Top

How can organic SEO help my business here in Bristol?

Introduction

If you run a company here in Bristol, then it’s highly likely that you will have allready heard about “SEO”.

Sometimes some company’s here in Bath or indeed in Bristol will offer digital marketing, which can mean that they can offer a wide range of services, ranging from web design right through to SEO.

However, with that said, within this article, we are going to concentrate just on what organic SEO is and how it can help a business. Where some marketing company’s aim to make thing’s super complicated, well we dont, we try to explain things as simply as we can.

We are also going to explain why it depends on which SEO company you choose as to how successful the SEO is; and why the quality of the work must be high to make the SEO successful. So whether you run a coffee shop, or lets say you run a large business well, this will be the article for you, that explains how organic seo can help your business.

We will also explain why many different types of businesses are investing, for example, many different types of businesses invest in white hat SEO, this can range from sole traders, right through to multinational company’s employing thousands of people, so many different types of company’s invest in this form of marketing.

We will also explain why it’s important to invest in high-quality work (white hat), as a lot of business owners have been duped in Bristol by low prices and low-quality SEO and have their websites hit by a algorithmic or manual penalty.

For example, an agency may offer a low price, say a lot lower than many other agencies- yet let’s say that the business then builds thousands of low-quality backlinks- well its more than likely going to mean the business will be hit by a “Google Penguin” penalty, which means that the business could be removed from Google, and many other search engines, as it has used what us SEO agencies call low-quality methods, called “black hat” methods.

You should avoid black hat methods, you should avoid low-quality SEO altogether, as if the business does incur a penalty, sometimes it can take a very long time to get the business back onto the first page.

It’s therefore crucial, that you spend some time choosing which digital marketing agency you wish to choose, so if you’ve got a coffee now firmly in your hand let’s start explaining how organic SEO could help your business here in the fine city of Bristol, England.

What exactly is organic SEO?

We could get super complicated here, and start talking about the algorithm, and how it calculates the strength of various ranking factors in order to work out where your website should be ranked on Google.

However, we will come onto that later once your espresso has kicked-in, but for now it’s worth just keeping in mind that organic SEO long-term process that is used by many businesses to get their website on the first page of Google and other search engines such as Bing.

If the agency is successful at getting the business onto the first page of Google, or say Bing, the business can optimise the website the right keywords, which means if the work is white hat, and the marketing agency has got the Bristol business onto first page for its main keywords, then the business may obtain more sales and generate more enquiries for that business in Bristol.

How can it help businesses?

The advantages are therefore clear, it doesn’t matter if you are a plumber in Bristol, or you run a large legal practice employing hundreds of staff, the process is still about optimising your website to get onto the first page of Google in order to generate more sales and leads.

So, this often means a lot of work for the SEO freelancer or the agency, for example at the start they should make sure that the website can be crawled and indexed by Googlebot, then as the months roll on, they may start building high-quality backlinks, and high quality content marketing, yet this does depend on which agency you use.

However, getting your business onto the first page of Google, can sometimes transform the business and be a huge competitive advantage for that company, so this is often why the respected agencies, like Pack Digital have to charge a fair fee as there’s normally a lot of work that’s needed.

We think cheap quotes for SEO are often a waste of time, plus the work might not be “white hat”.

Therefore it is clear to see why a lot of agencies and SEO consultant’s will make false promises to the business, stating that they can do the job for a very low price for a short timeframe. However a lot of businesses in Bristol have  been duped, and therefore sold a service that either doesn’t work or cut’s corners, either way the business could incur a penalty that means it is totally removed from Google.

Can be a strong competitive advantage

If your business does get onto the first page of Google, and if the agency or the freelancer has used white hat methods, then this can be a huge competitive advantage for the business as it can ultimately start to generate more sales if more customers are clicking on the website.

Must follow the rules

However the agency or the freelancer that has optimised your website and must follow white hat methods.

It does therefore depend on the skill of the SEO freelancer, SEO consultant or agency that you employ.

Therefore as you know, it does hugely depend on the skill set of agency, or the SEO freelancer that you employ.

Therefore SEO is not like a generic product, like buying a toaster that can be purchased just on price!

There’s many things that the business owners need to weigh up before choosing an agency, such as the skill set of the business.

If the skill set is not up to scratch, and they are not using white hat methods, and the company uses low-quality methods, then business could incur an algorithmic or a manual penalty.

Many different types of businesses

Many different types of businesses invest in this form of marketing, for example sole traders right through to large businesses invest in this form of marketing.

 

However, SEO is a slow process- so it you should know that it as a long-term process

 

However, it’s important to keep this in mind, it is a long-term process, it is also a slow process.

Some agencies do not make this clear, that in order to get your business onto the first page you have to beat the businesses that are currently on the first page.

Now, if the businesses have been investing for over say the last eight years, and a new business was to start investing in the SEO process, normally it has to do a lot of work to catch up with the competition.

 

Why it depends on which agency you choose

There are many agencies to choose from in Bristol and also within the city of Bath- however we would recommend that you do not let price guide you onto which agency you choose.

Instead let the quality of the work be the most important thing to consider, the work must be white hat.

 

Why you should only invest in “white hat SEO”

The business should only invest in white hat SEO

 

Is this a fast process?

Both organic and local SEO are normally not a quick process.

 

What does content marketing mean?

You may hear your agency talk about content marketing, this is one of the most important part’s of the SEO process, it should be white hat.

What does link building mean?

There are over 200 ranking factors which the algorithm takes into account in order to calculate how strong your businesses SEO is, however it is widely considered by many digital marketing agencies that backlinks are one of the most important ranking factors.

 

How long will it take to get my business onto the first page?

This does depend on how strong your competitors are, for example, if they’ve been investing in SEO for many years, then normally your business will have a lot of catching up to do, if it is just getting started investing in SEO.

Therefore the SEO agency must evaluate competition to see how strong their SEO is, in order to give a rough timescale of how long it might take to get your business onto the first page.

What’s is the algorithm?

It’s the algorithm which decides where a business should be ranked.

Are a lot of businesses investing SEO?

A lot of businesses in Bristol and also within the South-West of England, in areas such as Bath are investing in SEO.

How to generate sales

If your business wishes to generate more sales through SEO then why not give our business a call? We are an established SEO agency in Bristol.

 

 

 

 

No Comments

Sorry, the comment form is closed at this time.