Introduction

You may hear your agency mention 301 redirect, and wonder what this means. Within this article our SEO consultants are going to describe what a 301 redirect is and also, why some marketing agencies use 301 redirects.

Why does my SEO agency referring to a 301 redirect?

Instead of deleting a page on a website, sometimes agencies use 301 redirects to direct one page to another.

We always describe to our clients that they should think of 301 redirects is like a road the version 1 you are driving down the road.

That’s the say, you might be used to driving on a road for a long period of time, yet road is closed, to a division is in place.

This is the same one a 301 redirect is use, you might be familiar with a page of the website, for example a product page. As you might be purchasing a product name we occurring basis, it’s just that product Michael stock so you might be redirected to an alternative product.

That’s the say the marketing agency might use a 301 redirect to redirect you to a different product.

Why do some SEO companies recommend that pages are not deleted?

We highly recommend that before you delete a page, you carefully consider whether that page has any SEO value.

That’s the say a lot of businesses delete pages that sometimes have good-quality backlinks.

If you were to deleted page on your website, let’s say you have a WordPress website, if you were to delete a page that has a lot of good quality links then this could adversely affect your businesses SEO.

Not just that, you may have been paying a company in Bristol or indeed a company in Bath to improve your organic SEO, they may have spent a lot of hours building backlinks to that page, to that page was to be deleted then you could lose the backlinks that lead to that page which could possibly negatively impact your businesses organic SEO.

What are backlinks?

Backlinks are simply links that lead to a page on your website, if the links of good-quality, then most digital marketing agencies will agree that these backlinks can help to improve your businesses organic SEO.

What are 301 redirects used for?

301 redirects are used to direct one page to another, for example you might’ve sold a product for a very long time but you have decided to discontinue will stop selling that product.

For example, let’s say that you sell flavoured coffee beans in Bristol, and is a flavour of coffee beans that doesn’t seem to sell that well, that is coffee beans that have a brandy flavour.

So, you decide to discontinue that product, yet instead of totally deleting a page you might use a 301 redirect through to a new page that sells a different flavour coffee beans that customer might be interested in.

This way you would be preventing a 404 page being displayed, as you are directing the customer to a new range of coffee beans that you are selling instead.

301 redirects need to be implemented by an agency that understands white hat SEO methods

Why it’s important to offer other products?

As your online marketing agency will tell you, it’s not a good idea to have a high number of pages, or any 404 pages for that matter, as these can increase your businesses bounce rate.

Why your SEO business should be working to reduce your businesses bounce rate

you don’t want a high bounce rate, as this means that a lot of people are landing on your website and then leaving straightaway. This could be because your business has a lot of for low for page errors, therefore you might want to use 301 redirects to direct your customers through to alternative products for example.

So instead of deleting the brandy coffee beans, you might wish to do direct your customers through to the main page of flavoured coffee beans, so they can pick an alternative flavoured coffee beans pick from your company.

This way your marketing agency may have helped to reduce your businesses bounce rate, they may also succeed in keeping your customers on your company website for longer, so they buy alternative flavoured coffee beans from your business.

Why your SEO business should be looking for 404 errors

if you employ a SCO business here in the city of Bristol, one of the monthly tasks that the agency might carry out is to see if there is any 404 pages that have occurred.

If a 404 page has occurred, the agency may then recommend different ways to remedy this, for example they might recommend a 301 redirect or they might recommend that instead of deleting the page, on that page you offer alternative products, for example other flavoured coffee beans for example.

Why you might wish to use 301 redirects when a four error occurs

When a 40 for page occurs, you may wish to use a 301 redirect through to another page, for example the main page that advertises all of the other flavoured coffee beans that you sell

Why it’s important to reduce your company’s bounce rate

It’s important to reduce your businesses “bounce rate” as this could negatively impact your businesses SEO.

By deleting pages you could be losing backlinks

By deleting pages, you could then be also losing the SEO value of the backlinks that did lead to that page.

How our SEO agency here in Bristol could help

We are an SEO company, we serve the city of Bristol, we also served art as well. If you are looking for a white hat agency that can help to improve your businesses organic SEO in the city of Bath, England we were looking for an agency in Bristol then why not give our business a ring?

Here are some of the services that we can offer:

·        WordPress web design

·        Local and organic SEO

·        Content marketing

·        White hat link building

·        Bristol SEO company

Why not give us a ring today?