How blogging can help to improve your businesses organic SEO
Introduction
Ever clicked on a website and felt like you’ve stepped into a time machine headed for the 90s? Well, that’s because keeping a site fresh is a bit like grooming a beard: neglect it, and soon it’s a wild, unruly mess. Blogging, in this context, is the razor – the solution to the unkempt mess. • it’s important, when no writing blog posts, to prioritise quality over quantity. But besides keeping things in shape, there’s more magic to it than meets the eye, especially when it comes to the sorcery of SEO.
It’s important that your content marketing is written in a white hat way
Dive in with us as we unravel this digital enigma, peppered with a sprinkle of humour, a dash of facts.
7 Bullets to Summarise:
- Blogging = Digital Beard Grooming; keeps things spiffy.
We would recommend all blog posts are over 1000 words
Current content? It’s like the digital version of fresh orange juice!
Top-notch SEO is like finding the best pub on a rainy day.
Outdated content? More like last season’s footy scores – time for a refresh!
Mobile optimisation? Don’t let your blog be that mate who’s always late.
The magic behind blogging and SEO
Relevant
We would recommend that the work is written by somebody within your company, or by your marketing company, by somebody who is an expert on the subject. For example, if you’re writing about running trainers, then somebody who is an expert on running trainers should be writing the article or providing the writer with advice on what they should be writing about.
Ever landed on a webpage and thought, “Blimey, is this the digital Stone Age?”
That’s stale content for you. But here’s a little secret, search engines want to quality blog posts, and in return, the business may get ranked higher. And the quickest fix? A quality blog post! From the juiciest industry gossips to the latest moves in your company, keep it snazzy, and the rankings? Oh, they’ll follow.
Keywords
In the vast cosmos of SEO, keywords are your guiding stars. Dreaming of topping the charts? It’s not all about building links, mate. Sometimes, the niche phrases, the “long-tail keywords”, give you that edge. Like “best wellies for rainy Tuesdays” – specific, but it hits the spot!
SEO excellence.
Meta Charm: Always add a well written meta description.
Throwback: It’s like digging out an old tune – revamp that content marketing, it’s still a banger!
We would recommend publishing a quality blog post at least once a month.
Our last tipple? The penny’s dropped for many business heads – blogs aren’t just a fad, they’re the main event!
F.A.Q Section
Q: Why should I care about blogging for SEO?
A: Without it, you’re just hoping for a bullseye; with it, you could be on a winning streak.
Q: How often should I update my blog?
A: Remember how you feel when the biscuit tin is empty? That’s how search engines feel when you publish low quality or “thin” content. Its only by adding quality work, your seo will improve.
Q: Is mobile optimisation really that crucial?
A: Ever tried reading a broadsheet on the Tube during rush hour? That’s a non-optimized blog on mobile for you. Keep it smooth and scroll-friendly!
Q: Does my blog have to be funny?
A: Not as funny as a cat in wellies, but a chuckle or two never hurt anyone. It keeps readers around for the next gag, and the next fact.
Conclusion
After this whirlwind tour through the bustling streets of Blogging and SEO, one thing’s clear: they’re two peas in a digital pod. Ignoring the importance of blogging is like refusing a free pint at the pub – simply bonkers! It keeps your site lively, ensures you’re the talk of the town (digitally speaking), and gives your digital reputation a hearty boost.
But remember, it’s not just about chucking words onto a page. It’s about creating a space that’s both informative and useful.
So next time you contemplate the relevance of a blog, recall this cheeky guide and raise a toast to the magical powers of blogging. And always remember the wise words of Sir Winston Churchill, “Success is not final, failure is not fatal: it is the courage to continue that counts.”