Why can duplicated content marketing harm a websites SEO?
Introduction
Some business owners may think that by copying and pasting content marketing from another website, that they will be helping their own website rank better.
However this is not the case, duplicated content marketing can mean a website incurs a penalty.
A Google Panda penalty can mean that certain pages of a website are removed from Google’s search engine, or it can sometimes means that the whole site gets hit by a penalty and is therefore removed from Google.
Why is duplicated content marketing a problem to SEO?
Duplicated content marketing can harm a websites seo, but if a penalty is incurred then it can sometimes take a long time to recover from.
Why does Google’s complicated algorithm have spam filters?
Google only wants high-quality websites to be on the first page, this means these websites must offer valuable and useful information.
Websites that try and trick the search engine into making the pages look more important than they are, will be penalised.
How does Google know who the original author is?
Google uses Googlebot to look for changes that are made to websites, so for example if your Bristol business was to add a new news page, then Googlebot would crawl and index the page.
This basically means Google will have scanned the page, and it will be aware you added a new page to your website.
If this work was to be duplicated, Google will know the original author. However sometimes duplication issues are not as simple as this, so if your website is suffering from duplication issues, it is worth contacting a Bristol SEO agency like Pack Digital.
Why should all content marketing be white hat?
All content marketing efforts should be white hat.
What is Google’s Panda updates?
Google’s Panda updates are built into Google’s algorithm, which means if your website has duplicated work, or is using another low quality seo method such as cloaking, then your website could incur a penalty.