How to integrate SEO & PPC In marketing strategies

How to integrate SEO & PPC In marketing strategies


As a business owner, you know that organic SEO and PPC are two different ways to promote your company online. But what you may not know is how to integrate them for the best results.

The truth is, both organic SEO and PPC can often be used together to create a powerful marketing strategy, that will help you reach your target audience and if done right, can help you to achieve your business goals.

Here’s how to do it:

1.      Use keyword research to inform both your organic SEO and PPC campaigns.



Start by using keyword research to identify the terms and phrases that shoppers are using to search for products or services like yours. So for example if you sell electric bikes, these might be referred to as:

-e- bikes

-electric bicycles

These keywords will be useful for both your organic SEO and PPC campaigns.



2. Use SEO to drive organic traffic to your website.



The objective of SEO is to increase your website’s position in the search engine results pages (SERPs) for relevant keywords. So for example, if you sell e-bikes, you might want to rank number one for “electric mountain bicycles” .If the digital marketing agency do a good job, then this will assist you get more organic visitors, which are free, to your website.



There are a number of things you can do to optimise your website for organic SEO, including:



– On-page optimisation: This involves making sure each page on your site is optimised for the relevant keyword(s) using white hat methods. This includes things like adding titles and meta descriptions, as well as ensuring your content marketing is high-quality, and relevant to the keywords you’re targeting.



– Off-page optimisation: This refers to the things your seo company can do outside of your website to help improve your organic SEO. This includes things like building backlinks from other high-quality websites, and creating social media profiles for your business.


3. Use PPC to drive paid traffic to your website.


Pay-per-click, or PPC, advertising is a type of online advertising which you pay each time someone clicks on one of your advertisements.

This is an excellent approach to get more shoppers to your website, especially if you’re targeting keywords that aren’t yet ranking well in the organic SERPs.


4. Monitor your marketing results and adjust your campaigns accordingly.



Once you’ve launched both your organic SEO and PPC campaigns, it’s important to monitor your results and make any adjustments if there needed. This could involve things like changing the keywords, adjusting your bids, or tweaking your ad copy.


By using SEO and PPC, can help you get more visitors, increase organic traffic to your website. By following the tips above, you can get started with developing a powerful marketing strategy that combines the best of both worlds.

Difference between SEO and PPC


SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two types of online marketing strategies.

Both can be effective ways to reach more customers, but they work in very different ways.



SEO is all about improving your company website, and content marketing to obtain more shoppers organically.

The goal is to rank higher in search results, which will ultimately can lead to more organic traffic to your site.


PPC, on the other hand, is a paid advertising method where you pay for your ads to be displayed on search engines. With PPC, you only need to pay when someone clicks on your ad.



So, what’s the difference between SEO and PPC? Here’s a quick overview:



SEO is a long-term marketing strategy that can take months or even sometimes years to see results.

PPC can provide immediate results.

SEO is free (though it does require time and effort).

PPC is not free – you’ll need to pay for each click on your ad.

SEO can bring more organic visitors to your website. PPC can bring paid traffic to your site.



When done correctly, organic SEO can improve your website’s visibility and help you attract more shoppers.

PPC can be an effective way to reach potential customers, who are already searching for what you have to offer.


Both SEO and PPC can be useful tools for your online marketing efforts.

The best approach depends on your business goals and marketing budget. If you have the time and resources to invest in SEO, it can be a very effective way to bring organic traffic to your site.

If you need immediate results, PPC may be a better option. Whichever method you choose, make sure you track your results, so you can continue to improve your online marketing strategy.

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