Why your agency should be monitoring your Google Analytics account
Introduction
Your seo agency should be monitoring your businesses Google Analytics data for useful information.
Google Analytics is full of important information for your SEO consultant to use, and this can help direct which areas of SEO need the most attention.
For example if a website has a super high bounce rate, then this should be addressed by the agency.
Why should my digital marketing agency be monitoring my Google Analytics account?
Bounce rates
Bounce rates indicate how many people visited your website, and then decided to leave straight away.
Imagine for a second you opened a new restaurant in Bath, and within the first week a large number of people walked into the restaurant, then decided to walk straight back out again.
Naturally as the business owner, you would want to find out why this is the case, well this shouldn’t be any different for your website.
Your SEO company in Bath, or Bristol must look at why your websites bounce rate is so high.
Time on site
Its most definitely worth monitoring how long visitors spend on your website, that’s because if a website is able to hold a visitors interest for a long period of time, they are more likely to buy something.
Which pages are the most visited?
Your SEO agency should be able to tell you which pages on your website are the most visited, this is useful information, as my tweaking some pages, such as adding a contact message box, you may well be able to obtain more customers.
How many visitors are you getting a month?
Your seo agency should be telling you how many unique visitors your website is receiving every single month.
There is often seasonal fluctuations in traffic, this should be factored in, but generally you should be seeing an upward trend.
How are people finding your website?
If you are paying considerable amounts of money to an agency to help bring more organic traffic to your website, yet the main source of traffic is still PPC then you may wish to ask why that is so.
This is why you should be told how much traffic is brought to the site via the organic rankings, and how much is brought to the website via PPC.
Do you offer your SEO services to Bath?
We can offer our organic and local seo services to Bath, England. Price start from £220.00 a month.
Looking for a Bristol SEO company?
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