Many businesses here in Bristol and also here in Bath will want to get onto the first page of Google. So, whether your a plumber, or let’s say you run a large PLC business, normally you will want your company on the first page of Google.

However, the reality is that the businesses that are currently on the first page of Google, well, they will have normally invested a lot of time, and often also invested a lot of their marketing budget in order to get there. So, for example, a business may have been paying an SEO company for the last 9 years in order to improve the company’s SEO, and to get that company in Bath onto the first page of Google.

This means that sometimes some SEO agencies will sometimes make false promises that they can get a business onto the first page of Google on a small marketing budget, when in reality its sometimes not possible, and some businesses may also try to cut corners. This is when the work is not white hat, in this article we will explain a bit about what “white hat” means, and why our agency only recommends investing in white hat SEO.

What are Google penalties?

Google penalties fall broadly into one of two categories they are “algorithmic” and also “manual” penalties.

If the business was to incur either type of penalty, then this can mean that the business will drop down the ranks, and sometimes drastically, or it can be mean that the business is removed from Google completely.

This is why it’s only worth investing in high-quality “white hat” SEO

Yet, it’s also worth mentioning right at the start of this article, a lot of agencies will say that the offer “white hat” work when they in matter of fact they will not. This is why the business must only invest in quality SEO.

Quality SEO

It’s fair to say that quality SEO does take a lot of time to produce- that’s to say, it takes a long time to build high-quality backlinks and to write high-quality content marketing.

This is why if an agency offers a really low quote, then you should question how can an agency deliver quality SEO work for such a low price?

However, price is not just the only indicator that you should use to decipher which agency to use. The most important thing to remember is whichever freelancer, agency, or digital marketing agency that you use, you receive high-quality work”.

Therefore you should only invest in high-quality SEO work, and as we will come onto later, the reason for this is if the work is not quality, the business could incur an algorithmic or a manual Google penalty.

Algorithm

It’s the algorithm which decides where your business should rank, the algorithm calculates the strength of over 200 different ranking  factors, these range from “meta titles” right through to “backlinks”.

Therefore, the businesses that has the strongest ranking factors, and the algorithm has computed that these businesses to have the strongest ranking factors in Bristol, will be the company’s in Bristol that rank on the first page of Google.

Why we recommend you shouldn’t pick an SEO agency just on price

So many businesses in the city of Bristol will contact various SEO agencies, and ask for an SEO quote, some companies might just then opt for the cheapest quote- thinking that is the best deal- but is it?

However, if the work is not high quality (white hat), then this is most defiantly not the best deal- that’s because the business could incur a penalty, and be totally removed from Google.

For example, the business could incur a Google Panda penalty.

Content marketing

One of the most important parts of the SEO processes is to write high-quality content marketing, however, if the work is not written in a white hat way, then the business could incur a penalty.

Backlinks

A lot of businesses have built low-quality backlinks, this has then resulted in the business incurring a penalty.

It takes time

An honest SEO company will state that organic SEO takes a long period of time in order to start seeing results, therefore agencies saying that they can produce results in a very short period of time, well, sometimes they might not be stating something that is truly accurate.

And this just makes sense, because when you think about it, the businesses that are currently on the first page, normally they will have been investing in SEO for say many years, so therefore it is not going to be a walk in the park for a new business to come along, and start trying to beat that standard of SEO and to overtake them.

This is why SEO is a slow process

Why businesses in Bristol should invest in quality

Penalties

You should invest in high-quality work to avoid algorithmic and manual penalties.

Google Penguin

Many businesses in Bristol have incurred a Google Penguin penalty, that’s because the business has low-quality links, and this can mean that the business drops down ranks, and also sometimes is removed from Google.

Google Panda

Another common penalty that a lot of businesses in Bath as well as in also the city of Bristol will have incurred are Panda penalties, this is sometimes because the content marketing is low-quality.

It can take a long time to recover from a penalty

It’s also worth bearing in mind that a penalty is not like a parking ticket, in that it can be paid and then forgotten about.

No SEO penalties are very different, it can mean sometimes take the business a very long time to recover in terms of where the business ranks.

For example, the company might be totally removed from Google, or the business could drop down the ranks, and it then takes many months or even sometimes years to recover where the business ranks.

We only offer high-quality work

We only offer high-quality work to businesses that are based in the South-West of England

We offer white hat SEO to businesses in Bath, in South-West of England and also Bristol

If your business needs any of the following services then why not give us a ring?

·        Web design

·        Organic SEO

·        Local SEO

·        Building backlinks