Our top tips in order to help improve your content marketing strategy

Introduction

If you have already read through many search engine optimisation articles, you may have come across this saying- that is content is king.

It’s a very popular term that’s mentioned on many digital marketing agency websites, and with good reason, that’s because a lot of agencies use content marketing as the main way to improve their clients search engine optimisation.

This whole blog post is therefore dedicated to explaining exactly how you can improve your businesses search engine optimisation, through adding high quality content marketing to your company website on a regular basis.

So, we are going to advise how to create content marketing strategy, and we will also recommend ways that you can improve your current content marketing as well.

Revisiting old content

You may have already written let’s say 100 blog posts, yet you might not have improved to seo by that much?

It could be a case that you content marketing could be deemed as “content thin”, simply meaning that it doesn’t offer much useful advice. Therefore, with the help of an experienced copywriter, you might want to revisit some of your old content marketing, to add more information and helpful advice, so that your visitors then find the work more interesting, and the bounce rate may then reduce.

Content is king

As earlier mentioned, content marketing is definitely still king that’s for sure, but it only really helps improve the businesses organic seo when it is a really high quality written work, and the work must be well written. Our best piece of advice that we can therefore offer you is this, concentrate on writing quality content marketing and make this work the best quality you can. You may wish to include for example the following:

·        Relevant statistics

·        Infographics

·        Aim for a high word count

·        Make the work as useful to your customers

·        Keep the work up-to-date, so for example, you might want to revisit it after a while to make sure that the information is up-to-date  

·        Hire a highly experienced copywriter to write the work

·        Make the work interesting to read, so that your readers don’t get bored and leave the blog post halfway through reading

Keyword stuffing

It’s never a good idea to add the keywords which you want to rank higher for on Google too much within your content marketing, so don’t mention them excessively. if the keywords are written to much, this is often referred to with “keyword stuffing”, it won’t help to improve your organic seo one bit, and could actually damage it, and by damage your seo, we mean the business incurring a Google Penalty such as a Google Panda penalty.

Social media

After you’ve written your blog posts, and also added infographics, statistics, you may have also added internal links, then you may wish to promote your content marketing on social media, such as on Facebook?

Know your audience

Let’s say that your business sells electric guitars online, you will know the readers of your companies blog, they like to read about the benefits of the new electric guitars made by leading brands of guitars, they may want to watch an embedded YouTube video, showing the benefits of that particular electric guitar while someone explains the product, then offers to play a song using the guitar and amplifier.

This is likely to be intresting content marketing to people who are intrested in electric guitars, they may watch say a 7 minute video, embedded into the blog post, and then then read the text for on average another 10 minutes, this is all really good for improving your companies organic seo, simply because you have shoppers on your website, reading your blog posts for a long period of time.

However, if you to just write just say 1000 words, reviewing the latest electric guitars, then this is likely to be not that interesting to somebody who is interested in electric guitars, as they may want to hear the guitar being played not just a blog post that’s just text, so our advice would be blend YouTube videos, text and infographics, to make the blog post intresting to read.

 

 

Speak your mind

When you’re writing a blog post about a particular subject, whether it be an electric car, or let’s say a new blender for the kitchen, you should speak your mind in terms of having an original point of view about that product.

For example, if you were to just list the product descriptions in a bullet point format for a new blender, well, there are likely to be thousands of other companies that are also likely to do the same, as just coping and pasting the product description direct from the manufacturers website- and text that’s duplicated, will damage your seo.

However if you have an original perspective on a new product, in terms of you review the product in say a YouTube video, and you state the good points of the product, and also note what you don’t like so much about the new product, then this is likely to be much more interesting to your customers to watch, and read about, than just writing a set of bullet points, describing the product.

Not only will the customer get to learn more about the product, they will, also get to see the product a lot better in a Youtube video. So for example, it could be a bagless hover, you could show it hovering up items off a carpet, and also show how light it is, how you empty the part that holds all of the dust, so the customer can see, how easy the item is to use.

Google Core Web Vitals

Bounce rates

You should aim to reduce your bounce rate as much as possible.

Internal linking

You may want to add internal links throughout your content marketing, yet also add internal links in a white hat way.