Why is it important to keep your Google My Business account updated?
Introduction
Many businesses have a Google My Business account, however many businesses fail to keep their GMB accounts updated.
Failure to update your Google My Business account when business details change, can result in a business creating conflicting citations, this can harm a websites performance in the local seo results.
To keep your business high in the local business results in Bristol, it’s often a good idea to partner with a white hat seo agency, like Pack Digital.
What is Google My Business?
Google My Business is a service offered by Google where any business can register it’s location details.
This means that when people are looking for a business that’s located near to them, then your business stands a better chance of ranking.
Take for example a dental practice, such a business can rank highly within the organic listings, and the local listings, which doubles the chance in some cases of that business being contacted.
Plus so many more people are now using devices like their smartphones to find local businesses, and these mobile phones may have location sharing switched on.
Location sharing gives Google a precise fix on where the person is, and when they search for a business they can provide businesses that are close by to where they are at that time.
This means, that is someone was looking for a dentist, and they made the search on their mobile, then they are likely to get the closet dentist to them, and not necessarily just three dentists that happen to be located in Bristol.
So keeping your Google My Business account updated, and details correct is vital if your business is to profit from these change in how businesses are ranked in the local business results.
What is local seo?
Local seo is the process of getting a business to rank better in the Google local business results.
How can my Google My Business account help draw in more business?
By having quality business citations, having locally optimised pages, and by having good quality white hat seo in place, your business will stand a much better chance of ranking higher in the local business results.
What are conflicting citations?
Conflicting citations are when citation details do not match with what the website states. For example a quality business directory may state you still are located at an old business address, when in matter of fact you may have moved.
What does NAP information mean?
NAP information, stands for Name, Address, and Phone number of your business.
How can Pack Digital help with my local seo requirements?
We are Bristol local seo experts. For affordable seo, why not give us a call?