example of how content marketing, when its done right could help a business.
Its answering their question, it explains the divorce process, what to expect, yet at the same time its introducing the business.
At the bottom of the article might be a friendly face, that’s of a divorce lawyer who wrote the article, and they leave their e-mail address, with a comment, something like, do you need further advice, well why not send me a message.
You may have already read through a 1000, word article, so now you feel enlightened on how the divorce process works. The information may have simple, straightforward to understand, no legal jargon which made you confused, so you might pause, think, and say you know what that article was useful, helpful, well-written, I like this business, I am going to send them an e-mail, see if they can offer me some more advice throughout my divorce.
And that’s how it works in a nutshell, content marketing should answer questions that your customers often have. It should then have what us online marketing companies call a call to action, which is a rather silly way of saying, something to nudge the customer into doing something that will help create a sale, whether that’s encouraging them to send a message, call the company, or sign up to e-mails.