The future of SEO!
We here at Pack Digital UK see this year, as a year for substantial change, within the SEO industry.
This article will cover our predictions and thoughts about where we can see search engine optimisation SEO moving and evolving in 2015.
Expansion of the “Google Knowledge Graph”
We here believe that in 2015, will be the year for rapid expansion of Google’s knowledge graphs. We believe even more questions that the searchers are presenting to the search engine’s, will be answered within the SERP’s.
Because searchers questions will be answered within the search engine results pages, this may mean that some services and business sectors may see a loss in traffic as the Knowledge Graph expands out.
If a searchers questions are answered and presented within the search engine results pages, there is therefore no reason to further seek information from the searchers prospective. The search is therefore halted, in the results pages and does not move on the pages that have been ranked.
More accurate, search engine results as the search engines become cleverer in 2015.
We believe that in 2015 here at Pack Digital SEO will be the year that the search engines fine tune their algorithms to better understand “user intent”.
We have already seen huge strides in this area through the Hummingbird updates, yet we believe that in the future the understanding of the data within the web will be better understood, to present more accurate results moving forwards.
We believe this as a prediction, will become reality, as we are starting to see the emergence of the “Semantic Web” play even stronger role within search engine results.
Social media illustrating how authoritative you are within your industry sector
We predict here at Pack Digital SEO social media channels will play an even more important role than they currently do in illustrating to the search engines how authoritative your business actually is, in the real world.
We predict that industry authorities and individuals that are known to be an authority on a subject area, that their approval of your work in some way, through the social web, we believe will play an even more important role in terms of search engine optimisation signals.
We would love to hear your thoughts and opinions on this subject area, so why not drop us a line, stating where you think 2015 will take search engine optimisation.