What does Conversion Rate Optimisation actually mean?
Introduction
Many businesses which are based within the South West of England, such as Bath and Bristol will be investing in SEO services each and every month.
However, some agencies do not concentrate on improving their websites conversion rate as part of the seo process. This means a website can have brilliant seo carried out each month, the site could be bringing in a ton of potential customers, however if the site quickly loses these potential customers then it could be time for CRO.
For example, if an Seo consultant spots that a website has a super high bounce rate, low time on site figures, and also the sites visitors do not tend to click and visit any other pages than the one they land on, then there could be problems with the site.
Perhaps there’s a navigation issue, so that users can’t find what they are looking for easily and quickly, or perhaps the website at certain times is very slow to load, this means that visitors simply will bounce off the site and visit a competitors website instead.
What exactly does Conversion Rate Optimisation (CRO) mean?
Conversion rate optimisation is the process of working out why so many people are leaving a site without converting, i.e purchasing something.
Sometimes this is due to the shopping cart experience, perhaps there’s a coding glitch, or sometimes the shopping cart process could be too long, or possibly the website is asking for information that the customers do not deem as necessary in order to purchase an item, for example asking for more than one phone number.
Why should I be concerned if my website has a super high bounce rate?
A high bounce rate means that people are landing on your website, but quickly leaving. This poses a problem for two good reasons, one the website could be losing a lot of customers, two the search engines, like Google will notice that the site has a high bounce rate.
This high bounce rate may result in the website having its rankings reduced, or it could mean that for some keywords the site drops completely.
Why is it a good idea to get an SEO consultant’s input when my websites being designed?
Some website designers just set a website up so that it looks good, i.e having a site that has an introduction video as the homepage instead of written text.
What does it mean when my seo agency states they want to make my site “sticky”
A sticky website is a website that visitors spend a lot of time on, for example somebody may be looking to buy some new shoes, if they spend a long time browsing your selection of shoes, then this is a good signal to Google that your website is a good place to look for shoes.
A website that has a high bounce rate sends the opposite signal, it could be a good indication that the site is not that relevant for the keyword it is currently ranked for.
Why should we choose your Bristol agency?
Pack Digital is a SEO agency based within Bristol. We offer cost effective seo, for example for small businesses based in Bristol, or Bath, we can offer seo packages that start from just £350.00 per month.