Why would my seo agency be interested in my competitor’s backlinks?
You may have sat in an seo meeting and wondered why your agency is talking about your competitors backlinks.
You may also wonder why they are not just focusing your companies backlinks. The simple answer is that most seo agencies will look at their clients competitors, this is so a link audit can be carried out.
Links are seen as the most important ranking factor, that is why so many agencies use this method, and we will explain why it is such an effective method.
Why is my seo agency within Bath, interested in my competitors backlinks?
Backlink audit
Normally a website is ranked at the very top of Google because of the strength of its backlinks.
Google considerers over 200+ ranking factors when deciding on how strong your businesses website actually is. However, backlinks are considered to be one of the most important.
Your agency is likely to download your competitors backlinks, using a backlink checker and see what links they have that look particularly strong.
Then these websites are often listed, and then contacted by your agency.
Outreaching
Outreaching is the process of contacting websites that you would like to earn backlinks from.
Ranking signals
The whole point of outreaching and also carrying out a link audit of the clients competitors, is to improve the websites ranking signals.
This means if a website has the best ranking signals, out of all its competitors then it will rank at the top of Google.
Content marketing
Content marketing is an important way to also build valuable backlinks, that’s because if your digital marketing agency within Bristol, within the South West of England generates really good content marketing, then this is likely to enhance the chances of other websites linking to the website.
How Pack Digital can help your business:
Pack Digital can help your business by offering cost effective search engine optimisation services.
We can offer your business a comprehensive white hat seo solution, this can include building backlinks and content marketing.
Cost vary depending on how competitive your business sector is, however costs vary between £220.00 a month and £3000.00 per month.
We have seo experts that can help any sized business within the South West of England.