What are longtail keywords and why are they so important?
Introduction
There are now so many businesses investing in seo, and this means there is now more competition than ever for certain keywords.
Because there is so much competition this often means that it involves much more work to rank for competitive keywords.
For example there may well be 50+ businesses that would like to rank for “demolition contractors Bristol”, and this means all may well be asking their seo agency to target this keyword for their business.
This is why some businesses may instruct their seo agency within Bath, or Bristol to target longer tail keywords instead, which are easier to obtain.
What are longtail keywords?
Longtail keywords are phrases which are slightly longer, therefore they have less search volume, but are easier for a website to rank for.
So if we were to return back to our demolition example just for a second, perhaps if “demolition contractors Bristol” was too difficult to rank for, then quite possibly the seo agency may instead try and rank for “demolition and dismantling business Bristol” instead.
Why are they useful?
Longer tail keywords are useful to companies in Bath, and Bristol as well, that’s because they allow a website to rank for relevant keywords but often in a much shorter space of time.
At the same time your appointed digital marketing agency may still continue to target the more competitive keywords, but also optimise the website for longer tail keywords as well.
Why are some keywords quite simply not worth targeting?
Some keywords will not be worth targeting and that’s simply because the phrases do not carry enough search volume. This simply means possibly not enough people will be searching for that term, so there is no point in the marketing agency targeting it.
Where can I find a digital marketing agency within Bristol?
We offer seo services within Bristol, our prices vary between £220.00 per month, up to £3000.00 per month. For an exact quote why not call our agency today?
Where can I find a digital marketing agency within Bath?
We offer our search engine optimisation services to Bath, for cost effective seo services within Bath, why not give us a ring today?