How can you measure SEO Performance?
There are a number of different ways to measure SEO performance. Here are some of the most common methods:
Search engine rankings.
So one of the most obvious indicators of organic SEO success is where your website ranks in search engines for relevant keywords. Obviously if your nearer the top of the first page, for important phrases, such as “divorce solicitor”- that’s if you run a family law practice, well, your seo is doing well, if you’ve followed white hat methods.
You can track your rankings manually or use tools like Google Search Console or Moz Rank Tracker, these will supply you with accurate information.
We recommend Google Search Console as its free.
Organic traffic levels.
Another key metric is the level of organic traffic your site receives from the search engines. This can be tracked using Google Analytics or other web analytics software.
Lead generation and sales
If your goal is to generate more leads or sales from your website, then you’ll need to track how many enquiries or sales you’re getting as a result of your SEO efforts. Your seo agency can help set this up, sometimes, its not just if you’ve made a sale, its how many people signed up to a newsletter, how many people sent a message, or who have clicked on the call button for example.
Engagement metrics
Finally, you can also track engagement metrics such as time on site, the number of pages per visit and your businesses bounce rate. These can give you an indication of how users are interacting with your website once they find it in search engines. Again, we would recommend using Google Analytics for all of this important information.
Customer satisfaction surveys.
Asking your customers how satisfied they are with your website and customer service is a great way to get feedback on your SEO performance. You can either include satisfaction survey questions in post-purchase communications or use a tool like Qualtrics to send out surveys on a regular basis.
Organic traffic
Organic traffic is the traffic that comes to your website through search engines. This can be contrasted with direct traffic, which is when someone types in your URL into their browser, or referral traffic, which is when someone clicks on a link from another site that takes them to yours.
Organic traffic is important because it is one of the main ways that people find your site, and if you were to hire a Bristol seo company, like ours, to help improve your seo, well you’re likely to want to see your organic traffic increase.
If you want people to visit your site, then you need to make sure that you are ranking high in the search engine results pages (SERPs) for the keywords that they are searching for. This is where seo consultants, agencies and marketing companies can help, just make sure you hire a business that offers white hat seo.
There are a number of things that you can do to improve your organic traffic. One of the most important is Search Engine Optimisation (SEO). So, for those that don’t know, SEO is the process of optimising your website so that it is more likely to show up in the search results, and the main aim is to get a company as high as we can on Google.
This can involve things like making sure that your website is well-designed and easy to use, adding quality content marketing, and building backlinks from other websites (only use white seo methods for this).
Another important factor how well designed is your company website?
If you have a high-quality website, then people are more likely to visit it and to stay on it for longer periods of time, if it’s hard to use, for example, it’s hard to sort items, by say whether they are in stock or not, well this is likely to lead to a very high bounce rate, which can be damaging to seo.
Click-through Rate
The Click-through Rate (CTR) is one of the most important metrics for measuring the success of your SEO efforts. A high CTR means that your website and its content marketing are relevant to the searcher’s query, and that you are providing a good user experience. So for example, lets say you sell rather expensive mountain bikes in the centre of Bristol, and you have a very high CTR, well this could indicate that people want to see the bikes your selling or the advice your offering, as it exactly answers the question or product that they want to find.
Low CTR
A low CTR can indicate that your website is not optimised for the searcher’s query, so instead of optimising for brands of bike, that people want to buy, which may well be a successful marketing strategy, instead, the content marketing and product descriptions are so vague, it means people can’t find the item they want, which may mean a very low CTR, or that your website is not providing a good user experience.
There are a number of factors that can affect your CTR, including the position of your website in the search results, for example if you rank 10th obviously this is likely to have less of a CTR than a Bristol company that ranks 1st for the same product.
Improving your CTR can have a significant impact on your SEO success.
Bounce rate
Bounce rate is also one of the most important metrics when it comes to SEO. A high bounce rate indicates that users are leaving your site without taking any action, which can hurt your ranking in search engines. There are a number of ways to improve your bounce rate, including improving the quality of your content marketing, making your site more user-friendly, and also making sure your company website is super-fast, if its not, then shoppers might go elsewhere.
Bounce rate is defined as the percentage of visitors who leave your site after viewing only one page. A high bounce rate (70-80%) indicates that users are not finding what they’re looking for on your site, while a low bounce rate (20-30%) suggests that users are engaged and find your site useful.
There are a number of factors that can contribute to a high bounce rate, including:
– Poor quality content marketing or product descriptions: If users land on a page and find the content to be irrelevant or poorly written, they’re likely to leave without taking any action.
– Complex navigation: If users can’t find what they’re looking for, they’ll leave. Make sure your navigation is clear and easy to use.
– Slow load time: If your pages take too long to load, users will likely leave before the page finishes loading.
There are a number of ways to improve your bounce rate, including:
– Improve the quality of your content marketing: Make sure your content is well-written, relevant, and useful.
– Make your site more user-friendly: Improve your navigation and make sure your pages load quickly.
– Increase the relevance of your keywords: Use keywords that are relevant to what users are searching for.