Why is it so important for a website to load super-fast?
Introduction
It’s so important these days to have a website that loads quickly, without one then a business is more than likely to left behind it’s competitors when it comes to where the site ranks.
A slow loading website proposes two major problems, one that a websites user is likely to become frustrated, secondly its also likely to cause a website to have a sky-high bounce rate.
Plus, we forgot to mention, most websites today are getting some sort of seo carried out to them on a monthly basis, so most of the time your competitors will have already invested in a fast site, so without one you will be at a direct disadvantage.
Why is it important to have a website that loads quickly?
More and more business is carried out on mobile devices, and many seo experts believe that Google’s algorithm is already rewarding websites that load quickly with higher ranking positions.
Plus there’s always Google’s RankBrain to consider, now it’s thought that this AI programme will monitor user behaviour on your website, so too many people bouncing off the site is not a good thing for the websites seo.
What is Google AMP all about?
Google has been discussing AMP for quite a while, this stands for Accelerated Mobile Pages, which basically means that a website owner should have a slim version of their website.
This means all the unnecessary bulk, like sliders, or a introduction video that may automatically load on your homepage, will be removed, and instead on a AMP version of your site, the website is likely to only display elements that can load quickly, like plain text.
Which is perfect for people that buy a lot of items, or services on their mobile. For example imagine needing a train ticket quickly, but your mobile signal is poor, well a AMP is likely to load faster than a normal website, therefore allowing you to get your train ticket with minimal fuss.
Can a fast loading website, help SEO?
You bet. At Pack Digital we are already recommending some clients switch to faster websites, because as load speeds increase in terms of its importance to seo, we believe that slow sites will be at a distinct disadvantage to much faster loading sites.
How can your Bristol digital marketing agency help?
We are a Bristol seo company, for seo at a sensible price, why not give us a call?