How does organic SEO work?

How does organic SEO work?

Search engine optimisation (SEO) is the practice of improving where a company ranks

Businesses are much more likely to be found if they are ranking highly on the first page, yet to get there often involves a large amount of seo work.

There are many factors that contribute to a website’s ranking on a search engine, here’s some of the more important ones:

–        Backlinks

–        Content marketing

–        Ai rankbrain

One of the most important seo ranking factors is the relevance of the site’s content marketing to the user’s search query.

So, for example, if you’re shopping for lets say a new car part, lets say a turbo for your car, Google will look at how relevant your company website is to selling turbos.

So for example, if you sell a lot of turbos, plus you’ve written quality content marketing, which offers good advice, then its likely you will rank higher.  

Do bear in mind, that there’s hundreds of other seo ranking factors, so your seo agency will need to optimise as many as possible.

SEO is an ongoing process, as search engines are constantly changing and improving their algorithms.

As such, it’s important to keep up with the latest white hat SEO news and trends.

There are many resources available online, such as blogs on our website, other seo websites and courses.

How do you measure SEO?

To improve a company’s organic SEO a lot of different areas need to be improved, and measuring the success of your SEO efforts can be completed through various seo tools.

Organic traffic

One important metric is organic traffic. This is the number of visitors who come to your site through search engines, such as Google. You can track your organic traffic using Google Analytics, this is a free tool.

Another important seo metric is keyword ranking. This is the position that your website appears in when someone searches for a particular keyword or phrase.

You can track your keyword rankings using tools like Google Search Console and also seo tools like Ahrefs.


Finally, another key metric is backlinks.

Backlinks are links from other websites to your website. If they are quality, then they help improve your website’s search engine ranking and can also bring new organic visitors to your site. You can track your backlinks using tools like Google Search Console or Ahrefs.

Link building

The process of link building can be quite complex and very time-consuming.  

It can be difficult to get started with link building, but it’s important to persevere.

The rewards can be great, both in terms of increased organic traffic and improved search engine rankings if done right.

Content Marketing  

If you’re looking for a content marketing service that can help you take your business to the next level, look no further than our Content Marketing Services. We specialise in helping businesses create high-quality content that will engage and convert your audience.  


Here are just some of the ways we can help you:



– Creation of original, high-quality content marketing


– Content strategy and planning


– Content distribution and promotion


– Measurement and optimisation  

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