Why does the design of a website matter when it comes to SEO?
Introduction
Some Seo agencies may even state that the design of a website doesn’t matter- but this is not true, the design now matters more than ever.
With Google now using RankBrain, an AI programme, and other sophisticated ranking signals, the truth is that user behaviour is now more important than it ever has been.
Why does the design of a website matter?
A website must be designed so that it allows a customer to find a product or service easily- this sounds like common sense, right?
However, some website designers put the appearance before function, in our humble opinion it’s so much better to have a website that’s super easy to use, than something that looks flashy.
Bounce rates
Bounce rates are now so important to seo, your digital marketing agency should definitely be monitoring these.
A bounce rate is the number of visitors to your website, that land on the website, then leave straightaway.
If your website develops a super high bounce rate, then your website is likely to receive a drop in it’s rankings.
Time on site figures
The complete opposite to having a high bounce rate, is to have a high time on site figure. The average time on site figure, which can be found in your Google Analytics account will tell you how long the average visitor to your website is spending on your website.
If your business, based in Bath, England has a time on site figure of 1 minute on average, yet your direct competitor, has a time on site figure which is on average over 5 minutes, the site that is holding the visitors interest for longer, is much more likely to rank higher.
Trust
The next issue to think about is trust, a website that’s well designed, has good customer reviews, and social media accounts that show the business is interacting with its customers, is much more likely to be trusted.
Pack Digital can help businesses based in Bristol, England, as well as businesses based within Bath.
Our seo packages are affordable, our seo prices start from £220.00 per month. We only ever use white hat methods, so for cost effective seo, why not give us a ring?