How long will it take for my website to reach the top of Google?
Introduction
When every business invests in SEO services they naturally want to know when they will they be top of Google. After all, that’s the exact reason why most business invest in the first place.
However, as this brief article will illustrate, it’s not that easy to offer an accurate predication of when a business will reach the top, and here’s why that is so.
How long will it take to reach the top?
When somebody searches for a business on Google, say for example a electrician within Bristol, the websites at the top will have the strongest ranking signals.
Now Google doesn’t just rely on a handful of ranking signals to calculate which website is the best, no it uses over 200+ ranking factors.
This means a websites links, content marketing, onsite seo, offsite seo all get calculated by an algorithm. Now it’s this algorithm which works out how important a website is.
This means if a real accurate assessment of how long it will take to reach page of Google is needed, then the businesses competitor websites must be audited.
This way the seo consultant can work out how many links the site has, how intensive the content marketing is for example. It’s then a matter of suggesting a strategy and providing estimate time scales.
However it’s important to note that there is one massive unknown variable, and that is Google’s algorithm.
Google’s algorithm can change at the drop of a hat, this means that a content marketing strategy make be working well for the business, but then suddenly after an algorithm change, the agency may have to use a different approach to increase rankings.
Is it worth then pausing my seo monthly fee?
Some businesses reach the very top of Google, that’s across multiple keywords, and then may pause their seo investment altogether.
However, as any good agency will tell you, by pausing a website seo you are more likely to move down the rankings, and sometimes sharply. That’s for two reasons, one Google rewards websites that are updated on a regular basis, secondly because your competitors may develop stronger ranking signals.
Will I stay on top then forever?
Organic and local business listings can change after a month, after a week or in the next hour, this means no business is guaranteed to stay at the top of Google.
Constant investment is needed, that’s either by an in-house consultant applying their time, or by investing in a search engine optimisation business like Pack Digital.
Why does the algorithm change?
The algorithm can change for many reasons, often it changes to fight spam, but sometimes it changes because a new ranking signal has been formed, which sometimes lowers the established ranking signals importance.
How can Pack Digital help?
Pack Digital helps businesses based in Bath, and Bristol to achieve their marketing goals. We have seo experts on hand to help your business, for a no obligation quote, why not call us?