How should my business select keywords?
Introduction
Keywords are very important to any seo strategy, that’s because without a focus of attention on the keywords, then you are unlikely to draw in the right sorts of customers.
Therefore, just after your agency has conducted an audit, they should help the business owner choose a set of keywords, that will help the business owner draw in the right sort of customers.
What are keywords?
Keywords are important phrases, or words that people type into a search engine in order to locate your business.
So for example, we are a seo business in Bristol, so we will want to rank highly for the term “seo Bristol”.
This phrase is of huge commercial importance to us, and other businesses will have phrases that can have the potential to draw them in a lot of business.
Why must the keywords be relevant?
Some agencies make too many assumptions, that’s to say they may believe that all plumbing businesses want the same sort of customers.
However, it’s the agencies responsibility to work out which phrases are important to that business, so for example they may want more domestic clients, rather than optimising the website for commercial customers.
Why is it so important that the agency takes the time to understand my business?
The agency should spend time understanding your business, this is so no areas of the business get neglected when putting together an seo strategy.
For example, a building company may approach a seo agency in Bristol, and state they want seo applied to their website.
What they may fail to mention is that loft conversions, and domestic extensions is really important to them, so without these knowledge the seo agency may not optimise the site for these terms, so that building company may well be losing out on business.
So it’s the consultants job to understand the business, which areas of the business are more profitable, then to make sure that this is implemented into the seo strategy.
Why must there be commercial intent?
Some agencies just focus on providing advice that is loosely related to the business, for example a building company may receive work for the seo agency that focuses on how to lay bricks.
This type of written work placed on a website may help somebody who wants to learn how to lay bricks, however it’s not focused enough on targeting customers in an area like Bristol or Bath.
What will happen therefore is the site will gets loads of traffic, but this traffic may not bring paying customers.
How does your agency choose keywords?
We carry out competitor analysis, plus we also use keyword tools.
Why must an agency work out how competitive the keywords are?
Some digital marketing agencies may take a businesses marketing budget and promise the earth, but sooner or later the business will realise that they agency is not delivering.
It’s far better to choose an agency that states what’s achievable right from the outset, and this is the approach that Pack Digital takes.
How can your Bristol SEO company help?
We are a Bristol SEO company, we offer affordable seo solutions.