A Guide To On-Page SEO (2022)
As most seo agencies would agree, on-page SEO is one of the most important aspects of search engine optimisation. It refers to all the factors on your website that can affect your ranking in the search engines. This includes things like your website’s title, tags, meta descriptions, and structured data.
One of the best ways to improve your on-page SEO is to make sure that you’re using the right keywords throughout your site, yet to always follow white hat methods. That means that your marketing agency may use them in your titles, tags, and meta descriptions, but it may also mean using them in the actual content marketing as well.
Many agencies use a keyword research tool like Google Keyword Planner. Another is to look at what your competitors are ranking for.
Once you’ve found some good keywords, it’s time to start using them on your site, in a white hat way.
The first place to use them is in your titles and meta descriptions. These are the two places that people will see when they do a search in Google. So, it’s important to make sure that they’re optimised for your keywords- yet again, make sure your using white hat methods.
Don’t stuff your written text with keywords, that won’t help anyone, and it will probably just get you penalised by Google.
Your meta description is also important. This is the brief description that appears beneath your title in the search results. Again, you want to include your main keyword here, but you also want to make sure that it’s readable and makes sense.
Once you’ve got your titles and meta descriptions sorted out, it’s time to move on to your actual content marketing. The best way to optimise your content marketing for SEO is to include your keywords naturally throughout the text. That means using them in a way that flows and sounds natural .Don’t just stuff them in there for the sake of keywords. That will not only make your content difficult to read, but it will also get you penalised by Google.
When you’re using your keywords in your content marketing, it’s also important to use them in a way that when someone reads the work, the written text is interesting to read, and answers their question. That means using them in a way that makes sense in the context of the article.
Another important element of on-page SEO is link building. This is the process of creating links from other websites back to your own- must be done in a white hat way. This is important because search engines use links as a factor in determining a website’s ranking. The more high-quality links you have pointing to your site, the higher your site will rank.
Why is on-page SEO important?
As you may know, SEO is short for “Search Engine Optimisation”. It is the practice of optimising a website with the aim to increase its rank in the search engine results pages (SERPs) for certain keywords.
One important factor in SEO is on-page optimisation, which refers to all the work taken directly on the company’s website in order to improve its position in the SERPs. This includes things like choosing the right keywords and using them throughout the site, in a white hat way, as well as ensuring that the site’s structure and internal links, meta titles, content marketing, alt text, titles, and much more are optimised.
Here are four reasons why on-page SEO is so important:
1. On-page optimisation is a key ranking factor.
One of the most important factors in SEO is on-page optimisation.
This refers to all the work completed directly on the website in order to improve its position in the SERPs. This includes things like choosing the right keywords, and using them throughout the site, as well as ensuring that the site is well-designed, and quality content marketing has been added.
Because on-page optimisation is such an important part of organic SEO, it’s crucial to make sure that your website is doing everything it can to give itself the best chance of ranking well.
2. On-page optimisation can help you improve your click-through rate.
Your click-through rate (CTR) is the percentage of people who see your listing in the SERPs, and then click on it.
One of the best ways to improve your CTR is to make sure that your on-page SEO is up to par. This means having a well-optimised meta title and description, as well as making sure that your site’s content marketing is relevant and engaging.
All of these things are also important for creating a good user experience. So, by focusing on your on-page SEO, you can end up building a website that is not only more likely to rank well, but is also more likely to provide a good experience for your visitors.
On-page SEO is an important part of any organic SEO strategy. By understanding why it’s important to use white hat seo methods, and completing work to ensure that your website is optimised, you can give your site the best chance of ranking well in the SERPs.
Titles are one of the most essential on-page organic SEO components. They serve as a hint to search engines about your page’s purpose and relevance to a search query. Title tags should be distinctive and descriptive, and they should contain your target keywords, but in a white hat way.
Meta descriptions are short summary of what that page is about. They give searchers an idea of what a page is about, and can help them decide whether or not to click through to the site from the serps.
Meta descriptions are also used by social media sites like Facebook and Twitter when links to webpages are shared.
While Meta descriptions don’t directly impact search engine rankings, they are still important for organic SEO as they can help increase click-through rates from SERPs to your website. Meta descriptions can be any length, but searchers are more likely to click on links with concise and relevant Meta descriptions.
If you’re not sure what Meta descriptions to write, consider using a tool like Yoast SEO for WordPress which will help you write Meta descriptions that are both effective and optimised for search engines.
SEO and Structured Data
Structured data is a specific type of code that can be added to your company’s website, sometimes called “schema”, which can help search engines to understand what your content marketing is about.
While adding structured data to your site can be a bit technical, so you may need seo companies to help with this, yet it can be well worth the effort if you’re looking to improve your organic SEO. If you’re not comfortable adding code to your site, there are plenty of experts who can help you out.
Here’s a quick overview of what Structured Data is, and how it can help improve your SEO:
Structured data is code that is added to websites in order to help search engines understand the content marketing on the page better. This can be things like product information, prices, stock levels, and more.
Adding structured data to your site can help improve your SEO in a few different ways:
– It can help your site show up in rich snippets and other search results features, which can increase click-through rates.
– It can make it easier for search engines to index your site, which can improve crawling speeds.
Overall, adding Structured Data to your website can be a great way to improve your organic SEO. If you’re not comfortable adding code to your site yourself, there are plenty of experts who can help you out.