How should I use keywords to help optimise my businesses website?
Introduction
Keywords are so important to seo, without them a website can lack definition, and this basically means it wont rank anywhere.
So optimising your website for the correct keywords, can quite simply mean the difference between the phone being busy or not.
We are a white hat Bristol SEO company, we can offer you affordable Bristol seo prices, which start from just £220.00 per month.
What exactly are keywords, and how are they useful to SEO?
Any top notch seo agency will start the seo process by thinking about which keywords to optimise a website for.
They must get the balance just right, if the keywords are too difficult, then the seo budget may well be wasted. If they optimise for words which are too easy, well these words may not have enough search volume, which is seo language for not enough people find a business using those words.
So the seo agency must get the balance spot on, that’s to help the business rank high, while making best use out of the seo strategy.
How should keywords be used?
Keywords must be used naturally, this is what white hat digital marketing recommends, this means not over optimising a website.
For example, if you were to run a dental practice, and you wanted to rank high within say Bath, England, if you used the words dentist, and Bath too many times, then the website could be deemed to be over optimised.
An over optimised website could trigger a Google penalty.
What is content marketing?
Content marketing is simply the written word, it can come in the form of blog posts, or it could be what seo agencies call “ever green” content, and that’s normally content marketing that’s added to the main pages of a website, and rarely changed, or updated.
Is it possible to over optimise a website?
Yes, most certainly, and this could trigger a Google penalty, such as a Google Panda update.
Where can I find a good quality Bristol SEO company?
We offer high quality seo services to Bristol, our monthly prices start from just £220.00 per month. For an exact quote why not get in touch with us today?
Do you offer your seo services to Bath, England?
We also offer organic and local seo services to Bath, England. Our monthly fixed price packages start from £220.00 per month.