A leading SEO agency’s guide to top-notch SEO tools!
Introduction
Guv’nors and guv’norettes, let me tell you, the realm of Search Engine Optimisation (SEO) is as bustling as the tube at rush hour! Over the years, many SEO companies have moved from questionable SEO tactics like dodgy redirects to focusing their SEO efforts on producing top-quality content marketing and also building top-quality backlinks. Nowadays, the information we can access is as vast as the Thames , allowing us to dish out handy insights to users through keyword research and nifty SEO techniques. Grab a cuppa, as we unravel the top organic SEO tools that we think are quite simply the bee’s knees!
The Golden Key: Keyword Research
Why’s It a Big Deal?
Much like fish and chips, keywords and SEO go hand in hand. They’re your ticket to discovering the lingo people are using and help you whip up content marketing ideas that are as appealing as a Sunday roast! So what do we mean by this, well quite simply put let’s say that you run a solicitor’s practice, you are going to need to write content marketing, there will help you attract the right customer. For example you might be an employment solicitor, so your solicitors practice will need to publish regular articles offering advice about employment law.
Google Keyword Planner – your digital crystal ball
With just a Gmail account, this free tool, and every single SEO company will need this, as it lets you peek into the average search volumes of terms, revealing potential golden nuggets. It’s like having your own digital Big Ben, ticking away with insights!
Ahrefs – The SEO Arsenal
You do need to pay for this tool, but it’s most definitely worth paying for. Ahrefs offers detailed insights and a buffet of pricing plans, from Lite to Enterprise, for every budget. It’s the full English breakfast of SEO tools, offering everything you might crave! It’s absolutely essential in our view because it’s such a brilliant marketing tool, no matter if you run a plc business in Bristol, with 10,000 employees, or you are a sole trader, we would highly recommend purchasing this marketing tool.
SemRush & Moz – The Dynamic Duo
These two are the Sherlock and Watson of organic SEO, offering extensive insights and allowing you to sift through thousands of keywords like hunting for treasures in Portobello Road Market! We would highly recommend purchasing Moz SEO, it’s brilliant at helping businesses to improve their organic SEO.
Screaming Frog – The Digital Detective
This tool scours your domain for issues like a detective on the beat, highlighting potential problems and offering solutions. It’s as essential as an Oyster card for traversing the digital landscape! So, for example it might find that on your main pages, you haven’t written any meta titles, or any meta descriptions, and these should be added. As they can help to improve your businesses click through rate. Screaming frog is used by online marketing agencies right across Bristol.
In matter of fact, if you were to have a chat with most Bristol SEO companies, most would say, they use screaming frog on a daily basis. It’s a brilliant tool, and in a matter of minutes, it can scan an e-commerce website, which might have 10,000 pages, and it can flag SEO issues with the website. For example it might find a lot of 404 pages, for those that don’t know what this means, it simply means it can find broken links.
Tackling the technicalities
What’s the Fuss About?
Technical issues can be like the London fog, obscuring your site’s visibility. Addressing them is crucial for ensuring your website stands tall like the Shard in the digital skyline.
Google Search Console – The SEO guardian
This again, it’s an absolutely This SEO tool which offers a panoramic view of your site’s performance, ensuring everything’s tickety-boo and highlighting areas for improvement. So for example, you can actually use this tool, to see which backlinks are connecting to your website. Therefore if you are receiving a lot of spam, low quality backlinks, then your marketing agency should take action to disavow those backlinks.
Page Speed Insights – The speedy gonzales
Much like navigating through the city’s hustle and bustle, your site needs to be swift! So it doesn’t matter if you run a plumbing business in Bristol, and you are a sole trader or perhaps you are a solicitor that employees 10,000 staff, your company website needs to be fast.
If your company website is slow, then your businesses bounce rate is likely to be very high. PSI is your go-to for ensuring your website is as fast as the DLR!
Crafting the Tale: Blog Writing
Why Bother with Tools?
Using the right tools for blog writing is as vital as having a sturdy umbrella in this city! They help you target relevant keywords and ensure your content is top-notch!
Grammarly – The grammar guru
Grammarly is like your trusty black cab, steering you away from grammatical mishaps and ensuring your content marketing journey is smooth and plagiarism-free!
Conclusion – The digital roundabout
Navigating the digital realm with these organic SEO tools is like traversing through the city’s iconic roundabouts. They help you craft engaging content marketing, and address SEO issues, such as having broken links, then your SEO company can fix these SEO problems. Above all else, it’s the years of experience and expertise that our marketing company has which truly make campaigns triumphant, much like the enduring spirit of this great city!
Famous Quote:
“In every job that must be done, there is an element of fun.” – Mary Poppins
F.A.Q Section:
Which SEO Tool is best for beginners?
Google Keyword Planner is a fantastic starting point.
How often should I conduct an SEO Audit?
Regular audits are key, much like keeping the Tube running smoothly. Aim for at least twice a year to ensure your site is in tip-top shape!
Are paid SEO tools worth it?
Investing in SEO tools is like investing in a good pair of wellies – it can make your journey much more comfortable and effective in the long run!