How should my business within Bristol be building local backlinks?
Introduction
For most business sectors within Bristol its now super competitive. This means that some companies may have been investing in seo for some time.
However with the right agency behind you, its still possible to reach the top. One of the most important ranking signals is backlinks, these often separate the businesses that are at the top of Google, and who are at the bottom of Google.
Why are local backlinks so important?
Imagine for a second that you run a solicitors practice in the heart of Bristol, say for example near Cabot Circus, and you need to generate more business.
However, what so many business often find is that the business at the top of Google, may have hundreds of good quality backlinks.
This is why it’s crucial that any digital marketing business, invests great time and effort into building backlinks, as without them, your business may not reach the top of Google.
How should my business within Bristol be building backlinks?
The best way to build backlinks is to build them naturally, what is meant by this is, if you have really useful information on your businesses website, then people are going to want to link to you.
So for example, imagine you run a bicycle shop in the heart of Bristol, you may once a week write a 500 word article about how to repair and maintain your bike. This information could be written by an expert, perhaps the owner of the shop, then they share their new bicycle article on social media sites like Twitter.
This may then be read by people who have a huge interest in cycling and mountain biking, and they may put a link to such an article on their own blogs.
This is how links should be earned.
Why can some backlinks be bad?
Some backlinks can be spam, these can trigger a Google Penguin penalty.
What is Google’s Penguin update?
The Google Penguin update will penalise websites that have spam links
How many backlinks does my website need?
You can never have enough high quality, relevant, white hat backlinks.
Why backlinks are only one part of Google’s algorithm?
Google uses a massive amount of ranking signals to work out how important your website is, so backlinks are only one part of the equation. There are over 200+ ranking signals, so your Bristol SEO company must optimise as many as possible, within the constraints of your marketing budget.