Why should my business pay for SEO services every month?
Introduction
A lot of businesses based in Bath, and indeed Bristol understand the importance of seo, however some business owners do not understand why seo needs to be paid for every single month.
This article will explain why investing in seo each month makes sense, and why if investment stops it’s possible that a website will move down the rankings.
Why should a Bristol / Bath business pay for seo services every month?
A website is ranked on the strength of it’s ranking signals, this means if a competitors ranking signals were to grow stronger, they will overtake your business in terms of where it is ranked.
What are ranking signals?
Google uses over 200+ ranking factors to determine how important your website is, if your competitors were to develop stronger ranking signals then they will outperform your website.
Ranking signals can vary from backlinks, through to meta descriptions.
What is Googlebot?
Googlebot is what tells Google when you have made a change to your website, this change is then inputted into a very complex algorithm, this algorithm works out how strong the rankings signals are, and then compares these to your competition, the site with the strongest ranking signals is what is ranked at the top.
Will my website stay at the top of Google?
Some business owners pay for seo until the agency gets them at the top of Google, when this happen the company may state they wish to pause the seo investment or stop altogether, and we think this is a bad idea.
This is a bad idea because seo is like a race, if you give your competition enough time they will form stronger ranking signals, and then overtake you in this race.
So this means pausing your seo investment could just mean you are letting your competitors overtake you, and possibly get a strong lead.
How can Pack Digital help?
Pack Digital is a seo agency, we are based in Bristol, yet we can also help customers who are based in Bath.