How can social media help an Seo campaign?

Most Seo agencies are now integrating social media optimisation services within their range of services.

This is because social media has now become a ranking signal in itself and therefore it is part of many search engine optimisation strategies.

What is social media?

Social media can be anything from Facebook, Twitter or Google plus. It’s often used as a platform that allows a business to communicate with an audience and to bring news about new products or services.

It is thought that the likes, tweets and Google pluses can all help send positive signals to the search engines.

How important is social media optimisation within an Seo campaign?

There is no doubt about it that backlinks are the main ranking signal, and still one of the most important areas for an Seo consultant to spend their time on.

With that said social media is important, for instance if a direct competitor is active on social media they may well be gaining a lot of publicity and backlinks from it, so if your company is not on social media then it could be at a disadvantage to you.

Social media can help to generate reviews, and also social signals that can be read by the search engines.

Also, a good piece of content marketing that you put onto your website can be linked to on your social profiles as well, then an audience may read this and like the work and choose to link to it.

Therefore it is a form of link building if it is carried out correctly

Is all social media publicity good for Seo?

As with all Seo work there is a right way of doing something and a wrong way, if social signals are bought, or they are deemed as spammy then this is likely to harm a Seo campaign.

Therefore an Seo strategist should think about how to engage an audience in a way that they are likely to find the work of use to them.

For example, if you are a manufacturer of a power tool, you may wish to dispense advice about how a certain power tool can be used in a certain do-it-yourself task, then this is likely to be liked and read by an interested audience i.e. do-it-yourself enthusiasts.

Will this help my website climb up Google’s rankings?

As with all ranking signals they should be used to form an overall strategy, this means that Google’s algorithm will pick up on a number of ranking signals and you should enhance a number at anyone time. Do not therefore just concentrate on one area of seo.

This means that a good agency will focus on gaining good quality links, good content marketing, good on-site Seo and also use social media within the overall campaign.

You can also use social media so that it promotes your company and its image by offering good quality customer service.

How can our agency help?

We are an agency within Bristol, within the South West of England, we can offer social media optimisation and also Seo services.

We can form an Seo strategy for your business that incorporates content marketing, link building and also social media in terms of working on Facebook, Twitter and Google plus accounts.