What will happen to my businesses rankings if I was to stop paying for seo?
Introduction
Many business owners only want to pay for seo services while their website is climbing to the top of Google.
This means when their appointed agency does get their website to the top of the results, they may choose to pause investment, or stop investing in seo altogether.
We will now explain why this is a flawed strategy.
What will happen to my business rankings, if I was to stop paying for seo?
Google uses a piece of software called Googlebot, it’s Googlebots job to crawl and index websites.
Googlebot spots changes, or new websites that have been added, and Googlebot will then send this information to Google’s algorithm.
Google’s algorithm is what works out how strong a websites ranking signals actually are, now ranking signals could be a websites backlinks, it’s content marketing efforts for example.
Most Bristol seo companies believe that there are over 200+ ranking signals, so Google scans a website looking for changes to the ranking signals.
If your business was to stop investing, it’s entirely possible that your competitors will develop stronger ranking signals, and therefore your website will be pushed down the rankings, and your competitors may rise through the rankings.
Why is organic seo a continuous process?
Google released a major algorithmic update some years ago, this was called the Google Freshness update. Basically websites that added good quality work to their websites were rewarded.
So if your website was to stagnate for any length of time, it’s possible that your competitors will overtake your website.
How will Google’s algorithm know if my business is paying for seo?
Organic seo should be invested in on a monthly basis, even if your website reaches the top, the business should still continue work on strengthening the ranking signals, so that the business can stay at the top of the business results for longer.
How can Pack Digital help?
Pack Digital is an seo agency within Bristol, for affordable seo why not give us a ring?
How much do your seo services cost?
We offer seo packages starting from £250.00 per month within Bristol.
What makes your Bristol seo company so good?
We have experienced seo experts within Bristol, we can help your business with its online marketing requirements.