What is local seo?
Introduction
Local seo is the process of increasing a websites rankings locally. This could be to obtain higher organic traffic, also it could be to gain higher placement with Google’s list of local businesses.
Most businesses these days want to be on the first page of Google, for some businesses it can make a huge difference to how successful they are.
For you to be more clued-up on what local seo is all about, we thought we would put together this informative article.
What is local seo?
Local seo is the process of strengthening a websites ranking signals, Google is reported to monitor over 200+ ranking signals relating to your website.
These rankings signals are what are fed into Google’s complex algorithm. Google’s algorithm then works out how important your website is.
If your local seo agency has done a good job, then you stand a good chance of reaching page one for relevant terms for your business.
How can local seo help my business?
Local seo can really help certain businesses, there are very few business sectors today that wouldn’t benefit from being at the top of Google.
What are business citations?
Business citations are really important to local seo, business citations are also sometimes NAP information.
NAP information stands for Name, Address and Phone number for a business, if these citations are created correctly they can really help a businesses local seo.
Why is local seo different from organic seo?
Just below the PPC adds, often there will be the local business listings, typically speaking this can be just three local businesses that Google deems as being the most relevant for what businesses you were looking for.
Most businesses today aim to be listed in the local business listings, plus also aim to get within the top 10 organic business listings as well.
Some business also invest in what is called PPC, which means that a business pays for each click that a visitor uses to reach their website.
How much does seo cost?
The cost of digital marketing varies, it can depend on what agency you use, plus also it can heavily depend on how competitive your business sector is.
For example, it’s harder to get a dental practice to rank nationally than it is to get a dental practice to appear higher locally, say within Bristol for example.
Why should we choose Pack Digital?
Pack Digital have expert seo consultants, we can help you formulate, and also implement a winning seo strategy.
For a no obligation quote, why not give us a ring?