Why is it not considered a good idea to stop and start an SEO campaign?
Introduction
Most Bristol business owners now see the advantages of investing in seo services, however some may still struggle to work out why seo is needed every month.
However, Seo never really comes to a stop, that’s because Google is constantly reshuffling where businesses rank. This means if you want to reach the top, and stay there, then continuous seo investment is needed.
It only takes a competitor to gain slightly stronger rankings signals than your website, of which there are over 200+, for that business to then have the edge and to rank higher.
Why is not considered a good idea to stop and start SEO?
By stopping and starting seo you may allow a competitor to implement a stronger seo strategy, that’s because they are implementing work every month.
Why does Google operate a lag?
A business may implement Seo this month, yet may only see the benefits 2 or three months later.
It’s widely thought by many agencies that Google operates a lag, so you may think that your top position on Google is safe, but then a large ranking change, well this could change the business results.
If you were investing in seo, then the ranking change may only be one or two places lower, but if you haven’t invested for a long time, then your website could drop to a different page of Google.
It all does depend on how strong your websites ranking signals are, and if your competitors are stronger.
By investing in seo each month, your Bristol seo company will be able to implement work and notice which ranking signals are making the most improvements.
Then using this knowledge, a digital marketing agency like Pack Digital, will be able to fine tune the marketing strategy every month, so that the agency is making the most out of your marketing budget.
Why does seo never really stop?
Seo never stops in the sense that if you want to be at the top of Google, then you constantly need to strengthen your ranking signals, to stop a competitor from overtaking you.