Why is it so important to have the homepage correctly optimised?
Introduction
So many businesses spend thousands redesigning their websites, they may look great, but do they have the necessary SEO strength to rank on the first page?
Sometimes some website designers just focus on how the website looks, that’s to say the onsite seo aspects may get neglected. Within this article we are going to explain how your Bristol or Bath based business can benefit from correctly optimising the homepage.
Why is the homepage so important to seo?
Imagine all the terms a website is optimised for, yet most of the people who land on your website, will come through the homepage.
For example, this website is optimised for the term “SEO Bath” and “Seo services Bristol” however most of our visitors come through the homepage.
This means the onsite seo must be good to draw customers to the site, however the website must have a good design so that you can quickly direct customers to the right product or service.
Why must the website load quickly?
So many websites load slowly, this can mean customers get frustrated, they may then bounce off the website, and then visit a competitors website. This means the website could over time get a high bounce rate which is bad for SEO.
Why must the homepage have good onsite SEO?
The websites meta title, meta descriptions, alt tags, title tags, keyword optimised text, and good internal links with correctly optimised anchor text should all be used on the homepage.
Your seo agency should therefore work with your website design agency to ensure that this is on the website from the start, this is so your seo campaign can hit the ground running.
Why should my website designer work with my seo agency?
Some website design agencies haven’t got a clue about seo, so it’s always a good idea to pay a bit more and have your seo consultant spend time with your website design agency, this will ensure good quality white hat seo is implemented from the start. Pack Digital can offer such a service, and we can work closely with website designers to ensure that your website also has the correct seo implemented right from the start.
Why can introduction videos spoil the strength of my websites seo?
Some websites forfeit text for an introduction video, however Googlebot may struggle to understand what your website is about if you don’t have text, this can be made worse if the main pages also have very little written text.
We are a white hat SEO Bristol business, we can help you implement seo right from the start, that’s when you are having your website designed and built.
We also offer our seo services to companies within Bath.