Local Seo- 5 top tips to help your business rank better locally

 

Local seo tips

Introduction

Local seo is vitally important to most businesses, even if you run a conglomerate sized business, then nine times out of ten you still want to promote local stores.

This means most businesses require local seo, however not all businesses succeed with their local seo strategy. This is where we can help.

Why is local seo useful?

An agency should first and foremost sit down and workout which keywords are important to your business, then it’s time to workout a local seo strategy.

Through this marketing strategy it is entirely possible to draw in more business, and to help this marketing activity help you reach your marketing goals.

Here are some of Pack Digital’s top tips when carrying out local seo:

#1 Register or claim your Google My Business account

First things first, if your business hasn’t already done so, start by registering your business on Google My Business.

Also don’t rush filling in the GMB details, instead go and fetch yourself a brew, and make sure you properly fill in all the important business details.

#2 Build business citations

Next it’s time to build business citations. Business citations are also sometimes called NAP information, which means the Name of your business, the Address of your business, and also the phone number of your business.

This information is important, and it’s well worth asking an agency to do this for you. It’s worth asking a digital marketing agency to build your businesses citations because they can ensure that there are no “conflicting citations”.

Conflicting citations can confuse Google’s algorithms, and this is not a good idea when you’re trying to get your business into the top positions locally.

#3 Optimise your onsite seo

Make sure that the main pages of your website are locally optimised, this may mean changing meta descriptions, adding titles, and also using Schema.

 

If you get confused as to what represents current best practice, you can always refer to a leading seo resource, like Search Engine Land for local seo tips.

 

#4 Build local backlinks

It’s a constant process, but it’s well worth starting, and that’s the task of building local backlinks. You should aim to build quality backlinks, that are relevant to your business, and ideally you should aim to build them from local websites.

#5 Partner with the right Bristol Seo agency

If you require top quality seo, then why not contact Pack Digital. We are a Bristol seo agency.