How many backlinks does my website require?
Introduction
Backlinks are important to any online marketing strategy, that’s whether the business requires local seo, or the business requires national seo.
What are backlinks?
Backlinks are quite simply the links that you follow to reach another website, for example within an article you may see another article being mentioned, therefore sometimes the writer provides the opportunity to follow the link and visit the linked to website.
How many backlinks does my website require?
How many backlinks are required depends on the strength of the competition, for example in hyper-competitive sectors, like the car insurance industry, a website may have thousands of good quality links.
How many backlinks are required therefore depends on the competition. However, backlinks should not be the only ranking signal that your agency focuses on optimising, that’s because there are over two hundred ranking signals, so your agency should optimise as many ranking signals as they can.
Are all backlinks created equal?
You can earn good quality links, these links will pass “link juice” and will help a websites seo. However it’s possible to obtain low quality links as well, these could mean that a website gets demoted, or that a website gets totally removed from Google, via an algorithmic penalty like Penguin.
What does the term anchor text mean?
Anchor text is the text that you can click on to visit another website, however it’s worth remembering that the anchor text should not be over optimised.
If too many phrases that the business wishes to improve its rankings for are placed excessively within a websites anchor text, then this is another way that a website could be penalised.
Why should an agency not just focus on backlinks?
An agency should form a rounded marketing strategy. This means that an agency will normally focus on creating content marketing, optimising a websites onsite seo as well as focusing on earning high quality links.
We are an seo agency based within Bristol, we serve businesses within Bristol and Bath.