How can visitors to my website influence the SEO performance?
Introduction
So many digital marketing agencies these days produce seo work to a set quota. This often means that quality can sometimes go out of the window.
However as any good seo consultant will inform you, it’s much better to have a smaller amount of quality work, than masses of work that’s poorly produced.
At Pack Digital we therefore produce quality work, yet we also monitor how visitors to your site use your website. Most agencies now believe that how visitors use your website will have an impact on rankings.
For example, if your website was to have a sky-high bounce rate, then this can mean your seo performance decreases as a direct result of this.
How can visitors to a website influence seo?
Google uses a clever AI programme called RankBrain, most agencies believe it’s RankBrain job to work out how successful your website is at answering a particular query.
For example, imagine you’re looking for a recipe to cook a cake, you may skim through four other websites before you find the one that provides you the best information.
Now if say for example a million other people do exactly the same, that is they skim four other websites, then all land on that one website, and there they seem to on that page for a long time, well this sends a positive signal to Google.
That positive signal is that website, the one where people are spending the most time reading through the cake recipe, that seems to best answer the query. As a direct result of keeping the visitors to the website interested, the website may see better rankings and therefore the seo performance will improve.
What does the term bounce rate mean?
Bounce rate means when someone lands on a website, then leaves the site after a short amount of time, and decides not to look at any other pages on the website.
This is a clear signal to Google and RankBrain that the website hasn’t answered the query.
Why are time on site figures important?
If you were to login to your Google Analytics account, you can view month by month, the time on site figures for your website.
Generally speaking, the longer someone is on your website the better, this means they are engaged and have found what they were looking for.
How does Google work out if my website is high quality?
Google will use it’s algorithm to work out how important your website is, it is likely to take into consideration bounce rates, and time on site figures as well.
How can a Bristol Seo company help?
Pack Digital are an seo agency within Bristol, we can help your company reach its marketing objectives.